When you’re an out-of-the-box thinker, it’s likely you’ve broken a rule or two (or twenty!). Our CEO considers himself not just an out-of-the-box thinker, but someone who’s redesigning the box. So, it’s safe to say that at HireInfluence, we don’t always follow the “rules.” Instead, we’re blazing our own trail and hopefully creating something revolutionary and ground-breaking in the process. And we have a feeling that you are probably on that same path with us. That’s why it’s a little difficult to admit that sometimes there are rules that need to be followed in the name of success, such as with social media etiquette.
Social media marketing is a fantastic way to get new customers interested in your company or brand, but if you aren’t following each site’s specific unspoken rules and social media etiquette for business, you are likely to alienate potential clients and establish a reputation that’s the exact opposite of what you want it to be. Each social media platform has its own set of rules that are in place to ensure users are getting the most out of its use, whether it is for socializing with friends, advertising business information to customers, or to learn about new and exciting brands. The following are just a few of these rules to help navigate the murky social media etiquette waters. Twitter:
- Don’t send automated direct messages to every new follower; instead send them an engaging public tweet or personal direct message.
- #overusing #hashtags makes a tweet too hard to read. Stick to one or two hashtags for greater engagement. Also, don’t hijack an existing #hashtag conversation just because you think it fits your brand, unless your goal is to have an angry mob of dedicated twitter users banging down your virtual door.
- Retweet and post interesting and relevant information in addition to self-serving tweets to avoid over self-advertisement (See 4-1-1 Rule).
This Twitter Manners infographic has some great tips as well, and the majority of them can apply to all social networks as well.
Social Media Etiquette Rules
- Don’t like your own posts, it’s assumed you already like it or you wouldn’t have posted it!
- Always respond to questions and comments or risk losing valuable insight and fans.
- Never ask for likes on your posts. This blatant “like-gating” is quickly becoming one of the most hated social media tactics practiced by brands. Instead, focus on creating like-able content and then have patience; the likes will follow!
- Since this is professional network, stick to professional posts and nix updates irrelevant to business professionals.
- Don’t abuse your connections with lots of promotional in-mails or requests. If you wouldn’t ask someone to do something while face-to-face, definitely reconsider it while networking virtually as well.
- Add relevant information, engage in meaningful conversations, and focus on building relations. Frequent self-advertising of your business is considered spam and it’s one of the fastest ways to get booted from a LinkedIn group.
- Spread out pins to avoid spamming followers.
- Pin other people’s pictures in addition to your own.
- Give a good explanation of the pin in the space provided.
What other social media rules would you add to our list?
As the social media landscape grows and changes, new platforms will emerge and the rules will evolve. But we’re all in this together, so you can count on us to keep you in the loop.