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Why AI Influencer Content Will Make Human Influencers Even More Valuable

Pop culture can be a funny thing. Just like AI influencer marketing. Trends can seemingly materialize out of thin air. One day you’ve never heard of something, and within days it seems like you can’t avoid it even if you tried. But although it seems these trends come out of nowhere, they often follow a path to relevance that can be traced back to the trends that came before. The…

October 11, 2024

Create An Influencer Marketing Campaign For The Holidays

The busy shopping holiday season is just around the corner. With e-commerce businesses taking a bigger slice of the holiday shopping pie every year, brands need to take full advantage of this end-of-the-year boon. One way to do that is to create influencer marketing campaigns for the holidays. Influencer marketing allows for an immediate connection with customers in your target demographic who are actively looking for shopping ideas. To get…

October 9, 2024

Proven Influencer Marketing Strategy Template For Brands

You’re likely already familiar with the basics of influencer marketing. If you’ve spent any time on social media, you’ve probably consumed a good amount of influencer marketing delivered by your favorite creators. If you run a brand, you probably know you need to start leveraging this growing marketing channel to achieve more growth and success. But getting started can sometimes be difficult. A brand partnership with an influencer may look…

October 4, 2024

Employee Influencers: Creating Internal Brand Ambassadors

When most brands think of influencer marketing, they think of searching out the perfect brand partnerships with established creators on popular social media platforms. While that is true for many influencer marketing campaigns, your brand may have a host of potential influencers already on the payroll. We’re talking about turning your employees into influencers. This growing trend among brands has many upsides and helps to create a cost-effective stream of…

October 1, 2024

Social Media Listening And How It Improves Your Brand

In today’s business world, we’re constantly hearing about data and how good data should be what drives critical decisions. This is true and one of the reasons this mantra has become so popular among businesses of all sizes is the amount of data that’s available today. Market data and metrics used to be something that only the largest companies and brands could access. Data collection and parsing through that data…

September 27, 2024

Micro Vs Macro Influencers: Which Is Right For Your Campaign

One of the things that caused social media to become such a cultural revolution was the inclusion of public metrics like follower counts, likes, shares, and other indications of how popular a user or piece of content was. The addition of these features is often referred to as “gamification”, or the act of adding a game-like quality to an activity that isn’t actually designed to be a game. The goal…

September 25, 2024

Beauty Influencer Marketing: How It Works 

Influencers have moved from being the stars of social media to also being the stars of the marketing world. This is especially true in the beauty industry where beauty influencer marketing is becoming the dominant channel for brands to reach their customers. These influencers can come from all walks of life and backgrounds and each has their own highly dedicated audience that eagerly awaits each new tutorial or product review….

September 20, 2024

Breaking Down Influencer Marketing Costs

It’s no secret that influencer marketing is attracting more and more of the share of advertising dollars. Working with influencers and creators can help brands of any size reach highly targeted and engaged audiences. But despite its popularity, there is often some mystery surrounding influencer marketing costs. There is a lot of information out there regarding how much influencers are getting paid by brands. Some of it is accurate, while…

September 19, 2024

When To Extend Influencer Marketing Campaigns & Partnerships

You carefully analyzed hundreds of influencers to find just the right fit for your influencer marketing campaigns. You designed a campaign to perfectly showcase your product to the right audience. Once the campaign starts and the creators start posting their content, you start seeing positive engagement and metrics. It seems like you hit the jackpot and your influencer marketing campaign is a success. But what do you do next? Do…

September 18, 2024

Influencer Marketing For B2B: Proven Strategies & Techniques

Before digital marketing, B2B advertising always had its own unique style and tone that differed from B2C advertising. Sure, the core concepts of addressing pain points and promoting unique selling points were all there, but there was a formality to the tone and certain techniques and channels were off-limits. Today, social media is changing that and the lines between B2C and B2B are blurring. This shift is most evident in…

September 17, 2024

5 Inspiring Influencer Marketing Campaign Examples

From small boutique brands trying to enter the market to the largest brands in the world, influencer marketing is becoming a pillar of every brand strategy. When influencer marketing hits the mark, the result is a highly engaging campaign that resonates with audiences in ways that other marketing channels can’t match. However, not all campaigns achieve this success and some can fall flat, failing to achieve the intended results and…

September 16, 2024

Can AI Be Part Of A Successful Influencer Marketing Strategy?

When OpenAI shadow dropped ChatGPT to the general public in November of 2022, it quickly became the fastest-growing software service in history. Hitting over 100 million users in just a few short months, it surpassed the growth rate of TikTok and other popular platforms. Since then, traffic to ChatGPT has declined slightly, but the idea of AI being a transformative and disruptive force is still on the minds of business…

September 13, 2024

YouTube Influencer Marketing: A Guide For Success

In some ways, YouTube can be considered the grandfather of influencer marketing in the social media era. Before Instagram and TikTok influencers became millionaires, YouTube creators were partnering with small, upstart brands as a way to introduce them to their audience. Today, influencer marketing is an entire industry experiencing rapid growth, but YouTube is still a formidable platform for brands that want to make a deep connection with an audience….

September 12, 2024

Understanding Instagram Influencer Marketing In 2024

Social media trends can feel like they turn on a dime. One morning you can wake up and suddenly your feed is filled with content that features some new challenge or meme format that forces you to scroll and catch up. When it comes to influencer marketing, there’s a similar dynamic at play. As trends change, marketers need to constantly adjust their campaign strategies to stay on top of platform…

September 11, 2024

2024 Influencer Marketing Guide:  Secrets To Successful Campaigns

Not long after social media became an integral part of modern culture, marketers looked for ways to use this emerging medium to reach new audiences that bypass traditional media channels. In the early days, influencer marketing was seen as best suited for more trivial products similar to what you would see advertised on late-night television. But those days are long gone and influencer marketing is becoming one of the dominant…

September 10, 2024

Successful Influencer Marketing Campaigns And Why They Work

If you’ve spent any time on social media, you already know the amazing variety of content you can find on various platforms. From influencers who create deep dives on current topics to those who make short comedy videos, there’s something for just about any taste. Because of that variety, influencer marketing campaigns can be just as varied. Brand influencer campaigns don’t fit one specific type of content and instead, they…

September 9, 2024

TikTok Influencer Marketing: The Keys To Successful Campaigns

In 2018, TikTok was introduced to American audiences and the short video format social media platform quickly started gaining popularity. Within 2 years, it became the most downloaded app from 2020-2023 and its popularity with younger users is not slowing down. With this much popularity and a highly engaged user base, brands are eager to get their messaging onto the platform to boost their reach and increase awareness. Many brands…

September 6, 2024

Influencer Marketing Management: Your Guide To Influencer Contracts

Influencer marketing has grown so fast and has become so ubiquitous that we sometimes forget how relatively new it still is. In traditional media, decades of history helped streamline the process of negotiations, payment terms, and other key aspects of contracts. Influencer marketing managers already have a lot on their plate from creating campaigns, finding influencers, and tracking results. But contracts are a key part of a successful influencer strategy…

September 5, 2024

How To Find The Best Instagram Influencer Marketing Agency

Instagram is the third-largest social media platform in use today. While Facebook and YouTube are larger when counting the total number of users, Instagram’s simple and direct format makes it invaluable for brands wanting to create an immediate connection with their target audience. From fashion to food and a plethora of niche interests, Instagram allows for hyper-targeted content that drives unmatched engagement. The most common marketing method for brands to…

September 4, 2024

Leveraging Micro Brand Influencers To Scale Your Campaigns

Whether you manage your own digital marketing campaigns or work with an agency, one of the more difficult tasks is to scale an effective campaign while retaining the original ROI or other metrics. It’s common to launch a campaign and immediately have a certain level of success. But when you try to scale that campaign, the metrics consistently drop, leaving you scratching your head and wondering what the problem is….

September 3, 2024

5 Winning Strategies Used By Top Influencer Marketing Agencies

We’ve all seen our favorite creators on social media mention products or brands that align with their audience. On the surface, these may look like simple partnerships that easily generate brand awareness and boost sales. But for an influencer campaign to be successful, it takes careful planning, strategy, and execution to ensure the results are positive. While influencer marketing can have enormous upsides and benefits that other marketing channels don’t…

August 30, 2024

Choosing The Right Social Media Influencer Marketing Agency

In marketing, you always want to meet your customers where they are. Today, that means reaching customers on the social media platforms that they engage with every day. Paid advertising on these platforms can be part of a well-rounded marketing strategy. But nothing compares to the trust, credibility, and immediate engagement that an influencer campaign can bring to your brand. While influencer campaigns have huge upsides when leveraged correctly, they…

August 29, 2024

Building a Strategy Behind Influencer Marketing Campaigns

Influencer marketing has been evolving over the past decade, moving past celebrity endorsements and creator product reviews to a valuable part of the marketing mix. With 3.96 million of the world’s population on social media, influencers have become a necessity to influence consumer purchase decisions, boost brand reputation, and foster authentic connections. But successful influencer marketing takes a well-planned and strategic approach to campaigns and collaboration. Types of Influencer Marketing…

August 16, 2024

Mastering Social Media Shifts: Insider Tips for Sustainable Influencer Marketing Success

One of the biggest lessons of embracing technology and innovation, whatever the industry, is that change is constant. The same holds true for social media marketing, where staying ahead of the curve is crucial if you’re looking to make some noise, connect with your audience, and keep them engaged. This year, in particular, platforms like TikTok and Instagram continue to shift in major ways, presenting challenges and opportunities for marketers. So,…

May 9, 2024
Screenshot of an analytics dashboard

Influencer Analytics: Essential KPIs to Track

Tracking influencer marketing campaigns is essential to success. Creating an effective process to gather, organize, and report numbers may be cumbersome, but it’s an important aspect of running successful influencer marketing campaigns. One of the challenges of influencer analytics is tracking a fluid environment. Brands need to have clear goals and key performance indicators (KPIs) ahead of the campaign to ensure that they’re getting the results they want.  Creating a…

December 29, 2023

HireInfluence Leverages TikTok’s Tools To Redefine Influencer Marketing Success

August 14, 2024

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage

August 12, 2024
Top Sports Marketing

Top sports marketing campaigns of 2024

June 28, 2024

Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering

June 24, 2024

Can TikTok’s social impact program attract creators as it faces uncertainty?

May 28, 2024

HireInfluence’s Trailblazing Campaign with Joah Beauty Wins Netty Award for Best Beauty Collaboration

April 26, 2024

How media agencies are shifting toward generative AI content in influencer marketing

April 5, 2024

Why agencies are using ‘AI interns’ to humanize generative technology

March 22, 2024

Razorfish launches in-house creator offering as agencies grow content practice

March 14, 2024

Which brands really won Super Bowl 2024?

February 16, 2024

How agencies are investing in influencers this Super Bowl

February 9, 2024

How to Effectively Use Twitter Influencer Marketing

February 9, 2024

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

February 7, 2024

Why Authentic Influencer Campaigns Are Critical in 2024

February 6, 2024

HireInfluence Wins The One To Watch Award

February 1, 2024
Agency leaders discuss the power of great mentorship

Agency leaders discuss the power of great mentorship

January 25, 2024
Harnessing Your Superfans

What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

January 5, 2024
Emma

Emma Lenhart Of HireInfluence: How AI Is Disrupting Our Industry, and What We Can Do About It

December 21, 2023
TWIM

2023 Top Women in Marketing Honorees Revealed

December 18, 2023
New Year 2023

Top advertising trends to watch in 2024

December 14, 2023
promoting independence in workplace

Limiting Distractions and Promoting Independence in the Workplace

November 29, 2023
Instagram Influencer pricing

Instagram Influencer Pricing: 42 Marketers Share How They Figure Out What To Pay

November 2, 2023
Ricola campaign on youtube

Ricola partners with YouTubers to launch new everyday product

October 16, 2023
Market Your Agency

HOW TO MARKET YOUR AGENCY

August 30, 2023
UGC is Growing

UGC is growing—but can it overtake traditional influencer marketing?

August 30, 2023
Authority Magazine

Jason Pampell, Managing Director & CEO Of HireInfluence: The Future Of Influencer Marketing And Impact Of New Social Platforms

July 11, 2023
Ross Pomerantz

Creators Aren’t Worried About a TikTok Ban

July 11, 2023
Tremendous Growth Of Influencer Marketing Agency Service Market

Tremendous Growth Of Influencer Marketing Agency Service Market

May 19, 2023
Hire Influence Logo

Influencer Marketing Trends to Watch by Jason Pampell

May 17, 2023
TikTok Logo

Will TikTok Stick Around? Tips for Retailers

May 2, 2023
USPA Winners

Awarding Prosperous Partnerships: It’s Time to Unveil the 2023 USPA Winners

April 4, 2023
internet celebrity product marketing platform study

Latest Trend and Business Attractiveness Of Internet Celebrity Product Marketing Platform Market 2023-2030 Study Reveal Explosive Growth Potential and Future Estimations by Industry Key Factors and Key Players

March 20, 2023
Ford Explorer Mens Only Edition

TOP WOMEN’S HISTORY MONTH 2023 CAMPAIGNS

March 16, 2023
Inflow Hireinfluence.com Award for influencer marketing

Unleashing the Power of JoJo Siwa: How She Became a Social Media Sensation and Influencer Marketing Superstar

March 1, 2023
Super Bowl brands

WHICH BRANDS REALLY WON SUPER BOWL 2023?

February 17, 2023
Companies Cut Traditional Advertising

As Companies Cut Traditional Advertising, Social Media Influencers Are Taking Advantage

February 15, 2023
influencer

How to Market Effectively Amid Economic Uncertainty in 2023

January 26, 2023
top advertising industry trends

TOP ADVERTISING INDUSTRY TRENDS TO WATCH IN 2023

December 14, 2022
agency

Agency Vista Announces the Best Marketing Agency & Agency Software Results From November 2022

December 12, 2022
Click Do Media

HIREINFLUENCE SHORTLISTED FOR US AGENCY AWARDS

November 22, 2022
Elon Musk at twitter

WHAT ADVERTISERS SHOULD DO ABOUT ELON MUSK’S TWITTER TAKEOVER

November 15, 2022
instagram on mobile

How To Get Sponsored On Instagram: 20+ Tips To Start Earning

November 11, 2022
Authority Magazine

Jason Pampell of HireInfluence: The Future Of Marketing & Other Lessons for Marketers

October 10, 2022
micro influencer agencies

Top Micro-Influencer Agencies Every Brand Should Know About

October 5, 2022
agency vista

Agency Vista Announces the Best Marketing Agency & Agency Software Results From Q3 2022

October 4, 2022
on-brand photos

How to Create On-Brand Photos for Your Ecommerce Store

October 3, 2022
social media influencer

How the social media landscape is shifting for brands and creators

September 25, 2022
US Search Awards

How The Social Media Landscape Is Shifting For Brands And Creators

September 21, 2022
bricktown

Influencer marketing is about being picky: choose the right influencer

September 12, 2022
rock solid influencer contract

How to Create a Rock-Solid Influencer Contract (+ 9 Influencer Agreement Templates)

September 2, 2022
marketing sherpa

What Is Brand Awareness? A glossary definition | plus 4 marketing examples with results

September 1, 2022
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How much does an influencer manager Charge?

August 29, 2022
illustration

Is there an agency for influencers?

August 20, 2022
influencers recording

Influencer Marketing: How Brands Can Partner With Creators To Succeed In Audio Advertising | The Drum

August 16, 2022
bricktown

Influencer Marketing: the $68M secret you don’t know | Bricktowntom’s Market Place Sharing Industry News And Resources To Help You Succeed Online.

August 12, 2022
illustration

High 10 Influencer Advertising and marketing Instruments you Want in 2022

August 10, 2022
Sprout Social

10 best influencer marketing tools you need in 2022

August 10, 2022
what talent agency does

What does a talent agency do for influencers?

July 30, 2022
Meeting

Top 2022 trends for small agencies | Ad Age

July 20, 2022
March 2022

22 Influencer Marketing Experts give their Predictions for 2022

March 2, 2022
panorama

Influencer Marketing For Businesses. Trends And Names To Keep An Eye On

February 18, 2022
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10 Influencer Marketing Companies That Help Brands Succeed In a Digital World

January 7, 2022
TikToks Guide Audio Marketing

TikTok Creator Marketplace: The Complete Guide for 2022

January 3, 2022
US agency awards 2021

The US Agency Awards Took To The Virtual Stage On November 23, 2021

December 8, 2021
drum awards

The Drum Awards for the Digital Industries: 2021 shortlist revealed

September 24, 2021
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Apple and Google’s Privacy Changes Are a Huge Benefit for the Creator Economy

June 9, 2021