Instagram Influencer Marketing Agency Instagram campaigns, told in chapters.
An award-winning agency serving the world’s most respected brands since 2011. We plan and run fully managed Instagram influencer campaigns, from creator casting to allowlisting and reporting.
Every campaign below was planned, managed and reported in-house. No outsourcing. No guesswork.
Chapter 01Southwest Airlines
#SouthwestSaysAloha · Instagram StoriesTo build awareness and pre-sale tickets for Southwest’s first-ever flights to Hawaii, six West Coast influencers announced the new routes. Six Hawaii-based influencers then took over their Instagram Stories.
OREO Activations
OREO × IHOP · OREO × Burger King · OREO × Shake ShackHireInfluence has supported Mondelēz International with influencer marketing for the last 10 years. Recent OREO partner launches activated foodie and lifestyle creators in target regions and demographics, all supported by paid media from our in-house team.
Chapter 03MTV
#MyMTVStyle · Instagram and TikTokTo promote MTV’s Capsule Collection at Walmart to 14 to 25-year-olds, HireInfluence curated nine Gen Z fashion and style influencers, and their TikTok videos were cross-posted to Instagram Stories with a swipe-up link.
Chapter 044×Return on ad spendHaggar
Fall collection · Instagram Reels, Stories and carousel adsHaggar’s fall collection, featuring corduroy pants and knit sweaters, ran across Instagram Reels, Stories and carousel ads, combining paid and organic influencer content.
Haggar · Fall 2024
Chapter 054.7%Organic engagement rateNFL Sunday Ticket
DIRECTV · Instagram feed posts and StoriesNFL players shared Instagram in-feed posts and Story sets featuring their fantasy football matchups of the week, with a promo code to subscribe to NFL Sunday Ticket.
Chapter 06Nickelodeon
#TMNTxWalmart · Instagram and IGTVTo showcase Rise of the Teenage Mutant Ninja Turtles bedding, toys and more at Walmart, an interior designer and family influencers shared TMNT room makeovers.
- #SouthwestSaysAloha
- #MyMTVStyle
- #TMNTxWalmart
- #OREOShamROCKout
- #NFLSundayTicket
Feed-native posts for MTV, Nickelodeon and Southwest.
Real creator content from HireInfluence Instagram programs, cast for audience fit and briefed to feel like the creator’s own work.
Results that matter more than impressions
As the feed saw them
Real HireInfluence Instagram campaigns with the results reported for each. Open any case study for the full story.
What we handle on Instagram
There are no canned packages. Every campaign is 100% custom built around your KPIs, objectives, audience and budget. As an Instagram influencer marketing agency, HireInfluence manages the full program in-house: strategy, creator casting, contracting and usage rights, paid amplification and reporting. Campaigns run across Reels, Stories, carousels and feed posts, with every creator vetted before you see them.
Plan your campaign
- 01
Strategy and storytelling
Objectives and KPI alignment, narrative architecture and creative concepting that go deeper than trends.
- 02
Creator casting
Unbiased talent identification across every tier. No fixed roster and no database pulls: every creator is hand-selected for brand fit, audience quality and campaign potential.
- 03
White-glove activation
Negotiation and rights management, creative oversight and compliance, brand safety QA and real-time calibration, managed in-house from kickoff to wrap.
- 04
Allowlisting and paid amplification
Ads run directly from the creator’s handle, with precision targeting, retargeting and optimization by our in-house media team. Most influencer agencies can’t execute paid amplification in-house. We can.
- 05
Always-on ambassadorships
Year-round programs with 6 to 12 month ambassador tenures and continuous optimization, so your brand stays present instead of peaking once.
- 06
Enterprise intelligence
Full-funnel attribution, qualitative sentiment analysis, pixel-based tracking and lift, and next-step consultation.
How every creator is vetted before you see them
Every creator is hand-selected by a senior team and engaged directly before presentation. By the time a shortlist reaches you, each creator is pre-qualified with confirmed interest and availability, aligned with budget, deliverables and timelines, cleared of exclusivity conflicts and negotiated at market-optimized rates.
- Content sensitivity analysis: profanity, religion, politics and brand safety
- Engagement quality and consistency
- Audience demographics and geographic alignment
- Competitive conflicts and recent partnerships
- Audience interests and behavioral patterns
- Fraud detection for inflated metrics, fake followers and inorganic engagement
1-100 authenticity metric
AQS measures the true quality and authenticity of an audience relative to peers in the same tier.
- Engagement rateDepth and consistency of audience interaction
- Audience qualityPercentage of real, relevant followers
- Growth patternsDetection of irregular or artificial growth
- Engagement authenticityInteractions from real users, not pods or incentivized activity
Supported by HypeAuditor and CreatorIQ
Stories
Hawaii-based influencers took over mainland influencers’ Stories for Southwest Airlines. OREO × IHOP creators promoted Lemon OREO Pancakes in Stories.
Video and Reels
McDonald’s and OREO influencers shared an Instagram video or Reel. Haggar’s fall collection ran on Instagram Reels alongside Stories and carousel ads.
Feed and carousels
Haggar’s fall collection ran as Instagram carousel ads alongside Reels and Stories. NFL players posted in-feed about their fantasy football matchups.
In their words
“This is very impressive. We are very happy with how everything netted out and we really appreciate your partnership throughout.”
Southwest Airlines
“It was the best sales year for Haggar in over 15 years! Thank you for helping us make the year such a success!”
Haggar
“These metrics are incredible! And, I love the sizzle reel – I will be sharing this with our 200+ person Growth Channels team via our internal newsletter!”
Mondelēz International · OREO × IHOP
From casting to clear results
Strategic curation and casting
- Objectives and KPI alignment
- Narrative architecture
- Unbiased talent identification
- Vetting and audience health checks
White-glove activation
- Negotiation and rights management
- Creative oversight and compliance
- Brand safety quality assurance
- Real-time calibration
Enterprise intelligence
- Full-funnel attribution
- Qualitative sentiment analysis
- Pixel-based tracking and lift
- Next-step consultation
No outsourcing. No guesswork. Just clear results.
Reporting that proves what worked, and why
Core metrics
- Engagement and views
- Clicks and conversions
- Creator and channel performance
- Reach and impressions
Strategic analysis
- Audience quality
- Creative learnings
- Competitive benchmarks
- Full-funnel attribution
Deliverables
- KPI dashboards
- White-labeled wrap reports
- Executive-ready recaps
- Sizzle reels (budget dependent)
Reporting is supported by industry platforms including CreatorIQ, HypeAuditor, Segmetrics and Hanover Research.
What sets us apart.
- Solely dedicated to influencer marketing since 2011.
- Official TikTok Agency Partner.
- Fully customized approach to each client’s initiative.
- A true hands-on, white-glove campaign experience.
- Not confined to restricted influencer databases.
- No owned talent forced onto clients or campaigns.
- Best-in-class campaign analytics and data presentations.
- White-label process available for approved agencies.
- All-inclusive pricing structure with flexible payments.
Recent recognition
Best Influencer Marketing AgencyMUSE Awards, 2025
Best Influencer Marketing PartnershipDigiday Media Awards, 2025
Digital Marketing Agency of the YearU.S. Agency Awards, 2025
Best Influencer Marketing CampaignVega Digital Awards, 2025
Best Influencer Marketing CampaignNY Digital Awards, 2025
Top 10 Global Marketing Agency50 Pros Awards, 2025
Questions to ask an Instagram influencer marketing agency
What is the minimum budget for an Instagram campaign?
Due to current campaign demand, HireInfluence has a minimum project budget of $100,000 USD.
What’s included in a HireInfluence campaign?
Every full-service campaign includes creative strategy, influencer curation, validation, negotiation, presentation and contracting, talent costs, payment processing and tax requirements, FTC compliance, content auditing, deliverable management, allowlisting and paid media, a performance tracking dashboard, customized analytics and agency fees.
How do you find and vet Instagram influencers?
We do not operate from a fixed roster. Every creator is hand-selected by a senior team for your campaign, reviewed for brand safety, engagement quality, audience fit and competitive conflicts, checked for fraud, and scored on Audience Quality Score before being presented.
Do you work with micro-influencers?
Yes. We cast across every tier, from nano and micro creators to celebrities.
Can we run influencer content as ads?
Yes. Our in-house media team runs ads directly from the creator’s handle through allowlisting, with precision audience targeting, retargeting and performance optimization, and can collaborate with your internal or agency media teams.
How do you measure Instagram campaign results?
Reporting is tied to your KPIs, not vanity metrics: engagement and views, clicks and conversions, creator and channel performance, audience quality, creative learnings and full-funnel attribution, delivered through KPI dashboards and executive-ready recaps.
What happens after we submit a brief?
We start with a short project exploration call and brand briefing. Our proposal then typically represents 50+ hours of strategic work, including creative concepts, paid media recommendations, deliverables, timelines, talent examples and an overall campaign approach built around your budget.
Do you run campaigns on other platforms?
Yes. We run campaigns across Instagram, TikTok, YouTube and X, and HireInfluence is an Official TikTok Agency Partner. See TikTok influencer marketing and YouTube influencer marketing.
Start the next chapter.
Share your objectives, audience, budget and timing through our campaign brief.
Start your campaign brief