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Using an Influencer marketing agency is a potent, effective way to market your business.  That’s because it is the single best way to reach your customers today, so why attempt to run a campaign when too many competitors are likely already taking your business by utilizing expert agencies?

Key Drivers and Results:

Brands spent an average of $51k on campaigns in 2016.  What would compel companies to spend this amount of cash on a few social media personas who can just send out a few pieces of content on their behalf, if it really is that simple?  Welcome to the new generation of advertising, folks.  Gen-Z and Millennials take to this form of advice, but it is so subtle that marketing has become an art form no longer left to the amateur.  Industry performance tells us a lot more about what is happening and why.

• On a daily basis, of the American adult population, 76% use Facebook, 51% use Instagram, and 42% use Twitter (Source).
• When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend significantly more than those without a social component (Source).
• Engaging with (reading or writing) social media comments or reviews alone will influence the shopping behavior of 67% of consumers (Source).
• 74% of people use social media when making purchasing decisions (Source).

Why isn’t it enough to market your brand the traditional way?  Oh, just a few reasons that are costing marketers billions.

• The ad-blocking industry is forecasted to cost brands $35 billion by 2020 (Source) for those who do not find a creative alternative to reach their audience.
• 90% of brands who have an influencer strategy are partnering with on Instagram, suggesting that marketers still struggle to market without influencer support (Source).

The industry speaks for itself.

• The average ROI for every $1 spent on a campaign in 2016 was $11.69 in earned media (Source)
• Average cost-per-engagement was $.93, with an engagement rate of 2.01% (Source).
• Between 2013 and 2016, interest jumped 90x (Source).
• 73% of marketers say they have influencer marketing budgets (Source).
• 49% of people rely on recommendations from influencers when buying (Source).
• Word of mouth advertising retains customers 37% better than other advertising (Source).

Given this information, the majority of brands get stuck before they even begin; they are unable to even identify the right influencer for their brand or campaign.  Dead in the water, before you begin is less than ideal, and it continues to remain bleak from there for brands who choose to go it alone.

Before proceeding with an agency, however, it’s important for your firm to ask some questions to determine if you should run your campaign in-house or it is more worthwhile to outsource to a firm.

Q’S ENTREPRENEURS MUST ASK WHEN CONSIDERING IN-HOUSE VS. AGENCY-RUN CAMPAIGN:

• Is this task worth my time, dollar-wise?
• Can I hire a person or agency to do this for me more effectively, for a fraction of the price that it would cost in the end?
• Is it worth taking my valuable time and attention away from running my business to emailing (and other menial tasks) unrelated to what I do best?
• How much would I benefit from running the entire campaign on my own?

Considering the average ROI of a campaign stands at $11.69, with one study concluding the results to be 16x higher than the average digital marketing campaign through one study, it’s a savvy business decision to hire an agency to take the reigns.

Let’s face it, all entrepreneurs know that spending time and resources on business activities which take your focus away from your primary specialty is not only an ineffective business strategy, it is a potential recipe for disaster in the end.  You are a successful businessperson.  It’s not that you can’t learn how to run a campaign all by yourself, it’s all the nuances of doing so.

Approaching an Influencer Agency

You have decided to hire an agency to have an unbelievably successful brand. Where do you turn?  Begin with you. Thinking about the goals of your brand and the campaign you wish to launch can help you determining if running an in-house campaign or taking it to an agency is your best bet.  If you can flush out a lot of the details and realize you can easily manage all of the work with a few key players within your own firm, you’re ahead of the game.  However, if you walk through some of these questions and feel completely overwhelmed or understand that a campaign of the magnitude you wish to execute is best left to the pro’s, you have your answer.

Key campaign questions you will be faced with during any campaign

• What goals do you wish to achieve with your campaign?  Some examples of campaign goals:
  • New product launch
  • Reaching a new niche audience
  • Reach a younger audience
  • Overcome social algorithms
  • Opening a new brick and mortar store
  • Build a buzz around a new campaign
  • Hosting an annual online rally like #ENDITMovement.

According to a recent study, the top goal of most firms is to reach new respondents, while the other primary goal was to reach a niche audience (Source).

• Do you want your campaign to remain strictly online?
• Should your campaign include live events offline?
• Will one or two influencers with a massive audience and high reach potential do the trick?
• Would your campaign benefit from a “community” effort; a group of influencers extending out to their fans to share your brand message?
• Will your campaign be short-or-long-term?
• Will you go single platform or would an omnichannel approach work better for your particular campaign?

Influencer Marketing Agency: Key Features & Benefits

Your decision to hire an influencer marketing agency is just the first of many decisions that will follow before the completion of your campaign.  The first step begins with choosing an agency.  An influence marketing platform who thinks the world of ourselves, we understand there are a wealth of agencies available with unique approaches to offer.  Below is a review of key foundations that agencies should have before you decide to collaborate with them.

1. THEY CARE MORE ABOUT YOU AND YOUR BUSINESS THAN THE BOTTOM LINE.

Businesses have to make enough money to stay afloat.  That said, some companies are out for themselves and want to fill their pockets, while others care about the work they do with clients.  Marketing is no different than any other industry – it’s important to work with agencies who care about your business.  You also want to find an organization that cares about the influencers they collaborate with, and the brands with whom they do business in the long run.

2. THEY EXECUTE WITH FLEXIBILITY.

It’s awesome to meet successful word-of-mouth agencies who have streamlined their formula, but certain recipes are, well, “stuck.” They are unbendable and inflexible, so when you – the deliciously unique and complex, one-of-a-kind brand that you are – bring your campaign to an agency which is more “one size fits all,” your options are limited. Sure, some of these companies seem to have built success on representing hundreds of thousands of influencers or hosting a massive influencer platform, but how “responsive” is that platform and how applicable can any one feature be to you and your needs?

3. CAMPAIGNS ARE BUILT ON A FORMULAIC PROCESS

Whether we like it or not SEO, social media, influencer marketing, branding, and business is a game of numbers.  There is absolutely no way to gather information about a campaign’s success without metrics.  Likewise, no company can launch a campaign without influencers in place with whom they have first chosen, engaged, negotiated payment, arranged content and set contracts.  Many agencies have some process for running their campaigns, but do they share with you exactly is it?  Is the process thorough enough and proven beyond a shadow of a doubt, enough so that you feel comfortable taking part in it?

Social Media Influencer Marketing: Social Media Platforms

If you do decide to run your influencer campaign in-house, it’s a good idea to brush up on the nuances between different social platforms.  Just as every agency is unique and deciding which to use is an important process, choosing the right social media platform on which to launch your campaign is crucial to its success.

Facebook Influencer Marketing:

Facebook has always been a platform for influencers, and currently, the most popular way to leverage Facebook for brand awareness is through Facebook Live Video. It gives influencers direct access to their audience at a moment’s notice.  Make no mistake about it; Live Video has forced influencers to step up their game.

For those who wish to cultivate a truly authentic, deep, engaging connection, Live Video offers the means.  People are swarming to this brilliant feature left and right to watch as their favorite micro-influencer, celebrity influencer, or social media icon hosts a live [insert your ideal video]. The engagement through likes (or loves, laughs, wows, cries, and angry faces), as well as comment threads and shares that function to boost reach for that influencer’s hard work on Live Videos.

Live Videos remains in news feeds and on an influencer’s profile, but not all brands wish to utilize that form of content in campaigns which is why most Facebook influencers create a constant stream of varied content.  The more a person can reach their followers in a genuine fashion and capture their trust, the more worthy that influencer becomes to brands and marketers.

Unlike the other platforms, where we see the rise of social media celebrities such as Jenna Marbles, Facebook doesn’t produce influencers who reach similar celebrity-status.  This is because Facebook’s primary function is a social platform that has grown into the go-to source for shared media.  Brands utilize this to their advantage, by inserting repurposed content from other platforms, and sharing thoughtful content.

Snapchat Influencer Marketing:

The appeal of Snapchat over other social media apps is the magic of disappearing “snaps.”  Brand ambassadors have good reason to turn their attention to Snapchat, but in fact, they helped create the buzz within this social media app.  As of January 2017, Snapchat boasts 300k+ active monthly users, 1 million snaps created daily, more than 10 billion daily video views, more than 400 million Snapchat stories are created daily, and users spend an average of 30 minutes a day on the app (Source).  Many influencers are Gen-Z and Millennials, appealing to the Snapchat crowd whose majority users are under the age of 34.

Since nearly 70% of Snapchat’s users are female, what does that mean for a brand which is considering including this powerhouse in a marketing campaign?  This statistic is important, but the devil is in the details, always, and the brand would need to further dissect demographics, interests, location, socioeconomics, and more.

Unlike Facebook, Snapchat presents a unique opportunity for stardom.  Influencers flocked to the yellow ghost when its virtual doors opened and brought their massive audiences with them.  Combine this force with a fresh audience waiting to watch fascinating snaps and the craving to watch a 10-second disappearing video, Snapchat celebrities were born, such as Shaun McBride, Christine Mi, or Hannah Bronfman.  The topic doesn’t matter, but creativity and regularity are vital to keep followers engaged on Snapchat.

What makes Snapchat useful in marketing and why would it be any better than the other social media platforms that utilize video features?  Influencers choose this app to share what is happening in their life every day with entertainment in mind.  Fans love watching because they know the content will always be unique to Snapchat and will never be seen again unless shared to Stories.  Brands can use this golden opportunity to capture an active audience to share their message.

YouTube Influence Marketing:

Designed as do-it-yourself videos digital platform to be supported by advertisers, YouTube was a natural home for influencers from the outset.  In fact, one could say that YouTube played a big part in the making of the influencer.  People have the opportunity to create Channels which are, in a sense, the face of their brand.  Visiting a person’s YouTube Channel is like entering their virtual store with the ability to click on offerings.  All of a sudden people didn’t have to sell products; they had the opportunity to sell themselves.

Savvy content creators, budding musicians and actors, and [name pretty much any industry you can think of] hopped on the virtual stage.  Some had a knack for camera work, whether it was editing, acting, singing, fashion and makeup, or another niche, and they rose to the top.  We know these people today as YouTube Stars.

Lily Singh is one of the most well-known and profitable YouTube celebrities who earned a cool $7.5 million in 2016.  Otherwise known as ||Superwoman||, Lily’s channel boasts over 10 million subscribers.  What makes someone like Lily Singh a smashing success?  After graduating from New York University with a degree in Psychology, she suffered from depression (Source).  Her self-prescribed medicine was making others laugh, and she chose YouTube as the route.  This self-starter hustled, and she quickly rose out of the depths into YouTube stardom.

Back in 2011 Lily decided to double up on the action by creating a Vlog channel, SuperwomanVlogs, to chronicle daily life and share behind-the-scenes from ||Superwoman|| videos.  A brilliant move to connect in a humble, authentic way with her audience.  This channel has won her an additional 1.8 million subscribers as of February 2017 and 210+ million views (Source).

Singh’s videos often feature aspects of life from Punjab, India – her country of origin – and fictional parents played by Singh herself.  Her comedic talent quickly became a sensation guiding this uncharacteristically charming and controversial character to unprecedented success in the YouTube world.  Partnering with brands like Coca-Cola and Smashbox, Singh’s celebrity status is unquestionable.

Instagram Influencer Marketing:

Say, “Hello” to the ultimate platform for influencers.  Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite).

Although Instagram was in no way built for brands, the features cater to them with ease of posting, immediate likes, instant engagement, like gratification, hashtag language that functions better than any other platform.  Now Instagram Stories offers opportunities to share live videos with their followers.

What are the benefits of using Instagram for brand awareness?  Checking out the profiles of any of our influencers one can see that they don’t simply reach their audience, they connect with their audience in a surprisingly authentic way.

Somehow Instagram feels like a small community of folks who have gathered together to hang out and chat about a topic.  When following one influencer, that topic is extremely exclusive by nature; the audience feels special, but also they are curious about a niche topic.  Brands who have a narrow vision, product, and audience can hone in that same type of audience, and hire them for a campaign.

In order to compile a complete list of influencers for a campaign, you can take a few different steps.  When you uncover an ideal individual, look to the list under their profile picture for suggestions of other profiles that might be similar.  Also, look at some of the followers you’ve identified under your “Yes” list, and see if anyone else they follow could be a great fit for your campaign.  Check out the hashtags and also input your own hashtags into the “Search” bar, then search “People” that populate for any potential campaign winners.

Frequently Asked Questions:

How does influencer marketing work?

Influencer marketing is when a company hires someone on social media with a substantial, loyal, and trusting audience to promote their brand. These brand social media influencers, as they are known, have the power to guide the buying decision of their audience, which for many reasons is why they are a useful brand ally.

It also works by outreaching to key players of a specific industry in order to boost the brands’ digital presence.  Getting started depends if you want to become an influencer, or run an influencer campaign.

products through reputable and authoritative individuals on platforms such as Instagram, SnapChat, and Facebook.  This is most effective when certain measures are in place:

• Hiring influencers who create genuine, unique content
• Collaborating with micro-influencers
• Working only with those whose engagement with their followers is high, but also extremely genuine
• Understanding your own brand’s niche and finding influencers whose content and audience fits that same niche
• Knowing your campaign goals from the outset
• Working alongside an expert influencer marketing agency who can take the reigns so you can [insert your business expertise] while they manage the campaign

Whether you like it or not, influencer marketing agencies are a vital part of today’s marketing industry. As the effectiveness of traditional advertising outlets is starting to drop, brands are inclined to turn to the digital world and social media platforms to get some much-needed exposure.

These days, your brand isn’t what you say it is – it’s what the influencers and consumers have to say about it to each other.

That’s why we’ve decided to dedicate an entire article to some of the world’s leading influencer marketing agencies around – and every single one of them has something unique to offer to your brand!

What Are Influencer Marketing Agencies – And What Is Their Role?

Okay, we’d like you to think about something for a second:

When was the last time you watched TV or read the newspaper for information or advice on purchasing a specific product?

You can’t remember, now, can you? It’s understandable – TV commercials and ads all seem like they’re trying too hard.

That’s where influencers come in – these young, unique, creative individuals with massive social media followings are shaping the marketing industry as we know it today – and influencer marketing agencies are right behind them.

Influencer marketing campaigns are one of the surest ways for brands to reach their target audiences, and influencer marketing agencies are there to do the hard work for them. That means strategizing, executing, managing these campaigns, and measuring their success.
In short, they make sure everything runs smoothly.

So, let’s say you now have some basic understanding of what influencer marketing agencies are, but you’re still not quite sure about what it is they do – don’t worry; we’ve got you covered on that one, as well.

With a variety of services they have to offer, we get that it’s a tough concept to grasp, especially if you’re a brand that’s just now making the transition from traditional advertising outlets to the ones found in the online communities.

To make it all a bit more understandable, we’re going to do a quick break-down of their primary functions and services:

• Influencer Sourcing – Some agencies have a network of influencers at their disposal, while others seek them out on a case-to-case basis, but the principle stays the same – they’ll choose the most suitable content creators on behalf of your brand.
• Negotiating – The agency will also handle all the negotiation that goes into it, including discussing rates, finalizing contracts, and making sure the influencer fully understands the brand’s goals.
• Strategy Development – With your brand’s objectives in mind, they’ll develop a campaign strategy that’s sure to maximize target audience reach and engagement.
• Campaign Management – In short, they’ll take care of business from start to finish, including running ad campaigns, approving influencer’s posts before they go live, and communicating with them throughout the campaign.
• Reporting – Once the campaign has ended, an influencer marketing agency will do the math for you, and give you a clear report on post-campaign analytics.

And although influencer marketing campaigns may vary depending on the brand’s needs, five stand out as the most popular types:

1. Product Placement – The idea is pretty simple – influencers are asked to include the brand’s logo, products, or service into their social media or blog posts.
2. Themed Or Hashtag Campaigns – In these types of campaigns, influencers create content around a hashtag or a central theme, and, more often than not, ask their followers to throw in that hashtag into their posts, as well.
3. Contests And Giveaways – The goal of these campaigns is to inspire user engagement through exciting giveaways and contests promoted by social media influencers.
4. Campaigns That Grow Social Media Following – These campaigns are designed to skyrocket the number of followers a brand has on their social media channel, be it on Instagram, Snapchat, Twitter, or Facebook, and is particularly useful for new-founded businesses.
5. Creative Influencer Campaigns – Here, the idea is to give influencers the freedom to show off their creativity through authentic content, and, at the same time, conveys the brand’s message.

So, now that we have that one covered, we’d say it’s about time to move on to the actual list of influencer marketing agencies that have been helping brands rock the online world for years now!

Top Influencer Marketing Agencies In 2019: The Best Of The Best

Before we go any further, and someone gets mad at us for putting their agency at the bottom of our list, we’d like to point out that this is a round-up assembled without any particular order in mind.

Okay, now that we have that out of the way, here are the top influencer marketing agencies in 2019!

1. HireInfluence: Influencer Marketing Agency

Anyway, HireInfluence has been around since 2011, and in that time, managed to become the go-to guys for Fortune 1000 brands, as well as our country’s leading creative agencies. That’s why our list of clients includes some of the world’s most prominent, well-known brands, including Microsoft, eBay, Oreo, Cosmopolitan, DC Comics, Vanity Fair, and many more.

How?

By being a full-service provider and an industry leader, of course. Customizing promotional campaigns, spreading our client’s messages across the globe, and raising the bar on what it means to be an influencer marketing agency is what HireInfluence does best.

2. Americanoize: Influencer Marketing Agency

Taking things to the next level is a part of what Americanoize strives to do as influencer marketing agency. Sure, they’ll handle your campaigns, but they’ll also tackle content marketing, as well as influencer event marketing. They know it’s all about creating buzz, and they do what needs to be done to get your point across.

A network of 100,000 influencers – a mix of fresh, new faces with voices to match, up-and-coming online personalities, and well-established influencers – with a combined reach of 15 billion (yes, you read that right – billion) sure helps with creating that buzz and getting your brand’s message across, too.

If you’re still not convinced, here’s a quick glance at some of the names in their clients’ list – Apple, Samsung, MAC, McDonald’s, and Herve Leger, among others. Need we say more?

3. Viral Nation: Influencer Marketing Agency

The first thing you need to know about Viral Nation is that they play a dual role – instead of focusing solely on being a global influencer marketing agency, these guys utilize the offices they have in New York and Toronto to act as a talent agency that represents the influencers themselves, as well.

They consider themselves to be the gold standard in the marketing industry, and they’re not afraid to say it. Sure, it’s a bold statement, but with a list of clients that includes names like Apple, Angry Birds, Bud Light, and Crayola, to name a few, it seems these guys know digital marketing like the back of their hands.

All in all, if your brand wants a campaign that’s sure to go viral – and, honestly, who doesn’t – sit back and let Viral Nation do their magic.

4. Pulse Advertising: Influencer Marekting Agency

As Pulse Advertising proudly states on their website, they live and love social media – and with a team that includes social media experts, strategists, and project managers, they make sure they stay at the pulse of social media.

Plus, they seem to have quite a few high-profile brands in their clients’ list, including Adidas, Huawei, Swatch, Disney, Gucci, and many more.

What sets them apart is the fact that they understand that every client is unique, and they try to tailor their marketing processes according to specific goals at hand. Whether you need micro-influencers or large-scale ambassadors, Pulse Advertising has your back.

They give you an insight into their process, too, conveniently summing it up into stages their clients will fully understand. They cover everything from developing a social strategy and a campaign concept and selecting the right influencers, to creating content and providing analytics reports.

5. Carusele: Influencer Marketing Agency

Working with a network of over 55,000 influencers, the Carusele takes their job, and the content they put out there, very seriously.

Now, a broad base like that might make it seem like Carusele isn’t particularly picky about the influencers they work with, but that couldn’t be further from the truth – the influencers are all hand-picked to produce authentic content on behalf of specific brands, and for their target audiences.

The Carusele doesn’t stop there, either.

Through their algorithmic ranking of influencer-produced content, called the Content Performance Index, and other similar systems, they monitor, test, and rank it in real time. That way, they have an insight into the best performing influencer-shared content – one that’s sure to spread the brand’s campaign messages even further.

Once Carusele singles out this “proven content,” they will boost it to ensure that it reaches the brand’s target audiences and, in turn, their best customers.

6. REDPILL: Influencer Marketing Agency

Are we the only ones getting serious Matrix vibes from these guys?

This London-based agency aims to enliven the consumers with their campaigns and open their minds, as opposed to “brainwash” them, hence the name REDPILL.

See the analogy with the famous “blue pill versus red pill” quote from The Matrix?

With highly reputable clients, including Coca-Cola, Heineken, Samsung, and GettyImages, to name a few, their approach to influencer marketing is one that works and yields exceptional results.

The knowledge and creativity of REDPILL’s in-house content specialists that manage campaigns from start to finish – paired with over 70,000 micro and macro influencers, and backed up by a data-driven, unbiased selection process – is sure to give your brand the viewability and engagement you’re after here.

If you want branded content that audiences will share, choose the REDPILL.

7. IMA: Influencer Marketing Agency

Don’t you like it when people don’t beat around the bush and go straight to the point?

Well, you can tell by their name that the IMA is one of those companies that like to keep it simple – the agency’s name is nothing more than an acronym that merely stands for Influencer Marketing Agency, making their role very clear to pretty much anyone.

With their headquarters in Amsterdam, the IMA has a global focus paired with European expertise. Moreover, working with a strong client base, such as Diesel, Calvin Klein, Samsung, and Nivea, and a network of more than 35,000 influencers, they’re one of the leading agencies for digital influencer marketing.

The secret to their success is that they’re a full-service agency, meaning they manage your campaign in its entirety – from the development of tailor-made strategies to highly efficient campaign execution.

8. HelloSociety: Influencer Marketing Agency

Created in 2011, HelloSociety has worked with over 500 clients over the past seven years, focusing on high-quality, unique influencer-created content every step of the way. As a result, they’re known for creating authentic, comprehensive campaigns that drive engagement and add a touch of originality to everything they do.

It’s no wonder that they’re running under The New York Times’ umbrella these days!

And while a base of a little over 1,500 influencers doesn’t sound like much compared to massive networks other agencies have at their disposal, HelloSociety has one thing that sets them apart – and that’s their highly personal approach to things.

They’ll take the time to hand-select and get to know every influencer they work with; that way, they have a full understanding of their particular niches and how to match these authentic individuals with specific brands.

9. Mediakix: Influencer Marketing Agency

Established back in 2011, Mediakix is a high-profile influencer marketing agency that worked with and created campaigns for top brands such as Hallmark, Nordstrom, Blue Apron, Uber, Sleep Number, and many more.

Mediakix covers a wide range of services, from initial strategy development, all the way to complete high-performance campaign execution and analysis. Their strategy is to utilize branded and sponsored content campaigns to drive brand awareness and engage target audiences across various platforms (blogs, social media, YouTube), which ultimately leads to increased product sales.

That said, they’re mainly focused on YouTube and offering brands the unique opportunity to team up with leading YouTube channels and influencers (the so-called “YouTubers”) and create custom video sponsorships. So, if that’s more your thing, you should take Mediakix into consideration.

10.Digital Voices: Influencer Marketing Agency

Digital Voices is an UK-based influencer marketing agency, a team of self-proclaimed YouTube specialists that focus all their efforts and knowledge on creating YouTube campaigns, as well as influencer partnerships, all with one common goal – spreading your brand’s message.

And, as it turns out, partnering up with YouTubers to raise brand awareness was an excellent idea. The numbers don’t lie – there are approximately 1.8 billion users, and they spend more than 40 minutes on average watching YouTube videos on their mobile devices alone.

Millennial subscribers trust their favorite YouTubers, which is something paid advertising can never achieve. That’s what Digital Voices pays particular attention to when creating their campaigns – creating trust-worthy content.

It shouldn’t feel like an ad you want to skip – it should feel like listening to someone who gets you!

It seems like they’re on to something here.

11. Jin: Influencer Marketing Agency

Having offices in large European cities – London, Paris, and Hamburg – Jin seems to be one of Europe’s finest influencer marketing agencies out there.

That said, they also provide services related to reputation management, inbound marketing, and giving campaign insights, which means they cover everything concerning public relations and digital influence.

Jin’s secret weapon is their proprietary software called Plugr. It does real-time analysis of conversations, media, and virality, and performs “influencer mapping,” showing main influencers on specific brands and subjects, all with the goal of finding the best ones that will know how to engage the brand’s target audience. Knowing what and who is shaping the public’s opinion is vital for success, after all.

Oh, and in case you were wondering, their client’s list includes names such as eBay, Roche, and Bic, among others.

12. INF Influencer Marketing Agency

Although INF is considered to be yet another influencer marketing agency on our list, their approach and business focus are slightly different than what you’ve seen so far – in many ways they operate as an influencer management agency, rather than an advertising one.

They’re dedicated to growing influencers’ brands, managing offers on their behalf, and developing opportunities for digital influencers, focusing mainly on trendsetters and top online personalities in niches such as beauty, fashion, wellness, lifestyle, and traveling.

That said, INF still offers a wide range of services, including casting suitable influencers on behalf of brands, creating authentic content, product placement, campaign executions (digital, on-camera, or in print), speaking engagements and appearances, and curated collections.

And if that weren’t enough, they’re willing to customize their digital influencer programs in a way that will be more suitable to the brand’s needs.

13. Goat: Influencer Marketing Agency

Okay, so far, we’ve mostly dealt with influencer marketing agencies that liked to boast their impressive networks of influencers, often counting thousands upon thousands of individuals. However, it seems like Goat is bringing an entirely different strategy to the table – instead of managing particular accounts and influencers, they work with the most relevant ones only when there’s a campaign to execute.

Goat relies on building great, trust-based relationships with influencers around the globe and excellent reputation, which allows them to recruit influencers and start working at a minute’s notice – pre-contract, that is.

Maintaining neutral ground and not representing anyone in particular also allows them to dig deeper, and learn more about the influencer’s real value and how much they genuinely influence their followers. As a result, only the best of the best get to promote your brand and products.

14. Everywhere: Influencer Marekting Agency

Okay, this is one very competitive bunch – and we don’t mean it in a bad way, either. A healthy dose of competitiveness is always welcome in an industry like this, and Everywhere sure has it. For this results-oriented social media and influencer marketing agency, having a clear goal in sight and nailing every campaign they do is just another regular day at work.

They’ve been around since 2009, and in that time, managed to gather more than 5000 influencers on their network called Everywhere Society, creating over 30,000 pieces of original content, and winning (or being nominated for) over 21 awards along the way.

The trick is in not treating their network of influencers as a database or a list of names, and leveraging the power they have to inspire and entertain consumers, instead. That’s one of the surest ways to reach your target audience in no time.

15. Summer: Influencer Marketing Agency

With a network of more than 50,000 influencers – and that includes both micro and macro influencers in fields like beauty, fashion, health and wellness, fitness, travel, and lifestyle – Summer is more than deserving of the title of one of leading global influencer agencies.

The secret to their success is building genuine relationships with the world’s leading influencers, and that means getting to know their tastes and preferences, as well. That way, they can be sure that they’ve connected brands with the right people – opinionated, creative, story-telling individuals with audiences to match – for their campaigns.

And if Google itself, as well as Disney, Adidas, Neutrogena, ASOS, and many more, are opting to collaborate with Summer, they must be doing something right!

16. Cure Media: Influencer Marketing Agency

We’re pretty sure that Cure Media is virtually unmatched when it comes to influencer marketing agencies in the Scandinavian region. Founded back in 2013, with their headquarters in Sweden, Cure Media faced some tremendous challenges, and it wasn’t until a complete overhaul that they became what they are today.

Soon, thousands of influencers rushed to join their network, which led to a combined reach of around 50 million people. When you factor in the passion and creativity that Cure Media puts into what they do, the fact that they did more than 2000 successful campaigns doesn’t come as a surprise.

Most importantly, though, they welcome brands of “all shapes and sizes,” helping them to make their presence known and recognizable in the ever-changing online world.

These days, it seems like Cure Media is ruling the digital world of the North.

17. Tamba: Influencer Marketing Agency

Although they’re primarily a social media agency, in truth, Tamba has a lot more to offer to their clients, going as far as to become an all-in-one solution. So, whether you need a social media agency, a web design agency with over 20 years of experience, or an influencer marketing agency that will create amazing campaigns on behalf of your brand, Tamba has you covered.

They’ll take your brand’s unique objectives and create a marketing strategy that’s sure to build and amplify your digital presence with content that will inform, entertain, and engage your target audiences.

That’s where their extensive network of influencers comes in – bloggers, YouTubers, Instagrammers, and even celebrities that could become your brand’s ambassadors or uplift brand sentiment. Most importantly, though, they have a global reach, which means they’ll be able to promote your product worldwide, and not just in the United Kingdom.

18. Influentially: Influencer Marketing Agency

What caught our eye here was the amount of opportunities influencers have to show their creativity, and at the same time, cover all the verticals the brands need when it comes to marketing. Working with Influentially, influencers can do much more than create content – they can become ambassadors, do live streams, perform digital PR stunts, launch new products, go viral, and much more.

At the same time, Influentially takes the brand’s identity safety very seriously, and tries to maintain integrity while getting stuff done.

Influentially might be a London-based influencer talent management agency, but they have a global reach, nonetheless, and having the opportunity to reach a worldwide audience is something every brand will appreciate. That’s how Influentially managed to land some big names on their client list, like Pepsi, Disney, Lego, BBC, and Adidas, to name a few.

19. Parental Influence: Influencer Marketing Agency

With all the flashy names in the industry that seem to scream „marketing“ right off the bat, it’s always nice to come by those that have a more familiar, comforting tone – and Parental Influence is one of them.

Once you learn that their goal is to marry brands with social influencers so that they all make one big happy family (seriously, it says so on their website), it makes sense that they chose an unusual name like that.

And it’s not all talk, either – Parental Influence emphasizes the human aspect of influencer marketing, instead of getting caught up in the automated, technology-driven approach other agencies seem to prefer.

That doesn’t mean that your digital needs won’t be met, though – they offer tailored online marketing solutions for each brand they work with, and that includes campaign management, consultancy services, campaign analysis, as well as social media management.

20. Ykone: Influencer Marketing Agency

Founded in 2008 by Oliver Billon, this international creative agency for digital content and influencer marketing, with offices in all the major cities around the globe – Paris, London, Berlin, Copenhagen, Bangalore, and New York – puts a particular emphasis on luxury, fashion, as well as beauty brands.

By creating highly creative content, they’ve managed to develop impactful and visually appealing influencer campaigns for some of the most well-known brands of our time – from L’Oreal Paris and Dior, to Marc Jacobs and Swarovski.

Why the “Y,” you ask?

Back in the days, when Ykone was first created, a lot of young adults that belonged to the Generation Y were discovering their love for all things fashion, beauty, and luxury – the “Y” was kept in the company’s name as an homage to all of them.

21. Rosewood: Influencer Marketing Agency

Speaking of generations, Rosewood, a California-based influencer marketing agency, takes great pride in the fact that they represent a new generation of social-first marketing.

This collective of passionate and highly creative storytellers might be what your brand needs. They’ll help craft strategic and authentic narratives for social media, by combining their expertise in the fields of social media management, influencer marketing, and content production, with the goal of driving meaningful social engagements and social shareability.

And through the fantastic work they do, Rosewood managed to land some big-name clients. Namely, they’ve worked with Nike, Red Bull, Sony Pictures, Toyota, as well as clients from the music industry, including Lady Gaga, Maroon 5, and Imagine Dragons.

22. Urban Nerds: Influencer Marketing Agency

Although Urban Nerds was founded all the way back in 2007, it wasn’t until 2013 that they embraced their role in youth marketing and became an influencer marketing agency.

What did they do before 2013, you ask?

Well, back in the day, they were mainly focused on supporting underground sounds and emerging scenes through festival takeovers and warehouse parties, with one goal in mind – to promote raw British talent across Europe.

Even today, as a marketing agency, their primary objective is to promote youth culture and young cultural leaders capable of starting trends and driving demand and sales through the roof. That level of passion and dedication to shaping youth culture was soon recognized by some major global brands, including Dr. Martens, Converse, Puma, and Beats by Dre, to name a few.

23. theAmplify: Influencer Marketing Agency

Okay, now that we’re slowly nearing the end of this round-up, we know there’s not much that could surprise you – except maybe a mobile-first platform, huh?
And luckily for you, that’s what theAmplify is – a brand-safe, collaborative mobile-first influencer marketing agency.

With offices in New York, Los Angeles, Paris, and London, theAmplify seems to have a global presence and aims to provide the same for their clients – in the online domain, that is. Their strategists match them with suitable content creators and innovative storytellers across 750,000 social accounts with one goal in mind – making influencer marketing “better, faster, and easier.”

And what about the clients they’ve had so far?

Oh, nothing major, just Ford, Nissan, Taco Bell, and Nickelodeon, to name a few. You can feel the sarcasm bursting out of that sentence, now, can you? I mean, even Amazon is on their client list!

24. The Motherhood: Influencer Marketing Agency

How about an all-female agency?

Founded back in 2006, with the goal to show what an impact a group of women could have online, The Motherhood we know and love today is a boutique agency that aims to add a highly personalized, human touch to everything they do. For these ladies, influencer marketing is more than followers and algorithms – it’s a very personal discipline.

All their influencers are hand-picked, too. They take great pride in building personal relationships with their community, and this handcrafted approach has led to hundreds of successful campaigns with long-term results.

That said, there’s some technology that goes into it, too. The Motherhood dashboard will give both sides the option to keep track of consumer insights and influencer metrics, as well as the opportunity to manage multiple campaigns and track their real-time performance.

25. Billion Dollar Boy: Influencer Marketing Agency

Lastly, here’s something for guys – and guys alone.

As the name suggests, Billion Dollar Boy focuses on influencer marketing for male audiences, and niches guys typically prefer, such as health and fitness, technology, gaming, sport, lifestyle, food, and drink, to name a few. And in these male-focused niches, they’ve managed to develop a network of around 4,000 influencers.

It could be considered one of the “younger” influencer marketing agencies out there – it was founded in 2014, after all – but the fact that they now have offices in major cities (London and New York), it seems like business is growing.

The Billion Dollar Boy provides three influencer-related services – campaigns, paid media boosting, and content production – all backed-up by their in-house technology. The MatchMaker software is an excellent example – it helps identify the best influencers for specific campaigns and client’s needs.

Honorable Mentions

Before we wrap things up, we’d like you to take a moment to check out our list of “honorable mentions,” too.

Although these influencer marketing agencies didn’t quite make our round-up, they’re still doing an exceptional job at connecting brands with influencers and helping them reach target audiences worldwide, so let’s show them some love, shall we?

• Digital Visitor, a UK-based digital agency that focuses on helping brands working in tourism and hospitality, including major hotel chains and international airlines, to attract visitors from around the globe.
• CROWD, a global influencer marketing agency that focuses on making digital marketing a mutual journey for them and their clients. They’ll help you reach your crowd through strategic, tailor-fit campaigns and data-driven influencer discovery.
• Ignite, a global creative agency, and the 2016’s winner of the Social Agency of the Year award, that specializes in crowdfunding marketing and campaigns for both large and small entrepreneurs. They have you covered – from start to funded.
• Passion Digital, a London-based digital marketing agency (that operates in Spain, too) that understands that the “one-size-fits-all” approach doesn’t work in digital marketing, and strives to make all their work not only personal and tailored to each of their client’s needs, but transparent, as well.
• Sprout Content; an inbound marketing agency focused on helping businesses in the so-called “unglamorous industries” by creating performance content – consumers will find it educational and engaging, rather than skip through it. As of late, they’ve been operating under the Gorilla Group’s umbrella.
• August United, an influencer marketing agency that worked with brands such as Persil, PetSmart, Fred Meyer, and even Arizona State University, to help them reach their core audiences and drive business outcomes through end-to-end influencer marketing services. They’re the connection between impressive brands and impressive people.
• Clickalpha, a premier SEO agency that focuses on medical Influencer marketing especially dentistry and orthodontics.

Wrapping It Up

That was a long read, huh?

Bear with us; we tried to create a comprehensive guide to today’s leading influencer marketing agencies here – and one both brands and influencers themselves would find useful, too.

Before you go about your day, let us know if you collaborated with one of these agencies in the past, and feel free to share your experience with us – maybe you end up helping someone choose the right influencer marketing agency for themselves!

Q: What is an influencer marketing agency?

A: Influencer agencies typically represent a range of talented content creators with an influential audience. The agency will serve as a liaison between these influencers and brands who are looking for help creating or promoting their marketing campaigns.

Q: What is an influencer marketing platform?

A: An influencer marketing platform is any digital space where a user can attract an audience of scale to promote content for marketing purposes. Popular influencer marketing platform examples include Instagram, Twitter and YouTube.

Q: What is influencer management?

A: Influencer management is generally the act of providing services to marketers and influencers involved in executing influencer marketing campaigns. This typically involves services like influencer identification, relationship management or campaign measurement.

Q: What are influencers in marketing?

A: While somewhat nebulous to define due to varying opinions, influencers are content creators on digital platforms who have attracted a large or influential audience and are leveraging their audience to promote marketing materials.

Q: Who are the influencers in social media?

A: Social media influencers are content creators who have attracted a large following on any given social channel. Often, influencers reach audiences with specific interests such as fashion, food, travel or lifestyle.