While many approaches exist to influence the effect of article marketing, perhaps none are more effective than placing the most emphasis on four vital ingredients. The top four are following SEO standards, consistently creating original, fresh, and quality content that is also search-friendly, and introducing content to as many interested parties as possible. This article will discuss how these contribute to a successful and sustainable article marketing strategy.

Article Marketing Strategy

Article Marketing Strategies To Market Your Content Like A Pro

Search Engine Optimization (SEO)

Just writing articles and publishing them to a blog or website will not have the kind of traffic pulling effect expected from article marketing. However, following SEO standards does place the effort front and center and gives the work the best chance for success. Keep in mind that SEO strategies seem always to be in a state of flux. In other words, depending on the next Google algorithm, no one is quite sure what the next move should be to avoid the dreaded Google slap. Some of the most important steps follow.

Create search-friendly content

Proper keyword research is the basis for all search-friendly content. Regardless of search engine algorithm changes, all searches begin with a known keyword. Without it, the chances of finding information are significantly reduced and become much more involved. For any hope of climbing the proverbial ladder of success with article marketing, the best approach is to sprinkle highly popular, low completion keywords into the content.These are the words typical searchers use to find information. The idea is to find out which keywords are the most searched for, based on the content. However, it does not stop there. Using LSI (latent semantic indexing) words vastly improve the chances of the content being found. LSI words are those words and phrases within the content that are related to the topic. For example, if the primary keyword is fishing, an LSI word could be bait, lure, boat, or bass, just to name a few. Obviously, all of these words are related to fishing. The same is true with phrases.

SEO standards often change, but one thing that has not changed much is the use of keywords. As always, do not overdo it with keywords. At one time, a universal rule of SEO recommended inserting a keyword in the title, with one more in the body of the content, and finally one more near the end of the content. Once again, thanks to algorithm changes, it no longer applies. The old rules of keyword density still apply, too, but they are not as strict. That does not mean keyword stuffing is ok, however. In fact, a sure way to have a website site de-indexed by the search engines is by stuffing the content with too many keywords.  As long as the content is worthy of reading and sharing, everything should be okay. Use sensible LSI words together with primary keywords and the work should begin to get noticed.

Yes, it is a popularity contest

The search engines rank websites and subsequently, content, by popularity. Popularity among readers develops as a result of high readership, a large number of backlinks to the website from reputable sites, and of course, recommendations from social media. From a search engine perspective, a popular site deserves a high ranking in the search engine results pages (SERPS). The same is true for content contained within the website. The popularity factor is another reason keywords are not as crucial to indexing as they once were, but still have an important place within SEO.

Article directories

Some article directories have an excellent reputation for providing quality content. They are easy to recognize based on a real understanding of the approval process. If part of the approval process is a manual review of the content, chances are good they are respectable. All content should be reviewed and scrutinized because it gives it an air of quality. A responsible critique of the content enhances the possibility of the content being viewed by more people due to the reach of these article directories. Do not be upset if material is not approved immediately upon submission. Some will take days to provide feedback. With proper material, the wait should be worth it.

Keep it fresh and relevant

Of course, writing content that is not original or that is not relevant to the topic of the website, the chances are good the effort is just a waste of time. Concentrate on providing only the best content for users. In addition, updating the content is seen as an activity on the site, and search engines look at this, too. Keep everything fresh and up to date on a regular basis to give readers what they are expecting. Doing so will give the search engines a reason for awarding the site and the content with a higher placement in the results pages.

Article summary

Article marketing is still a viable alternative to other forms of Internet marketing. Article marketing requires little investment of capital, but it does require a proportionate amount of time and effort to launch an active and ongoing campaign. Compared to other forms of Internet marketing, however, article marketing presents an opportunity for long term, steady income. This article explains important steps to help launch a successful article marketing campaign.