HireInfluence specializes in transforming promotional visions into captivating digital content.

July 29, 2024

HireInfluence Announces Partnership with Aspex Eyewear to Launch Influencer Campaign Showcasing TurboFlex Technology

HOUSTON, July 30, 2024 — HireInfluence, an award-winning influencer marketing agency, today announced a new partnership with Aspex Eyewear, an industry leader in quality eyewear manufacturing and distribution, to introduce TurboFlex technology through a dynamic influencer marketing campaign on TikTok and Instagram. The collaboration will feature a handpicked group of creators selected by HireInfluence to spotlight Aspex Eyewear’s TurboFlex product line. These influencers will craft compelling narratives showcasing the benefits…

July 12, 2024

HireInfluence Prioritizes TikTok to Enhance Campaign Effectiveness

HOUSTON, July 10, 2024 — HireInfluence, an award-winning influencer marketing agency, today announced its prioritization of TikTok and its products, to enhance campaign effectiveness and provide exclusive features for brands seeking to maximize their reach and engagement on the platform. Through this new concentration, HireInfluence gains access to a range of exclusive features including customized data pulls, premium ad placements, alpha/beta feature opportunities, and comprehensive measurement reports, providing valuable insights…
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February 27, 2024

HireInfluence Announces New Innovative Service Offerings

Leverage social content far beyond the social platform HOUSTON, Feb. 5, 2024 — HireInfluence, an award-winning influencer marketing agency, today announced its latest service offerings aimed at extending the reach of social trends far beyond traditional platforms. This unveiling accompanies an updated menu of services, strategically positioned to expand its portfolio of Fortune 500 clients. HireInfluence’s unwavering commitment to innovation and excellence has resulted in the inclusion of these next-gen…
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October 31, 2023

October Influencer News Roundup

With Halloween wrapping up and brands shifting to their holiday campaigns, major social media platforms have brought new updates to enhance the search, shopping, and collaborative experiences. Learn more about the top news stories in social media and influencer marketing for October 2023.  LinkedIn Adds Generative AI Elements to Recruiter and Learning LinkedIn is leaning into generative AI on its platform, adding elements to its recruitment and hiring offerings for…
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October 27, 2023

Meta’s Instagram Linked to Depression, Anxiety, and insomnia – US State’s Lawsuit

Earlier this week, dozens of US states launched a lawsuit against Meta Platforms and its Instagram property, accusing the company of fueling a youth mental health crisis with its “addictive” social media platforms.[1] The complaint was filed on Tuesday involving the attorneys general of 33 states, including California and New York. They allege that Meta, the company that operates Facebook, Instagram, and WhatsApp, repeatedly misled the public about the dangers…
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October 19, 2023

X – Formerly Twitter – Fined by Australia’s eSafety Commission for Failing to Meet Anti-Child-Abuse Standards

This past week, Australia said it would fine X (formerly Twitter) for failing to provide information about its efforts to combat child exploitation. According to the Australia eSafety Commission, the social media platform told officials that its automated detection for abusive material has declined after Elon Musk bought the company.[1]  The fine totals 610,000 AUD, which is about 384,000 USD.  Australia’s eSafety Commission Fine Australia has a national law that…
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October 14, 2023

New York Makes a Move to Protect Children on Social Media

New York is seeking to restrict the way online platforms like Instagram and YouTube can collect and share children’s personal information and break the “addictive” hold these platforms have, based on legislation proposed Wednesday.[1]  According to Attorney General Letitia James, the bills offered by state leaders are designed to protect children from features that are designed to encourage endless scrolling and endanger their mental health and development.  James said, “Young…
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October 6, 2023

“Traylor” Takes Over Social Media: NFL’s Swift-Centric Social Strategy

Since Taylor Swift and Travis Kelce officially announced their relationship status two weeks, the trend has been taking over feeds on virtually every platform.  On Sunday, Taylor Swift was present in the Kelce family box with Ryan Reynolds, whose ad agency coordinated a stunt with Jake from State Farm sitting next to Donna Kelce. Fans were a healthy mix of confused, impressed, and unimpressed. This is another moment in the…
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September 29, 2023

September Influencer News Roundup

Fall is right around the corner, bringing new influencer stories and major social media changes and updates that will impact upcoming holiday campaigns. From big changes to the influencer marketing industry to developments on the primary social media platforms, here are the top news stories for September 2023. Aspiring Influencers Can Get a Degree in Influencer Marketing In recent years, Gen Z has been increasingly viewing a career as an…
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September 27, 2023

New E.U. Law Threatens Blowback from X and Elon Musk

Last month, a Facebook page in Slovakia shared a long-debunked claim that Ukraine’s president had secretly purchased a vacation in Egypt under his mother-in-law’s name. Then, a widely shared post that began on Telegram suggested that a parliamentary candidate in the coming election had died from the COVID-19 vaccine – a completely false claim. A political extremist posted a photo of refugees in Slovakia that was doctored to include an…
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September 20, 2023

Meta Partners with US Universities to Expand VR Education in the Metaverse

Meta has a new initiative collaborating with universities to promote the Metaverse vision through virtual reality (VR) classes and exploring immersive technologies like VR and AR for education.[1] This initiative will include 15 US partner universities, such as Stanford and Morehouse College. The goal of the initiative is to offer VR courses focused on soft skills and real-life scenarios to enhance learning opportunities. The Meta Initiative Digital technology has transformed…
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September 14, 2023

Holistic Influencer Samantha Lotus Criticized for Claims That She Can Fix Eyesight without Glasses

Canadian influencer Samantha Lotus hosted an $11 Masterclass course on how to heal vision holistically, without the use of glasses.[1] Doctors and other influencers slammed her immediately. In her now-deleted video, she claimed that people may have been “told” they need glasses, but that’s a “lie.” She claimed there are mental, emotional, physical, and even spiritual reasons that people can’t see, saying that this can be “healed.” The Self-Proclaimed Holistic…

August 14, 2024

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

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August 12, 2024

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

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Top Sports Marketing

June 27, 2024

Top sports marketing campaigns of 2024

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June 21, 2024

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

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May 27, 2024

Can TikTok’s social impact program attract creators as it faces uncertainty?

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April 24, 2024

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

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Mar 26, 2024

How media agencies are shifting toward generative AI content in influencer marketing

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Mar 21, 2024

Why agencies are using ‘AI interns’ to humanize generative technology

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Mar 14, 2024

Razorfish launches in-house creator offering as agencies grow content practice

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Feb 15, 2024

Which brands really won Super Bowl 2024?

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Feb 09, 2024

How agencies are investing in influencers this Super Bowl

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Feb 06, 2024

How to Effectively Use Twitter Influencer Marketing

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June 4, 2024

Top Digital Marketing Agencies In Los Angeles

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Mar 14, 2024

Social Media Marketing Agencies in New York

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Mar 14, 2024

Social Media Marketing Agencies in New York

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Feb 8, 2024

Top Houston-based Advertising Firms

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January 25, 2023

Top 100 Marketing Agencies Report

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November 29, 2023

Top 10 Travel Influencer Agencies for Strategic Brand Campaigns

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November 8, 2023

Top 20 Best Influencer Agency Picks for Dynamic Partnerships

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November 7, 2023

Best Global Influencer Marketing Agency Picks for Strategic Brand Growth

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August 30, 2023

26 Top Influencer Marketing Agencies

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August 23, 2023

Top 30 NYC Digital Agencies Report

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August 22, 2023

10 Leading Influencer Marketing Agencies In Los Angeles

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August 1, 2023

Top 17 Beverage Marketing Agencies to Celebrate Your Brand

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