Marketing and Social Media Marketing

Nov 16
Consumer Behavior and Social Media

Consumer Behavior and Social Media

Thе rise оf social media has brought with in an entirely new marketing avenue for companies. Thе traditional ‘word-оf-mouth’ publicity has bееn replaced bу ‘word-оf-web. Consumers аrе increasingly heading tо social media sites bеfоrе making а purchase, which greatly influences their buying behavior. The reviews and feedback from existing customers found on these sites hold


Nov 16
Best Practices for Managing Social Media

8 Social Media Marketing Myths Debunked

Like any other topic, social media marketing also has its own set of myths. As an entrepreneur, knowing the truth is crucial. Here are 8 myths about social media marketing which have been debunked. 1) Google+ Is Useless Google+ is one of the best social media platforms today. Others may say that it’s useless but it


Nov 16
Social Media Marketing ROI

Social Media Marketing ROI

Gauging ROI in social media has been a problem for as long as social media has been used for marketing. But we’re kind of surprised by the stats revealed in this infographic, originally published on AdWeek. Only 37% of marketers say that they are able to measure ROI? That number seems unreasonably high to us, especially


Nov 16
Facebook Like Thumbs Up

Social Media Best Practices for Brands – Part 2

Now for Part 2 in our series on some of the Social Media best practices that brands and businesses should adhere to. You can find Part 1 here. Follow the 4-1-1 Rule Not only do you need to post content that matters, but you should also be adhering to some common courtesies in the online


Nov 16
Revolutionized-Marketing-The-Rise-Of-Social-Media-Infographic

How Social Media Has Revolutionized Marketing

Nearly every business out there knows the importance of having an active social media presence. But, that doesn’t mean that they all have, or that they are doing it correctly. A lot of the issues brands and companies have with social media is that there’s no clear cut path to determining the ROI of social.


Nov 16
social media

10 Ways to Build Your Credibility on Social Media

Social media is an incredibly powerful marketing tool that can help you to reach a potentially unlimited number of people with a minimal investment of time, money and effort. But while social media might be incredibly powerful, it’s still only going to be as good as the strategy you have in place and the ongoing effort you


Nov 16
benefits of instagram

Amazing Benefits of Instagram for Your Business | Part 1

The uniqueness of Instagram is that it focuses on images, videos and sense of closeness images and videos provide. This makes them a great tool to use for visual marketing. You can instantly post images with your mobile device and share them with your followers to promote your products and services. Here is part 1


Nov 16
Instagram Benefits

Amazing Benefits of Instagram for Your Business – Part 2

In Part 1 of this series, we covered 6 of the amazing benefits businesses can enjoy from having an active Instagram presence. You can read all about those first 6 benefits here. Now, here’s the rest of the list that sums up what we consider some of the top Instagram benefits. If these aren’t enough to convince


Nov 16
Shareable Content

How to Make Your Content Infinitely Shareable

Is there any better feeling than watching a steady stream of traffic flow into your site from content that your friends, fans, and followers have shared on social media? Although dreams of virality will often remain just that, there’s no denying the thrill of seeing your content being shared. So, just how do you get


Nov 16
selfie

Social Media: Beyond Brands to #WhiteHouseSelfies

It should come as no surprise that only days after the Supreme Court legalized same sex marriage, the White House continued to loosen the reigns. A true sign that social media has infiltrated every nook and cranny of our society, the White House legalized the #WhiteHouseSelfie (but to be certain, selfie sticks are still banned).