As technology becomes central to so many aspects of our daily lives, it’s no surprise that technology influencers have grown to be one of the biggest categories on social media. Whether it’s consumer electronics, phone technology, or advanced AI topics, there’s a tech influencer covering every aspect of the digital landscape. While tech influencers are generally categorized as one large monolith, there are many niches within the broader tech industry….
As a premier TikTok influencer marketing agency, we get a lot of questions from brands who want to build their presence on TikTok. A common question is how to get more followers on TikTok through organic and engaging methods. Unlike some other platforms like Instagram, TikTok has remained relatively the same as far as how users interact with the platform and the overall user experience. However, trends have changed and…
When most people think of social media & influencer marketing, they generally think of short content. Whether it’s a photo on Instagram, a quip on Twitter, or a TikTok video, it usually takes only a few seconds to consume and engage with. While this is partially true, trends are changing and longer-form influencer content is starting to become more popular on social media platforms. This includes platforms traditionally seen as…
Social media has always been a place where creative people can share their talents. Whether it’s stand-up comedy, physical feats, art, or music, social media has given millions of people an outlet to share their work with the world. For music, social media and music producer influencers have really changed the entire landscape. What was once controlled by music labels, the entire way that musicians and artists can find an…
When Tyler Blevins (“Ninja”) signed his historic multi-million dollar deal with Twitch in 2020, it made headlines for many in the business and marketing world who had no idea gaming influencers had become so popular. But that moment was hardly the peak and gaming influencer marketing has continued to grow since then. Many of the earlier streaming pioneers in gaming are still very active and at the top of the…
It’s hard to believe that during the rise of social media, influencer marketing was seen as something of a novelty. But times have changed and virtually every brand is increasing their influencer marketing budget to reach customers in ways that other channels can’t deliver. A recent 2024 survey of businesses found that nearly 25% said that influencer marketing makes up more than 40% of their total marketing budget. That number truly…
It wasn’t long after influencers started getting inundated with requests for brand partnerships that a thought occurred to them. If they’re such a great platform for promoting other brands, why not start their own brand? What was once a novel concept is now commonplace among influencers of all sizes. Using the audience and reach they’ve carefully cultivated to launch a new brand makes perfect business sense. They have a receptive…
Pop culture can be a funny thing. Just like AI influencer marketing. Trends can seemingly materialize out of thin air. One day you’ve never heard of something, and within days it seems like you can’t avoid it even if you tried. But although it seems these trends come out of nowhere, they often follow a path to relevance that can be traced back to the trends that came before. The…
The busy shopping holiday season is just around the corner. With e-commerce businesses taking a bigger slice of the holiday shopping pie every year, brands need to take full advantage of this end-of-the-year boon. One way to do that is to create influencer marketing campaigns for the holidays. Influencer marketing allows for an immediate connection with customers in your target demographic who are actively looking for shopping ideas. To get…
You’re likely already familiar with the basics of influencer marketing. If you’ve spent any time on social media, you’ve probably consumed a good amount of influencer marketing delivered by your favorite creators. If you run a brand, you probably know you need to start leveraging this growing marketing channel to achieve more growth and success. But getting started can sometimes be difficult. A brand partnership with an influencer may look…
When most brands think of influencer marketing, they think of searching out the perfect brand partnerships with established creators on popular social media platforms. While that is true for many influencer marketing campaigns, your brand may have a host of potential influencers already on the payroll. We’re talking about turning your employees into influencers. This growing trend among brands has many upsides and helps to create a cost-effective stream of…
In today’s business world, we’re constantly hearing about data and how good data should be what drives critical decisions. This is true and one of the reasons this mantra has become so popular among businesses of all sizes is the amount of data that’s available today. Market data and metrics used to be something that only the largest companies and brands could access. Data collection and parsing through that data…
One of the things that caused social media to become such a cultural revolution was the inclusion of public metrics like follower counts, likes, shares, and other indications of how popular a user or piece of content was. The addition of these features is often referred to as “gamification”, or the act of adding a game-like quality to an activity that isn’t actually designed to be a game. The goal…
Influencers have moved from being the stars of social media to also being the stars of the marketing world. This is especially true in the beauty industry where beauty influencer marketing is becoming the dominant channel for brands to reach their customers. These influencers can come from all walks of life and backgrounds and each has their own highly dedicated audience that eagerly awaits each new tutorial or product review….
It’s no secret that influencer marketing is attracting more and more of the share of advertising dollars. Working with influencers and creators can help brands of any size reach highly targeted and engaged audiences. But despite its popularity, there is often some mystery surrounding influencer marketing costs. There is a lot of information out there regarding how much influencers are getting paid by brands. Some of it is accurate, while…
You carefully analyzed hundreds of influencers to find just the right fit for your influencer marketing campaigns. You designed a campaign to perfectly showcase your product to the right audience. Once the campaign starts and the creators start posting their content, you start seeing positive engagement and metrics. It seems like you hit the jackpot and your influencer marketing campaign is a success. But what do you do next? Do…
Before digital marketing, B2B advertising always had its own unique style and tone that differed from B2C advertising. Sure, the core concepts of addressing pain points and promoting unique selling points were all there, but there was a formality to the tone and certain techniques and channels were off-limits. Today, social media is changing that and the lines between B2C and B2B are blurring. This shift is most evident in…
From small boutique brands trying to enter the market to the largest brands in the world, influencer marketing is becoming a pillar of every brand strategy. When influencer marketing hits the mark, the result is a highly engaging campaign that resonates with audiences in ways that other marketing channels can’t match. However, not all campaigns achieve this success and some can fall flat, failing to achieve the intended results and…
When OpenAI shadow dropped ChatGPT to the general public in November of 2022, it quickly became the fastest-growing software service in history. Hitting over 100 million users in just a few short months, it surpassed the growth rate of TikTok and other popular platforms. Since then, traffic to ChatGPT has declined slightly, but the idea of AI being a transformative and disruptive force is still on the minds of business…
In some ways, YouTube can be considered the grandfather of influencer marketing in the social media era. Before Instagram and TikTok influencers became millionaires, YouTube creators were partnering with small, upstart brands as a way to introduce them to their audience. Today, influencer marketing is an entire industry experiencing rapid growth, but YouTube is still a formidable platform for brands that want to make a deep connection with an audience….
Social media trends can feel like they turn on a dime. One morning you can wake up and suddenly your feed is filled with content that features some new challenge or meme format that forces you to scroll and catch up. When it comes to influencer marketing, there’s a similar dynamic at play. As trends change, marketers need to constantly adjust their campaign strategies to stay on top of platform…
Not long after social media became an integral part of modern culture, marketers looked for ways to use this emerging medium to reach new audiences that bypass traditional media channels. In the early days, influencer marketing was seen as best suited for more trivial products similar to what you would see advertised on late-night television. But those days are long gone and influencer marketing is becoming one of the dominant…
If you’ve spent any time on social media, you already know the amazing variety of content you can find on various platforms. From influencers who create deep dives on current topics to those who make short comedy videos, there’s something for just about any taste. Because of that variety, influencer marketing campaigns can be just as varied. Brand influencer campaigns don’t fit one specific type of content and instead, they…
In 2018, TikTok was introduced to American audiences and the short video format social media platform quickly started gaining popularity. Within 2 years, it became the most downloaded app from 2020-2023 and its popularity with younger users is not slowing down. With this much popularity and a highly engaged user base, brands are eager to get their messaging onto the platform to boost their reach and increase awareness. Many brands…
Influencer marketing has grown so fast and has become so ubiquitous that we sometimes forget how relatively new it still is. In traditional media, decades of history helped streamline the process of negotiations, payment terms, and other key aspects of contracts. Influencer marketing managers already have a lot on their plate from creating campaigns, finding influencers, and tracking results. But contracts are a key part of a successful influencer strategy…