Top Influencers on the Rise
The Top Social Media Influencers You Should Recruit for Your Next Influencer Marketing Campaign
From beauty to fashion, lifestyle to pranks, rising influencers are making an impact on social media and its users. While these influencers may not have the follower number that most established influencers possess, they can still be an integral part of an influencer marketing campaign. Enlisting one of the rising Instagram influencers to help promote your business through sponsored posts can be an effective marketing strategy. Consider the top ten rising influencers for your next campaign.
What is an Instagram Influencer?
An influencer is an authoritative figure who has an impact on the purchasing decisions of their audience. Social media influencers are those who have an area of expertise (often beauty, fashion, science, cooking, sports, among other niches) and typically share engaging and informational content related to their genre. Instagram influencers and those influencers on various other platforms have large followings of dedicated fans. Audience members flock to these industry leaders as a result of their authenticity, transparency, and compelling content. The best influencers on the rise are those who develop deep relationships with their followers.
Top influencers make an excellent addition to any marketing campaign as a result of this strong connection with followers. An audience trusts the influencer’s opinions and could be compelled to purchase a product or service based on an influencer’s recommendation. Some of the rising influencers have well over a million followers, whereas some have smaller fanbases, yet all have an influence within their area of specialty.
Who are the Top Ten Instagram Influencers on the Rise?
If you’re considering enlisting a social media personality as part of your influencer marketing campaign, you may wonder who are the top rising influencers across the board. Our New York influencer marketing specialists have compiled a list of the top new influencers to follow:
Addison Rae @addisonrae
The rising pseudo-celebrity is one of the top influencers on Instagram and TikTok. In fact, Addison is arguably the highest-paid TikTok star in the world. She experienced a boom in Instagram profile follows after Mariah Carey reposted a video of Addison dancing to one of her most popular songs, “Obsessed”. Addison posts videos featuring her dancing- occasionally alongside her mother, who also has a popular Instagram account. Addison has 78 million fans on TikTok and nearly 38 million on Instagram.
James Charles @jamescharles
James Charles is a beauty influencer most well known for his makeup tutorials and tips on YouTube, TikTok, and other social media platforms. Although James started producing beauty content for eager fans on YouTube in 2015, he is still considered an influencer on the rise as his fan following continues to grow. Common videos that one can find on James’ profile include makeup tips, new beauty trends, and unique makeup looks. Makeup brands like CoverGirl Cosmetics have partnered with James for marketing promotion. In fact, he was the first male spokesmodel for the iconic makeup brand. The rising American beauty influencer has nearly 36 million followers on TikTok and 25 million subscribers on the YouTube platform.
Demi Bagby @demibagby
When it comes to looking and feeling fit, people turn to Demi Bagby for inspiration. The top fitness influencer is a CrossFit athlete who posts daily workouts, fitness challenges, and wellness motivation. The All American bodybuilder boasts 2.3 million followers on Instagram and nearly 14 million fans on TikTok. She promotes athletic attire brands like Gymshark which look like a second skin on the toned Instagram influencer. Demi is so dedicated to her fitness game that she is the founder of a chalk alternative for heavy lifters who need to enhance their grip while pumping iron.
Tabitha Brown @iamtabithabrown
Overnight social media sensation Tabitha Brown is a rising vegan cooking influencer. The effervescent foodie posted a review video that accidentally went viral. While enjoying a vegan sandwich from Whole Foods, Tabitha felt called to share her experience with the brand’s delicious vegan dishes. Before she knew it, Tabitha’s TikTok videos were picking up momentum with hundreds of thousands to millions of views. The top foodie influencer shares videos with instructions on how veganize favorite dishes, like fried fish made our of banana blossoms, bacon created from carrots, and a spicy tuna roll comprised of carrot pulp. Perhaps most surprisingly to Tabitha, the Whole Foods brand reached out to her regarding making Tabitha an ambassador for their plant-based living line of foods. She eagerly accepted and makes it a point to encourage her followers to try plant-based alternatives rather than their meat counterparts.
Tika the Iggy @tikatheiggy
Influencer status isn’t just reserved for humans- dogs can earn the title too. Tika, the tiny Italian Greyhound, has become an international fashion icon. The pup turned fashion blogger enjoys strutting down her parent’s hallway in the latest fashion trends. Most of these wild getups (which followers can view on her official Instagram account) are silly dog sweaters or custom couture created especially for the adorable creature. Tika’s fashion social media following blew up after a photo of her wearing a matching outfit was reposted by the award-winning vocal artist, Lizzo. Although Tika’s followers come from all across the world (she has 1 million followers on Insta and 1.2 million on TikTok), the tiny top fashion-ista resides and remains in Canada.
Kody Antle @kodyantle
If you’re familiar with the popular Netflix show Tiger King, you likely know of Doc Antle. Doc is founder of the TIGERS organization, or The Institute for Endangered and Rare Species. Though Doc has an impact on the world of exotic animals, his son, Kody Antle, is a 31-year-old up-and-coming wildlife conservation influencer. Often referred to as Real Life Tarzan, Kody’s social media content consists of adventurous videos of himself with wild animals. Who can resist an Instagram account full of baby tigers? Kody currently has 3.3 million Instagram followers which is over 6 times the Instagram fan base his famous father possesses.
Brent Rivera @brentrivera
Social media prankster, Brent Rivera, wouldn’t have believed his future status as one of the top Instagram influencers when he started posting content in 2009. The American-born influencer started his YouTube channel when he was only 11 years old and quickly grew his following thanks to silly pranks and funny content. Now, Brent has nearly 21 million fans on his official Instagram account, 15.6 million subscribers on YouTube, 2.1 million on Twitter, and 1.2 billion video likes on TikTok. He continues to rise as an influencer every year.
Alan & Alex Stokes @stokestwins
Twin YouTube stars, Alan and Alex Stokes, didn’t always create content together- initially they had separate accounts before combining them into one single profile. The pair post prank videos on their YouTube channel which have gotten them into some considerable legal trouble. The popular twins were recently charged in connection with a fake robbery stunt in 2019. Despite these allegations, their joint Instagram account has seen significant growth. The top Instagram influencers have 6 million fans on their Instagram account and 30 million unique people watching them on TikTok.
Becky G @iambeckyg
Becky G is a unique new rising star in that she is an Instagram influencer-turned-celebrity. The pop singer was born Rebecca Marie Gomez but goes by her stage name, Becky G, when she performs. She first got her start by posting videos of her performing cover songs. Since then, Becky G has expanded her business to her current status as both a beauty and fashion influencer. Some may even say that she is a lifestyle influencer based on the content that she posts on her social media profile. Becky G’s current Instagram follow number sits at 25.8 million whereas she has a wild 46.8 million on subscribers on TikTok. She is an ambassador for UK-based fashion brand, PrettyLittleThing, and similar beauty brands.
Charli D’Amelio @charlidamelio
Charli D’Amelio is not just one of the top Instagram influencers, but she is popular across numerous platforms. The world-famous dance content creator is the most-followed account on TikTok with almost 110 million followers. She specializing in dance videos and likes to re-create dance trends as well as design her own unique choreography. Charli toured with the Jonas Brothers and Bebe Rekha in 2019, confirming her authority in the dance industry. The 16-year-old Instagram star continues to expand her brand as her popularity rises.
Goals of Instagram Influencer Marketing
Why do so many brands implement Instagram influencer marketing into their strategy? There are numerous benefits companies in every industry see when using Instagram influencers for promotion.
Increased Online Visibility
By enlisting an influencer to put your brand in front of new, eager eyes, your brand will experience increased online visibility. The influencer may have a call to action such as “swipe up to check it out” or direct followers toward a link in bio. Regardless of the method, following a CTA to view your website will increase traffic and promote direct response.
Improved Brand Awareness
Those who follow an influencer will see sponsored content pop up on their social media profile as they swipe, contributing to brand awareness. People are more likely to make future purchases from businesses that they recognize, therefore awareness is a sought-after goal for sponsored posts and influencer marketing campaigns.
Regardless of whether a follower purchases anything or not, the promoted post can generate a considerable volume of leads. Those who like, view, share, or comment on new content automatically become a lead. This critical profile information is collected by your influencer marketing specialist as part of your full-service marketing strategy.
When an industry leader shows a follower some of the brands that they enjoy and trust, one of the top goals is direct response. Both the brands and influencer aim to persuade those who follow them to purchase products from the business. Ensuring that the call to action is clear and the desired funnel is easy to navigate will enable conversions.
Instagram Influencer Tiers Based on Number of Followers
Whether you are considering pursing a career as an influencer or aim to enlist an Instagram influencer for your marketing campaign, it’s important to understand how Instagram influencers are categorized. Most marketing agencies place Instagram influencers into the following categories:
Celebrity Influencers (1M+)
Those who already have celebrity status are classified within the celebrity tier. Rising influencers are rarely in this category as celebrities have established fan bases. These individuals include actors, musicians, athletes, fashion designers, among other famous professions. Celebrity Instagram influencers, typically possess over a million followers on Instagram or subscribers on other platforms. Recruiting a celebrity influencer for your brand promotion can be incredibly expensive.
Influencers who have over a million followers on their profile yet are not thought of as “celebrities” are considered mega-influencers. These individuals have significant influence over their followers which makes them excellent people for influencer marketing efforts. Top mega-influencers typically make a living from influencer marketing and partnerships.
Moving down the tier system, macro-influencers fall next. Influencers within this level of following size can have anywhere from 500,000 to one million followers on any given social media platform. Top macro-influencers typically don’t make as much as mega-influencers, but their followers are still incredible dedicated. They use partnerships and influencer marketing funds as their primary source of incomes.
Mid-Tier Influencers (50k-500k)
With audience numbers in the mid to high thousands (anywhere from 50,000 to 500,000 followers or subscribers), mid-tiers still have significant influence within their audience. These top Instagram influencers are usually the ones we classify as being “on the rise”, depending on how long they have had their account or what the overall growth of their following has been. Mid-tier Instagram influencers have the potential to build their audience and play a large role in influencer marketing campaigns. They have the opportunity to collaborate with numerous different brands, therefore, they must be incredibly picky when accepting partnerships. An influencer’s target audience and that of the brand should align. Plus, a top Instagram influencer should be careful not to promote too many products/services, as their following may lose trust in them if all content is persuasive.
Unfortunately, this is also the tier that has a higher rate of fake influencers- those people who purchase followers. Although one may believe that every top influencer in the industry is trustworthy, some people do feel that they need to cheat to get ahead in business. Influencer fraud is very real and can negatively affect both your brand’s credibility and bottom line. Working with an influencer marketing agency who thoroughly vets influencers prior to campaigns can help protect all parties.
A micro-influencer has approximately 10,000 to 50,000 followers within their network. Typically they have a small enough following that they can have a deep connection with many followers- this gives them higher engagement rates. Top micro-influencers are paid per post or for each marketing campaign, yet some who have not have experienced recent growth may accept free products in exchange for promotion.
And finally, nano-influencers are those who have more than 1,000 followers yet less than 10,000. This group can absolutely include rising influencers who have smaller followers but are seeing exponential growth. Those on the rise may certainly fall into this category as they are just beginning their path to success. Be sure to watch these up-and-coming popular influencers!
Other Elements That Contribute to an Influencer’s Impact
Size isn’t everything. Regardless of how many Instagram followers a person has, that doesn’t mean they are a rising or top influencer. Many additional qualities contribute to a person’s ability to influencer followers. These extra characteristics and metrics include:
- Engagement. What use is a huge number of Instagram followers if none of them are viewing or interacting with influencer’s posts? Engagement is a critical metric when evaluating the ability of an influencer to impact their follower’s purchasing decisions. These engagements are measured as likes, views, shares, comments, and saves. Influencer marketing agencies use advanced analytic tools to calculate an influencer’s exact level of engagement from followers, which can determine whether they are a good fit for an influencer marketing campaign.
- Growth. A stagnant account, regardless or follower size, won’t contribute to a successful campaign. Those Instagram personalities who have continually growing accounts are the types of leaders that brands want to work with. Consider the current profile follower number as compared to how many people were doing so a year ago. If the number is similar, this means the influencer may not contribute positively to a marketing campaign.
- Trust. In order to contribute to a great campaign, followers must trust the Instagram influencer. Rising Instagram influencers must be sure to establish values and a strong level of trust with followers early in their careers. If an audience does not trust someone, they won’t take their recommendation to heart and feel called to purchase.
How Do Instagram Influencers Gain Over a Million Followers?
The growth of a fan-base typically takes a considerable amount of time. Most Instagram influencers begin with very small followings of friends and family before expanding to others on the platform. Learning how to create quality content that people want, plus building a strong connection with those can take years. On the other hand, some rising influencers may experience overnight success if their content become viral. Shares and reposts of a single video or photo can turn an Instagram user into a popular influencer with over a million followers in a much shorter period of time. There is no hard an fast rule when it comes to gaining followers- single remain consistent and stay true to yourself.
How Much Do Top Instagram Influencers Make?
The amount that Instagram influencers can charge for brand promotions varies greatly on many factors. Influencers and brands must consider not only the influencer’s following size but also their area of expertise (i.e fashion, lifestyle, beauty, travel, sports, etc), Instagram engagement, and relationship with followers. Pay per posts can start anywhere from $20 up to $2,000 for more well-known Instagram influencers.
Are Rising Instagram Influencers a Good Investment?
Absolutely! Utilizing a rising influencer can be an incredible investment for a number of reasons, the most significant being the price of marketing. Because rising Instagram influencers do not have an established career, they often do not require as much capitol for marketing content. That’s not to say that a new influencer doesn’t deserve to be paid well, but they are simply more cost-effective than selecting a celebrity or mega-influencer for a campaign. Brands should always be sure to choose an influencer who has an aligned target demographic in order to get the most of out the campaign. An influencer marketing agency can aid in this facilitation.
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Stay ahead of the trends with a rising influencer as part of your unique marketing strategy. With years of experience curating successful campaigns for some of the best known brands around the world, HireInfluence will get you high ROI. Contact our knowledgeable team to get started today.