10 Things You Don’t Know About Influencer Marketing

Companies, big or small, are becoming more and more dependent on influencer marketing. Getting powerful influencers to do promotional campaigns for you is one of the most effective ways to reach out to a large, relevant audience.

Influencers are people with a large number of followers who believe in their words. Influencers also have the ability to convert their followers into your dedicated customers. This will give you access to a group of people you would not have otherwise been able to reach out to.

Things You Did Not Know About Influencer Marketing

You probably already know that influencers can help create a brand identity for your company and also improve its credibility among their own followers. However, there are still a few thing you may not know about them. Here are some of the lesser known facts about influencer marketing:

#1. They Will Promote a Company If It Has A Social Cause

Many influencers love to associate themselves with social causes. If your company has a social aspect to it, supports a cause, or is somehow related to social work, it can help you build partnerships with influencers. Many influencer also prefer to promote products that encourage a positive appearance or lifestyle.

#2. Instagram is The Favorite Social Platform of Influencers

A majority of influencers find Instagram to be the best platform for them to connect with their audience. They also feel that it presents a much better scope for growth than any other social networking site.

#3. Influencers Feel They Are Not Being Fairly Compensated

A large number of influencers feel that the brands are not being fair when it comes to compensation. They believe that most brands do not have adequate awareness of the costs associated with influencer marketing campaigns.

#4. They Believe In Honesty

The trust of the followers that the influencers enjoy is the heart of a successful influencer marketing strategy. That trust is built with years of honesty and authenticity. Influencers know the importance of being honest with their followers, and sticking to content that is authentic.

#5. Influencers Need Their Own Space

A number of brands try to control the content created by the influencers too strictly, not knowing that they could negatively affect the content. It will not only be less effective, but could also lead to the discontentment of the influencer.

There are a lot of other facts about influencer marketing that you probably don’t know. To learn more, check out the following infographic, and let us know your thoughts on influencer marketing in the comment section.