Online influencers have created such a huge impact in marketing that there are some who make thousands to millions of dollars per post they make. And as influencer marketing begins to increase even more every day, it’s time to start implementing the budget and learning more about its effectivity.
It’s one of the many strategies businesses now follow, as it has the positive statistics and benefits to offer. But what exactly does an influencer provide and how can you be so sure that they can help improve your marketing strategies?
Read on as I show you the various influencer marketing strategies and the importance of getting one for your business!
Table of Contents
The Benefits of Social Influencer Marketing
You’re probably wondering: Why is social influencer marketing so beneficial anyway? What does it have to offer compared to other digital marketing strategies? Here are just some of the benefits it has to offer for businesses:
Not Pushy For Customers
One of the main problems many companies face is seeming too pushy towards your audience. After all, what costumer would like an ad that seems like its forcing its products towards them? With influencer marketing, it doesn’t feel like one is forced, rather, it’s a recommendation that encourages them to try it for themselves by people they trust.
It’s Credible and Authentic
Many people follow influencers, and it isn’t just because it’s fun to see their lives! It’s because they trust them when it comes to reviews and recommendations, and because of that, one is more encouraged to use whatever their favorite influencer has. And with genuine, authentic reviews from an influencer on your products or services, the more credible is is to the consumer.
Targets Required Audience
Influencers usually have their own niche to work with, may it be beauty, gaming, or food. Because of that, you already have the target audience who are interested in the same niche the influencer is an expert in. Not only does this provide the expertise in reviews, but the target audience who may be genuinely interested with what you have to offer.
Can Boost SEO For Your Website
Whether you tap a blogger, vlogger, or social media influencer, they will most likely link back to your page as part of your agreement. When authoritative websites link back to yours, it can help increase your Domain Authority score, which helps with your search engine rankings. After all, DA is known to have one of the highest influencers on search rankings, and with trusted sources linking you, it helps you get out there on Google!
Provides Value and Interest
People follow influencers not only to spend time browsing through social media, but because these people can provide value and information they need or want. Influencers can share tips and ideas when it comes to their niche and interests. They have the useful content that their audience loves to see. And yes, this includes reviews of products or services from companies!
Not As Costly
You’ll be surprised that influencer marketing isn’t as expensive as people make it out to be. No, you won’t spend millions on an influencer unless you tap Kylie Jenner for your campaigns. Relatively popular and great influencers can actually charge less than $300 for sponsored posts, may it be on Instagram or Facebook!
It’s Effective and Generates Leads
Many successful influencers have their own niche and content strategy, which offers the leads and engagements that you both need for success. As long as your brands are related to your influencer’s niche, then you’ll be able to generate a lot more leads and capture the target audience, growing your interested and potential customer base. (https://shanebarker.com/blog/biggest-benefits-social-influencer-marketing/)
Can Drive Conversions
Studies show that brands can make more than triple their investment spent on influencer marketing, as most consumers would map purchases of products that are shared on social media. The more engagements and sales can be done with a call-to-action. which gives both leads and conversions for a successful business. We’ll get into the different ways you can drive more conversions later on.
Helps With Content Strategies
An influencer doesn’t just post about your items and give reviews. They can also be an effective aid with content marketing strategies, as they can provide the fresh ideas and better content that caters to your target audience. After all, they’re skilled in engaging with their followers and continue to garner better ideas!
The 35 Influencer Marketing Statistics to Watch Out For
Wondering what the top influencer marketing statistics to watch out for? Check out these interesting numbers to see how effective having a good influencer is:
- After a survey with 14,000 respondents in the US, 70% of millennial consumers would be influenced by recommendations of peers when buying something. Furthermore, 30% of these consumers would buy something recommended by non-celebrity influencers, as they relate more to them compared to more famous ones.
- The most influential social media channel is Facebook, with 19% of buying decisions being influenced by posts from the website or app. The second most influential one is YouTube, with 18% of consumers influenced by video reviews or vlogs on the product/service on YouTube.
- You’ll be surprised that not many people are actually influenced by celebrity endorsements when making buying decisions. Only 3% of consumers agree that celebrities influence what they purchase. Furthermore, Twitter is the least influential of all social channels, with only 2% of consumers using it for buying decisions.
- Besides Twitter being a social channel that’s least influential, the least influential forms of advertising are digital, print, and television ads. That’s how much influencer marketing has been evolving the past years, to the point people prefer reading up on expert knowledge than brands’ own advertisements.
- When consumers are shopping in a store, 60% of them are influenced by a blog review or a social media post. Surprisingly, men are twice more likely to be influenced from blog reviews compared to women, especially if they’re shopping in a physical store.
- YouTube is a good influencer with buying decisions, but just like blog reviews, men are more influenced with buying decisions from the social media channel. 22.8% of men are more influenced by this particular social channel, compared to the 13.9% of women influenced by it.
- There are also pet niches, and a lot of people follow it! 30% of pet owners would follow and engage with celebrity animals on social media. A powerful influencer marketing strategy is through using celebrity pets to advertise pet care brands, products, and services.
- 65% of pet owners would post about their pets on social media at least twice a week. Furthermore, 50% of pet owners that post their pets on social media actually get more attention than the owner themselves! That’s why we see how pets are important in marketing culture.
- While Twitter is still the least influential social media channel, it still provides interesting results. A study from Twitter with Annalect reels that 56% of consumers get influence in buying decisions by peers. The want to purchase increases by around 2.7 times more when brands tweet. With influencers tweeting about the brand or product/service, the intent to purchase increases by 5.2 times more!
- The research from Twitter also shows the way consumers depend on influencers when it comes to recommendations for products and services. 49% of consumers depend on influencer product recommendations. Also, at least a third of Twitter audiences are following and engaging with social media influencers and celebrities.
- If you’re wondering who the most followed group of people are on Twitter, it’s musicians and actors. These groups have the highest reach. However, take note that people follow them on Twitter not for purchasing decisions, but mostly for entertainment and news.
- Those who are aged between 13 to 24 years old are twice more likely to evaluate and base their influence on people based on how many followers they have, compared to older audiences. So yes, the follower count of an influencer is still also a huge factor!
- People a who are older than 45 years old follow influencers, too! However, they still prefer the popular household names they are accustomed with. The younger generation is more likely to try out new brands and businesses, or products and services advertised by influencers.
- Over on Twitter, 40% of its users would follow brands, with 60% of these people doing so to learn more about the brands’ products and services. It’s safe to say that when to comes to this social media channel, people are more influenced with the brands’ accounts compared to celebrities.
- However, around 40% of Twitter users purchased products or availed services thanks to influencer tweets. Furthermore, they are more likely to retweet product recommendations from influencer tweets. This is the most valuable statistic that shows how powerful influencers can be on the particular octal media channel.
- Based on a study made by Mars, a very small percentage of moms would be influenced by celebrity endorsements when they purchase something. Only less than 1% of them, actually! Furthermore, only 3% of moms are brand loyal and do not get influenced with advertisements and celebrity endorsements.
- A study made by Google shows that 70% of teenagers who use YouTube are more influenced with YouTubers compared to actual traditional celebrities. 40% of millennials using YouTube actually feel like their favorite YouTubers understand them even more so that their actual friends.
- The same Google study also shows the big difference between celebrity and influencer marketing stats. Fans are more engaged with influencers compared to celebrities! Take note that the top YouTubers would get thrice more the views on their videos compared to if a celebrity posted on their YouTube channel.
- The 25 top YouTubers have twice more engagement and a whopping 12 times more comments compared to celebrity YouTubers. Furthermore, 70% of YouTube users feel that the top YouTubers are trendsetters, which has these people become more popular and powerful in influencing their audiences. 60% of these users are more influenced by YouTubers when purchasing something compared to celebrities.
- A survey of over 400 women consumers made by Influencer Central shows that social media influence is strong when it comes to making purchasing decisions. Mom bloggers are the third highest when influencing such decisions, while Instagrammers are the sixth highest!
- As for grocery shopping and influence over what to purchase, food wise, recipes found on social media are the highest influencer for it. 81% of consumers would usually purchase items they’ve seen shared on social media. 94% of consumers purchase new types of ingredients based on recipes and photos from social media.
- As much as 81% of consumers get the influence of buying something based on product reviews, which is why influencer marketing campaigns with product and service reviews are highly helpful and can provide the engagement and sales your business needs.
- A study crated by Crowdtap shows how influencers approach partnerships with businesses and brands. 76% of influencers prefer brands which give them more creative freedom with posting. Furthermore, they prefer working with brands who provide the competitive compensation they deserve.
- 47% of influencers also like working with brands that have the similar or aligned values as theirs (just like businesses!). Besides that, another 47% of influencers report editorial guidelines brands share are limiting. Again, creative freedom is better for these influencers!
- A survey from Bloglovin’ shows how micro-influencers post. For example, 89% of micro-infuencers would post their content using platforms such as Blogspot or WordPress. Also, Instagram is another popular social media channel most micro-influencers use, with 80% of them using this social media channel to post.
- 59% of micro-influencers report that Instagram is one of the most effective mediums when communicating and engaging with their audiences. Interestingly enough, another 53% of these micro-influencers say that they have never used any form of paid promotion with their content.
- Instagram and blogs from WordPress and Blogspot are a popular choice for posting, based on Bloglovin’s survey. 54% of the responders mention that they would use their blogs for sponsored posts, while another 42% of them use Instagram for it.
- As for the costs of sponsored posts, 84% would charge lesser than $250 for sponsored posts on Instagram, 97% says they would charge less than $500 for the same.As for sponsored blog posts, 87% would charge less than $500. 96% report on charging lesser than $1,000 for the same.
- As for Facebook posts, 90% report of charging lesser than $250 for sponsored posts, while 96% of them charge less than $500. With Twitter, the charges are cheaper. 90% would charge lesser than $150, while 96% charge lesser than $200 of sponsored posts on Twitter.
- Markerly analyzed over 800,000 Instagram accounts with most of these accounts having over 1,000 followers. Those with fewer than 1,000 followers have their audiences like posts 8% of the time. Those with more than 10 million followers have their numbers at 1.6%
- For commenting, those who have fewer than 1,000 followers have their audience comment 0.5% at a time, while those with 10 million or more would only have 0.04% of their audiences commenting. That’s a huge difference that shows how follower counts aren’t the main factor, though still relevant.
- This one comes from a study done by Nielsen Catalina Solutions and TapInfluence. Amazingly, influencer marketing can generate as much as 11 times more return of investment compared to traditional ways of marketing such as print ads.
- A PageFair report shows that 11% of internet users around the world enabled ad blockers on their gadgets. It goes to show how digital advertisements are becoming less effective compared to influencer marketing, as most tend to skip or block it.
- A study by Linqia shows 94% of marketers find influencer marketing effective back in 2016. The influencer marketing budgets doubled in 2017, with 39% of marketers increasing this budget in 2018. A huge breakthrough for influencer marketing!
- When running influencer campaigns, the least valuable platforms are Snapchat and Twitter. Instagram is the most valuable one when running an influencer campaign. Furthermore, marketers work with more influencers today, with at least 25 to 30 influencers per program.
A Short Guide on How to do Influencer Marketing Correctly
Now that you’re familiar with the various influencer marketing statistics and how beneficial it is for you, where can you start? Here are some great tips and ideas to help you create successful influencer marketing strategies to grow your business:
Have a Goal In Mind
Just like many kinds of marketing strategies, you have to come up with a goal before making plans on what to do. After all, executing a campaign without one just feels as if there’s no destination or expectations. Answer the question: What do you expect to get during and after the campaign? Do you want to improve your sales, your performance, grow your engagement and brand awareness, or promote new products and services? Create and define your goal, which will be the basis of your marketing plan with chosen influencers. This will help you know who to work with and what to do to reap the successful results after.
Once you’ve already created your goal, you have to have the right influencers who can help your business achieve these goals. Remember, the influencers shouldn’t only be relevant to your brand, but the goal in mind, too. When selecting an influencer, you should think of the following: Those who can increase brand awareness with a good, genuine following
Experts in your niche and who can produce honest and authentic content
Niche influencers who have the interested followers and skill to engage with themTake note, those with the higher following doesn’t exactly mean they’re the best ones to go with. You can use relevant online tools to get the stats and measure which ones are great for your business and goals. See our list of top gaming influencers or our list of top fashion bloggers.
Contacting and Providing Sufficient Offers
Just because you already chose the influencers you want to work with doesn’t mean they’ll agree immediately! You have to contact them with good offers and the sufficient compensation they deserve.With that being said, approach them professionally, just like making business deals with clients and suppliers. Define your company and what you offer for consumers, and inquire about the compensation. Come up with the model which is beneficial for both you and the influencer. (https://mention.com/blog/executive-guide-influencer-marketing/)Compensation can be measured in the following ways:
- Cost per engagement: Compensate influencers to how much engagement driven from their content
- Cost per click: Paid per click that drives to your landing page
- Pay per post: Paid a fixed amount per influencer post
- Free products or services: To compensate with your products or services rather than monetary
- Cost per action or conversion: To compensate them for the number of actions driven
Planning the Effective Marketing Campaign
When you’ve already gathered your chosen influencers who want to collaborate with you, then the next thing to do is come up with an enticing campaign that can drive action and engagement. Here are the top three campaigns you can do:
Set Up a Storefront
Creating a storefront for your influencer with a discount can help encourage people to purchase your items and have it easy to navigate from. It shows their photos of your products and a link of where to buy it.
Create a Giveaway
This is a useful component, which has you engage with your target audience and increases brand awareness. Your mechanics can also be related to following your page, which drives up engagement and customers.
Unique Content and Reviews
You can have them provide the authentic content that can encourage users to avail your products and services, like reviews or posts that relate with your business. The authenticity really encourages many followers to avail what you have to offer.
Wrapping It Up
Hiring influencers isn’t just getting the first ones you see online and hoping for the best. There are concrete plans that need to be done and as long as you know the statistics and what to expect from influencers, you’ll be able to garner more success in what you’re selling. It isn’t easy, but the silts are worth it.
Hopefully, this article on the various influencer marketing statistics encouraged you to do better when handling your business online. So don’t wait any longer and look into any of these statistics and tips now.
If you have any questions or want to share your own tips and strategies on influencer marketing, then comment below. Your thoughts are much appreciated!