9 Reasons You Should Be Using SMS Marketing in 2022

SMS marketing is an incredibly effective marketing tool that is likely to carry in 2022. Here are some statistics:

  • 85 percent of U.S. adults own a smartphone.[1]
  • 75 percent of Gen Z and millennials use smartphones to shop online.[2]
  • 54 percent of web traffic comes from mobile.[3]
  • 39 percent of businesses use text marketing.[4]

58 percent of people say text message marketing is the ideal way for businesses to reach them and want to receive text messages from brands.[5]

With so many consumers accustomed to using their phones and expecting businesses to reach out via text, it’s clear that SMS marketing strategy can be very effective, especially with SMS marketing software to send texts. Here’s why text marketing needs to be part of your marketing strategy in 2022 to grow your business, improve conversion rates, and boost sales.

1. High Conversion Rates

The open rate for SMS is around 45 percent. Text messages also have more interaction and engagement than other marketing strategies, including email. Of course, it’s vital to view click-through rates, conduct A/B testing, and track progress through Google Analytics to see what’s working and what isn’t. Plenty of tools are available to track and measure your SMS message success.

2. Boosting Other Marketing Platforms

SMS marketing campaigns can be used to increase engagement with other marketing platforms and digital marketing touchpoints, such as website traffic, email campaigns, and in-person visits to a brick-and-mortar store. Customers seek information on their phones, save Pins on Pinterest, browse stores on the desktop or mobile device, then visit a brick-and-mortar location.

Generally, customers don’t care where you are as much as what you offer. SMS marketing campaigns can help you reach customers where they want to be and engage them with your other channels.

3. Interactive Campaigns

It’s simple to make SMS marketing campaigns interactive. Even if you just send a text message with a link, it can direct the user to an interactive mobile page or web app. You can also send messages asking for a word or phrase to claim a coupon or enter a giveaway.

4. Highly Targeted Campaigns

People have strong relationships with their phones, and SMS marketing strategy usually involves a permission-based relationship with your brand. Many consumers are comfortable with brand interactions and marketing communication that take place through text message, such as shipping updates and appointment notifications, assuming they gave permission for communications via SMS.

Keep in mind, however, that you can’t bombard their phones with constant messages. Just like with friends and family, people don’t want endless text all day long. The general rule is to send between two and four text messages a month to avoid annoying your customer and leading them to unsubscribe. You can also send promotional mass texts to your customer base with coupon codes or sales announcements, shipping updates, delivery updates, and more.

5. Easy to Launch and Manage

Many SMS platforms offer quick and easy monitoring of an SMS campaign’s performance. Because it’s permission-based, you already know exactly who you’re marketing to and can capture targeted information about the customer, including interests, purchasing behavior, and demographics. Then, you can measure the performance of your campaigns to see what you can improve in the future for lead generation.

6. Suitable for B2B and B2C Audiences

Unlike other marketing strategies, business text messaging is suitable for both B2B and B2C audiences. It’s also versatile across industries, including traditional industries like finance and healthcare, and adaptable to new markets and sectors. You can use SMS to reach private consumers, send bulk texts, address the public sector, or for internal communication between businesses.

7. Efficient

One of the best aspects of SMS marketing is that it’s quick and easy to launch a campaign. All it takes is coming up with the message and the recipients, then you write the text and send it out in the same time you would with a private message to a friend. You can use SMS to reach customers as soon as news breaks, a product is launched, or a deal or sale begins. In addition, the reading time is quick and about 90 percent of messages are read within a few minutes of being sent, so they get excellent engagement and click-through rates.

8. Cost-Effective

Because SMS marketing messages take less time, they’re also cost-effective. The time and resources to draft content or emails is considerable, so your spend is high before the campaign even goes out. With SMS campaigns, you simply draft the text, include the link or offer, and send it to the recipients, so it’s much cheaper and boasts a high ROI, even if the response rate is low.

9. Eco-Friendly

SMS marketing is entirely virtual, so it has no carbon footprint. Direct mail, offline press, and other traditional marketing efforts use printed paper, ink, and energy to produce. In-person events require travel. SMS is one of the most eco-friendly marketing options.

Get Started SMS Marketing

SMS marketing is effective on its own, but it’s better as part of a multichannel campaign that includes email, influencer marketing, content marketing, and social media marketing, among others. You also have plenty of SMS marketing tools to help you get started. Reap the benefits of SMS marketing and boost your other marketing efforts, increase sales, drive more traffic, and brand awareness.

Sources:

[1] https://www.pewresearch.org/internet/fact-sheet/mobile/

[2] https://www.epsilon.com/us/insights/resources/cross-generational-marketing

[3] https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet

[4] https://www.postscript.io/blog/text-messaging-statistics///

[5] https://www.zipwhip.com/state-of-texting/