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How to Choose an Influencer Marketing Manager

Influencer marketing is a highly effective marketing strategy for brands, but it’s not a “set it and forget it” tactic. Working with influencers requires daily interactions, contract negotiations, administrative work, and creative campaign concepts – more than one marketing department can handle. An influencer marketing manager handles all the work for brands, finding influencers, building relationships, guiding campaigns, checking content, and diving into campaign metrics. Whether it’s a brand’s first…
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Is Being an Influencer a Good Career Choice?

Being a social media influencer is a real job – and it takes hard work and skills. While some aspiring influencers underestimate the work involved and think they can post pretty pictures, the successful ones understand that they’re promoting their personal brand and reap the rewards.
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Influencer Marketing Industry Predictions

Influencer marketing is still a key tool for brands, but it continues to evolve at a rapid pace. Each year brings new opportunities and challenges, including growing roles of creators, different touchpoints in the sales funnel, and major platform updates. These are the influencer marketing predictions and trends heading into the end of 2023.
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Top Music Influencers

The music industry is constantly changing. New platforms and technologies are emerging, creating new opportunities for influencers to make their mark. Music influencers use their voice and talent to spread the word about new music. They may be singer/songwriters, DJs, music producers, or simply enthusiasts who amass a following for their keen musical ear. Here are the top music influencers making waves in social media. Selena Gomez @selenagomez Selena Gomez…
top finance influencers

Top Finance Influencers You Need to Be Following in 2023

Last Updated August 28, 2023 Social media influencers don’t just focus on getting followers to spend money, in fact, many are actually experts on how to save. Finance influencers are on the rise and have helped numerous millennials get their finances in check through their educational content. Whether you’re looking for investing advice, ways to get out of debt, or budgeting strategies, you should start following these top finance influencers…
Top Parenting Influencers

Top Parenting Influencers (Updated For 2023)

Last updated August 15, 2023 When we look for top brands and find what we need for our little ones, we look for recommendations and reviews from fellow parents. It’s the reason why your social media feed might be filled with popular moms showcasing and reviewing various products and services made for babies and children. It helps you out while entertaining you with their banters and jokes. (See also: definition…
best Influencer Marketing Tools

The 20 Best Influencer Marketing Tools For 2023

Last updated August 8, 2023 Influencer marketing has accelerated the growth of many brands and businesses of all sizes. But finding, vetting, and hiring influencers isn’t always an easy process. This is why leveraging influencer marketing-specific tools is essential for your campaigns to be successful. Ready to jumpstart your influencer marketing strategy this year? Check out our list of some of the best influencer marketing tools for 2023. How Did…
Top Indian Influencers

Top Indian Influencers (Updated For 2023)

Last updated August 1, 2023 Influencer marketing has a strong foothold on every continent and India is no exception. Diversity in influencer representation is critical for brands with a global market. The colorful and vibrant people of India represent billions across the globe who are looking for content that speaks to their culture and their interests. Here are the top Indian creators we’re in love with for 2023 campaigns! Top…
Top Naturalist Influencers

Top Naturalist Influencers

Naturalists study the natural world through the observation of animals and plants. With the rise of influencer marketing, it’s a logical progression for naturalists and wildlife enthusiasts to draw attention to the beauty of our flora and fauna – earning themselves the title of “influencer.” Naturalist influencers offer more than just beautiful wildlife and landscape photography and videos, however. They play a vital role in environmental issues and raise awareness…
Top Crafting Influencers

Top Crafting Influencers

Following the mass shutdowns of the pandemic, more people discovered – or rediscovered – their inner crafter. Filled with free time, people everywhere found fun new ways to spend their days, including DIY home décor projects, jewelry making, silhouette art, knitting, crocheting, and making miniatures. Craft influencers are on the rise, and that’s partly because of the medium itself. Crafts of all kinds lend themselves to short- and long-form content,…
Top Home Improvement Influencers

Top Home Improvement Influencers

Home improvement influencers have been around for a while, from the fictional Tim “The Toolman” Taylor on Home Improvement to tradesmen personalities like Bob Silva and Bob Vila on PBS and HGTV. America’s passion for home improvement didn’t go anywhere – it just shifted to the digital space with social media influencers focusing on home renovations, flipping houses, and DIY home projects. Here are the top home improvement influencers to…
How Do Social Media Algorithms Work

How Do Social Media Algorithms Work?

Social media algorithms are the backbone of social networks and organize the incredible volume of content according to the needs of users. That’s great for users, but brands and influencers face challenges in trying to understand algorithms and gain a strategic advantage. To make things more difficult, each platform has its own ever-changing algorithm quirks and ranking signals that mean the difference between visibility and fading into obscurity. Knowing the…
What Is Shadow Banning and Is It Real

What Is Shadow Banning and Is It Real?

Social media has become a must for any brand or influencer looking to boost online presence, audience, and growth. Building that engagement and following doesn’t happen overnight – but losing it could happen in a flash. In recent months, Instagram and TikTok users have found themselves in just that situation. Seemingly overnight, all of their content seemed to vanish off the face of the internet – the shadow ban. Shadow…
9 Biggest Influencer Scandals

9 Biggest Influencer Scandals

Influencers are often thought of as living a carefree life filled with luxury products, comped vacations to exotic locales, star-studded events, and plenty of #sponsored posts. Sometimes, influencers take it a step too far, getting them in hot water with public opinion – or worse, on the wrong side of the law. These are 9 biggest influencer scandals of all time. 1. The Fyre Festival No scandal list would be…
Top Food Influencers in NYC

Top Food Influencers in NYC

From Michelin-starred restaurants to gourmet street vendors, just about every cuisine is represented in New York City. It’s a city known for its culinary culture – and its food influencers. These influencers cover a range of food-related topics, including restaurant reviews, recipes, food tips, and more. Here are the top food influencers in NYC covering everything from exciting new restaurants to emerging food trends to innovative recipes. Christine Yi @cy_eats…
Top NFT Influencers

Top NFT Influencers

Nonfungible tokens (NFTs) are growing fast. Revenue is expected to reach $1,601.00m in 2023. By 2027, it’s projected to grow 18.55% for a total of $3,162.00m.[1] Along with that, influencer marketing for NFTs and blockchain is booming. There are numerous influencers offering advice, trends, and emerging projects, including new NFT launches from brands. What Is NFT Marketing? Like any other product, NFTs are sold based on promotion. But with NFTs,…
Top Digital Nomad Influencers

Top Digital Nomad Influencers

Many people dream of quitting their day jobs and traveling the world, which may be why travel influencers are among the most popular types of influencers. Digital nomads go where they want, live where they want, and enjoy a flexible schedule that allows them to “unplug” whenever they choose. Here are the top digital nomad influencers across different industries and what they offer for their fanbase and brands. Chris Brogan…
How to build influencer communities

How to build influencer communities

By now, virtually every brand knows that influencer marketing is the key to success as consumer demands and market competition grow. But as more brands leverage the power of influencers, that also means leveling the playing field. The core component of influencer marketing success is the authenticity in this marketing tactic, and this comes from long-term partnerships between brands and influencers. In the process, brands can build communities of dedicated…
create successful influencer content

How to create successful influencer content

Social media has been a boon for businesses and influencers alike. Content creators can use social media to build a following and promote their personal brand, and partnerships or collaborations between influencers and brands create authentic, meaningful conversations with audiences. There’s a vast pool of influencers that brands can tap into, but the competition for attention is fierce. Influencers must rise above and stand out with quality content that resonates…
Influencer marketing agency industry statistics

Influencer Marketing Agency Industry Statistics

The 8 Metrics You Need to Know Before Launching Your Next Social Media Influencer Marketing Campaign Influencer marketing campaigns have become integral for brands, with the industry growing to a $10 billion dollar industry over the past five years alone.  But, does influencer marketing work? How much should you dedicate to your influencer marketing budget? Which social media platforms are best for your brand? And will your brand actually see…
influencer marketing manager

The Right Influencer Marketing Manager

How To Find The Right Influencer Marketing Manager To understand how to find the right influencer marketing manager, it is important to know what an influencer marketing manager does, how influencer marketing agencies work, and how influencer marketing managers can make influencer marketing campaigns successful. Influencer Marketing Managers & Influencer Marketing Agencies: What to Know Image: Sam from our Craff campaign Influencer marketing can be confusing, even for many marketing…
ESports Influencer Marketing

ESports Influencer Marketing

The Top eSports Influencers Anything competitive can turn into a sport, and video games are no exception. The esports, or electronic sports, world is filled with both professional gamers and avid gaming fans. The gaming world is an effective place for influencer marketing promotion thanks to the countless hours followers spend listening to gamer commentary and viewing live broadcast competitions, and brands are vying for a collaboration with these top…
Cost of influencer marketing

Cost of Influencer Marketing

Influencer marketing is a constantly evolving business, so naturally, influencer marketing costs fluctuate quite a bit. There are many factors that affect the cost of any marketing on social media, but even more when it comes to influencer marketing cost. Whether the agreement is to pay per post or for an entire campaign, there is not a set price you can expect to pay. Influencer Marketing Industry Pricing The marketing industry…
how to run influencer-driven contests

How to run influencer-driven contests and giveaways

Branded content from influencers often goes viral, leading to successful marketing campaigns. Of all the influencer content, contests and giveaways are among the most popular among followers, leading to increased reach and a highly engaged audience. Everyone enjoys an opportunity to win, even if the reward is something simple like having a photo highlighted. When free gifts are involved, people are even more likely to participate in a contest, especially…
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