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Influencer Endangers Yellowstone Bison for a Selfie

Source: Yahoo News On May 28, 2016, a child fell into the enclosure of a 17-year-old gorilla, Harambe, the pride of the Cincinnati Zoo. As a result, the gorilla had to be shot and killed to save the child, leading to an internet uproar and countless Harambe memes that will live on in infamy. The killing of Harambe is just one of many stories that revolve around people behaving recklessly…

May Influencer Marketing Roundup

May brought a lot of big changes to social media platforms and major influencer news. All of the major platforms added features to support brands and encourage social commerce, while smaller platforms enhanced their offerings to improve user experience and popularity. These are the top news stories for the month of May, from inspiring influencer stories to exciting new features on Instagram, TikTok, Snapchat, WhatsApp, and more. TikTok Partners with…

Deaf Influencers Are Dominating Social Media – But So Is Fake Sign Language

Source: TikTok Social media has revolutionized the way people communicate – including people in the Deaf and Hard of Hearing communities. For everyone else, social media offered an opportunity to keep in touch with distant relatives or friends and track their major life events, but for the Deaf community, the advent of social media was literally life changing. Social media created a platform for this community to communicate with each…

Heather Armstrong, Founder of the Momfluencer Blog “Dooce,” Passed Away at 47

Heather Armstrong, the founder of Dooce.com, one of the first mommy blogs, passed away at the age of 47.[1] The news was shared on her Instagram. “Heather Brooke Hamilton, aka Heather B. Armstrong aka dooce aka love of my life. July 19, 1975 – May 9, 2023. ‘It takes an ocean not to break.’ Hold your loved ones close and love everyone else.” Source: Instagram Heather Armstrong is survived by…

Timberland Unveils Its “Hip Hop Royalty” Boots

Source: Timberland Hip-hop reached its golden anniversary, and Timberland is honoring the trailblazers who helped make blue-collar boots “cool.” To celebrate the hip-hop anniversary, Timberland unveiled its special Hip-Hop Royalty collection, which features the original Timberland, limited-edition royal purple six-inch boots, and a matching bucket hat. Though not the only brand to celebrate HipHop50, Timberland’s collection highlights the value that influencers have for a brand, and more importantly, how consumers…

April Influencer News Roundup

April brought a lot of changes to the social media world, particularly with Musk’s Twitter. These changes and updates may mean new opportunities – and new challenges – for marketers and influencers relying on these platforms to reach their audiences. Here are the top news stories in influencers and social media for April 2023. Twitter Updated Description for Verified Accounts On April 1, Twitter announced that its legacy blue checkmarks…

Loren Gray Calls Out Influencers for “Faking” Coachella Appearances

Everyone who’s anyone attends the Coachella Valley Music and Arts Festival – colloquially known as Coachella. Or at least, that’s what some influencers would have the world believe. The annual music and arts festival held in the Coachella Valley of the Colorado Desert has become this generation’s Woodstock and one of the largest and most famous music festivals in the world. It’s a trendsetter for music, art, and fashion, and…

Unraveling the Controversy Around the TikTok Ban

TikTok skyrocketed in popularity in 2020 during the pandemic with users, marketers, and influencers alike. With an expected 834.2 million monthly users worldwide, it is the largest of the Big Five Worldwide social media networks, which includes Facebook, Instagram, Snapchat, and Twitter.[1] Image Source: Insider Intelligence Despite this, TikTok has been under scrutiny in recent months. Lawmakers in the US, Europe, and Canada have taken dramatic steps to restrict access…

Air Jordans: the partnership that made a legend

Air, the story of the partnership between Nike and basketball rookie Michael Jordan, premieres this week in theaters, sharing the behind-the-scenes story of how the athletic brand landed the reluctant player. For some, it’s a glimpse into the start of arguably the greatest basketball player of all time and one of the greatest athletes to ever live. For others, it’s a celebration of the Air Jordan, a status symbol and…

March Influencer News Roundup

March brings a big shift in influencer marketing and social media. Spring is on the way, leading to seasonal campaigns, notable social media holidays, and big updates in the social media and influencer space. Here are the top news stories for influencers and social media in March 2023. TikTok Adds the New Keyword Insights Tool TikTok keeps adding new tools to the TikTok Creative Center, including Keyword Insights to help…

Spotify Creates a More Customized Experiences With Short-Form Video Feeds

Even Spotify has adapted to the explosion of short-form video content and has recently revealed its app redesign with its own adaptation of the ever popular TikTok “For You” page. The app update includes a myriad of new features, including “Smart Shuffle” for playlist recommendations, and even new featured centered around podcasting, and an AI DJ feature, but the feature garnering the most attention is the vertical “Discovery” feeds, which…

Brands should utilize this TikTok competitor before it goes totally mainstream

Clapper: The Social Media Video Platform for Adults With the Tiktokification of virtually every social media platform, some look at new players to the scene like clone competitors without much to add to the already-saturated world of short form video. But Clapper, unlike other platforms, caters to a demographic that’s often hard to reach on TikTok, or even Instagram: adults. And with the more popular platforms, creators posting controversial content…