If your brand’s message is heavily geared toward one sex or the other, it’s important that you know where that group hangs out more on social media so that you can target your efforts appropriately. Check out this awesome infographic from QuickSprout’s Neil Patel that breaks down all of the important stats, including this key takeaway – If you are looking to target women, you should focus your efforts on Facebook, Instagram, Twitter, and Pinterest. If you are targeting men, focus your energy on LinkedIn, Google Plus, and YouTube.

Who is more active on social media? Men or Women?
Courtesy of: Quick Sprout