Making Waves: The 10 Biggest Australian Influencers

Influencer marketing is gaining popularity all over the world, including Australia. Influencers from the Land Down Under are among the most prominent influencers and content creators on social media and represent diverse industries like travel, fitness, fashion, and food.

In fact, Australian influencers on popular platforms like TikTok, Instagram, and YouTube are contributing so much to the online community that they’re household names, even in other countries. Here are the 10 biggest Australian influencers and content creators with passionate followings all over the world.

1. Emily Skye

With over 60,000 followers on YouTube and 2 million followers on Instagram, Emily Skye is a legend among Australian influencers. Hailing from Gold Coast, Queensland, the popular fitness model has industry focus on health, fitness, and body confidence, and she offers her proprietary F.I.T. program to help people succeed with their fitness goals. Along with fitness content, she shares a lot about her life as a professional and a mother, such as her experience giving birth to her son at home.

2. Kayla Itsines

Kayla Itsines is an Australian fitness guru from Adelaide with over 178,000 subscribers on YouTube and 6.9 million followers on Instagram. She has a meal-planning and exercise app, Sweat with Kayla, and her own Bikini Body Guides workout programs. Her app is one of the most successful apps of its type in terms of revenue.

3. Wengie

Wendy Ayche is an Australian-Chinese influencer with a lifestyle and beauty channel on YouTube and Instagram. Her handle is Wengie, and her vlog channel is WengieVlogs, which give her audience a behind-the-scenes look at her personal life, including pranks, morning and night routines, life hacks, and DIY tutorials. Her quirky and approachable nature contributed to her loyal following.

  1. MyCupcakeAddiction

Run by Elise Strachan, MyCupcakeAddiction is a popular dessert channel and a Food Network Show ”Sweet Smarts.” Elise has over 3 million subscribers on YouTube and 1.2 million followers on Instagram. Along with her dessert tutorials and recipes, she creates foodie-inspired jewelry that ships all over the world.

5. Ozzy Man Reviews

Ethan Marrell hosts Ozzy Man Reviews and focuses on pop culture, sports, nature, and other topics on social media. He gained popularity for his reviews because of his hilarious approach and often touches on everyday life in his content. He has over 1.3 million subscribers on YouTube and 361,000 followers on Instagram, making him bigger than any other influencer from Western Australia.

6. Chloe Morello

Located in New South Wales, Chloe Morello is a beauty, lifestyle, and fashion influencer who showcases new makeup looks and style inspiration on her YouTube channel. She has over 3.1 million subscribers on YouTube and 907,000 followers on Instagram, making her one of the most influential vloggers in the world.

7. Lauren Curtis

Located in Perth, Lauren Curtis is a YouTuber who offers content on beauty and lifestyle, including hairstyle tutorials, makeup tutorials, and product reviews. She has over 3.6 million subscribers on YouTube and 1.5 million followers on Instagram.

8. Rackaracka

Rackaracka is a YouTube channel hosted by twins Danny and Michael Philippou. Their channel focuses on live-action videos with pop culture references, including extreme dares and pranks, combat videos, and dark comedy. Despite being controversial and over the top, Rackaracka has over 3.7 million subscribers on YouTube and 148,000 followers. Several videos have been banned for excessive violence, sexual content, and vulgarity.

9. How To Cook That

How To Cook That is a cooking channel on YouTube hosted by Ann Reardon, a certified scientist and dietitian. She gained popularity for her colorful creations that reference fun concepts and pop culture, serving as inspiration for creative bakers and pastry chefs. She has over 3.1 million subscribers on YouTube and 217,000 followers on Instagram and her baking series is the number one baking series in Australia.

10. Tammy Hembrow

Tammy Hembrow is a fitness and beauty influencer who rose to stardom when she became the face of Khloe Kardashian’s denim brand, Good America. She now has an empire of her own with 12.5 million Instagram followers and tons of endorsements with popular fitness brands, including Teami Blends and Protein World. Her app, TammyFit, offers content on fitness and nutrition, and she launched her own clothing brand.  

Leverage Influencer Marketing

Australian influencers are among the most popular in the world within their industries. From beauty and fitness to fashion and cooking, Australian influencers are gaining a lot of ground in their respective niches and leveraging passionate followings into top-notch brand partnerships and their own apps and merchandise.