Learn More About Our
Results-Driven, 7 Step Process

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Influence Marketing

Once we receive your campaign specifics, we tap into our industry knowledge to identify the best-fit social talent for your needs. We scour our own validated database as well as a spectrum of niche channels and verticals to uncover the top personalities in your space that meet all campaign criteria.
We don’t end our exploration until we have exhausted every available resource – so you can rest assured your brand messaging will be shared by the most influential, niche-appropriate talent available.

Influence Marketing and Brand Advocates

Source

After we nail down the perfect strategy for your objecive, we tap into our industry knowledge to begin the process of identifying the best-fit social talent for your needs. We scour our own validated database as well as a spectrum of niche channels and verticals to uncover the top personalities that meet all campaign criteria. Our team continually seeks new resources and avenues for their hands-on approach to sourcing qualified talent for our clients that will assist with future campaigns.

Influence Marketing and Brand Advocates

Validate

Our unique, hands-on process provides intrinsic value for your campaigns that you won’t find anywhere else. We begin with a deep-dive into each potential influencer’s most recent 6 month social history on each active platform. We then validate each social profile based on criteria such as: audience relevancy, audience growth, market saturation, geographic/demographic campaign preferences, quality of social networks, related experience, engagement ratios, responsiveness, quality of content, and even verify legitimacy of Twitter followers if in question.

Influence Marketing and Brand Advocates

Negotiate

We offer an industry-leading compensation model that allows us to secure top-tier content creators and influencers. We work with each influencer on an individual basis to determine fair and adequate rates based on their level of influence and participation. Our years of experience in the space allow us to navigate these sometimes treacherous and ever-changing waters in a way that respects the Influencers and their hard work while also taking the campaign budget into consideration.

Influence Marketing and Brand Advocates

Formalize

The HireInfluence Team prepares an Influencer Rate and Terms Agreement to formalize all campaign details and responsibilities. The document includes campaign requirements for individual social platforms, duration of the campaign, content/brand messaging requirements, points of contact, payment, FTC stipulations, and more. While keeping it easy to understand, we ensure that all necessary information is presented clearly and upfront to each Influencer.

Influence Marketing and Brand Advocates

Content

We request that our clients provide guidelines (do's and don'ts) for the influencers to follow throughout the term of a campaign. We use our knowledge and experience to assess the campaign needs and provide each influencer with the necessary guidelines and instruction for success. This may include media recommendations, sample quotes, timelines, etc.
Before going live with social or blog posts, our clients are given the option to provide feedback and final approval.

Influence Marketing and Brand Advocates

Manage

You will be assigned a senior member from the HireInfluence Team to act as your Project Manager. This team member will monitor your Influencers on a daily basis to ensure adherence to campaign obligations, quality of postings, proper use of brand messaging, FTC compliance, and more. Your Project Manager will build relationships with Influencers and handle all campaign correspondence on your behalf, working diligently to execute a successful campaign.

Influence Marketing and Brand Advocates

Report

HireInfluence provides reporting comprised of an in-depth overview of a campaign’s influencer activity and generated results. Obtain access to info such as Top Posts, Most Productive Influencers, Top Locations, Posting Sources, Demographics and more. We will also provide clients with a media overview, allowing them to see the various visual elements that were created during a campaign. Our reporting system allows for real-time tracking of ROI, readily accessible for each campaign.


About HireInfluence

A veteran company in the space, that brings an innovative approach to every campaign we touch. We are constantly evolving our strategies, technologies and expectations to remain ahead of crowded trends.

HireInfluence delivers fully-customized, results-driven strategies to help brands infiltrate the social "trust zone" by spreading their message from the inside out. Since 2011, we've honed and refined our place at the Content Marketing table by creating industry-leading campaigns for brands such as Microsoft, OREO, Gatorade, Southwest Airlines, Entertainment Weekly, Vizio and Warner Bros. We have engaged over 25,000 Influencers from across 12 countries and 7 industry verticals on behalf of the brands and agencies we represent - leveraging established audiences and user-generated content on Twitter, Facebook, Instagram, Pinterest, Blogs, Snapchat, YouTube, Twitch, Vine and the next big thing! As a result, our campaigns consistently deliver results that far exceed industry standards with fresh, unique, high quality content and influencer-generated action.