#DCKIDS

Objective

Warner Bros. came to HireInfluence with a goal to strengthen its international presence for a variety of cartoon TV shows, including Scooby Doo and DC Comic hits such as Batman Unlimited, DC Super Friends and Teen Titans Go. In addition to boosting international presence, the campaign also included work around increasing brand awareness for the television shows’ related web series and promotional YouTube channels.

90
Days

Strategy

HireInfluence designed a campaign designed around PLAYING to lift engagement levels with audiences and provide a unique way for viewers to interact with the brand. Our team ideated and developed a series of video-embedded contests and personality quizzes featuring the cast and characters of each of the targeted cartoon series’. A monetary incentive was also included to increase shareability and engagement levels.

9
Countries

Influencer Curation

Our team curated, vetted and activated a total of 48 high-reach, native-speaking bloggers across nine countries, including Russia, Spain, France, Brazil, Mexico, Australia, Portugal, Germany and Italy.

These influential bloggers were primarily from the Family / Lifestyle vertical with a history of creating and publishing content geared toward family activities and entertainment.

48M
Impressions

Campaign Execution

Over the course of 90 days, the personality quizzes were embedded within each influencer’s blog post, where readers earned a chance to win $500 with each “quiz play.” Additional entries could be earned by promoting the custom-branded widget via social shares. Influencers also included links to interactive features on the Warner Bros website for fans to further engage with branded content and videos.

A team of translators were utilized to assist in all communications to ensure accurate deliverables and brand messaging.

Results

In just 90 days, Warner Bros. received 48M impressions in 9 countries and garnered a 63.6% quiz response rate.

90
Days
9
Countries
48M
Impressions
63.6
Quiz Response

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