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Understanding Instagram Influencer Marketing In 2024

Social media trends can feel like they turn on a dime. One morning you can wake up and suddenly your feed is filled with content that features some new challenge or meme format that forces you to scroll and catch up. When it comes to influencer marketing, there’s a similar dynamic at play. As trends change, marketers need to constantly adjust their campaign strategies to stay on top of platform…

September 11, 2024

Humanizing Brands Through Influencer Marketing – and Imperfection

With over 5 billion social media users in 2024, influencer marketing has become a key strategy for brands seeking authentic connections. Yet for far too long, mega-influencers with millions of followers dominated budgets, while mid-tier creators with 10K-500K engaged communities got overlooked.  This past year, that started changing as brands embraced rising mid-tier stars and found humanizing imperfections in them that resonated surprisingly well. The result? A marketing revolution few…

September 10, 2024

2024 Influencer Marketing Guide:  Secrets To Successful Campaigns

Not long after social media became an integral part of modern culture, marketers looked for ways to use this emerging medium to reach new audiences that bypass traditional media channels. In the early days, influencer marketing was seen as best suited for more trivial products similar to what you would see advertised on late-night television. But those days are long gone and influencer marketing is becoming one of the dominant…

September 10, 2024

Successful Influencer Marketing Campaigns And Why They Work

If you’ve spent any time on social media, you already know the amazing variety of content you can find on various platforms. From influencers who create deep dives on current topics to those who make short comedy videos, there’s something for just about any taste. Because of that variety, influencer marketing campaigns can be just as varied. Brand influencer campaigns don’t fit one specific type of content and instead, they…

September 9, 2024

TikTok Influencer Marketing: The Keys To Successful Campaigns

In 2018, TikTok was introduced to American audiences and the short video format social media platform quickly started gaining popularity. Within 2 years, it became the most downloaded app from 2020-2023 and its popularity with younger users is not slowing down. With this much popularity and a highly engaged user base, brands are eager to get their messaging onto the platform to boost their reach and increase awareness. Many brands…

September 6, 2024

Influencer Marketing Management: Your Guide To Influencer Contracts

Influencer marketing has grown so fast and has become so ubiquitous that we sometimes forget how relatively new it still is. In traditional media, decades of history helped streamline the process of negotiations, payment terms, and other key aspects of contracts. Influencer marketing managers already have a lot on their plate from creating campaigns, finding influencers, and tracking results. But contracts are a key part of a successful influencer strategy…

September 5, 2024

How To Find The Best Instagram Influencer Marketing Agency

Instagram is the third-largest social media platform in use today. While Facebook and YouTube are larger when counting the total number of users, Instagram’s simple and direct format makes it invaluable for brands wanting to create an immediate connection with their target audience. From fashion to food and a plethora of niche interests, Instagram allows for hyper-targeted content that drives unmatched engagement. The most common marketing method for brands to…

September 4, 2024

Leveraging Micro Brand Influencers To Scale Your Campaigns

Whether you manage your own digital marketing campaigns or work with an agency, one of the more difficult tasks is to scale an effective campaign while retaining the original ROI or other metrics. It’s common to launch a campaign and immediately have a certain level of success. But when you try to scale that campaign, the metrics consistently drop, leaving you scratching your head and wondering what the problem is….

September 3, 2024

5 Winning Strategies Used By Top Influencer Marketing Agencies

We’ve all seen our favorite creators on social media mention products or brands that align with their audience. On the surface, these may look like simple partnerships that easily generate brand awareness and boost sales. But for an influencer campaign to be successful, it takes careful planning, strategy, and execution to ensure the results are positive. While influencer marketing can have enormous upsides and benefits that other marketing channels don’t…

August 30, 2024

Choosing The Right Social Media Influencer Marketing Agency

In marketing, you always want to meet your customers where they are. Today, that means reaching customers on the social media platforms that they engage with every day. Paid advertising on these platforms can be part of a well-rounded marketing strategy. But nothing compares to the trust, credibility, and immediate engagement that an influencer campaign can bring to your brand. While influencer campaigns have huge upsides when leveraged correctly, they…

August 29, 2024

Building a Strategy Behind Influencer Marketing Campaigns

Influencer marketing has been evolving over the past decade, moving past celebrity endorsements and creator product reviews to a valuable part of the marketing mix. With 3.96 million of the world’s population on social media, influencers have become a necessity to influence consumer purchase decisions, boost brand reputation, and foster authentic connections. But successful influencer marketing takes a well-planned and strategic approach to campaigns and collaboration. Types of Influencer Marketing…

August 16, 2024

Mastering Social Media Shifts: Insider Tips for Sustainable Influencer Marketing Success

One of the biggest lessons of embracing technology and innovation, whatever the industry, is that change is constant. The same holds true for social media marketing, where staying ahead of the curve is crucial if you’re looking to make some noise, connect with your audience, and keep them engaged. This year, in particular, platforms like TikTok and Instagram continue to shift in major ways, presenting challenges and opportunities for marketers. So,…

May 9, 2024
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Influencer Analytics: Essential KPIs to Track

Tracking influencer marketing campaigns is essential to success. Creating an effective process to gather, organize, and report numbers may be cumbersome, but it’s an important aspect of running successful influencer marketing campaigns. One of the challenges of influencer analytics is tracking a fluid environment. Brands need to have clear goals and key performance indicators (KPIs) ahead of the campaign to ensure that they’re getting the results they want.  Creating a…

December 29, 2023
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Influencer Relations Management: What It Is and How to Build an IRM Strategy

Along with digital marketing, influencer marketing is beginning to replace traditional advertising. According to Data Bridge Market Research, the influencer marketing industry is expected to reach $69.92 billion by 2029 at a CAGR of 32.50% from 2022 to 2029.[1] Still, influencer marketing is not a “set it and forget it” strategy. A lot of the success relies on the brand’s ability to manage the influencer relationship.  What Is Influencer Relations…

December 22, 2023
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How to Vet Influencers

One of the biggest challenges brands face with influencer marketing is determining how to properly vet potential influencers for campaigns. There’s a lot to consider, from the type of influencer to the audience to the authenticity of their stats.  Fake influencers are on the rise, leading brands to believe that they have much more clout than they actually do. It’s easy for influencers to use low-cost follow services and bots…

December 15, 2023
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How to Create an Influencer Marketing Campaign

Influencer marketing is an effective way to reach new audiences. There are 4.9 billion social media users globally, which is about 60.49% of the world population.[1] By 2027, global social media users are forecasted to reach 5.85 billion.  Everyone from major brands to small businesses is leveraging influencer marketing for success. Still, it takes planning and effort to create an effective campaign.  What Is an Influencer Marketing Campaign? An influencer…

December 8, 2023
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How to Navigate a Company Crisis

Whether it’s a global pandemic, economic downturn, company scandal, or natural disaster, crisis situations can have a significant impact on businesses and their marketing strategies. All businesses are susceptible to crises, so it’s critical to be prepared to address them with a crisis management plan. A crisis management plan encompasses the possible sources of a crisis, understanding the stages of a crisis, and ensuring that the right team is in…

December 1, 2023
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Top Influencer Marketing Examples for a Creative Campaign

What was once a trend is now part of many brands’ marketing strategies. Long past its experimental phase, influencer marketing continues to grow and offers new opportunities to leverage influencers’ creativity and reach.  Brands of every size can get inspiration from the successful campaigns of major brands. Here are some examples of effective influencer marketing campaigns.  #SpiritsofEurope The ABSOLUT Company created a series of people- and planet-centered influencer activations over…

November 24, 2023
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How to Use Influencer Marketing to Grow Your Brand

Influencer marketing was once a radical marketing method, but it’s since grown to become a vital part of any modern marketing strategy. Influencers help brands gain reach with target audiences and can drive campaign performance in ways that other efforts can’t, simply because of their authenticity. Working with influencers gives brands an opportunity to benefit from not only their own marketing efforts but the creativity and credibility of the influencer….

November 17, 2023
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9 Examples of Ethical Marketing Done Right

Ethical marketing might seem like an oxymoron, but like other fields, marketing is beholden to a set of ethical standards to guide campaigns and messaging. There can be a balance between making sales and doing the right thing. In fact, consumers want to support brands that are dedicated to environmental and social responsibility.[1] Companies that apply ethics to their marketing are winning consumer trust. Here are the 9 best examples…

November 10, 2023
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Crafting an Influencer Outreach Strategy for Success

Influencer marketing is a key aspect of modern marketing strategy, but it’s crucial for brands to connect with the influencers that align with their values and deliver standout content to target audiences. The most important aspect of this is working with the right influencers and building mutually beneficial relationships. This begins with influencer outreach, which can be a barrier for brands. What Is Influencer Outreach? Source: Unsplash Influencer outreach is…

November 3, 2023
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Influencer Ethics: Collaborate Responsibly

Influencer marketing is not a flash-in-the-pan marketing trend. Over the past few years, the growth of the influencer marketing industry has proven that it’s a crucial part of a brand’s strategy. But like all aspects of marketing, the rise of influencer marketing highlights a growing problem with influencer ethics. As key tools in the marketing world with the social capital to shape opinions and encourage purchasing decisions and behaviors, influencers’…

October 27, 2023
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Best Influencer Analytics Tools

Influencer marketing is a crucial aspect of many brand’s digital marketing strategies, particularly with the rise of social media. These content creators have incredible reach and can persuade their audiences in a way that traditional advertising methods just can’t match – but they’re not all equal in their clout. When brands partner with influencers, they can tap into new audiences and gain exposure to potential customers. But like any other…

October 20, 2023
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Ethical Issues in Marketing: Examples and How to Avoid Them

Ethics in marketing has become a bit of a gray area, especially with the low barrier for entry afforded by the rise of digital and the shifts in political and cultural norms over the past decade. Brands are skating a fine line between what’s acceptable and what can threaten consumer satisfaction and brand reputation. As more scandals make the news, ethical issues in marketing have become a prime focus. Brands…

October 13, 2023

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

August 14, 2024

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
Top Sports Marketing

Top sports marketing campaigns of 2024

June 28, 2024

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

June 24, 2024

Can TikTok’s social impact program attract creators as it faces uncertainty?

May 28, 2024

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

April 26, 2024

How media agencies are shifting toward generative AI content in influencer marketing

April 5, 2024

Why agencies are using ‘AI interns’ to humanize generative technology

March 22, 2024

Razorfish launches in-house creator offering as agencies grow content practice

March 14, 2024

Which brands really won Super Bowl 2024?

February 16, 2024

How agencies are investing in influencers this Super Bowl

February 9, 2024

How to Effectively Use Twitter Influencer Marketing

February 9, 2024

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

February 7, 2024

Why Authentic Influencer Campaigns Are Critical in 2024

February 6, 2024

HireInfluence Wins The One To Watch Award

February 1, 2024

Agency leaders discuss the power of great mentorship

January 25, 2024

What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

January 5, 2024

Emma Lenhart Of HireInfluence: How AI Is Disrupting Our Industry, and What We Can Do About It

December 21, 2023

2023 Top Women in Marketing Honorees Revealed

December 18, 2023

Top advertising trends to watch in 2024

December 14, 2023
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Limiting Distractions and Promoting Independence in the Workplace

November 29, 2023
Instagram Influencer pricing

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

November 2, 2023
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Ricola partners with YouTubers to launch new everyday product

October 16, 2023
Market Your Agency

HOW TO MARKET YOUR AGENCY

August 30, 2023
UGC is Growing

UGC is growing—but can it overtake traditional influencer marketing?

August 30, 2023
Authority Magazine

Jason Pampell, Managing Director & CEO Of HireInfluence: The Future Of Influencer Marketing And Impact Of New Social Platforms

July 11, 2023
Ross Pomerantz

Creators Aren’t Worried About a TikTok Ban

July 11, 2023
Tremendous Growth Of Influencer Marketing Agency Service Market

Tremendous Growth Of Influencer Marketing Agency Service Market

May 19, 2023
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Influencer Marketing Trends to Watch by Jason Pampell

May 17, 2023
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Will TikTok Stick Around? Tips for Retailers

May 2, 2023
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Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

April 4, 2023
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Latest Trend and Business Attractiveness Of Internet Celebrity Product Marketing Platform Market 2023-2030 Study Reveal Explosive Growth Potential and Future Estimations by Industry Key Factors and Key Players

March 20, 2023
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TOP WOMEN’S HISTORY MONTH 2023 CAMPAIGNS

March 16, 2023
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Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 1, 2023
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WHICH BRANDS REALLY WON SUPER BOWL 2023?

February 17, 2023
Companies Cut Traditional Advertising

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

February 15, 2023
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How to Market Effectively Amid Economic Uncertainty in 2023

January 26, 2023
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TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

December 14, 2022
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Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

December 12, 2022
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HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

November 22, 2022
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WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

November 15, 2022
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How To Get Sponsored On Instagram: 20+ Tips To Start Earning

November 11, 2022
Authority Magazine

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

October 10, 2022
micro influencer agencies

Top Micro-Influencer Agencies Every Brand Should Know About

October 5, 2022
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Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

October 4, 2022
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How to Create On-Brand Photos for Your Ecommerce Store

October 3, 2022
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How the social media landscape is shifting for brands and creators

September 25, 2022
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How The Social Media Landscape Is Shifting For Brands And Creators

September 21, 2022
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Influencer marketing is about being picky: choose the right influencer

September 12, 2022
rock solid influencer contract

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

September 2, 2022
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What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

September 1, 2022
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How much does an influencer manager Charge?

August 29, 2022
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Is there an agency for influencers?

August 20, 2022
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Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum

August 16, 2022
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Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.

August 12, 2022
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High 10 Influencer Advertising and marketing Instruments you Want in 2022

August 10, 2022
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10 best influencer marketing tools you need in 2022

August 10, 2022
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What does a talent agency do for influencers?

July 30, 2022
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Top 2022 trends for small agencies | Ad Age

July 20, 2022
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22 Influencer Marketing Experts give their Predictions for 2022

March 2, 2022
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Influencer Marketing For Businesses. Trends And Names To Keep An Eye On

February 18, 2022
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10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 7, 2022
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TikTok Creator Marketplace: The Complete Guide for 2022

January 3, 2022
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The US Agency Awards Took To The Virtual Stage On November 23, 2021

December 8, 2021
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The Drum Awards for the Digital Industries: 2021 shortlist revealed

September 24, 2021
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Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

June 9, 2021