CLIENT
IMPRESSIONS
7M
ENGAGEMENT
400K
CPE
$0.04
INFLUENCERS
6
STRATEGY

To bring HiMirror’s 2-hour event to life, HireInfluence created an interactive space for influencers to brunch, learn make-up tips, and use the HiMirror first hand. HireInfluence also enlisted a celeb makeup artist to conduct interactive demonstrations with the product and offer best practices and tips to the influencers. To maximize event exposure, the celeb make-up artist & top influencers shared engaging content to their social media platforms that showcased the HiMirror product, its features and their time at the event.
7M
impressions

INFLUENCER CURATION

We partnered with NYC-based influencers, mostly from within the millennial demographic (age 25-35). Each had advanced knowledge of beauty, skincare and make-up application, and known as “early adopters” in the space. As a surprise element, HireInfluence contracted one local “celebrity” make-up artist to share tips and tutorials, as well as promote HiMirror to her followers.
400K
engagement
CAMPAIGN EXECUTION

At the event, the invited influencers were treated to brunch while testing out the HiMirror alongside a beauty representative. The celebrity make-up artist held a make-up tutorial + tip sessions keeping patrons and influencers engaged throughout the 2-hour event. Influencers each shared 2 live posts via Instagram Stories while capturing content that would be posted to their Instagram feed over a 3-day span. A professional photographer was hired by the HiMirror team for additional content that would be utilized by both the brand and influencers. All influencer posts were cross-pollinated across Instagram, Facebook, Twitter, and Pinterest. By creating a space where influencers were able to learn the features, value and benefits, HireInfluence was able to directly connect with top influencers in the beauty space and their dedicated audiences.
$0.03
cpe
