Influencer Marketing Agency, New York From Sixth Avenue to every feed.

Award-winning influencer marketing from Sixth Avenue in Midtown Manhattan. Fully managed creator campaigns for the world’s most respected brands since 2011.

New York Eastern Time40.76° N · 73.98° W1177 Avenue of the Americas, 5th FloorNew York · Austin · Los Angeles
Brands we’ve worked with
  • Microsoft
  • Amazon
  • Meta
  • Walmart
  • Diet Coke
  • McDonald's
  • Toyota
  • Adidas
  • Verizon
  • Warner Bros.
  • Honda
  • ESPN
  • NFL
  • Sephora
  • Target
  • OREO
  • eBay
  • MTV
New York, briefly

New York brands buy differently. More stakeholders, tighter approvals and a crowded feed. Our process is built for that.

How New York buys

An influencer marketing agency built for how New York buys

Five realities of a New York brief, and how HireInfluence handles each one.

Talk through your brief
YouTube creator on a New York street from the Grammarly program
Grammarly program · New York
  1. 01

    Your agency of record is already in place

    We collaborate with internal and agency media teams, and a white-label process is available for approved agencies, so we fit the structure you already have.

  2. 02

    Procurement wants one clear number

    All-inclusive pricing with flexible payments. Talent costs, payment processing, tax requirements, FTC compliance and agency fees sit inside the campaign budget.

  3. 03

    Legal and brand need to sign off

    Every creator is screened for content sensitivity, brand safety and competitive conflicts before you see them, and every post goes through creative oversight, compliance and brand safety QA.

  4. 04

    The launch is about New York

    Audience demographics and geographic alignment are checked for every creator, so an NYC launch is cast for audiences who are actually in the market.

  5. 05

    The rollout is national

    One HireInfluence team runs TikTok, Instagram, YouTube and X programs nationwide, with offices in New York, Austin and Los Angeles, from kickoff to wrap.

  • #SouthwestSaysAloha
  • #MyMTVStyle
  • #TMNTxWalmart
  • #OREOShamROCKout
  • #NFLSundayTicket
The work

Campaigns that held attention in a crowded feed

See all work
Gen Z creator wearing the MTV Capsule Collection for #MyMTVStyleMTV#MyMTVStyle217Kengagement at $0.10 per engagementTMNT bedroom makeover for the Nickelodeon #TMNTxWalmart campaignNickelodeon#TMNTxWalmart389Kengagement at $0.15 per engagement
Creator holding an OREO Blizzard at Dairy QueenDairy QueenOREO Blizzard partnership21Mimpressions for the 2025 OREO & Reese’s Blizzard
Crumbl cookies featuring OREO in a pink Crumbl boxCrumbl × OREOCrumbl × OREO partnership19.1Mimpressions for the 2025 OREO & CHIPS AHOY! cookies
Creator filming a Work From Home Routine video for GrammarlyGrammarlySix-month creator program33.1Mvideo views across TikTok, YouTube and Instagram
YouTube video from a creator in the Evernote campaignEvernote#DoMoreWithEvernote339.7Kengagements at a 9.10% engagement rate
Creator vetting

Every creator is vetted before they reach your shortlist

A senior team picks each creator by hand and talks to them before they reach your shortlist. Interest, availability, budget fit, deliverables, timing and exclusivity are confirmed up front, and rates are negotiated to market.

  • Brand safety review covering profanity, religion and politics
  • How consistently their audience engages
  • Who follows them, and where those followers live
  • Recent partnerships and competitor conflicts
  • What their audience cares about and how it behaves
  • Fake followers, inflated metrics and inorganic engagement
Audience Quality Score

Scored from 1 to 100

AQS compares the quality and authenticity of an audience with creators in the same tier.

  • Engagement rateHow deeply and consistently followers interact
  • Audience qualityThe share of followers who are real and relevant
  • Growth patternsFlags sudden or artificial follower growth
  • Engagement authenticityReal people, not pods or paid activity

Supported by HypeAuditor and CreatorIQ

The New York office

1177 Avenue of the Americas

Briefs from New York brands run through the same process as every HireInfluence campaign: senior-led casting, white-glove activation and reporting tied to your KPIs.

Google Business ProfileHireInfluence, Inc.Influencer Marketing Agency · New York
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
+1 800-535-4732
What our clients say

In their words

“Not exaggerating when I say the best account leadership ever for an influencer marketing campaign, and trust me, we have worked with quite a few.”

Payless · #OwnYourStyle

“The promotional event went so well! The influencers were all a perfect fit, and even the strangers off the street were excited about the technology.”

Cox Automotive · Autotrader #DrivenByStyle

“We were very pleased with the campaign. Your team knocked it out of the park!”

Southwest Airlines · #SouthwestPassport
Why HireInfluence

What sets us apart.

  • Influencer marketing is all we have done, since 2011.
  • Official TikTok Agency Partner.
  • Every program is built from scratch around your brief.
  • Senior, hands-on management from kickoff to wrap.
  • Creators come from the whole market, not a locked database.
  • We never push owned talent onto your campaign.
  • Best-in-class analytics, built for the boardroom.
  • White-label delivery for approved agencies.
  • One all-inclusive price, with flexible payments.

Recent recognition

  • MUSE Creative Awards
    Best Influencer Marketing AgencyMUSE Awards, 2025
  • Digiday Media Awards
    Best Influencer Marketing PartnershipDigiday Media Awards, 2025
  • U.S. Agency Awards 2025
    Digital Marketing Agency of the YearU.S. Agency Awards, 2025
  • Vega Digital Awards
    Best Influencer Marketing CampaignVega Digital Awards, 2025
  • NY Digital Awards
    Best Influencer Marketing CampaignNY Digital Awards, 2025
  • 50 Pros Awards
    Top 10 Global Marketing Agency50 Pros Awards, 2025
As featured in
  • Forbes
  • The New York Times
  • NBC
  • Ad Age
  • Digiday
  • Inc.
  • Yahoo
  • Marketing Brew
New York influencer marketing FAQ

Before you brief us

Do you have an office in New York?

Yes. HireInfluence is an influencer marketing agency with a New York office at 1177 Avenue of the Americas, 5th Floor, New York, NY 10036. We also have offices in Austin and Los Angeles.

Do you only work with New York creators?

No. There is no fixed roster. We hand-pick creators for each campaign and check every creator’s audience demographics and location, so a New York launch reaches New Yorkers and a national program reaches the whole country.

Can you work alongside our agency of record?

Yes. We collaborate with internal and agency media teams, and a white-label process is available for approved agencies.

What is the minimum budget for a campaign?

HireInfluence works with a minimum project budget of $75,000 USD, due to current campaign demand.

What does a New York campaign include?

Everything, in one all-inclusive price: creative strategy, creator curation and validation, negotiation, presentation and contracting, talent fees, payment processing and tax paperwork, FTC compliance, content auditing, deliverable management, allowlisting and paid media, a live performance dashboard, custom analytics and our agency fee.

Which platforms do you run campaigns on?

We run programs on TikTok, Instagram, YouTube and X, and HireInfluence is an Official TikTok Agency Partner. For platform detail, see our TikTok, Instagram and YouTube influencer marketing pages.

How do you measure campaign results?

Against the KPIs you set, not vanity numbers. Reports cover views and engagement, clicks and conversions, performance by creator and channel, audience quality, creative learnings and full-funnel attribution, through live dashboards and executive-ready recaps.

What happens after we submit a brief?

First, a short exploration call and brand briefing. Then we build a proposal, usually 50+ hours of strategic work, covering creative concepts, paid media recommendations, deliverables, timelines, talent examples and the overall approach for your budget.

img mtv 4@2x scaled 2
Your campaign

Plan your next New York campaign.

Tell us what your New York launch needs to achieve, who it should reach, your budget and your timing, and we will take it from there.

Start your campaign brief