Brand Influencer Archives - HireInfluence

Nov 16
Guide INfluencer Marketing

5 Practices of the Successful Brand Influencer

Not long ago, spending all day online was a sure sign of a slacker, someone with no connection to the outside world. Today, there’s serious money to be made, completely and totally in cyberspace. Social media personalities are a new breed of celebrity, commanding impressive loyalty over a small niche of followers. They’re the new


Nov 15
Sweet Potato Pie

Accidental Influencer Sales Out the Door: Patti Labelle Sweet Potato Pie Viral Video

There’s no better way to celebrate Thanksgiving Day than with a tasty pumpkin pie or sweet potato pie.  This Thanksgiving the most famous sweet potato pie sold out early, all due to an entertainment influencer whose video review of Patti’s pie went viral. James Wright, already a budding social media influencer through his work as a


Nov 13
Influencer Marketing Big Brands

As Influencer Marketing Explodes, Are Brands Like DIESEL Doing It Right?

What is Influencer Marketing? Influencer marketing is everywhere. It’s pervasive in our advertising, in our consumerism, in our purchasing decisions, whether we know it or not. Even “influencers” themselves are unaware that they are influencers. So what is an influencer, you ask? An influencer is someone on social media who has the power to sway


Nov 12
4 Steps to Making Brand Ambassadors Your Social Media Ace

4 Steps to Making Brand Ambassadors Your Social Media Ace

Your company might just be the next Nike, but you won’t know it unless you are able to gain the right exposure to the right audience.  One of the best ways to do this is with a brand ambassador, otherwise known in the industry as a social media influencer.  Nike was fortunate in their early days, before


Nov 9
Online Influencers

Say It Ain’t So: 10 Secrets About Online Influencers

To ramp up your company’s marketing efforts you have begun to learn as much as you possibly can about digital marketing.  Influencer marketing – the creme de la creme of marketing today – caught your attention, and you have been devouring every article, podcast, book, and infographic you can. You’re doing your company a favor because


Nov 9
Beauty shot of a woman in stylish shades.

Why Influencer Marketing is Hotter Than Nicki Minaj

Rolling around to Monday again and influencer marketing’s on the brain.  We can’t get enough of it, and neither should you.  If you are just learning about our favorite topic – quite literally our expertise – then grab a cup, snuggle into your favorite reading spot, and settle in for a bit.  Today I’m going


Nov 9
The Most Unexpected Ways Social Media Influencers Are Used in Campaigns

The Most Unexpected Ways Social Media Influencers Are Used in Campaigns

It is my job to know everything there is to know about influencer marketing and to write articles which provide expert knowledge for people within the industry and outside the inner circle.  I am astounding on a daily basis because each and every day new events occur in this industry, and new outlets for this medium are discovered. Every


Nov 9
Celebrity Influencers Micro Influencers

Is Celebrity Dead? Micro-Influencers’ Power Over Consumers is Real

We all know that celebrities pull a lot of power.  For as long as we can remember, celebrities have been the go-to brand ambassadors, wooing consumers with their fame, selling brands products with a split second ad appearance and nothing more. Move over, celebs.  Influencers big and small, non-celebrities alike, are making waves as brand ambassadors in


Nov 8
Top 10 Must See Influencer and Celebrity Campaigns (That Might Just Convince You to Run Your Own)

Top 10 Must See Influencer and Celebrity Campaigns (That Might Just Convince You to Run Your Own)

If you have already run an influencer marketing campaign or a few for that matter, you know that although this type of project takes a knowledgeable team and a lot of hard work, it is well worth the effort. Sometimes in influencer campaigns, brands do not experience the fruits of their labor until many months down


Nov 8

Why Brand Influencers are the Secret Ingredient in Your Marketing Plan

If you are doing everything right, your business is flowing nicely, all gears in check, and you haven’t a care in the world.  The marketing leg of your company increases your ROI year after year, and although marketing is not your personal strong suit, you have faith that your marketing team knows what they are