#DCKIDS

PURPOSE

Warner Bros contacted HireInfluence with the objective of strengthening their international presence for a variety of cartoon TV shows. This included increasing awareness for the related web series and promotional YouTube channels. Targeted portfolio brands included Scooby Doo and DC Comic hits such as Batman Unlimited, DC Super Friends and Teen Titans Go.

TARGETS

We activated a total of 48 high-reach, native-speaking bloggers across nine countries, including Russia, Spain, France, Brazil, Mexico, Australia, Portugal, Germany and Italy. These influential bloggers were primarily from the “family/lifestyle” vertical with a history of content geared toward family activities and entertainment. A team of translators were utilized to assist in all communications to ensure accurate deliverables and brand messaging.

STRATEGY

To lift engagement levels and provide a unique way for audiences to interact with the brand, HireInfluence created a series of video-embedded contests and personality quizzes featuring the cast and characters of the popular cartoon series’. The quizzes were embedded within each influencer’s blog post, where readers earned a chance to win $500 with each “quiz play”. Additional entries could be earned by promoting the custom-branded widget via social shares.

Influencers also included links to interactive features on the Warner Bros website for fans to further engage with branded content and videos.

Download the Case Study

90
Days
48M
IMPRESSIONS
9
Countries
63.6%
Quiz Response