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March 3, 2023

TikTok partners with Neda for eating disorders awareness week 2023

February 7-March 5, 2023 is Eating Disorders Awareness week, and TikTok has announced that it’s partnering with the National Eating Disorders Association (NEDA) and the National Alliance for Eating Disorders. This partnership highlights various creators to put eating disorder resources at the forefront by using the hashtag #ItsTimeForChange.   The campaign featured content both from those recovering from eating disorders such as anorexia nervosa, bulimia nervosa, binge eating disorder, and…

March 2, 2023

Why a giant like Disney is turning to influencer marketing

Few brands in this last century have achieved the iconic status of the Walt Disney Company. Founded in 1923, Disney, in its relatively short existence, has accomplished what most organizations can only ever dream of – becoming a household name recognized and beloved by hundreds of millions worldwide. Considering the sheer scale and reach of Disney’s $203+ billion empire, it’s easy to see how the brand has gained so much…

February 28, 2023

February influencer marketing roundup

2023 is in full swing – the holidays are over, and marketers are pivoting to launch their spring and summer campaigns. But social media platforms are bringing updates that could mean significant changes for marketers and influencers. Here are the top news stories for February 2023 in influencer and social media marketing. TikTok Announces the Creativity Program TikTok’s rise to fame was due, in part, to its authenticity. Creators promoted…

February 28, 2023

What is de-Influencing and what does it mean for influencer marketing?

Gen Z has never been known to be silent about their anti-consumerism and their skepticism about traditional advertising. As the first first generation having grown up and come of age entirely with social media and the internet, online shopping is a norm instead of a novelty. This is, in part, why influencer marketing is effective. And while the influencer industry is worth multi-billions of dollars, TikTok has now become inundated…

January 28, 2023

January influencer marketing roundup

2023 is in full swing. The holiday season has passed, and social media platforms are preparing for the year ahead with new features and initiatives. Both influencers and marketing professionals need to know what the next year holds to prepare marketing campaigns. Here are the top stories for January 2023 in social media and influencer marketing. Facebook and Instagram Test Candid Stories The platforms, under the umbrella of Meta, are…

January 17, 2023

So, what exactly happened with Andrew Tate and Greta Thunberg?

Greta Thunberg made a name for herself as a teen by challenging world leaders to take immediate action for climate change mitigation. Her activism began when she persuaded her own parents to take steps to reduce their carbon footprint, leading her to Swedish Parliament, and later, a global stage to raise awareness. This sudden rise to world fame – especially as a teen – made her a leader in the…

January 12, 2023

TikTok’s what’s next report reveals 2023 trends

Despite being around for a few years, TikTok surged in popularity in 2020 to become arguably the most influential of the social media platforms. Not long after, Facebook, Instagram, and YouTube started launching features similar to those of TikTok to try to gain an edge. Marketers and influencers are still relying on the platform for reaching younger audiences, and increasingly, older generations as TikTok gets more widespread adoption. To help…

January 5, 2023

Meta settles Cambridge Analytica scandal

Facebook parent company Meta has agreed to pay $725 million to settle a class-action lawsuit that claims it improperly shared user information with Cambridge Analytica, a data analytics firm that was used by the Trump campaign.[1] In a scandal dating back to 2018, the proposed settlement arose from a reveal that information of up to 87 million people was improperly accessed by the firm. The settlement marks a record for…

January 1, 2023

Update on the Elon Musk vs. Twitter timeline

After a contentious battle and only a few months of owning Twitter Inc., Elon Musk has already proposed major changes to the platform, halved the company’s workforce, fired executives, and asked employees to put in “hardcore” hours. Though Musk’s goal was to “restore free speech” on the platform, he’s gone on to ban accounts that he disapproved of and tried to make paid subscriptions a feature for users, only to…

December 26, 2022

December influencer marketing roundup

The year is coming to a close and holiday campaigns are wrapping up. Social media and influencer marketing are constantly evolving, and marketers need to stay aware of the changes to stand out. Here are the top news stories for December 2022 in social media and influencer marketing. Instagram Tests a Roll Call Feature Leaning toward the authentic, Instagram is developing a “Roll Call” feature that allows users to see…

November 30, 2022

November influencer marketing news roundup

Some big things have been happening in the social media influencer industry. November brought a lot of changes in this ever-evolving world, including shifts in the platforms. These are the biggest news stories in influencer marketing for November. Instagram Wants Creators to Normalize NFTs Instagram announced updates that allow creators to create, buy, and sell digital collectibles to normalize and scale NFTs as a new revenue stream – at least,…

October 26, 2022

October influencer marketing news roundup

Influencer marketing is a force in marketing and brand strategy, but it’s constantly evolving along with its platforms. Social media updates and new features can have a significant impact on influencer marketing strategy – both positive and negative. These are the top news stories for October for influencer marketing and social media. Snap Begins Accepting Applications for Its Second 523 Content Accelerator Source: Snap Snap Inc. is accepting applications through…

March 1, 2023

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

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February 17, 2023

WHICH BRANDS REALLY WON SUPER BOWL 2023?

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February 15, 2023

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

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January 26, 2023

How to Market Effectively Amid Economic Uncertainty in 2023

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December 14, 2022

TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

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December 12, 2022

Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

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November 22, 2022

HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

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November 15, 2022

WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

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November 11, 2022

How To Get Sponsored On Instagram: 20+ Tips To Start Earning

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October 10, 2022

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

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October 5, 2022

Top Micro-Influencer Agencies Every Brand Should Know About

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October 4, 2022

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

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December 13, 2022

Top Influencer Marketing Companies (2022)

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December 12, 2022

Top Micro-Influencer Agencies Every Brand Should Know About [UPDATED]

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December 12, 2022

33 Influencer Marketing Agencies To Work With In 2023

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December 5, 2022

Top 25 Marketing Agencies to Grow Your Business in 2023

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December 1, 2022

Top 19 Influencer Marketing Tools. How To Find Suitable Influencers

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November 15, 2022

22 of the Top NYC Digital Marketing Agencies to Help You Make It Anywhere

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November 14, 2022

The 15 Best Agency Website Designs

Huemor

October 11, 2022

Top Influencer Marketing Agencies of 2020

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September 9, 2022

Agency Vista Releases the August 2022 Best Marketing Agency & Agency Software Award Winners

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August 30, 2022

Industry Future of Influcencer-Powered Social Media Marketing Services Market

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July 31, 2022

101 Texas, United States Based Advertising Companies | The Most Innovative Advertising Companies

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July 26, 2022

26 Top Influencer Marketing Agencies

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