4 New(ish) Social Media Platforms You Should Know

With the seemingly “overnight” explosion of some social media platforms, it’s no wonder that marketers are searching for the “next big thing” in social platforms in hopes of getting ahead of the curve.

Of course, searching for social media in an app store will offer hundreds of options, but it’s difficult to tell which – if any – are poised to grow in the coming years.

After the isolation of the pandemic, people are eager for connection and social experience (even virtual). People are adaptable, and social media fills the void for many. As new social media platforms emerge, it’s likely that one or more will become the next social media giant.

1. Twitch

Launched in 2011, Twitch is a popular live-streaming platform that was created for gamers. Players interact with the audience in real time, quickly growing the platform beyond just gaming.

Twitch currently has 140 million users.[1] Along with the original gaming content, which is still a huge part of the platform, Twitch also has live streams for music, cooking, fashion, and more, including interactive live shows for festivals and esports events. Brands have the option to not only partner with creators, but make their own content to gain a following.

2. Discord

Discord was launched in 2015 and boasts over 100 million monthly active users.[2] Also beginning with gaming, Discord has expanded into a chat app with video, audio, and text communications.

Users can build their own server or join an existing community. Essentially, Discord is a virtual “hangout” spot for communities and friends. Though no ads are available on the platform – yet – it offers a lot of value for organic traffic and audience insights for brands.

3. Clubhouse

Launched in 2020, Clubhouse is the new kid on the block. It currently boasts 10 million active weekly users, and unlike more conventional social media sites, it uses synchronous, audio-only connectivity between the audience and creators.

Similar to a podcast, Clubhouse offers a more personal space to share information with an audience and get real-time feedback and conversation. The current topics on the app range from relationships to venture capitalism to comedy and standup performances.

Another aspect of Clubhouse that’s different – it’s invite-only. Current users are gatekeepers to the content and conversations. The value for brands remains to be seen, but it’s one to watch in the future.

4. Caffeine

Founded in 2016 and unveiled in 2018, Caffeine has an unspecified number of users. The platform was created by ex-Apple developers and features live broadcasts for creators. Like TikTok and similar platforms, the broadcasts come up in a feed and followers can comment or react.

And, similar to Twitch, Caffeine allows direct screen streaming from computers or television screens for gaming. Caffeine launched a monetization program to reward its most engaging content creators and influencers.

With big-name celebrities like musician Drake and the Ultimate Rap League on the platform, it’s likely to catch a lot of attention from younger audiences and brands.

Looking to the Future

Consumer behavior shifts quickly, especially when it comes to social media. Building an online presence is a must for brands, and getting in on one of the newer platforms before it gets big offers a significant advantage.


[1] https://backlinko.com/twitch-users

[2] https://www.theverge.com/2020/6/30/21308194/discord-gaming-users-safety-center-video-voice-chat