Influencer Marketing Agency

Influencer marketing agencies and the services they offer

• Influencer Sourcing – Some agencies have a network of influencers, while others seek them out on a case-to-case basis, but the principle stays the same – they’ll choose the most suitable content creators on behalf of your brand.
• Negotiating – The agency will also handle all the negotiation that goes into it, including discussing rates, finalizing contracts, and making sure the influencer fully understands the brand’s goals.
• Strategy Development – With your brand’s objectives in mind, they’ll develop a campaign strategy that’s sure to maximize target audience reach and engagement.
• Campaign Management – In short, they’ll take care of business from start to finish, including running ad campaigns, approving influencer’s posts before they go live, and communicating with them throughout the campaign.
• Reporting – Once the campaign has ended, an influencer marketing agency will do the math for you and give you a clear report on post-campaign analytics.

And although influencer marketing campaigns may vary depending on the brand’s needs, five types of influencer campaigns most popular are:

1. Product Placement: influencers are asked to include the brand’s logo, products, or service into their social media or blog posts.
2. Themed Or Hashtag Campaigns: In these types of campaigns, influencers create content around a hashtag or a central theme, and, more often than not, ask their followers to throw in that hashtag into their posts, as well.
3. Contests And Giveaways: The goal of these campaigns is to inspire user engagement through exciting giveaways and contests promoted by social media influencers.
4. Campaigns That Grow Social Media Following: These campaigns are designed to skyrocket the number of followers a brand has on their social media channel, be it on Instagram, Snapchat, Twitter, or Facebook, and is particularly useful for new-founded businesses.
5. Creative Influencer Campaigns: Influencers show off their creativity through authentic content, and, at the same time, conveys the brand’s message.

Below is a list of influencer marketing agencies and the services they offer

Q: What is an influencer marketing agency?

A: Influencer agencies represent a range of talented content creators with an influential audience. The agency will serve as a liaison between these influencers and brands who are looking for help creating or promoting their marketing campaigns.

Q: What is an influencer marketing platform?

A: An influencer marketing platform is any digital space where a user can attract an audience of scale to promote content for marketing purposes. Popular influencer marketing platform examples include Instagram, Twitter, and YouTube.

Q: What is influencer management?

A: Influencer management is the act of providing services to marketers and influencers involved in executing influencer marketing campaigns. This typically involves services like influencer identification, relationship management or campaign measurement.

Q: What are influencers in marketing?

A: While somewhat nebulous to define due to varying opinions, influencers are content creators on digital platforms who have attracted a large or influential audience and are leveraging their audience to promote marketing materials.

Q: Who are the influencers in social media influencer marketing?

A: Social media influencers are content creators who have attracted a large following on any given social channel. Often, influencers reach audiences with specific interests such as fashion, food, travel, or lifestyle.