influencer marketing

Influencer Spotlight Interview: Caitlin Collins of Augusta Leigh Photography

It’s time for April’s Influencer Spotlight Interview: a monthly series designed to…

3 Considerations for Accurately Measuring Influencer Engagement

In today’s market, brands are interested in far more than merely the…

5 Mistakes Influencers Need to Stop Making

Influencer marketing is still a relatively new industry. While some of us...

2017 Learnings + 2018 Predictions for Influencer Marketing

It’s a brand new year! Can you believe it? Every January, we...

Influencer Spotlight Interview: Simone Moelle & Mark Gray

SIMONE MOELLE AND MARK GRAY Greetings, all! My name is Whitney Haldeman...

5 Ways Your Content Strategy Can Benefit From Leveraging Blogger Influencers

When was the last time you woke up in the morning and...

Word of Mouth Marketing FTW

We know the success word of mouth marketing generates over traditional marketing...

Infographic: Want to Use My Social Influence? Cash Please!

2013-12-22_20-04-11 data-SOCIAL-SPONSORS-01-2013 Infographic: A Look at Instagram Influencers Facebook’s Organic Reach Waning for Marketers So Spend More on Ads Now! LinkedIn Showcase Pages Added to Company Pages Infographic: Instagram Marketing by the Numbers Infographic: Facebook Ad Cheat Sheet Facebook Redesigns Like and Share Buttons How Might You Be A […]

Apple and Influencer Marketing: Is Apple Ditching its Jobs Roots?

A statue of Steve Jobs in Budapest. Image: Jeffpro57/Flickr Apple, a brand whose previous CEO spurned market research and consultants, has done the unthinkable and acquired Twitter analytics provider Topsy. Topsy turns the seemingly endless fire hose of Twitter data into actionable intelligence on consumers, and more importantly, influencers. […]

2014: The Year of the Brand Influencer

If there is one thing that I have learned in my career, it is that the money always follows the trends. This can be good when the trend is linear, and it can be quite lousy when a trend is short lived (think Pet Rock). One thing that is […]