The inside scoop on Influencer Marketing | HireInfluence

Dec 14

Influencer Marketing, Top Trend of 2017: What You Need to Know

The secret is out of the bag: influencer marketing is one of the top trends in 2017.  What does a trending industry mean and how can you make the most of influencer marketing for your company?  That’s what we are here to talk about today. Influencer Marketing: An Industry on the Rise Although this industry has been


Nov 16
Watching YouTube Video

Indie Games, Let’s Play and the YouTube Effect: How YouTubers are Changing Entertainment Marketing Forever

When YouTube made its debut in 2001, it was just another small social media startup: an easy way to share home videos as cell phone cameras became more and more ubiquitous. No one could have predicted the social media force of nature it would become, reshaping music and entertainment for good. YouTube has given birth


Nov 16
Consumer Behavior and Social Media

Consumer Behavior and Social Media

Thе rise оf social media has brought with in an entirely new marketing avenue for companies. Thе traditional ‘word-оf-mouth’ publicity has bееn replaced bу ‘word-оf-web. Consumers аrе increasingly heading tо social media sites bеfоrе making а purchase, which greatly influences their buying behavior. The reviews and feedback from existing customers found on these sites hold


Nov 16
Pinterest marketing

Pinterest Marketing Tips To Grow Your Brand and Business

Unless you’ve been living under a rock for the past few years, chances are you’re familiar with Pinterest. It’s  huge. Like, аlmоѕt Facebook-huge. And for any business that realizes the value of social media marketing, Pinterest should definitely be at the top of your list of platforms to be active on. After аll, уоur clients, potential


Nov 16
Social Media Behavior

3 Behaviors Brands Should Avoid on Social Media

Building a following and community on social media takes work – often lots and lots of work, patience, creativity, more patience, and more work. It isn’t for the faint of heart and it does not happen over night, regardless of what some of the shadier companies out there might promise. So trust us when we


Nov 16
Facebook Police

Is Your Brand Guilty of These Social Media Mistakes?

Yоu know уоu аrе supposed tо bе оut thеrе on social media, but it’s not always easy to jump right in when so many factors come into play. Facebook, Twitter, Google+, Pinterest, and уоur own blogs, аrе all integral tools that уоu need tо leverage to make уоur presence known online. Whаt уоu muѕt understand


Nov 16
Social Media Advertising Trends

Tips to Build Your Social Media Following, Part 2

Here’s part 2 in Emily’s fantastic series on building your social community. You can find part 1 here. Enjoy! 4. Use proper grammar and punctuation. Improper grammar and/or punctuation screams unprofessionalism. No matter what point you’re trying to get across, it’s really not valid if it looks like your first grader wrote it. Also, nobody is going


Nov 16
Social Media Demographics

Social Media Battle of the Sexes

If your brand’s message is heavily geared toward one sex or the other, it’s important that you know where that group hangs out more on social media so that you can target your efforts appropriately. Check out this awesome infographic from QuickSprout’s Neil Patel that breaks down all of the important stats, including this key


Nov 16
Social media Wasting Time

Wasting Time on Social Media?

Any one who has ever spent ANY amount of time on social media will agree that a big drawback is the amount of time wasted. Open Pinterest only to look up and realize 2 hours have passed? Yep, we’ve been there. Have 25 tabs open as a result of following rabbit trail after rabbit trail?


Nov 16
How to Decide Which Social Media Platform is Best for Your Next Influencer Marketing Campaign

4 Basic Tips Of Social Media Campaigns That Work

Running a campaign through social media is now considered a normal part of marketing for brands, small businesses, and startups. (If it’s not for yours, we highly suggest that you reconsider!) But it can sometimes be hard to get started when you feel like you don’t even have a good grasp on some of the