The inside scoop on Influencer Marketing | HireInfluence

Nov 16
Social Media Behavior

3 Behaviors Brands Should Avoid on Social Media

Building a following and community on social media takes work – often lots and lots of work, patience, creativity, more patience, and more work. It isn’t for the faint of heart and it does not happen over night, regardless of what some of the shadier companies out there might promise. So trust us when we


Nov 16
Facebook Police

Is Your Brand Guilty of These Social Media Mistakes?

Yоu know уоu аrе supposed tо bе оut thеrе on social media, but it’s not always easy to jump right in when so many factors come into play. Facebook, Twitter, Google+, Pinterest, and уоur own blogs, аrе all integral tools that уоu need tо leverage to make уоur presence known online. Whаt уоu muѕt understand


Nov 16
Social Media Advertising Trends

Tips to Build Your Social Media Following, Part 2

Here’s part 2 in Emily’s fantastic series on building your social community. You can find part 1 here. Enjoy! 4. Use proper grammar and punctuation. Improper grammar and/or punctuation screams unprofessionalism. No matter what point you’re trying to get across, it’s really not valid if it looks like your first grader wrote it. Also, nobody is going


Nov 16
Social Media Demographics

Social Media Battle of the Sexes

If your brand’s message is heavily geared toward one sex or the other, it’s important that you know where that group hangs out more on social media so that you can target your efforts appropriately. Check out this awesome infographic from QuickSprout’s Neil Patel that breaks down all of the important stats, including this key


Nov 16
Social media Wasting Time

Wasting Time on Social Media?

Any one who has ever spent ANY amount of time on social media will agree that a big drawback is the amount of time wasted. Open Pinterest only to look up and realize 2 hours have passed? Yep, we’ve been there. Have 25 tabs open as a result of following rabbit trail after rabbit trail?


Nov 16
How to Decide Which Social Media Platform is Best for Your Next Influencer Marketing Campaign

4 Basic Tips Of Social Media Campaigns That Work

Running a campaign through social media is now considered a normal part of marketing for brands, small businesses, and startups. (If it’s not for yours, we highly suggest that you reconsider!) But it can sometimes be hard to get started when you feel like you don’t even have a good grasp on some of the


Nov 16
Social Media Image Size Guidelines

Social Media Image Size Guidelines

Images are a HUGE part of any social media presence. They act as your visual introduction, provide fun ways to combine branding with personality, and, when used in status updates and messages, lead to more engagement. In order to get the most out of your social media images, it’s crucial that they are each sized


Nov 16
Social Media Presence in 2015

How to Rock Your Social Media Presence in 2015

Is 2015 the year you (or your brand), rule the social media space? It can be! But, you have to be willing to learn, have patience, and put in all of the effort that goes along with it. This infographic contains some fantastic tips on the Social Media Resolutions you should make, and stick to,


Nov 16
Social Media Marketing ROI

Social Media Marketing ROI

Gauging ROI in social media has been a problem for as long as social media has been used for marketing. But we’re kind of surprised by the stats revealed in this infographic, originally published on AdWeek. Only 37% of marketers say that they are able to measure ROI? That number seems unreasonably high to us, especially


Nov 16
Social Media Holidays

Social Media & the Holiday Season

Determining an effective social media plan throughout the holidays is a daunting task; but when done well, it can be a huge boost for businesses large and small. To help you make the most of your social efforts, including influencer campaigns, from now through the New Year, check out the 11 Holiday Social Media Tips