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The 10 Best Influencer Marketing Management Platforms of 2025

Influencer marketing campaigns can have a lot of moving parts that all need to come together to produce a successful result that delivers a high ROI. Even before the campaign kicks off, brands need to find the right influencers, make contact with them, and negotiate contracts. Even then, there is still the issue of dealing with content briefs and schedules that all have to be worked out before a single…

January 3, 2025

Social Commerce Trends To Watch In 2025

Social commerce has been growing steadily and it’s disrupting many of the current ecommerce channels that have developed long before the rise of social media. This shift has left some brands, influencers, and marketers on the back foot. As social commerce comes into its own, there are trends that all businesses should be aware of. While there are many positives with social commerce, there are some headwinds building in certain…

December 21, 2024

The Best YouTube Influencer Marketing Agency For 2025

With nearly 2.5 billion active users, YouTube is one of the largest social media platforms in the world. When it comes to long-form video, it’s the top platform for creators, users, and brands looking to make a connection. Below, we will look at the best YouTube influencer marketing agencies for 2025. Influencer marketing on YouTube provides huge benefits for companies and it also helps support some of the most entertaining…

December 19, 2024

The Top Trends In Influencer Marketing For 2025

2024 was another huge year for influencers and creators. We saw the rise and influence of longer-form content such as podcasts, which took over much of the national debate on critical topics over the past year. According to many industry watchers, the influence of creators has now surpassed that of many mainstream media outlets. That growth looks to continue into 2025. Along with that growth will also come new top…

December 13, 2024

How To Contact Influencers The Right Way

If you manage a brand, you’ve likely spotted certain influencers that you feel would love to try your product and hopefully introduce it to their audience. But let’s explore how to contact influencers if you have no previous relationship with that influencer. In some ways, contacting an influencer about a potential partnership can be easy. However, to do it correctly and get the best results, there are several things to…

December 9, 2024

Top 10 Influencer Marketing Agencies For 2025

Below, we’ll take a look at the best influencer marketing agencies for 2025 because influencer marketing is now one of the fastest-growing marketing channels for brands all around the world. In 2023, the influencer marketing industry had grown to $21.1 billion in market size. Even more impressive is that 2023 showed a 300% increase from 2019. Those trends are continuing and influencer marketing agencies are becoming the go-to experts for…

December 2, 2024

How Much Do Influencers Make? The 2025 Influencer Rate Guide

Influencer marketing spending reached its highest level in 2024, having tripled in just three years. That spending is for good reason and shows that brands are getting a strong ROI, which is fueling demand for brand partnerships with influencers of all sizes. From fashion to technology, and even politics, influencers have built audiences that virtually every brand needs access to. But with that rapid increase in ad spending, it also…

November 26, 2024

Influencer Marketing On YouTube: The Complete Guide

From humble beginnings full of random videos, YouTube has grown into a dominant media platform that competes with movies, television, and streaming services. With a total of one billion hours of video viewing per day, that’s a huge audience. This fact hasn’t been lost on brands and marketers who were quick to partner with creators who jumped on the platform early and started building their own audience. Today, there are…

November 26, 2024

The Top 10 Fitness Influencers

When influencer marketing was in its infancy, the fitness influencer space was one of the first niches to fully take advantage of this new marketing channel. Fitness influencers quickly realized they could leverage their knowledge to partner with brands looking to reach their dedicated audiences. Fitness influencers have undergone some changes since then, both in the type of content that’s popular and the actual influencers that dominate the niche. This…

November 15, 2024

The Ten Top Technology Influencers

As technology becomes central to so many aspects of our daily lives, it’s no surprise that technology influencers have grown to be one of the biggest categories on social media. Whether it’s consumer electronics, phone technology, or advanced AI topics, there’s a tech influencer covering every aspect of the digital landscape. While tech influencers are generally categorized as one large monolith, there are many niches within the broader tech industry….

November 6, 2024

Learn How To Get More Followers On TikTok

As a premier TikTok influencer marketing agency, we get a lot of questions from brands who want to build their presence on TikTok. A common question is how to get more followers on TikTok through organic and engaging methods. Unlike some other platforms like Instagram, TikTok has remained relatively the same as far as how users interact with the platform and the overall user experience. However, trends have changed and…

November 1, 2024

What Is Long Form Content for Influencer Marketing?

When most people think of social media & influencer marketing, they generally think of short content. Whether it’s a photo on Instagram, a quip on Twitter, or a TikTok video, it usually takes only a few seconds to consume and engage with. While this is partially true, trends are changing and longer-form influencer content is starting to become more popular on social media platforms. This includes platforms traditionally seen as…

October 28, 2024

Top Music Producer Influencers

Social media has always been a place where creative people can share their talents. Whether it’s stand-up comedy, physical feats, art, or music, social media has given millions of people an outlet to share their work with the world. For music, social media and music producer influencers have really changed the entire landscape. What was once controlled by music labels, the entire way that musicians and artists can find an…

October 25, 2024

Gaming Influencer Marketing: Understanding The Benefits

When Tyler Blevins (“Ninja”) signed his historic multi-million dollar deal with Twitch in 2020, it made headlines for many in the business and marketing world who had no idea gaming influencers had become so popular. But that moment was hardly the peak and gaming influencer marketing has continued to grow since then. Many of the earlier streaming pioneers in gaming are still very active and at the top of the…

October 25, 2024

Create The Optimum Influencer Marketing Budget

It’s hard to believe that during the rise of social media, influencer marketing was seen as something of a novelty. But times have changed and virtually every brand is increasing their influencer marketing budget to reach customers in ways that other channels can’t deliver. A recent 2024 survey of businesses found that nearly 25% said that influencer marketing makes up more than 40% of their total marketing budget. That number truly…

October 18, 2024

10 Inspiring Influencer Founded Brands And Why They Work

It wasn’t long after influencers started getting inundated with requests for brand partnerships that a thought occurred to them. If they’re such a great platform for promoting other brands, why not start their own brand? What was once a novel concept is now commonplace among influencers of all sizes. Using the audience and reach they’ve carefully cultivated to launch a new brand makes perfect business sense.  They have a receptive…

October 16, 2024

Why AI Influencer Content Will Make Human Influencers Even More Valuable

Pop culture can be a funny thing. Just like AI influencer marketing. Trends can seemingly materialize out of thin air. One day you’ve never heard of something, and within days it seems like you can’t avoid it even if you tried. But although it seems these trends come out of nowhere, they often follow a path to relevance that can be traced back to the trends that came before. The…

October 11, 2024

Create An Influencer Marketing Campaign For The Holidays

The busy shopping holiday season is just around the corner. With e-commerce businesses taking a bigger slice of the holiday shopping pie every year, brands need to take full advantage of this end-of-the-year boon. One way to do that is to create influencer marketing campaigns for the holidays. Influencer marketing allows for an immediate connection with customers in your target demographic who are actively looking for shopping ideas. To get…

October 9, 2024

Proven Influencer Marketing Strategy Template For Brands

You’re likely already familiar with the basics of influencer marketing. If you’ve spent any time on social media, you’ve probably consumed a good amount of influencer marketing delivered by your favorite creators. If you run a brand, you probably know you need to start leveraging this growing marketing channel to achieve more growth and success. But getting started can sometimes be difficult. A brand partnership with an influencer may look…

October 4, 2024

Employee Influencers: Creating Internal Brand Ambassadors

When most brands think of influencer marketing, they think of searching out the perfect brand partnerships with established creators on popular social media platforms. While that is true for many influencer marketing campaigns, your brand may have a host of potential influencers already on the payroll. We’re talking about turning your employees into influencers. This growing trend among brands has many upsides and helps to create a cost-effective stream of…

October 1, 2024

Social Media Listening And How It Improves Your Brand

In today’s business world, we’re constantly hearing about data and how good data should be what drives critical decisions. This is true and one of the reasons this mantra has become so popular among businesses of all sizes is the amount of data that’s available today. Market data and metrics used to be something that only the largest companies and brands could access. Data collection and parsing through that data…

September 27, 2024

Micro Vs Macro Influencers: Which Is Right For Your Campaign

One of the things that caused social media to become such a cultural revolution was the inclusion of public metrics like follower counts, likes, shares, and other indications of how popular a user or piece of content was. The addition of these features is often referred to as “gamification”, or the act of adding a game-like quality to an activity that isn’t actually designed to be a game. The goal…

September 25, 2024

Beauty Influencer Marketing: How It Works 

Influencers have moved from being the stars of social media to also being the stars of the marketing world. This is especially true in the beauty industry where beauty influencer marketing is becoming the dominant channel for brands to reach their customers. These influencers can come from all walks of life and backgrounds and each has their own highly dedicated audience that eagerly awaits each new tutorial or product review….

September 20, 2024

Breaking Down Influencer Marketing Costs

It’s no secret that influencer marketing is attracting more and more of the share of advertising dollars. Working with influencers and creators can help brands of any size reach highly targeted and engaged audiences. But despite its popularity, there is often some mystery surrounding influencer marketing costs. There is a lot of information out there regarding how much influencers are getting paid by brands. Some of it is accurate, while…

September 19, 2024

When To Extend Influencer Marketing Campaigns & Partnerships

You carefully analyzed hundreds of influencers to find just the right fit for your influencer marketing campaigns. You designed a campaign to perfectly showcase your product to the right audience. Once the campaign starts and the creators start posting their content, you start seeing positive engagement and metrics. It seems like you hit the jackpot and your influencer marketing campaign is a success. But what do you do next? Do…

September 18, 2024

Influencer Marketing for Retailers this Holiday Season

November 1, 2024

How to Become a Major Brand Influencer and Work with an Influencer Agency

November 1, 2024

HireInfluence Named 2024 MUSE Agency of the Year

November 1, 2024

Start Local, Think Big: 13 Industry Leaders Share Their Small Business Influencer Success Tips

November 1, 2024

Guide to Partnering with Brands as an Influencer

November 1, 2024

Holiday Influencer Marketing Strategies for Retailers

November 1, 2024

Why Influencer Marketing Agencies are the Future for Emerging Brands

November 1, 2024

Insights into the Influencer Marketing Agency Service Market 2024

November 1, 2024

HireInfluence Prioritizes TikTok to Enhance Campaign Effectiveness

November 1, 2024

Influencer Market Size Expected to Expand

November 1, 2024

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

October 22, 2024

We Asked the Experts: Top Influencer Marketing Mistakes (And How to Avoid Them)

October 9, 2024

The Global Influencer Marketing Market Size Reach USD 199.6 Billion by 2032

September 19, 2024

TikTok’s E-commerce Expansion: Industry Experts Weigh In On Opportunities And Strategies

September 12, 2024

Snap’s new AI video tool will appeal to both creators & advertisers, experts say

September 5, 2024

How TikTok And Snap Are Wooing Influencer Agencies, Challenging Meta’s Dominance

August 15, 2024

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

August 14, 2024

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
Top Sports Marketing

Top sports marketing campaigns of 2024

June 28, 2024

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

June 24, 2024

Can TikTok’s social impact program attract creators as it faces uncertainty?

May 28, 2024

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

April 26, 2024

How media agencies are shifting toward generative AI content in influencer marketing

April 5, 2024

Why agencies are using ‘AI interns’ to humanize generative technology

March 22, 2024

Razorfish launches in-house creator offering as agencies grow content practice

March 14, 2024

Which brands really won Super Bowl 2024?

February 16, 2024

How agencies are investing in influencers this Super Bowl

February 9, 2024

How to Effectively Use Twitter Influencer Marketing

February 9, 2024

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

February 7, 2024

Why Authentic Influencer Campaigns Are Critical in 2024

February 6, 2024

HireInfluence Wins The One To Watch Award

February 1, 2024
Agency leaders discuss the power of great mentorship

Agency leaders discuss the power of great mentorship

January 25, 2024
Harnessing Your Superfans

What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

January 5, 2024
Emma

Emma Lenhart Of HireInfluence: How AI Is Disrupting Our Industry, and What We Can Do About It

December 21, 2023
TWIM

2023 Top Women in Marketing Honorees Revealed

December 18, 2023
New Year 2023

Top advertising trends to watch in 2024

December 14, 2023
promoting independence in workplace

Limiting Distractions and Promoting Independence in the Workplace

November 29, 2023
Instagram Influencer pricing

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

November 2, 2023
Ricola campaign on youtube

Ricola partners with YouTubers to launch new everyday product

October 16, 2023
Market Your Agency

HOW TO MARKET YOUR AGENCY

August 30, 2023
UGC is Growing

UGC is growing—but can it overtake traditional influencer marketing?

August 30, 2023
Authority Magazine

Jason Pampell, Managing Director & CEO Of HireInfluence: The Future Of Influencer Marketing And Impact Of New Social Platforms

July 11, 2023
Ross Pomerantz

Creators Aren’t Worried About a TikTok Ban

July 11, 2023
Tremendous Growth Of Influencer Marketing Agency Service Market

Tremendous Growth Of Influencer Marketing Agency Service Market

May 19, 2023
Hire Influence Logo

Influencer Marketing Trends to Watch by Jason Pampell

May 17, 2023
TikTok Logo

Will TikTok Stick Around? Tips for Retailers

May 2, 2023
USPA Winners

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

April 4, 2023
internet celebrity product marketing platform study

Latest Trend and Business Attractiveness Of Internet Celebrity Product Marketing Platform Market 2023-2030 Study Reveal Explosive Growth Potential and Future Estimations by Industry Key Factors and Key Players

March 20, 2023
Ford Explorer Mens Only Edition

TOP WOMEN’S HISTORY MONTH 2023 CAMPAIGNS

March 16, 2023
Inflow Hireinfluence.com Award for influencer marketing

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 1, 2023
Super Bowl brands

WHICH BRANDS REALLY WON SUPER BOWL 2023?

February 17, 2023
Companies Cut Traditional Advertising

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

February 15, 2023
influencer

How to Market Effectively Amid Economic Uncertainty in 2023

January 26, 2023
top advertising industry trends

TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

December 14, 2022
agency

Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

December 12, 2022
Click Do Media

HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

November 22, 2022
Elon Musk at twitter

WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

November 15, 2022
instagram on mobile

How To Get Sponsored On Instagram: 20+ Tips To Start Earning

November 11, 2022
Authority Magazine

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

October 10, 2022
micro influencer agencies

Top Micro-Influencer Agencies Every Brand Should Know About

October 5, 2022
agency vista

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

October 4, 2022
on-brand photos

How to Create On-Brand Photos for Your Ecommerce Store

October 3, 2022
social media influencer

How the social media landscape is shifting for brands and creators

September 25, 2022
US Search Awards

How The Social Media Landscape Is Shifting For Brands And Creators

September 21, 2022
bricktown

Influencer marketing is about being picky: choose the right influencer

September 12, 2022
rock solid influencer contract

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

September 2, 2022
marketing sherpa

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

September 1, 2022
mostly sunny

How much does an influencer manager Charge?

August 29, 2022
illustration

Is there an agency for influencers?

August 20, 2022
influencers recording

Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum

August 16, 2022
bricktown

Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.

August 12, 2022
illustration

High 10 Influencer Advertising and marketing Instruments you Want in 2022

August 10, 2022
Sprout Social

10 best influencer marketing tools you need in 2022

August 10, 2022
what talent agency does

What does a talent agency do for influencers?

July 30, 2022
Meeting

Top 2022 trends for small agencies | Ad Age

July 20, 2022
March 2022

22 Influencer Marketing Experts give their Predictions for 2022

March 2, 2022
panorama

Influencer Marketing For Businesses. Trends And Names To Keep An Eye On

February 18, 2022
meeting

10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 7, 2022
TikToks Guide Audio Marketing

TikTok Creator Marketplace: The Complete Guide for 2022

January 3, 2022
US agency awards 2021

The US Agency Awards Took To The Virtual Stage On November 23, 2021

December 8, 2021
drum awards

The Drum Awards for the Digital Industries: 2021 shortlist revealed

September 24, 2021
influencer

Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

June 9, 2021