Turn Instagram into a Lead Generation Machine

With over 2 billion monthly active users worldwide and tons of user-generated content, Instagram is one of the most powerful marketing platforms available to brands to amass followers. Despite this, many Instagram marketers and business accounts struggle to convert followers into leads and increase sales.

Generating leads on Instagram takes a little work and know-how beyond posting content and leveraging hashtags. Like any other platform, finding success on Instagram requires a comprehensive marketing strategy with effective tactics to generate leads and drive sales.

Optimize Your Profile

An optimized profile is valuable for not just Instagram, but any social media platform. For brands, the Instagram profile is an initial touchpoint for followers and should reflect your brand accurately with a business logo, tagline, and a succinct Instagram bio with a link that describes your brand and what you do.

Add Action Buttons to Your Profile

Business accounts on Instagram allow action buttons, such as email, phone contact, and a business address. Along with these buttons, Instagram offers options for social media lead generation, such as Reserve, Book, and Get Tickets, which redirect to forms from providers like OpenTable and Resy.

Provide Consistent, Valuable Content

Content is all about value and connecting with your ideal audience. When you share high-quality content consistently, you build an audience that trusts in your brand and looks forward to what you’ll produce. Content like an Instagram story should be focused on the customers’ needs, not promotion, to improve engagement and gain more leads.

Include CTAs in Posts

A clear and motivating call to action (CTA) encourages your followers to take action, but that can be challenging on a highly visual platform like Instagram. The images capture attention, and followers may not see the caption at all. To avoid this, embed a CTA button in your post to make it part of the image. You’ll grab more attention from the viewer and make it easier for them to install, sign up, or buy without searching for the link.

Leverage Instagram Videos and Stories

Instagram has a lot of impressive tools for business, including Instagram reels, live videos, and stories that can be used to generate leads. Instagram users like to check stories from friends or brands to see what’s new and exciting. For this, focus on valuable content over promotional content and show the human side of your brand. Some good content for the stories and videos includes positive customer reviews or testimonials, live Q&A sessions, and behind-the-scenes footage.

Design a Great Landing Page

When you provide links on Instagram, you need to ensure that users complete the action with a stellar landing page. The page should be easy to scan with a seamless visual experience and content that aligns with the promise the CTA set up.

Use Instagram Lead Generation Ads

Instagram ad campaigns are a great way to get content in front of the right audience and start building leads. This tactic is helpful for both large businesses and startups in the early stages of social media marketing. Like Facebook ad options, Instagram ads can be targeted to a specific audience or lookalike audiences according to details like occupation, industry, geolocation, interests, and hobbies. Creating an ad campaign is quick and straightforward – all you have to do is specify the goal, target audience, placement, and ad format.

Engage with the Audience

You can build a large following on Instagram, but only if you engage with your audience. Instagram users want to connect with brands, so it’s important to respond to comments and posts that feature your brand. Speak the language of Instagram and use emojis, hashtags, GIFs, and other images to ensure you come off more human instead of salesy. On your own posts, ask a question or conduct a poll to encourage followers to comment and start a conversation.

Work with Influencers

Influencer marketing is effective at increasing engagement and leads, especially on Instagram. The platform is among the most successful for influencer marketing. Work on developing partnerships with content creators and leading Instagram influencers in your industry to help boost brand awareness, lead generation, and conversions. To begin, narrow your list of influencers to the top choices to represent your brand. Then, reach out to influencers and suggest a collaboration or partnership.

Generate Leads on Instagram to Grow Your Business

With these lead generation techniques, you can leverage the power of Instagram for marketing and lead generation on Instagram. Content strategy and influencer marketing are especially effective for Instagram lead generation, but it’s important to target the right audience and connect with them in an authentic way.