social media marketing Archives - HireInfluence

Nov 16
Social Media Behavior

3 Behaviors Brands Should Avoid on Social Media

Building a following and community on social media takes work – often lots and lots of work, patience, creativity, more patience, and more work. It isn’t for the faint of heart and it does not happen over night, regardless of what some of the shadier companies out there might promise. So trust us when we


Nov 16
Facebook Police

Is Your Brand Guilty of These Social Media Mistakes?

Yоu know уоu аrе supposed tо bе оut thеrе on social media, but it’s not always easy to jump right in when so many factors come into play. Facebook, Twitter, Google+, Pinterest, and уоur own blogs, аrе all integral tools that уоu need tо leverage to make уоur presence known online. Whаt уоu muѕt understand


Nov 16
Social Media on Smartphone

7 Benefits of Social Media for Small Businesses

Small businesses are faced with a variety of challenges and hurdles to overcome. And if you’re a small business owner, you know that finding the cash to alleviate those challenges, grow your business, and invest in marketing can be trying, if not impossible. One tool that small businesses can use to market themselves, ultimately leading


Nov 16
Guide INfluencer Marketing

5 Practices of the Successful Brand Influencer

Not long ago, spending all day online was a sure sign of a slacker, someone with no connection to the outside world. Today, there’s serious money to be made, completely and totally in cyberspace. Social media personalities are a new breed of celebrity, commanding impressive loyalty over a small niche of followers. They’re the new


Nov 16
How to Decide Which Social Media Platform is Best for Your Next Influencer Marketing Campaign

4 Basic Tips Of Social Media Campaigns That Work

Running a campaign through social media is now considered a normal part of marketing for brands, small businesses, and startups. (If it’s not for yours, we highly suggest that you reconsider!) But it can sometimes be hard to get started when you feel like you don’t even have a good grasp on some of the


Nov 16
Social Media Marketing ROI

Social Media Marketing ROI

Gauging ROI in social media has been a problem for as long as social media has been used for marketing. But we’re kind of surprised by the stats revealed in this infographic, originally published on AdWeek. Only 37% of marketers say that they are able to measure ROI? That number seems unreasonably high to us, especially


Nov 16
Social Media Holidays

Social Media & the Holiday Season

Determining an effective social media plan throughout the holidays is a daunting task; but when done well, it can be a huge boost for businesses large and small. To help you make the most of your social efforts, including influencer campaigns, from now through the New Year, check out the 11 Holiday Social Media Tips


Nov 16
Social Media Facts

{Infographic} Surprising Social Media Facts

Have you ever noticed that no matter how much you learn about social media, there is always new and useful information still to learn? As we’ve all watched the social media big 4 (Twitter, Facebook, LinkedIn, and Pinterest) grow and evolve over the years, we are constantly finding out new information about how people use


Nov 16
4 Ways to Boost Your Pinterest Marketing Efforts

4 Ways to Boost Your Pinterest Marketing Efforts

Are you looking to get more pins and repins? Do you want more traffic? Do you want to see your pins pinned more often? Here are some excellent tips to help you maximize your Pinterest marketing. #1 Make Sure You Include the Pin It Button Take advantage of Pinterest’s free widget to add a ‘Pin


Nov 16
Social Media Posts

How Long Should Your Social Media Posts Be?

How long should a Twitter post be? Well, how long is a piece of string? In reality the ‘ideal length’ of any content is likely to vary depending on your niche/industry, your target demographic and the intent of said post. That said though, statistically speaking there are some useful guidelines to keep in mind when deciding