HOUSTON, July 30, 2024 — HireInfluence, an award-winning influencer marketing agency, today announced a new partnership with Aspex Eyewear, an industry leader in quality eyewear manufacturing and distribution, to introduce TurboFlex technology through a dynamic influencer marketing campaign on TikTok and Instagram.
The collaboration will feature a handpicked group of creators selected by HireInfluence to spotlight Aspex Eyewear’s TurboFlex product line. These influencers will craft compelling narratives showcasing the benefits of TurboFlex technology, highlighting its durability and comfort in everyday use scenarios. From demonstrating the ease of upgrading to TurboFlex glasses to showcasing style versatility and suitability for active lifestyles, the campaign aims to resonate with a diverse audience seeking cutting-edge eyewear solutions.
“We are excited to partner with HireInfluence for this exciting influencer campaign,” said Yael Ifergan, Vice President of Marketing at Aspex Eyewear. “By working with talented influencers, we aim to showcase the versatility and innovation behind TurboFlex technology. This campaign reflects our commitment to providing cutting-edge eyewear solutions that enhance both style and functionality.”
HireInfluence will execute a series of campaigns leveraging organic creator content and targeted influencer-specific strategies to maximize engagement and reach. The campaign’s amplification efforts will include strategic use of paid media to enhance brand recognition and encourage consumers to inquire about TurboFlex technology at their preferred optician.
“At HireInfluence, we bring a wealth of expertise in influencer marketing to deliver impactful campaigns that resonate with global audiences,” added Chris Jacks, Director of Growth Strategy at HireInfluence. “This partnership with Aspex Eyewear underscores our commitment to driving innovation and consumer engagement through authentic influencer storytelling.”
For more information about Aspex Eyewear and TurboFlex technology, visit https://aspexeyewear.com/US/information/technology#turboflex
About HireInfluence
HireInfluence is an award-winning influencer marketing agency serving the world’s most respected brands since 2011. Their team of experts provides the experience and knowledge necessary to align brands with respected voices across the globe. LinkedIn, Twitter, Facebook, Instagram.
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About Aspex Eyewear
Aspex Eyewear is one of the world’s largest global distributors of quality eyewear and sunwear, serving markets in North America, Central America, the Caribbean and Europe. Since its inception in 1965, Aspex Eyewear has established itself as one of the industry’s leaders in both eyewear design and technological development. Aspex serves over 50,000 accounts in over 80 countries and is responsible for some of the top fashion and technology breakthroughs including the magnetic clip technology Easyclip, and memory metal eyewear as well as its patented TurboFlex and Easytwist technologies. Visit www.aspexeyewear.com or follow us on Instagram, Facebook, or TikTok
Contact:
Amanda Grover
Director of Brand Marketing
HIREINFLUENCE
800-535-4732
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