Gauging ROI in social media has been a problem for as long as social media has been used for marketing. But we’re kind of surprised by the stats revealed in this infographic, originally published on AdWeek. Only 37% of marketers say that they are able to measure ROI? That number seems unreasonably high to us, especially when you consider that the stats also state that 92% of marketers think social media is important for their business.

Take a look at  the full infographic and let us know what you think!

Social Media Marketing ROI