WE KNOW BEAUTY.

2023 Beauty Campaigns Breakdown

100+ Influencers Contracted
12+ MILLION ENGAGEMENTS
50+ MILLION IMPRESSIONS
30+ MILLION VIDEO VIEWS

All Campaigns Include Award-Winning
Creative Strategy Development Curated Influencer Sourcing Full-Service Campaign Management In-House Paid Media Services Customized
Reporting

IMPRESS PREMIUM

KISS partnered with HireInfluence to launch the imPRESS Premium Collection Press-On Nails.

To highlight the quality, detail, and ease of use, we partnered with busy, high-end fashion influencers in honor of and surrounding NYFW 2023. Each influencer’s content showcased an NYFW-ready outfit, complete with matching nails from the imPRESS Premium Collection. The dedicated video footage focused on educating audiences on the quality and convenience of using imPRESS press-on nails while demonstrating how to properly apply the nails through a simple four-step process.

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7 Influencers
14M Video Views
16M IMPRESSIONS
300% Surpassed initial target impressions

JOAH SPOT THE PATCH

Joah Beauty partnered with HireInfluence to promote their Joah Heal Me CICA Spot Patch.

HireInfluence partnered with Joah to demonstrate how the Heal Me CICA Spot Patch camouflages into the skin, influencers kicked off their content by asking their audiences to “Spot The Patch” on their face, they then shared a face rewind to unveil where the patches were as they hit key talking points about the product. Through the engaging content, influencers directed their followers to interact as they guessed where the patches could be on their faces. This type of content built a strong awareness and engagement as it educated audiences on how the patch works and the effects it has in covering blemishes.

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7 Influencers
3.1M ACCOUNTS REACHED
4M VIDEO VIEWS
1M Surpassed initial target impressions

FRESH X THE SUMMER I TURNED PRETTY

Fresh Beauty partnered with HireInfluence to promote their limited edition Fresh x The Summer I Turned Pretty Lip Kit.

Influencers created a mini unboxing detailing the three different lip kit shades to highlight the Fresh x The Summer I Turned Pretty Lip Kit collaboration. Through video content, talked about the new season and shades, tried them on, and talked about how the bag is a perfect summer travel makeup bag. The CTA directed followers to purchase at Sephora, emphasizing that it’s a limited edition and will sell out.

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