Top Influencer Marketing Platforms
In today’s highly digitized society, there are new social media platforms and internet trends rising in popularity each and every day. As new social media platforms and technologies continue to grow, so has the need for new digital marketing tactics. The ways that brands reach and connect with their consumers are completely different than what was popular just a few years back, which is why brands must stay up-to-date on the latest developments in the digital marketing landscape. This is where brand influencer marketing comes into play.
There’s a good reason why a shocking 93% of marketers are taking advantage of influencer marketing in 2021: it is arguably one of the most rapidly growing types of marketing to date. Influencer marketing encompasses a wide range of partnerships, campaigns, and marketing strategies, all of which can benefit the future success and growth of your brand.
Keep on reading this article to learn as much as you can about the basics of influencer marketing, the top influencer marketing platforms for brands to take advantage of, and the considerations to make while choosing the best fit marketing campaign platform!
The World Of Influencer Marketing Campaigns: A Brief Background and Overview
Before diving into the nitty-gritty details of today’s influencer marketing platforms, it is important to have some core background information on the ever-so-popular industry that is influencer marketing. Influencer marketing, though still relatively new, is growing into a multi billion dollar industry. Let’s explore an overview of the basics that every brand should know about in the influencer marketing world:
What Is Influencer Marketing?
Influencer marketing is an incredibly popular form of marketing, where brands build strategic partnerships with key influencers and leaders in their industry. These influencers promote and shed positive light onto the brand’s product, mission, or values through some form of content creation. This could be through a video, photo, blog, social media takeover, or even a product collaboration. Depending on the nature of the partnership, influencer marketing typically is compensated with money in exchange for the influencer’s promotion, but it can even be simply through sending influencers a product for free or hosting them at an event for free.
Who Are Social Media Influencers?
In short, social media influencers are content creators that have built and grown a dedicated following of fans and audiences that admire their work. As the name suggests, influencers are known to have enough respect and prestige to be able to influence their follower’s opinions, lifestyle, or purchasing decisions in more ways than one. The majority of influencers rose to relevance through building an online presence and community, but other online influen cers are comprised of traditional celebrities who switched over to creating online content.
What Communities Are Social Media Influencers Found In?
Whether it is educating their target audience on the best filming gear to buy, inspiring them to follow their dreams of traveling the world, or teaching them how to perfect a beautiful makeup look, the ways that influencers can impact their followers through their content are truly endless! Whether it is on Instagram, Twitter, Youtube, or another popular platform, social media influencers are making a splash across the internet.
While this is by no means an exhaustive list, here are a few of the most popular niches and communities for content creation in the influencer marketplace:
- Gaming and Technology
- Beauty and Skincare
- Educational and How-Tos
- Comedy and Entertainment
- So much more!
While the above are some of the most common types of online communities that influencers are found in, the chances are there are a perfect niche and influencer out there to fit your brand’s product and services with ease!
What Are The Benefits Of Influencer Marketing?
Influencer marketing is the wave of the future, as it provides a mutually beneficial relationship for both the brand and the online content creator. A few of the many major benefits that influencer marketing can bring brands includes the following:
#1: Increased Brand Awareness
Working with an influencer means that your brand will be shown to an entirely new audience and set of eyes. While there might already be some overlap between the influencer’s audience and your own social media platforms, the chances are that a segment of their audience will be learning about your brand for the first time! The more brand awareness that you have, the more leads, sales, and new traffic coming your way.
#2: Increased Credibility and Reputation
If a social media user’s favorite influencer is raving about your brand in a piece of their content, they are much more likely to also view you as a trustworthy brand. This is because partnering with an influencer that is already well-establish and highly regarded by their audience means that your brand is now associated with these positive sentiments as well. In general, working with influencers with a great reputation will bolster yours too.
#3: New Relationships With Influencers
Influencer marketing offers your brand new opportunities for connecting with people from around the world. If the influencer campaign goes as planned, the partnership that is built between you and the influencer might just be the start of a long-term relationship. The more influencers that you have in your network, the better your chances are for exciting collaborations in the future! You never truly know when a positive relationship or member of your network might come in handy later on.
#4: More Money In Your Pocket
Not only does influencer marketing give you new connections, audiences, and reach, but it also makes a pretty solid return on investment when done correctly. The leads and sales that come your way as a result of it cannot be ignored. Plus, many of the smaller influencer partnerships that brands can take part in don’t cost brands much money at all. Statistically speaking, influencer marketing usually makes brands $5.20 for every dollar that they spend on the campaign . Not too shabby, right?
Facebook, Instagram, Youtube, Blogs: What Platform Is Best To Work With Influencers?
Influencers are found across the internet, primarily on social media and through personal websites. Social media and digital platforms that are dominating the influencer marketing game include:
Youtube is an extremely popular video platform where video creators create can make videos at any length. Some Youtube content creators make personal vlogs, or video blogs, which document their day-to-day life, while others create more in-depth sit-down videos, educational content, skits, tutorials, or discuss or showcasing a product or topic of interest.
Blogs are a great space for influencers talented in writing and storytelling to spread helpful information, educational content, do it yourself recipes and projects, and talk about their passions. Blogs are generally great spaces to find slightly older audience members and influencers than the typical Gen Z crowd more readily found on Instagram, youtube, and other social media platforms.
Facebook is one of the longest lasting and most sustainable social media platform of our generation, and is still regularly used as a supplemental platform for various influencers and celebrities to post on. Facebook reaches the majority of age groups, but like blogs, is not quite as popular for the younger crowds.
Instagram is a versatile platform for creators to post short-form video content through the newer Instagram reels, longer form videos through Instagram tv, or IGTV, and of course photographs to bring a unique style and aesthetic to their feeds. There are even stories and live video options as well. An Instagram influencer is a great influencer partnership choice, because as you can see, there are many ways to run a campaign!
Which Platforms Should Brands Start With?
While all of these platforms come with their own set of benefits, Instagram and Youtube might just be the top two picks to start off with a campaign! This is because both Instagram and Youtube have incredible audience reach, a proven track record of hosting influencer brand partnerships, and both can provide exciting and engaging video content for audiences!
What Kinds Of Influencer Marketing Campaigns Are Out There? 5 Fun and Effective Influencer Marketing Ideas
As you can see, the many types of influencers, online communities, and social media platforms for content creation leave so much room for bringing uniuqe influencer marketing ideas and campaigns to life! With a plethora of influencer marketing campaigns to plan out, here are a few of the most popular options that brands regularly take part in:
#1 Sponsored Content (Photos, Videos, Blogs, etc.)
In a straightforward sponsored piece of content, brands pay influencers to promote their product or brand through a video or photo post. Whether your product is showcased in a day in my life vlog, aesthetically pleasing Instagram photo, or perhaps is reviewed in a product unboxing video, there is a lot of wiggle room to get creative with the ways that an influencer can promote your product. To keep content looking authentic, sponsored content should always mirror the style that the influencer would already post with. Sponsored content is great for Instagram, Youtube, and really any other social media platform that is photo or video heavy.
#2: Affiliate Marketing Links and Exclusive Discount Codes
Both affiliate links and discount codes are simple and low stakes ways to integrate an influencer into a campaign. When influencers promote an affiliate link to their audience, they make a percentage of the money that was spent by their audiences using the link. A discount code is a special code that brands create and give influencers to pass along to their audiences. This gives their audiences unique access to a discount, such as 20% off or a free product trial when using the code at checkout.
#3: Giveaways and Contests
A giveaway is an exciting opportunity to offer a prize for influencers to gift to their audiences. Giveaways could involve users reposting the influencer’s content, commenting on a video or photo, or creating an entry using a branded hashtag. The possibilities are truly endless to run a successful influencer contest, and are mutually beneficial to all parties involved. In general, giving away a free product bundle, trip, or any other free prize is one of the best ways for building a positive brand image in the eyes of the influencer’s audiences.
#4: Social Media Takeover
In a social media takeover, content creators log into a brand’s social media accounts to provide exciting footage over a short period of time. This might include fun behind the scenes videos at a brand event, an exclusive Q + A, or anything that shows the influencer talking about your brand, all of which will provide entertainment and hopefully help in bringing new traffic of fans from their platform to yours. Social media takeovers are great influencer marketing campaign ideas, but only when you have complete trust in the influencer that you hire for the job since they will have access to your social media accounts.
#5: Product Collaborations
In a product collaboration, brands work hands-on with an influencer to design a collection or a piece of merchandise! There is so much creativity and varying levels of influencer involvement that can occur within a product collab, from designing a makeup palette, coming out with a line of clothing, or even creating an online course!
How Do You Pick An Influencer To Work With?
It is important to consider many factors when choosing the best-fit influencer. Brand should start off by thinking about:
Audience engagement can be measured by the likes, comments, and overall interactions that an influencer and their audiences has with one another. An influencer’s level of engagement with their audiences can clue you into the closeness of their community to help you see if they are worth your while.
Think about the reach that the influencer has on the internet. Are they household names on a certain platform? Are they traditional celebrities? Or are they simply sharing their passions with a few people? While it might be tempting to think about the follower count above all else, it is important to remember that this is just one tool for deciding on an influencer.
In fact, micro influencers, or social media influencers with just a few thousand followers, can be just as valuable to a brand’s campaign strategy. This is because micro influencers tend to have closer knit and tighter community relationships. This means that their followers might feel more connected to the influencer, in turn trusting their recommendations more than someone with millions of followers. A rundown on the tiers influencer fall under depending on their follower count include  :
- Nano influencers: 1,000 to 10,000 followers, these are the smallest, cheapest, and most intimate of influencer communities to work with.
- Micro influencers: 10,000 to 50,000 followers, micro influencers are slowly on the rise to building a following but are still small enough to create a tight knit space
- Mid-Tier Influencers: 50,000 to 500,000 followers, mid tier influencers are right smack in the middle between nano influencers and mega influencers
- Macro Influencer: 500,000 to 1 million followers, macro influencers are almost at the celebrity status.
- Mega Influencer: 1 million to 5 million followers, mega influencers are the world’s celebrities, role models, and leaders in their respective content industries, typically more expensive to hire than the rest.
It is not enough to pick an influencer based solely on their engagement and follower numbers. Even if this data looks perfect on paper, these influencers are not going to be a great fit if they don’t have a target audience that is similar to your brand’s audience. Think about the age, gender, level of education, interests, and values of their typical audience, and see if this compares and aligns with the demographics and psychographics that your brand is hoping to connect with the most. Thiw is because psychographics and demographics can largely influence a person’s social media usage, purchasing behaviors, and overall lifestyle.
What Are The Biggest Challenges Of Influencer Marketing Campaigns?
While there are mostly just positive things to say about running an influence marketing campaign on Facebook, Twitter, Instagram, and other digital sites, it is equally important to recognize the challenges that brands might face when implementing an influencer partnership. This includes:
- Problems with time management and organization
- Problems finding and selecting quality influencers
- Problems keeping track of data and insights
- Problems running multiple campaigns at the same time
In general, these types of problems can arise with even the most talented and well-prepared of brands. But would if we told you that all of these problems, and more, can be solved with the simple solution of investing in an influencer marketing platform? Whether it is your first influencer campaign or your hundredth campaign, an influencer marketing platform might just be the perfect solution for you!
What Is An Influencer Marketing Platform?
Now that you have a clearer picture of what an influencer marketing campaign entails and why you need to integrate it into your marketing strategy, you’re ready to learn more about the ways in which influencer marketing platforms can improve the campaign management and implementation process! As it has just been discussed, some of the biggest challenges that brands face when working on an influencer marketing campaign is knowing how to build influencer relationships and properly organize a campaign from start to finish. This is where influencer marketing platforms shine!
In short, an influencer marketing platform is a tool that is used to make influencer marketing campaigns easier and more manageable. These platforms can be used as a means of discovering talent, connecting with said talent, paying influencers, and providing robust metrics and analytics for measuring the success of the collaboration.
What Are The 8 Perks Of Using An Influencer Marketing Platform?
The importance of using an influencer marketing platform is only continuing to grow! The majority of influencer marketing platforms can solve all sorts of pain points related to working with influencers. They simply make life so much easier for building and maintaining solid relationships with content creators. If you are still on the fence about whether or not this exciting software is worth your while, keep on reading to learn more about the 8 major perks of working on one:
#1: They Streamline The Influencer Marketing Process Immensely
In general, there are many steps involved in creating a solid influencer marketing strategy that brands need to be mindful of. These steps includes researching potential influencers, building relationships with suitable influencers, discussing influencer pay and budgeting, establishing a campaign’s goals and measures of success, and so much more! This can be quite overwhelming to keep track of, especially if you’re running multiple campaigns at the same time.
The great part about an influencer marketing platform is that it organizes and places all of these important steps into one cohesive and easy-to-use place. It can help in the 3 stages of planning, executing, and analyzing your campaigns. Instead of managing all of these tasks across various platforms or across multiple team members, you can expect to find everything you need for your campaign in one designated software.
#2: They Help With Data Driven Influencer Marketing
Data and analytics are a crucial part of measuring the successes and return on investment of your influencer marketing campaigns. Furthermore, when researching potential content creators to work with, data helps brands make this hard decision a little bit easier. This is because nuggets of insight on the influencer in question’s follower count and audience engagement levels allow brands to see if they are the most suitable influencer for them. These important analytics and metrics of data are typically found with ease on good influencer marketing software. Some of the helpful metrics you can expect to find on these platforms, often reported in real-time, include:
- Engagement rate
- Target audience growth
- Cost per post
- Cost per engagement
- Cost per view
- So much more!
#3: They Are Accessible And Easy To Use
A well-made influencer marketing platform is most definitely not rocket science to use. These platforms are designed with user experience and accessibility in mind, so you best believe that these platforms are totally friendly to beginners! Since small and medium sized influencers that are just getting started into the digital marketing space are typically found on these platforms, it is clear that just about anyone can learn the ropes of navigating a high-quality influencer marketing platform.
#4: They Allow Brands The Ability To Run Multiple Influencer Marketing Campaigns At Once
Scalability is one of the key benefits of choosing an influencer marketing software. The majority of software options allow brands to run multiple influencer marketing campaigns all at once. That potential, as well as the incredible selection of influencers to choose from in their influencer discovery features, makes it easy as can be for brands to grow, expand, and develop their influencer marketing relationships over time.
#5: Self Service Influencer Marketing Is Generally Affordable
While the price tag totally depends on the software that you choose, the majority of these platforms will end up bringing back a solid return on investment. While some might appear to be a little bit expensive at first glance, the money-saving features that brands can use to their advantage from these platforms will greatly outweigh the upfront cost and subscription fees over time. Just think about all of the extra time and stress that you will also easily avoid from using these influencer marketing platforms!
Some of the ways these platforms save you money include helping you avoid these costly mistakes:
- Potentially getting involved in a fraudulent influencer partnership
- Overpaying for an influencer if you can’t find enough data on them
- Choosing an influencer that isn’t the best fit for your personal needs and goals
#6: They Protect Brands From Online Scams and Fake Influencers
Another hurdle that is challenging for brands to navigate is making sure that they are finding influencers that are completely legitimate, official, and well-intentioned online. This is because as influencer marketing has become more and more lucrative, many people create fake accounts and buy followers and picture likes to appear valuable for brands to work with.
The great part about some of the best influencer marketing platforms is that they often run background checks on the influencers listed on the software. If an account is fraudulent, they won’t be allowed to be recommended of listed to brands. This vet out fake accounts and prevents any sketchy partnerships from occurring in the first place. Plus, since all of the relationship management and back to back communication is stored and recorded on these platforms, you know that if any issues with a creator does arise, you have all of the receipts to pull out if necessary!
#7: They Help Brands Find The Most Relevant Influencers
Perusing Google’s search engine and social media explore pages for influencers can only go so far. It can feel overwhelming to research and sift through millions of influencers completely alone and without any sort of way to narrow the search. An influencer marketing platform does an incredible job at helping brands find influencers in their target demographic. They list the characteristics of the influencers give insight to whether or not they are the best fit for you. There are even some platforms that allow suitable influencers to directly reach out to you as well.
#8: They Allows Brands To Compare And Contrast Suitable Influencers
With so many great influencers circulating the internet, it is easy to find yourself stuck between a few of them to reach out to. A data driven influencer marketing software allows you to easily compare and contrast relevant influencers to make this decision a little bit easier, and some platforms even rank an influencer based on their relevance and authority in your industry. This is because they aggregate the most important data and statistics of multiple influencers in just one place for you, which allows brands to make the most informed decision possible for a future partnership!
The 4 Key Features Brands Can Expect From An Influencer Marketing Platform
Influencer marketing software comes with a plethora of features and perks that deserve to be recognized. While some platforms are better and more in-depth than others, here are a few of the most common features brands can expect to get with one:
#1: Influencer Relationship Management And Communication
On an influencer marketing platform, brands have access to communication tools that make influencer relationship management easier than ever! These tools can be used for initially reaching out to influencers, negotiating the terms and price of the relationship, and any other outreach necessary throughout the campaign.
#2: Real-Time Tracking Of Important Data and Analytics
Metrics on the performance of the influencer campaign and performance of the influencer’s content are readily available on dashboards through these platforms. Data and analytics are one of the most impactful features of these software.
#3: Influencer Campaign Management
Campaign management is the process of organizing and keeping track of all of the details and steps while creating a killer campaign. Lucky for you, end-to-end marketing platforms have got you covered from the very start to the very finish of a campaign.
#4: A Search Engine To Help With Influencer Discovery
The majority of influencer marketing platforms have robust search engine capabilities. Many possess an entire database full of influencers who are ready and excited to work with brands! They also offer great insight into the influencer’s characteristics and performance metrics as well.
Choosing The Right Influencer Marketing Platform: An Overview
With dozens of influencer marketing platforms circulating the internet today, you might be wondering: what is the best option on the market for my brand? As a whole, finding the best fit platform for brands and agencies takes some thought. Make sure to always:
#1: Always Do Your Research
There are tons of resources and customer reviews posted online about the best influencer marketing platforms (including this article) to take advantage of to make the choice between influencer marketing platforms easier. It is always helpful to ask people in your network or businesses in a similar sector for their recommendations. If you are still not sure what to choose, some platforms even let you have a free trial to see if its a good fit before shelling out the big bucks.
#2: Think About What You Need The Most
While pretty much all influencer marketing software has the primary goal of making campaign management more successful, each one has a unique set of perks and features that slightly differ from one another. It is important to think about what your brand needs the most help with through an influencer platform, and then find the most relevant platform to solve those pain points!
#3: Consider Your Budget Constraints
In planning any social media influencer marketing campaign, it is important to always consider what tactics will bring your brand back the best return on investment. Influencer marketing platforms come at various price points, so always consider your brand’s budget when purchasing one. Keep in mind that some influencer marketing platforms require a monthly fee, some charge an annual fee, and some even have custom pricing depending on the exact needs for your business.
#4: Consider The Size Of Companies That They Serve
As a whole, there is no one size fits all approach to influencer marketing platforms. While some influencer marketing platforms are much better suited for smaller sized brands and influencers, others are better known to serve some of the largest and most powerful of Fortune 500 companies. Think about the size of your company and compare it to the companies on their websites reviews, case studies, and testimonials.
6 Of The Best Influencer Marketing Platforms For Connecting Brands To Relevant Influencers
Are you feeling more inspired to get started with an influencer marketing platform’s features today? If so, then this section is for you. Here is a rundown and overview of 10 of the best influencer marketing platforms for 2021 and beyond. Why this is by no means an exhaustive list, it is a great place to get started with your research!
#1: Grin’s Influencer Marketing Platform
Grin is an all in one influencer marketing software that serves all kind of brands and industries. More specifically, Grin truly shines when working with e-commerce brands and storefronts. As a whole, Grin is a tool that truly encompasses all of the features that you could ask for in a marketing platform, including relationship management, discovery and recruitment, reporting and analytics, content management, product seeding, and influencer payments!
#2: CreaterIQ Influencer Marketing Platform
CreaterIQ is considered an end-to-end influencer marketing platform that assists big businesses with all of the stages of the campaign management process with ease. CreaterIQ is known for being very thorough in its features and capabilities, as brands are given access to millions of dynamic influencer profiles through their thorough and vetted database.
#3: #Paid’s Influencer Marketing Platform
#Paid is an excellent creator marketing platform that strays away from the label of ‘influencer’ and instead views influencers as content creators first and foremost. #Paid has a unique ‘handraise’ function in which pre-vetted influencers can actually reach out to brands they want to work with. As a whole, this platform has great reports and analytics, centralized communication, and it even allows brands to use creator’s handles to create killer social ads.
#4: HYPR’s Influencer Marketing Platform
HYPR considers themselves to be a 360 degree influencer marketing platform that serves a variety of Fortune 500 brands. Not only this, by HYPR was even ranked as the #1 influencer marketing platform in 2019 by Digiday . This platform does an incredibly great job in its influencer database, as the platform is fully influencer agnostic. The term influencer agnostic means that HYPR does not have any ties or connection to a specific network of influencers, which allows for brands of all industries and sectors to find a wide range of connections to best fit their campaigns needs.
#5: Neoreach’s Influencer Marketing Platform
Neoreach is considered to be an enterprise-level software for influencer marketing. This means that this platform works best for companies with larger sizes, budgets, teams, and overall bandwidth, and isn’t the best fit for smaller or start up companies. Neoreach’s incredible features have been serving some of the most popular and powerful enterprise companies in today’s world, including both Netflix and Airbnb.
#6: Traackr’s Influencer Marketing Platform
Traackr is known for being one of the oldest influencer marketing platforms that is still on the marketplace today. Traackr offers brands databases with influencers from across the world and great ROI and campaign success measurement. Primarily, Traackr is focused the most on building strong and lasting relationships between brands and influencers. This is made possible with the help of their IRM tools, or Influencer Relationship Management tools.
#7: Upfluencer’s Influencer Marketing Platform
Upfluencer is an end to end influencer marketing platform with a robust influencer database. They bring a lot of helpful insights on the influencers in their network and even show brands real-time information about the influencer’s metrics. Furthermore, a great part about Upfluencer is that they offer brands and agencies the choice of three different pricing tier levels to find the best option for them. This makes it more affordable and customizable than other platforms on the market.
What Is An Influencer Marketing Agency?
Although it is evident that an influencer marketing platform offers brands incredible benefits and features to take part in, it is important to note that there are more ways than one to run successful influencer campaigns. One of these ways is by hiring a professional influencer marketing agency in lieu or in conjunction with using an online platform.
An influencer marketing agency is a highly specialized agency that is focused on finding great influencers and managing influencer relationships. As a whole, their expertise lies in bridging the gap between brands and influencers and making sure that a campaign runs as stress-free as possible. The greatest perks about working with a TikTok influencer marketing agency include:
#1: They Save Brands On Both Time And Stress
In general, an influencer marketing agencies entire job is to make brands lives easier. They do all of the in-depth work in campaign management, and implement the most efficient of tactics to devlier high-quality campaigns without too much time and hassle. This takes a ton of the tedious day to day tasks off of the brands plate, so they can instead focus on the biggest picture of the campaign.
#2: An Agency Helps Brands Create The Best Campaigns Possible
As experts in the field of influencer marketing, an agency will bring its expertise on social media, influencer relations, and campaign management to the forefront while working with a brand. Whether it’s a campaign for Facebook, Instagram, Twitter, Snapchat, or Tiktok, agencies have the knowledge to consult brands on what the best-fit social platforms, campaigns, and influencers are for the brand’s unique target audience and goals.
#3: They Have Strong Connections With The Right Influencers
Although influencer platforms grant brands incredible access to a multitude of influencer options, it can sometimes be challenging to get ahold of the most popular, well-established, and highly sought-out content creators without having any professional ties or connections. Most high-quality influencer marketing agencies have already established relationships and connections with digital content creators and influencers. This makes it much simpler to forge strong connections between the brands and macro influencers right off the bat.
Influencer Marketing Platforms vs Influencer Marketing Agencies: Which One Is Best For You?
At the end of the day, deciding between an influencer marketing platform or an influencer marketing agency is entirely dependent on the unique budget, needs, and type of influencer that you are seeking to work with! So whether it’s a Facebook, Twitter, youtube, Instagram influencer, or blogger that you wish to work with on your campaign, trying one of these top influencer marketing platforms or an agency will help you both in managing and finding the right partnership for your brand!
2 Signs An Influencer Marketing Agency Is The Best Fit For Your Brand
Brands and agencies coming together have the potential to bring an amazing influencer campaign to life! Here are the signs that an influencer marketing agency is the better option for you:
#1: You Desire To Work With Larger Influencers Only
Connecting with higher-end influencer marketing is usually accomplished the easiest with the help of an agency. Because agencies have already established strong connections and influencer relationships in place, it is easier to get ahold of those celebrity influencers that are higher in demand.
#2: You Don Not Have Time Or Interest To Run It By Yourself
Let’s face it: campaign management is not an easy task and can take hours of hard work and effort to do it right. While influencer marketing platforms can significantly cut back on the time it would take to manage without one, an agency frees up even more time. They are the ones keeping track of all of the relevant information needed throughout a campaign. This allows brands much more freedom to allocate their time and energy to other important marketing and business tasks.
3 Signs An Influencer Marketing Platform Is The Best Fit For Your Brand
In comparison, influencer platforms are also a great fit for millions of brands across the globe. They are especially good if:
#1: You Have A Smaller Budget
Agencies will usually charge higher fees for their services than the typical subscription fees of an influencer marketing platform. Because of this, most smaller up and coming brands or companies with tighter budgets that are looking to save some extra money, are typically just happy to stick with an influencer marketing platform subscription.
#2: Micro Influencers Are Your Primary Focus
If your potential influencers are primarily content creators with a smaller audience, then a self service influencer marketing platform should most likely suffice for your goals. This is because many of the creators most readily found on popular marketing platforms are considered to be nano or micro influencers. While all levels of creators are represented and can definitely be booked on larger marketing platforms, you will still usually have the best luck forging solid relationships and getting into contact with smaller creators.
#3: You Want To Be As Hands On As Possible
If full control and campaign management are what you seek during your influencer marketing campaign, then choosing influencer platforms is a great option for you. Since agencies many of the tasks off of your plate, they aren’t the best option for brands that prefer a hands on approach. Brands that want to dig deep into influencer searches and campaign management and best to do it on a platform completely on their own.
Influencer Marketing Platforms: The Bottom Line
At the end of the day, both an influencer marketing platform and an influencer marketing agency have the tools and resources to create a solid influencer marketing campaign. It is truly just a matter of what qualities and tactics you desire to use the most when organizing your influencer campaign.
Work With A Capable Influencer Marketing Agency
If you want to work with the most experienced influencer marketing team possible, look no further than to HireInfluence. HireInfluence is an influencer marketing agency responsible for running campaigns for some of the most respected brands in the world!
In a partnership with Hireinfluenc, companies can expect to get assistance with:
- Strategy Development
- Influencer Curation
- Influencer Validation
- Influencer Negotiation
- Influencer Presentation
- Influencer Contracting
- So much more!
Influencer campaign management has never been easier than with the help of their team of marketing professionals today!