Shane Barker is one of the most prominent digital marketing consultants in the world, with an impressive roster of clients that includes influencers, A-list celebrities, and Fortune 500 companies. He compiled a list of the top 24 worldwide influencer marketing agencies to help organizations plan, implement and manage influencer marketing campaigns.
How were the marketing agencies chosen?
HireInfluence is number four on Shane Barker’s list of the top 24 influencer marketing agencies, however the list was not ranked in any particular order.
Agencies were chosen based on trustworthiness, services and abilities, campaign execution, and results. While some agencies on the list are full-service agencies, others have been chosen for their specialty services that offer solutions for specific industry niches.
What marketing agencies made the list?
HireInfluence, noted to be “the influencer agency of choice for the world’s most prominent brands,” uses experiential strategies that are meticulously customized for each campaign, as well as innovative, best-in-class analytics, data presentations and a highly personalized approach.
While other agencies provide tools for businesses to create their own campaigns, HireInfluence is dedicated to providing high quality comprehensive packages for clients looking for an immersive, impactful campaign.
Offering sourcing, casting and management allows HireInfluence to be more flexible than influencer marketing agencies who are confined to a list of influencers they are able to work with. HireInfluence believes that it’s important to match clients with the right audience and influencers for their campaign, rather than the other way around in order to create a memorable user experience for consumers.
Since HireInfluence is not limited to a roster of influencers, but instead handpicks options that provide companies with innovative and creative campaigns that evoke emotion and amplify their brand. Offering everything from creative brand strategies to on-site promotions and events, HireInfluence can arrange nearly anything, whether you need to develop and audit long-term marketing strategies, organize a speaking engagement, produce a pop-up promotion, or promote a festival.
HireInfluence also specializes in producing and managing inventive ongoing influencer-generated content campaigns that create consistent and highly effective exposure. The ability to create IGC micro-campaigns with a significantly shortened lead time allows campaigns to be much more responsive and reactive to audience engagement.
Continually pushing the envelope and producing trendsetting, highly effective and personalized campaigns sets HireInfluence apart from the competition, which is reflected in many awards for services, creativity, results and customer satisfaction. Sophisticated analytics and data presentations make it easy to track exactly how your campaigns are performing.
Billion Dollar Boy
Billion Dollar Boy, which offers influencer marketing tools for a more do-it-yourself approach, allows smaller influencers to take things into their own hands. They have a dedicated management platform called MatchMaker that allows companies to choose from a list of influencers, and has a budget tracker to help startups handle their funds. Billion Dollar Boy also features a platform called StoryTracker which allows companies to save and track stories from Instagram followers.
An influencer marketing agency that specializes in Gen Z campaigns, Fanbytes has excelled in their niche by creating a list of influencers for their clients to choose from. Fanbytes utilizes their own analytics software, and an exclusive interface for their campaigns. Companies with Gen Z audiences who want to select influencers from a directory of house talent will find that Fanbytes is easy to use and excels in understanding younger platforms.
The Influencer Marketing Factory
The Influencer Marketing Factory is one of the most successful influencer marketing agencies in the industry. With offices in both Amsterdam and New York, they select niche influencers and brand ambassadors to match with your company. The Influencer Marketing Factory is a full service agency that focuses on a broader approach, choosing to work with a wide variety of brands and companies of all sizes.
A B2B influencer marketing agency, TopRank Marketing was established in 2001, and has been on the cutting edge of the B2B space ever since. Since they are a full-service agency serving B2B clients, they also offer services such as SEO, content marketing and design. If you need B2B engagement, TopRank Marketing is a great choice.
More Top Influencer Marketing Agencies
Other agencies that made the list include:
- The Influence Agency
- Influencer Marketing Agency(IMA)
- INF Influencer Agency
- August United
- Open Influence
- Cure Media
- The Goat Agency
- This is Summer
- The Motherhood
- Pulse Advertising
Selecting Your Perfect Influencer Marketing Agency
While only 24 agencies were chosen for the list, there was a wide variety. Client bases ranged from small startups to large corporations, making it easy to find the perfect influencer marketing agency for any brand.