What Makes a Video Go Viral on TikTok?
“Going viral” was once reserved for dancing teens, but TikTok has since emerged as one of the most diverse and potentially valuable social media channels. Viral content on other platforms can be difficult to achieve, but with TikTok, virtually anything has the potential to skyrocket.
Whether you have three followers or three million, you can go viral. The app’s algorithm offers equal opportunity to all users – no matter how big or small – to go viral. TikTok is one of the few apps that works on merit.
But just because the playing field is level doesn’t mean you’re guaranteed. Creating viral content takes a little work and ingenuity.
What Makes TikTok Content Viral?
TikTok uses an algorithm like other social media channels. The app curates content based on what users already like. When you like, share, comment, or otherwise interact with content, you’re teaching the algorithm the type of content you want to see.
On the app’s end, the content that’s popular is evaluated based on its performance – its likes, shares, and comments – and what attributes may contribute to that. TikTok considers the video content, topic, music, text overlay, and filters.
From there, it can identify content you may enjoy from new accounts. Your suggested content is based on this process.
One thing the TikTok algorithm doesn’t consider is the follower count or engagement of the account that created it. Unlike other social media channels, TikTok doesn’t reward the biggest social media influencers and brands with more and more engagement, drowning the little guys,
If the content aligns with your interests and patterns, you’re just as likely to see posts from your favorite brand as a completely new user.
Content can also go viral from the For You page. When a video is posted, the app presents it to a curated group of users’ For You pages. If it performs well, it may be suggested to a larger audience.
How to Go Viral on TikTok
TikTok is democratic, but there are some ways you can improve your likelihood of having content go viral.
TikTok is trendy, which explains its appeal for younger audiences. The app is largely trend-driven, and trends can come and go quickly. It won’t take you long to find the next trend, and as long as you move quickly, you can create the next viral sensation.
A lot of TikTok content is humorous. Even for brands, there’s no way around it – funny works on the app. Major brands in “boring” industries, such as Turbotax, use humor to engage with their audience.
Hashtags are a big factor in TikTok’s ranking system. Using hashtags in your video description makes it easier for TikTok to index it and put it in front of the best audience. Try to mix your hashtags between niche ones and common, popular ones.
Create Viral Content for TikTok
If you dream of having viral content on social media, whether yourself or through a partnership with an influencer marketing agency, TikTok is the best platform for it. The algorithm offers equal opportunity for all creators, so everything you post has the potential to be the next TikTok sensation.