Everyone who’s anyone in the digital marketing space is speculating about the current and upcoming trends in social media. One consensus seems to be that live video streaming, in particular unedited and natural video, will be at the forefront of shared content.
Periscope and Meerkat are top contenders for sharing this type of video content. Live streaming is a big pathway forward in social media marketing. Let’s be honest, though; it’s one thing to say that, it’s another thing for brands put that into practice in a way that brings in substantial ROI.
YouTube has been around for ages now and offers almost too many ways for brands to share edited video content. What’s the deal with a platform like Periscope, and how can it be effectively integrated in your social media campaign? Let’s take a look!