We all follow people on social media, each one of them for particular reasons. I follow Kino MacGregor for her impressive combination of unbelievably impossible and edgy yoga pics with inspirational content, Grumpy Cat for a daily dose of furry sarcasm, and Jordy Smith for jaw-dropping surfing images. Every individual on social media has a story to tell through the content of one kind or another, and once they have gained our loyalty, they often have it for life.
Influencers share all sorts of content including images, memes, gifs, blog articles, Tweets, Vines, Snaps, videos, live streams, and the iconic quote (sometimes shared in the form of a picture quote). Quotes can inspire or annoy, but when a trusted influencer shares a quote, you better believe followers listen. I do. What about you?
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Good News For Brands
The great news in this story is that brands can take advantage of the loyal relationship influencers can cultivate with their followers. When an influencer (someone on social media who has the power to sway buying decisions of their audience) shares social media posts, his or her followers listen. They have already subscribed to the content and have bought into the voice and mission of that influencer. This audience is open-minded to the influencer’s opinions.
A brand can hire such influencers to represent their products or services in sponsored posts. Although the posts are marked as #ad or #sponsored, a loyal, dedicated audience cares little, because of the trust factor.
Media Influence Quotes That Will Change Your Life
As I mentioned above, sometimes influencers share content in the form of quotes, and sometimes these quotes have the power to affect transformation in the lives of others. Maybe they will do the same for you.
1. Think Grow Prosper
2. Fierce Social
A photo posted by Fierce Social (@fiercesocial) on
3. Kino MacGregor
4. Vanessa Hudgens
“When you can’t find the sunshine, be the sunshine.”
When you can’t find the sunsine, be the sunshine ???? #mondaymotivation (pc @leahliyah)
A photo posted by Vanessa Hudgens (@vanessahudgens) on
5. Mark Robberds
“So the secret is just to say “Yes!!” and jump off from there.”
6. Quotes
A photo posted by quotes (@quotes) on
7. Jay Alvarrez
“Just to feel you once or twice it would be enough for a life time.”
Just to feel you once or twice it would be enough for a life time ????????
A photo posted by JAY ALVARREZ (@jayalvarrez) on
Influencers from all different industries shared these quotes – fitness, inspiration, business, social media, and sports and entertainment, and they apply to all aspects of life.
If your brand is considering hiring an influencer for sponsored content in an influencer marketing campaign, it’s crucial to hone in on people whose personal brands reflect similarly to your own. Take time to research influencers and what they are all about.
If you want expert assistance in your influencer marketing endeavors, contact us today!
Also, read the ultimate guide on how to get paid on YouTube.