Influencer marketing has accelerated the growth of many brands and businesses of all sizes. But finding, vetting, and hiring influencers isn’t always an easy process. This is why leveraging influencer marketing-specific tools is essential for your campaigns to be successful.
Ready to jumpstart your influencer marketing strategy this year? Check out our list of some of the best influencer marketing tools for 2023.
How Did We Rank This List?
We ranked these tools based on their usability, accessibility, features, and contributions to the influencer marketing industry.
What are the Best Influencer Marketing Tools?
While one influencer tool may be better for your brand or business over another, each of the tools we picked for this list have shown great success for those who utilize them. Out of 100s of available tools, the must-use influencer marketing tools for 2023 are:
- Tagger Media
- Aspire (formerly AspireIQ)
- Social Blade
- Hype Auditor
- Post for Rent
- Open Influence
Read on to learn about each of these tools and how they can help your business.
Grin is a creative manager platform that works great for D2C brands. As an all-in-one platform, you can connect with influencers, search for the right influencers, and manage campaigns all using the Grin interface. Grin makes it easy to track KPIs, create custom reports, and get products to influencers without leaving the site.
Grin is meant for brands who have seen some success with influencer marketing, but want to scale their efforts while tracking performance. You can manage relationships, identify the right influencers, and even pay your influencers using this software.
Grin adjusts its pricing according to the demands of its customers. Although Grin concentrates on eCommerce enterprises with interfaces with the major shopping platforms, it is used by businesses of all sizes.
Upfluence is constantly updating their influencer roster. Every piece of content is evaluated for reach and engagement by the program, which crawls and updates every one of their profiles in real-time. Upfluence encourages authenticity to tell your brand story while providing an all-in-one tool to leverage partnerships you build.
As an added perk, eCommerce companies may integrate Upfluence’s software with their online store to find influencers that visit it and engage them through targeted campaigns.
Upfluence offers 3 different tiers for pricing, depending on your needs.
CreatorIQ identifies relevant influencers for your campaigns using AI-powered algorithms. You can create reports backed by data to prove ROI and influencer success.
In addition to streamlining the influencer marketing process, CreatorIQ uses technology to address key issues such as follower fraud, exaggerated reach metrics, and fake/mercenary influencers. At the 2019 MarTech Awards, the firm was recognized as having the best influencer marketing platform.
Getting into the nitty gritty of behavior psychology Julius provides narrow search parameters to truly personalize campaign experience for specific demographics. It’s home to over 120k influencers to leverage for your influencer marketing efforts. As a SAAS platform, you only need to pay an annual fee to gain access.
Tagger was first imagined as a music recommendation platform, but quickly realized their software is great for influencer marketing.
Utilize Tagger’s distinctive social listening features to gain insight into the methods of your competitors. Discover information about your audience, track sponsored and organic mentions, and gauge and compare the overall social health of your business.
Webfluential’s technology makes it simple for marketers to search for influencers, build a shortlist, provide briefs, monitor workflow, handle payments, and assess results—all without having to interact directly with influencers, which becomes time-consuming.
Webfluential can assist when it comes to content approval and will serve as an intermediary between the brand and the influencer.
Klear takes data to the next level. With over 900 million influencers within its database and powerful algorithm, each piece of your campaign is deliberate. Every influencer has been categorized in over 60,000 touchpoints providing in-depth demographic and psychographic data on the target audience.
Get a “Klear” picture of how your prospects view your brand with their especially unique tool. “Monitors,” a hybrid social listening/analytics tool, is one of Klear’s offerings. You may use it to keep an eye on mentions of your company as well as those of your rivals and particular hashtags.
Awario is a specialized social listening tool that searches the internet for mentions of your company or the target keywords. Awario specifically searches forums, news websites, blogs, and all of the main social media sites, including Facebook, Twitter, Instagram, Reddit, and YouTube, to uncover references.
Awario’s rating functionality is one of its best features. On the basis of their audience, amount of followers, and daily visits, you may select to view appropriate influencers and bloggers.
Aspire (formerly AspireIQ)
With Aspire, high-performing influencers are simple to find, and the program includes the tools you need to cultivate your connections with them. Its recommendation engine identifies influencers who are comparable to those you have already formed connections with. Additionally, there are techniques for turning campaign material into paid ads to streamline the process.
AspireIQ also has social listening features that enable you to monitor brand mentions. The three tiers of service offered by Aspire IQ have tailored pricing and a one-year commitment.
A broad selection of tools are available from SocialBlade to locate industry influencers. The query builder tool may be used to look up pertinent influences and filter search results. Additionally, it displays information about the account’s inception date, geography, number of views, and subscriber count.
SocialBlade also monitors user data for Twitter, Instagram, Twitch, and YouTube. It provides you with access to a public database that allows you to view stats for any company, live streamer, or influencer.
Creator.co is perfect for small to medium size brands that want to leverage nano and micro-influencers for their campaigns. There are two different plans to use: Self-serve and Community Driven. The self-serve plan lets you find influencers and manage the campaign on your own. The community driven plan lets you customize your campaign and take advantage of the software to run the numbers.
NeoReach mines data and indexes it for search throughout its software. Specifically tailored for larger marketing departments, you can build a custom package to identify your influencer marketing needs and use the tools NeoReach offers. Influencers span from Instagram to Facebook. Youtube, and Tik Tok.
IZEA features in-app messaging, open bidding, and discovery tools to find influencers to work with. IZEA has succeeded in streamlining both the financial side and the search and communication processes. By keeping track of all payments made to influencers in one location, it provides safe payment methods for campaign spending and optimizes campaign budgets.
Analytics is another area where IZEA excels. You can monitor the progress of your content in real time to have a better understanding of KPIs like engagement, reach, and natural interactions.
Humanz is a newer influencer marketing software. It’s powered by artificial intelligence and an effective influencer marketplace. Connect with right-fit influencers to build campaigns that drive results while keeping a close eye on the metrics.
Humanz also uses AI to analyze influencers and their true reach, so you can avoid inflated engagement rates.
#Paid focuses on the creative side of influencers. They emphasize finding the right influencers where values align. Wherever within the sales funnel your targeting, #paid helps to organize and structure content output for creators.
Whitelisted Ads is one of #Paid’s exclusive services. You can use them to add content to a whitelist for usage with sponsored Facebook and Instagram advertisements. When #paid and Facebook Advertisements Manager are connected, these ads may be delivered into feeds and timelines under the creator’s account. Although these postings are still identified as sponsored content, consumers see them as being more genuine because they are not originating from a brand account.
Traackr is a good option if you’re trying to employ influencer marketing to increase traffic to your online business. It provides a variety of features and tools that you need to maximize affiliate programs and influencer marketing as one of the top eCommerce influencer marketing platforms.
It not only informs you about potential; influencers to work with, but also enables you to investigate the audience that they draw. You may group possible candidates according to their audience’s geography, age, or size, for example.
Heepsy uses AI to filter influencers that match your niche and brand values. You can filter your results by category, location, engagement, and audience to truly find the right influencers for specific campaigns.
If you’re in need of a free plan to start out, Heepsy offers a limited free plan so you can get a feel for its platform before making the commitment.
Hype Auditor streamlines the workflow of influencer marketing by providing the tools you need to discover influencers that work well for your target audience. This all-in-one platform offers campaign management, KPI estimates, and competitor analysis so you can make the best decisions for the results you want to see.
View example reports to see how your reach can be elevated using their performance tools.
Post for Rent
Post for Rent features a Discover tool to help you locate influencers that will work well for your company. While you may also look at people you already want to work with, it has a database with more than 1 million profiles. Each profile’s influencer analysis is thorough with regard to engagement rate, credibility, and location.
Open Influence has received many awards for its CRM and software capabilities. It’s your all-in-one platform for building and managing campaigns, discovering influencers, and getting an analysis of campaign results.
The AI program developed by Open Influence utilizes picture recognition to tag photos with descriptions, making them all searchable. The system, for instance, can distinguish between someone wearing a hoodie and someone riding a bike. When you’ve located the perfect influencer, the program performs a look-alike search to find other people like the one in the photograph. The program exclusively indexes for engaged people, not audiences as a whole, and it has indexed over 20 million recognized keywords for interests-based searches.
Powerful Tools Result in Powerful Campaigns
Staying organized with influencer marketing tools puts you in control over maximizing your ROI. Without tools, finding and vetting influencers, tracking results, and communicating with influencers is a shot in the dark and may lead to inconsistent results.