Planning an influencer marketing campaign can be incredibly tough. Who will you reach out to? What should you ask for? How much should you pay influencers? What tools do you need to be successful? What paperwork or agreements are required? Running a successful campaign or program requires an organized approach – does your company have one in place? After 7 years in the industry we have nailed a formalized, organized process for creating highly engaging and successful influencer marketing programs. We are excited to offer education and training for in-house teams, providing better efficiency and scale to make your internal influencer initiatives a success for your brand.
Template document pack
Private Online Training
Onsite Brand Consulting
|Template document pack|
|Private online training|
|Onsite brand consulting|
|Consulting Type||Download Only||2 Hours X 3 Days||3 Days ``In House``|
|Attendees Included||n/a||up to 2||up to 3|
Campaign Management Templates
Campaign Management TemplatesInstant download of document templates related to the management of influencer marketing campaigns. Includes: Influencer Content Guidelines, Official Contest Rules, Contest Winner Affidavit, Influencer Terms Agreement, UGC License/Release Agreement, Non-Disclosure Agreement (NDA)
7 Step Management Process
7 Step Management Process- Sourcing the best talent available
- Validating influencers and channel authenticity
- Negotiating fair rates for promotional content
- Formalizing influencer obligations
- Guiding content results while ensuring authenticity
- Managing compliance, deadlines and payments
- Compiling accurate results and determining ROI
3rd Party Tool Recommendation
3rd Party Tool RecommendationWhether used for easier collaboration, more efficient campaign management or tracking results, we will provide an overview of the third party tools and organizational techniques that we use throughout our campaign process.
Strategy Exploration and Insight
Strategy Exploration and InsightTo assure that your influencer marketing campaign will provide ROI for your brand, your campaign must have a solid strategy that balances your marketing objectives with best practices for creating highly engaging, high-reaching campaigns. We will explore the process for connecting objectives to methods as well as brainstorm creative ideas and approaches for a brand campaign.
Channel RecommendationsShould you run a YouTube campaign or a campaign on Instagram? Channels must match your objectives and audience. We will break down each channel and demonstrate how to decide which is right for your campaign, by reviewing the advanced capabilities that each platform possesses in relation to influencer marketing campaigns.
Contest FacilitationContests and viral components can help increase the ROI on your campaign by drastically increasing engagements, reach and impressions for your campaign. We will walk you through basic contest development and facilitation, including all necessary legal documents needed to protect your brand.
Content Quality Guidance
Content Quality GuidanceWhat kind of content quality standards should you expect from influencers and how do you communicate your needs? We will offer suggestions for assuring that you receive the high-quality content your brand depends on from your influencer campaign.
Industry Benchmark Review
Industry Benchmark ReviewIndustry benchmarks can be used to help set delivery expectations and provide a powerful indicator of relative campaign performance - however it’s important to remember that ‘Normal’ can vary based on a number of factors such as campaign objective, size of target, placement and verticals.
Campaign Concept and Development
Campaign Concept and DevelopmentIndividual learning components are strung together with exercises in a manner in which an on-site team will produce an actual executable campaign concept by the end of the training. Teams will be able to successful prep, plan, execute and measure the influencer marketing campaign developed in partnership with HireInfluence.
Ongoing Q&A Support
Ongoing Q&A SupportAfter-training questions often arise while your team starts the physical application of new knowledge. HireInfluence will provide ongoing support for a distinct period of time following the training's close.
|n/a||7 days||30 days|
|purchase||Learn More||Learn More|