To bring HiMirror’s 2-hour event to life, HireInfluence created an interactive space for influencers to brunch, learn make-up tips, and use the HiMirror first hand. HireInfluence also enlisted a celeb makeup artist to conduct interactive demonstrations with the product and offer best practices and tips to the influencers. To maximize event exposure, the celeb make-up artist & top influencers shared engaging content to their social media platforms that showcased the HiMirror product, its features and their time at the event.
We partnered with NYC-based influencers, mostly from within the millennial demographic (age 25-35). Each had advanced knowledge of beauty, skincare and make-up application, and known as “early adopters” in the space. As a surprise element, HireInfluence contracted one local celebrity make-up artist to share tips and tutorials, as well as promote HiMirror to her followers.
At the event, the invited influencers were treated to brunch while testing out the HiMirror alongside a beauty representative. The celebrity make-up artist held a make-up tutorial + tip sessions keeping patrons and influencers engaged throughout the 2-hour event. Influencers each shared 2 live posts via Instagram Stories while capturing content that would be posted to their Instagram feed over a 3-day span. A professional photographer was hired by the HiMirror team for additional content that would be utilized by both the brand and influencers. All influencer posts were cross-pollinated across Instagram, Facebook, Twitter, and Pinterest. By creating a space where influencers were able to learn the features, value and benefits, HireInfluence was able to directly connect with top influencers in the beauty space and their dedicated audiences.