The inside scoop on Influencer Marketing | HireInfluence

Feb 27

Spotlight Interview: Famous Travel Couple Setting the Bar for Influencers

Most of us spend our lives longing to take the ultimate dream vacation to a resort in the Maldives before they are submerged under the sea for eternity, or visit the luxurious beaches in Tanzania before setting off for a brave climb in Mt. Kilimanjaro.  Have you ever wondered what it would take for you

Feb 16

Will the Real Influencers Please Stand Up? Identifying Fake vs. Real Influencers

Hop on Instagram any second of the day and immediately one can be dazzled by sparkling images, filled with beautiful people whose profile glimmers with gold.  These images make up the profiles that promise strong ROI’s. If only influencer marketing were as simple as a nice, neat, high follower count.  1.2M sounds so sweet but

Jan 24

#ENDITMovement Influencers Shining a Light on Slavery

When most of us hear the word slavery, images and thoughts come rushing to mind but rarely do they include modern-day visions of slaves.  That’s because we think slavery couldn’t possibly exist today.  Think again. END IT Movement is working to change the belief that slavery was abolished many decades ago.  The #ENDITMovement is “a Coalition

Jan 18

Spotlight Interview: Celebrity Travel Influencer – Adventure Girl, Stef Michaels

This month we had the opportunity to sit down with “America’s Tweetheart” Stef Michaels, known by her fans as Adventure Girl.  Famous journalist and spokesperson featured in magazines from TIME to Glamour she is adored by her fans.  Stef’s ability to engage as both a celebrity and the girl-next-door is endearing, but her adventurous nature is what’s

Jan 18

The Unconventional Guide to Influencer Marketing in 2017

As 2016 drew to a close, the world of influencers, brands, and influencer marketing agencies didn’t seem to notice. They were busy posting epic content and preparing for the year ahead.  This powerhouse industry achieved multi-billion dollar profits in 2016 (eMarketer) and is showing no signs of slowing down.  Word-of-mouth marketing, also known as influencer

Dec 22

Spotlight Interview: Artist and Influencer Todd Carey

Ending the year on a high note we had the opportunity to sit down with Todd Carey, the up-and-coming musician and artist for our last interview of the year.  You probably recognize his recent throwback hit, Nintendo but if you don’t, you will soon enough.  This rising star’s eclectic reggae, dubstep, and pop music draw the

Dec 14

Influencer Marketing, Top Trend of 2017: What You Need to Know

The secret is out of the bag: influencer marketing is one of the top trends in 2017.  What does a trending industry mean and how can you make the most of influencer marketing for your company?  That’s what we are here to talk about today. Influencer Marketing: An Industry on the Rise Although this industry has been

Nov 16
Watching YouTube Video

Indie Games, Let’s Play and the YouTube Effect: How YouTubers are Changing Entertainment Marketing Forever

When YouTube made its debut in 2001, it was just another small social media startup: an easy way to share home videos as cell phone cameras became more and more ubiquitous. No one could have predicted the social media force of nature it would become, reshaping music and entertainment for good. YouTube has given birth

Nov 16
Consumer Behavior and Social Media

Consumer Behavior and Social Media

Thе rise оf social media has brought with in an entirely new marketing avenue for companies. Thе traditional ‘word-оf-mouth’ publicity has bееn replaced bу ‘word-оf-web. Consumers аrе increasingly heading tо social media sites bеfоrе making а purchase, which greatly influences their buying behavior. The reviews and feedback from existing customers found on these sites hold

Nov 16
Pinterest marketing

Pinterest Marketing Tips To Grow Your Brand and Business

Unless you’ve been living under a rock for the past few years, chances are you’re familiar with Pinterest. It’s  huge. Like, аlmоѕt Facebook-huge. And for any business that realizes the value of social media marketing, Pinterest should definitely be at the top of your list of platforms to be active on. After аll, уоur clients, potential