Social media is an interesting universe, where a veritable “no one” can rise to fame in no time with a YouTube video or Twitter post that happens to go viral. Other social media influencers have built their way to social media superstardom. Regardless of the path, it comes as no surprise that females have risen as superstars in social media to become powerful influencers. Women dominate social media, comprising 77% of the Facebook users, nearly half of Pinterest users, and about a quarter on Twitter and LinkedIn each (according to Pew Research Center). Below is our list of the top 5 most interesting female influencers who rock, and rose from next to nothing.
Top Female Social Media Influencers
Once bored house sitter, she began filming YouTube videos for entertainment back in 2007. The now 29-year-old boasts over 2M YouTubers tuning in to her show, it’sGrace. Her YouTube rise has led to a book deal, corporate sponsorships, acting roles, and a spot on E! talk show.
Talk about a successful superstar blogger and influencer. This 19-year-old fashion and beauty blogger, with 8.3 YouTube subscribers and over 800 million views, makes over half a million dollars annually. Bethany has become the most Googled designer in the world, has her own fashion line with Aeropostale, and amongst other mentions has interviewed Pres. Obama. You go girl!
Heather Armstrong (aka Dooce)
One of the most popular “Mommy Bloggers”, Dooce as fans call her, has been reported to make upwards of $1M annually (unconfirmed). Blogging since 2002, she has over 1.5 M Twitter fans, over 100,000 daily visits to her blog, and her social media stardom has led to speaking engagements and book deals.
Fashion blogger extraordinaire, we’ve included Wendy on this list not only for her solid following of 600,000+ YouTubers, but for the fact that her 2011 video “25 Ways to Tie a Scarf” has been viewed over 29 million times and launched her into a powerful influencer.
Who needs movies or TV shows when you’ve got Vine as your platform? This comedian made her splash in the world through her not so small 8.6 million social media following, the largest on Vine to date.
What we noticed about many who reach the top of the influencer lists is that their social media stardom crosses over into celebrity and once-everyday people are launched into true stardom from their social media power status.
If you are an influencer, what do you do with your influencing power, and how do you intend to use it moving forward? If your goal or dream is celebrity status, do you find that pairing with brands on influencer campaigns aids in this effort?