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HireInfluence Announces New Innovative Service Offerings

Leverage social content far beyond the social platform HOUSTON, Feb. 5, 2024 — HireInfluence, an award-winning influencer marketing agency, today announced its latest service offerings aimed at extending the reach of social trends far beyond traditional platforms. This unveiling accompanies an updated menu of services, strategically positioned to expand its portfolio of Fortune 500 clients. HireInfluence’s unwavering commitment to innovation and excellence has resulted in the inclusion of these next-gen…
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October Influencer News Roundup

With Halloween wrapping up and brands shifting to their holiday campaigns, major social media platforms have brought new updates to enhance the search, shopping, and collaborative experiences. Learn more about the top news stories in social media and influencer marketing for October 2023.  LinkedIn Adds Generative AI Elements to Recruiter and Learning LinkedIn is leaning into generative AI on its platform, adding elements to its recruitment and hiring offerings for…
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Meta’s Instagram Linked to Depression, Anxiety, and insomnia – US State’s Lawsuit

Earlier this week, dozens of US states launched a lawsuit against Meta Platforms and its Instagram property, accusing the company of fueling a youth mental health crisis with its “addictive” social media platforms.[1] The complaint was filed on Tuesday involving the attorneys general of 33 states, including California and New York. They allege that Meta, the company that operates Facebook, Instagram, and WhatsApp, repeatedly misled the public about the dangers…
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X – Formerly Twitter – Fined by Australia’s eSafety Commission for Failing to Meet Anti-Child-Abuse Standards

This past week, Australia said it would fine X (formerly Twitter) for failing to provide information about its efforts to combat child exploitation. According to the Australia eSafety Commission, the social media platform told officials that its automated detection for abusive material has declined after Elon Musk bought the company.[1]  The fine totals 610,000 AUD, which is about 384,000 USD.  Australia’s eSafety Commission Fine Australia has a national law that…
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New York Makes a Move to Protect Children on Social Media

New York is seeking to restrict the way online platforms like Instagram and YouTube can collect and share children’s personal information and break the “addictive” hold these platforms have, based on legislation proposed Wednesday.[1]  According to Attorney General Letitia James, the bills offered by state leaders are designed to protect children from features that are designed to encourage endless scrolling and endanger their mental health and development.  James said, “Young…
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“Traylor” Takes Over Social Media: NFL’s Swift-Centric Social Strategy

Since Taylor Swift and Travis Kelce officially announced their relationship status two weeks, the trend has been taking over feeds on virtually every platform.  On Sunday, Taylor Swift was present in the Kelce family box with Ryan Reynolds, whose ad agency coordinated a stunt with Jake from State Farm sitting next to Donna Kelce. Fans were a healthy mix of confused, impressed, and unimpressed. This is another moment in the…
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September Influencer News Roundup

Fall is right around the corner, bringing new influencer stories and major social media changes and updates that will impact upcoming holiday campaigns. From big changes to the influencer marketing industry to developments on the primary social media platforms, here are the top news stories for September 2023. Aspiring Influencers Can Get a Degree in Influencer Marketing In recent years, Gen Z has been increasingly viewing a career as an…
European Banknote

New E.U. Law Threatens Blowback from X and Elon Musk

Last month, a Facebook page in Slovakia shared a long-debunked claim that Ukraine’s president had secretly purchased a vacation in Egypt under his mother-in-law’s name. Then, a widely shared post that began on Telegram suggested that a parliamentary candidate in the coming election had died from the COVID-19 vaccine – a completely false claim. A political extremist posted a photo of refugees in Slovakia that was doctored to include an…
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Meta Partners with US Universities to Expand VR Education in the Metaverse

Meta has a new initiative collaborating with universities to promote the Metaverse vision through virtual reality (VR) classes and exploring immersive technologies like VR and AR for education.[1] This initiative will include 15 US partner universities, such as Stanford and Morehouse College. The goal of the initiative is to offer VR courses focused on soft skills and real-life scenarios to enhance learning opportunities. The Meta Initiative Digital technology has transformed…
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Holistic Influencer Samantha Lotus Criticized for Claims That She Can Fix Eyesight without Glasses

Canadian influencer Samantha Lotus hosted an $11 Masterclass course on how to heal vision holistically, without the use of glasses.[1] Doctors and other influencers slammed her immediately. In her now-deleted video, she claimed that people may have been “told” they need glasses, but that’s a “lie.” She claimed there are mental, emotional, physical, and even spiritual reasons that people can’t see, saying that this can be “healed.” The Self-Proclaimed Holistic…
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Mom Influencer Ruby Franke and Business Partner Jodi Hildebrandt Formally Charged with Child Abuse

Ruby Franke, a social media influencer in the parenting niche who’s been criticized for giving controversial parenting advice online, has been charged with six felony counts of child abuse involving her two children. The news broke on September 6, 2023, via the Washington County Attorney’s Office in Utah. These six felony charges follow her initial arrest and charges the previous week for aggravated child abuse.[1] Her partner, Jodi Hildebrandt, is…
child influencer law

Illinois Passes Groundbreaking Law to Protect Child Social Media Influencers

The rapid rise of social media made it easier for people to share updates and developments in their lives – often including starting a family and posting about childhood milestones. In some ways, social media platforms have become modern-day “baby books.” A trend has emerged – “sharenting” – which features parents posting about their children online. Some children even have images on social media before they’re born, in the form…