Influencer Marketing Courses
Discover How to Maximize Your Influencer Marketing Strategy or Become a Social Media Influencer
Maybe you’ve heard of the incredible ROI on influencer marketing strategies (a wild 520% return on investment from influencer marketing, reported in 2018), or you’re interested in leveraging your social media following to become an influencer yourself. Whichever side of the camera you aim to be on, you should learn as much as you can about influencer marketing to see the best results. Jumping into a campaign without any prior knowledge or experience can put you at risk for loss—both in credibility and finances.
Our top influencer marketing agency highlights some of the available influencer marketing courses plus considerations to take before launching a campaign.
Influencer Marketing Courses on How to Launch an Influencer Campaign
If you’re looking to launch an influencer marketing campaign to promote your brand, there are a few online courses available. Check out the following programs to elevate your knowledge on influencer marketing:
CXL knows you don’t just want to be good at influencer marketing; you want to be great. Therefore, they offer a 3-hour online course titled “Data-driven Influencer Marketing.” The program’s syllabus details an in-depth look at the curriculum, answering a number of frequently asked questions surrounding influencer marketing. They also teach students how to pick the right influencer, avoid common mistakes, and optimize ROI.
The Udemy platform is known for offering educational courses on just about any topic out there, and influencer marketing is no exception. From introduction courses to influencer marketing strategies for each social media platform, Udemy has a wide range of available learning. They have course material in several different languages. Try to opt in during one of their big sales or grab a free course to save even more.
Coursera’s extended learning programs are offered by individual institutes. Their Influencer Marketing Strategy course is courtesy of Rutgers University. The class outline shows weekly video assignments discussing the basics of influencer marketing and the process leading up to the campaign launch. Instructors teach how to develop a strategy, how to find social media influencers, and finally, students learn how to measure key performance indicators. Upon completion, you can elect to receive a shareable certificate.
Considerations When Running Influencer Campaigns
Although online courses can give you a thorough understanding of the influencer marketing process, there are some key points that only experience can provide. Our experienced marketing specialists touch on a few elements to consider before putting your influencer marketing knowledge into practice.
Find the Right Influencer
An influencer marketing campaign won’t be successful if you don’t have the right influencer to match your brand. As your influencer marketing courses mentioned, you need to find an influencer whose audience will resonate with your product. But how do you find an influencer? The short answer: research. It will take time, but after completing the necessary research, you can find the perfect influencer for your campaign.
Closely examine which content creators your ideal clients follow. Perform exhaustive hashtag research to find influencers who align with your target audience. Or enlist a dedicated influencer agency to find the right influencer for you. Once you have found someone you feel may be the right fit, it’s important to follow them for at least a short while. View their interactions with followers, watch live engagements, and ensure that their brand aligns with your company’s values. After you’re certain this influencer would be optimal for your campaign, you should form a relationship with them. Inquire about availability, negotiate rates, and begin the campaign process.
Unfortunately, not all influencers are authentic. Influencer fraud is quite common yet can be challenging to detect. In order to quickly grow their following numbers, social media influencers can purchase followers. But what they’re buying aren’t real humans behind the accounts—they’re simply paying for the number on their social media profile. Why would someone pay for followers? Having a higher number of subscribers can help influencers get more and higher-paid jobs.
But using a fake influencer in your marketing campaign can hurt your credibility plus waste your hard-earned money. Instead of putting your product in front of new audiences of engaged followers, the fake influencer is just speaking to a high volume of bots. These fake accounts won’t purchase your product or take any other desired actions. To avoid being the victim of influencer fraud, it’s critical to confirm all influencers’ authenticity before launching campaigns. Agencies specializing in influencer marketing have established systems to fully vet influencers before consideration. If you’re not working with a full-service influencer marketing agency, there are a few red flags that can help with identifying fake influencers:
- Low engagement rate. Fake followers generally don’t engage with profiles, therefore, an influencer with a high following but low engagement could mean their audience is mostly bots.
- Poor audience quality. A high volume of followers with no profile photos, odd screen names, or accounts that follow many people with few followers could indicate their following is fake.
- Odd comments on posts. Because both accounts aren’t real people, they often leave strange or unrelated comments on posts.
- Sudden spikes in followers. This could mean that they’re paying for followers.
The FTC (Federal Trade Commission) has strict regulations regarding influencer endorsements. Ensuring FTC compliance when enlisting an influencer is essential for the protection of all parties. That means disclosing any brand relationships with followers—the FTC even has guidelines on where to place these disclosures on social media posts. All top influencer marketing agencies stay up to date with FTC regulations to avoid legal violations. If you’re going it alone as an influencer marketer, be sure to review the FTC jargon with scrutiny to protect yourself and the influencers with whom you choose to work.
Courses on How to Become a Successful Influencer
On the flip side, it’s possible to become a social media influencer. With the right combination of qualities and intentional strategy, you can have top brands paying you for sponsored content. Consider some of these online influencer marketing courses directed toward aspiring influencers:
IAP Career College
The International Associations of Professions (IAP) Career College has a number of certificate programs for those looking to change careers. One of their popular courses is the Lifestyle Expert Certificate Course, which teaches students the necessary skills to become a professional lifestyle expert, aka an influencer. Students get access to step-by-step guidelines to pursuing an influencer career from the ground up. Their programs are affordable and allow graduates to earn a certificate.
New Skills Academy
For those seeking a career as an influencer, the UK-based New Skills Academy is another good choice. Their influencer program is a two-part curriculum—it combines a LinkedIn for Business certificate with their How to Become a Social Media Influencer certification course. Though most of the material does focus on the LinkedIn platform, they touch on the steps to create a living as an influencer on Instagram or any other social media network. Not to mention, those who complete it get a certificate to include in their resume.
Udemy is a huge online community of students and instructors. Because anyone who excels at something can create a course, they have several video courses designed to help those who want to learn to be successful influencers. With tips on how to organically grow followers, hashtag strategies, tools for creating content and more, there’s an ideal course for any aspiring influencer out there.
Qualities of Top Influencers
But even with the right tools and techniques, you must have the X factor to make it as a profitable influencer. There are a few unmistakable qualities that the top influencers have:
- Even though influencers are viewed as pseudo-celebrities, they must be real. Relatable. Authentic. Influencers have built a deep connection with their followers—they’re authoritative figures who share their experiences and details their lives with followers. These audiences, most of whom the influencers have never met, feel as though they know the influencer personally. They wholeheartedly trust their opinions, which is why influencer marketing is so effective. A person or brand with an audience who does not trust them would not make a good influencer.
- Although the level of connection with followers is typically more significant than following size, visibility is an important element. The ability to put content in front of a large volume of people is something that top influencers possess.
- Quality Content. Top influencers post regular and quality content on their social accounts. This doesn’t necessarily mean that their videos are recorded on an expensive piece of equipment, but instead, each post is valuable. The content they create is worth something to followers, and they are eager to see what the influencer shares next. This concept contributes significantly to social media marketing—a campaign is no good if followers don’t care to view an influencer’s content, sponsored or not.
- Though likeability is subjective, it’s something that the most successful influencers have. Their followers genuinely care about this. This correlates closely with relatability, trust, and authenticity. Although an influencer may not be for everyone, each follower is influenced heavily by the recommendations and tastes of at least one influencer.
Think you have what it takes to be an influencer? After establishing your target audience and niche, consider which tier you fit into, based on your following size. Should you decide to work with a reputable influencer marketing agency, they’ll likely categorize you depending on your following number, engagement rate, among other factors. The most common titles and tiers are:
- Nano influencers (1k-10k followers)
- Micro-influencers (10k-50k followers)
- Mid-Tier influencers (50k-500k followers)
- Marco influencers (500k-1M followers)
- Mega influencers (1M+ followers)
- Celebrity influencers (1M+ followers)
Don’t Go It Alone—Recruit an Influencer Marketing Agency
An influencer marketing campaign isn’t necessarily one of those DIY projects that will save you money in the long run. It can cost you significantly more (plus some blood, sweat, and tears) if you’re not prepared with the right experience and knowledge. A dedicated full-service influencer marketing agency can handle all aspects of a results-driven social media marketing campaign for you, from start to finish. Don’t waste your valuable resources on DIY marketing—contact HireInfluence to get started on your custom campaign.