Video marketing has become more popular in recent years, and that’s only expected to skyrocket in 2022. According to Zenith Media, the average person is predicted to spend 100 minutes per day watching online videos.[1]

This makes video content an irreplaceable component of any marketing strategy. Video is often a more effective way of presenting information and captures the viewer’s attention more easily – a vital advantage in the age of content overload.

Best of all, video is versatile. There’s a perfect video option for virtually every type of business, from product demonstrations to behind-the-scenes tours to how-to videos. Take a look at the top 7 videos to ramp up your marketing campaigns.

1. Product Demonstrations

If you sell a product or service that isn’t easily explained, video is the perfect way to make it digestible and approachable for your audience. A product demonstration can not only show your product or service’s features better than text, but it communicates the real-world value of your video and provides context for the audience.

2. Onboarding Videos

When you first bring in a customer, you need to make a great first impression. The experience doesn’t stop at the sale, and an onboarding video can make your customer feel like part of the brand family.[2] Similar to an introduction video, your onboarding video can show the customer all the intricacies of your product and make sure they understand everything it has to offer.

3. Explainer Videos

Explainer videos are educational content that teaches your customers how to solve their problem, often with your product. Keep in mind that your video doesn’t have to promote your product at all – it’s about providing value to the customer. If your product does that, use it, but if not, don’t hesitate to create a video just to help and inspire your customer to use the skills they’ve learned.

With its educational benefit, an explainer video can do wonders for ramping up attention on your page or website. Think about the questions you often receive from customers and use that to guide your topic ideas.

4. Testimonials

Despite all the available marketing technology and tools, few things can compete with good, old-fashioned word-of-mouth recommendations. People are more likely to listen to someone they know and trust, or at the least, a real-life person, and that’s exactly why testimonial videos work.

You can use real-life customers for your testimonials if they’re willing, or hire an influencer in your agency to try your product and record a testimonial video. Having an influencer tout your product has a lot of value for the audience, since their followers already trust their opinions and recommendations.

5. Company Culture Videos

Consumers care about the company behind a product and the people behind the brand.[3] Social media connects brands and their customers more than ever before, giving customers an opportunity to learn more about the company culture and personality. A company culture video can showcase that and give customers a glimpse at what goes on in the day-to-day.

Get creative with company culture videos. Companywide contests, employee appreciation days, field days, Halloween parties, and other events make great video clips. Your customers may also enjoy random glimpses into the company, such as employee highlights, awards, or simply funny videos of employees having fun at work.

6. Sales Presentations

Leveraging video for sales is highly effective, especially if you’re working on a global stage. The sales process is all about speed, so instead of email back and forth, create a pre-recorded sales presentation that answers your prospects’ questions. It will not only cut back on the amount of back-and-forth conversation, but gives the impression that you understand and care about your customers’ needs.

7. Live Q&A Videos

One of the greatest benefits of social media is its live video option. Nearly every platform offers live video streaming, giving you endless options for how to engage with your audience. Q&A sessions are excellent for ramping up engagement and creating a two-way conversation with your customers. Remember to keep it short and sweet, but make sure to use the time to answer your customers’ most pressing questions and show your dedication to their satisfaction.

Get Started with Videos for Marketing Campaigns

It’s not hard to see why videos are so popular, especially on social media. There are numerous video options beyond this list, but you should have a starting point and inspiration to use videos for marketing campaigns and increase your engagement and awareness.