The 11 Best Beauty Influencer Marketing Agencies

Since the very early days of social media, beauty influence marketing helped brands find new audiences and success.

However, since those early days, platforms have changed and so has consumer behavior. This means the best beauty influencer marketing agencies need to adapt to these changes to keep delivering unmatched results for beauty brands.

In this guide, we’ll outline the 11 best beauty influencer marketing agencies for 2025. These agencies have a proven track record in the beauty and lifestyle space and consistently deliver strong campaigns for their prestigious clients.

1. HireInfluence

Founded: 2011
Headquarters: Los Angeles, Austin, NYC

HireInfluence is a full-service influencer marketing agency established in 2011 by Jason Pampell. As one of the earliest dedicated influencer marketing agencies, HireInfluence has evolved into a leader in the influencer marketing industry, serving some of the world’s most respected brands. ​

Agency Focus and Notable Clients

HireInfluence specializes in crafting customized influencer marketing strategies that align with clients’ promotional objectives. The agency’s expertise lies in delivering personalized, comprehensive approaches that go beyond typical influencer marketing platforms, focusing on strategic guidance and tailored award-winning campaigns. They’re also one of the top Instagram and YouTube influencer marketing agencies.

Notable Clients

• Joah Beauty​
• imPRESS
• Microsoft​
• Southwest Airlines​
• MTV​
• Adidas​

These collaborations are just a few of the beauty, fitness, and lifestyle brands that ​HireInfluence has helped find amazing results with their social media efforts.

Services Offered by HireInfluence

• Talent Curation:
  HireInfluence conducts an extensive, manual selection and validation process to source creators based on benchmark metrics, ensuring alignment with brand objectives.
  
• Campaign Execution:
  The agency provides comprehensive management from inception to completion, facilitating seamless interactions between creators and clients throughout the project duration.
  
• Strategic Planning:
  HireInfluence designs innovative, trend-worthy concepts that help audiences discover brands, building emotional connections that drive consumer behavior.
  
• Performance Reporting:
  The agency offers detailed analytics tailored to client objectives, delivering insights that matter most, including Earned Media Value (EMV), sentiment analysis, and conversion tracking.
  

Recent Industry Awards For HireInfluence

HireInfluence’s commitment to excellence has been recognized through several prestigious industry awards:​

• MUSE Creative Awards: Marketing Agency of the Year 2024 ​
  
• Netty Awards: Best Digital Marketing Campaign 2024
  
• Vega Digital Awards: Best Influencer Marketing Campaign 2024
  
• New York Digital Awards: Best Influencer Marketing Campaign 2024
  
• Marcom Awards: Top Influencer Marketing Campaign 2024 ​
  
• NYX Awards: Best Influencer Marketing Campaign 2024
  
• AVA Digital Awards: Best Social Marketing Campaign 2024 ​
  
• Global Digital Excellence Awards: Integrated Digital Agency of the Year 2024
  

Through a combination of strategic intelligence, personalized service, and a decade-long history of success, HireInfluence continues to set benchmarks in the influencer marketing industry, driving brand growth and consumer engagement for its clients.

2. Clover PR

Founded: 2009
Headquarters: Los Angeles, California
Additional Location: Newport Beach, California

Clover PR is a boutique public relations and influencer marketing agency specializing in beauty, wellness, and lifestyle brands. Founded in 2009, the agency has carved a niche in helping purpose-driven and sustainable brands gain media exposure and cultivate authentic influencer partnerships. 

With offices in Los Angeles and Newport Beach, Clover PR focuses on creating impactful campaigns that blend traditional media relations with modern influencer strategies.

Agency Focus and Notable Clients

Clover PR is dedicated to promoting beauty and wellness brands through a blend of media relations, influencer collaborations, and strategic brand storytelling. The agency is known for working with brands that prioritize sustainability, clean beauty, and ethical practices. They aim to connect these brands with like-minded influencers and media outlets to drive genuine engagement.

Notable Clients:

• The NOW Massage: A wellness brand offering boutique massage therapy experiences.
• Erbaviva: An organic skincare brand focused on natural and sustainable products.
• Erewhon: A luxury health food market with a focus on wellness products.

Services Offered by Clover PR

• Influencer Marketing:
  Clover PR connects beauty and wellness brands with relevant influencers to create authentic partnerships. They focus on micro- and macro-influencer collaborations to promote products organically.
  
• Public Relations & Media Outreach:
  The agency secures media placements in top-tier lifestyle and beauty publications, aiming to enhance brand visibility and credibility.
  
• Brand Storytelling:
  They craft compelling brand narratives to resonate with target audiences, emphasizing values like sustainability, wellness, and authenticity.
  
• Event Planning and Execution:
  Clover PR organizes product launches, influencer events, and press previews to generate buzz and create memorable brand experiences.
  
• Social Media Strategy:
  They assist clients with social media planning, content creation, and community engagement to boost online presence and audience interaction.

3. LTK

Founded: 2011
Headquarters: Dallas, Texas
Additional Locations: New York, Los Angeles, London, São Paulo, and Shanghai

LTK (formerly known as rewardStyle and LIKEtoKNOW.it) is a global influencer marketing platform that connects beauty, fashion, and lifestyle brands with content creators.

Founded in 2011 by Amber Venz Box and Baxter Box, LTK pioneered influencer-driven e-commerce by creating a seamless way for influencers to monetize their content through affiliate links. The platform has since grown into a full-service influencer marketing solution, offering data-driven insights, campaign management, and brand amplification tools. LTK operates internationally, with offices in major markets, making it a key player in influencer partnerships for beauty brands.

Agency Focus and Notable Clients

LTK specializes in pairing beauty brands with high-performing influencers to drive e-commerce sales and brand awareness. The platform provides robust analytics, helping brands identify influencers whose audience aligns with their target demographic. LTK is particularly strong in beauty, fashion, and lifestyle categories, with a focus on driving direct-to-consumer (DTC) and retail sales through influencer content.

Notable Clients:

• MAC Cosmetics: A global beauty brand that partnered with LTK to amplify product launches through influencer collaborations.
• Sephora: The beauty retailer works with LTK influencers to promote new products and increase online sales.
• Ulta Beauty: Utilizes LTK’s influencer network to drive brand visibility and boost e-commerce conversions.

Services Offered by LTK

• Influencer Campaign Management:
  LTK offers end-to-end campaign management, from influencer selection to content creation and performance tracking. Brands can collaborate with influencers at scale through the platform.
  
• Data-Driven Insights and Analytics:
  The platform provides detailed analytics on influencer performance, audience demographics, and campaign ROI, enabling brands to make data-backed decisions.
  
• Affiliate Marketing and Commission Tracking:
  LTK’s affiliate network allows influencers to earn commissions on sales generated through their content, while brands benefit from performance-based partnerships.
  
• Content Amplification:
  LTK enables brands to amplify influencer content through paid media and LTK’s proprietary ad network, expanding reach and visibility.
  
• E-commerce Integration:
  The platform seamlessly integrates with major e-commerce platforms, allowing for direct product linking and streamlined purchase paths from influencer posts.

4. YKone

Founded: 2008
Headquarters: Paris, France
Additional Locations: New York, Dubai, Milan, Berlin, Geneva, Shanghai, and Bangalore

YKONE is a global influencer marketing agency specializing in beauty, fashion, and luxury brands. Founded in 2008 by Olivier Billon, the agency has grown into an international powerhouse with a presence in key fashion and beauty capitals. YKONE is known for its data-driven approach, blending creativity with in-depth performance analytics to craft impactful influencer campaigns. The agency collaborates with high-profile and emerging beauty influencers to help brands expand their reach and drive sales.

Agency Focus and Notable Clients

YKONE focuses on delivering premium influencer marketing campaigns for beauty, luxury, and lifestyle brands. The agency combines creative storytelling with cutting-edge data analysis to optimize influencer partnerships. With a strong presence in both Western and emerging markets, YKONE helps beauty brands establish a global footprint through localized influencer strategies.

Notable Clients:

• L’Oréal: YKONE collaborates with the beauty giant to develop large-scale influencer campaigns across multiple product lines.
• Dior Beauty: The agency works with Dior Beauty on influencer-driven content to promote new product launches.
• Lancôme: YKONE manages influencer partnerships for the luxury skincare and cosmetics brand, boosting digital visibility and engagement.

Services Offered by YKONE

• Influencer Strategy and Campaign Management:
  YKONE develops customized influencer strategies, identifying relevant creators and managing campaigns from concept to execution. They focus on aligning influencer content with the brand’s identity and goals.
  
• Content Creation and Production:
  The agency offers creative direction and content production services, helping influencers and brands create high-quality visuals and videos tailored for social media platforms.
  
• Data and Performance Analytics:
  YKONE uses proprietary technology to track and measure influencer campaign performance, providing insights into reach, engagement, and conversion rates.
  
• Global Talent Network:
  The agency maintains a network of influencers worldwide, allowing beauty brands to run localized campaigns across different regions and demographics.
  
• Paid Media Amplification:
  YKONE supports influencer campaigns with paid media strategies, boosting content visibility through targeted social ads.

5. Beach House

Founded: 2005
Headquarters: New York, New York
Additional Location: Los Angeles, California

Beach House is a boutique public relations and influencer marketing agency specializing in beauty, wellness, and lifestyle brands. Founded in 2005, the agency has built a reputation for crafting tailored campaigns that blend media relations with influencer partnerships.

With offices in New York and Los Angeles, Beach House focuses on helping beauty brands increase visibility, drive consumer engagement, and establish a strong digital presence. Known for its personalized approach, the agency collaborates with both emerging and established beauty brands.

Agency Focus and Notable Clients

Beach House specializes in promoting beauty and wellness brands through strategic influencer collaborations and PR initiatives. The agency is particularly skilled at creating buzz for product launches and developing long-term influencer relationships. Their client portfolio includes well-known beauty brands, as well as niche, up-and-coming labels.

Notable Clients:

• Dr. Dennis Gross Skincare: Beach House manages influencer campaigns and media relations for this clinical skincare brand, boosting product visibility.
• bareMinerals: The agency has supported the clean beauty brand with influencer partnerships and press coverage to promote its skincare and makeup lines.
• IT Cosmetics: Beach House collaborates with the brand on influencer and PR campaigns, highlighting product innovations and expanding brand awareness.

Services Offered by Beach House

• Influencer Marketing and Partnerships:
  Beach House connects beauty brands with relevant influencers, from micro to macro-level, to create authentic and impactful campaigns. They manage influencer sourcing, relationship building, and campaign execution.
  
• Public Relations and Media Outreach:
  The agency secures coverage in top-tier beauty and lifestyle publications, aiming to enhance brand credibility and visibility through earned media placements.
  
• Event Planning and Execution:
  Beach House organizes beauty events, product launches, and influencer activations to generate buzz and foster direct engagement with the brand.
  
• Brand Strategy and Positioning:
  The agency offers strategic consulting to help beauty brands define their market positioning, messaging, and overall communication strategy.
  
• Content Creation and Creative Direction:
  Beach House collaborates with influencers and creative professionals to produce high-quality visual and written content optimized for social media and press.

6. MSLK

Founded: 1998
Headquarters: New York, New York

MSLK is a full-service branding, marketing, and design agency that specializes in helping beauty brands build and strengthen their market presence. Founded in 1998 by Sheri L. Koetting and Marc S Levitt, MSLK focuses on creating cohesive brand strategies that span visual identity, packaging design, digital marketing, and influencer collaborations. With a deep expertise in the beauty industry, the agency works with both emerging and established brands to enhance visibility, drive consumer engagement, and increase sales.

Agency Focus and Notable Clients

MSLK is dedicated to helping beauty brands develop strong, recognizable identities through strategic branding and marketing initiatives. The agency’s expertise lies in crafting compelling visual storytelling combined with effective influencer and content marketing strategies. MSLK is particularly known for its ability to create memorable brand experiences through packaging, website design, and digital campaigns.

Notable Clients:

• EcoTools: MSLK collaborated with the sustainable beauty brand to develop packaging and marketing strategies that emphasize its eco-friendly values.
• Ouidad: The agency worked with the curly hair care brand to create a refreshed visual identity and packaging design.
• Avivi Beauty: MSLK helped the skincare brand with branding, packaging design, and digital marketing to boost visibility and sales.

Services Offered by MSLK

• Brand Strategy and Positioning:
  MSLK helps beauty brands define their identity, market positioning, and messaging. They create comprehensive brand guidelines to ensure consistency across all touchpoints.
  
• Packaging Design and Development:
  The agency specializes in creating distinctive, on-brand packaging that captures attention and communicates the brand’s values.
  
• Influencer Marketing and Collaborations:
  MSLK partners with beauty influencers to create authentic, engaging campaigns that drive brand awareness and product sales.
  
• Website Design and Digital Marketing:
  The agency offers web design and development services, creating user-friendly, visually appealing sites optimized for e-commerce and lead generation.
  
• Content Creation and Creative Direction:
  MSLK produces branded content, including photography, videos, and social media assets, tailored to the beauty industry’s aesthetic standards.

7. DTE Studio

Founded: 2014
Headquarters: New York, New York

DTE Studio is a creative and digital marketing agency specializing in beauty, fashion, and lifestyle brands. Founded in 2014 by Diana Tsai, the agency is known for its bold, design-driven approach to branding, digital campaigns, and influencer marketing. DTE Studio combines creativity with data insights to help beauty brands build a strong, modern identity and engage with their target audiences effectively. The agency’s expertise spans from brand development to influencer collaborations and content creation, making it a full-service partner for beauty brands looking to enhance their presence.

Agency Focus and Notable Clients

DTE Studio focuses on delivering visually compelling and strategically crafted marketing campaigns for beauty and lifestyle brands. The agency emphasizes digital-first strategies, combining influencer partnerships with cutting-edge design to create engaging and shareable content. Their work is characterized by a contemporary, fashion-forward aesthetic that appeals to beauty-savvy audiences.

Notable Clients:

• L’Oréal: DTE Studio has collaborated with the global beauty brand on creative campaigns and influencer partnerships to promote product launches.
• Estée Lauder: The agency has worked with Estée Lauder on digital campaigns and visual branding projects.
• Victoria Beckham Beauty: DTE Studio partnered with the luxury beauty brand to develop sleek, design-centric digital content.

Services Offered by DTE Studio

• Influencer Marketing and Collaborations:
  DTE Studio partners with beauty influencers to create impactful, trend-forward campaigns. They focus on both micro- and macro-influencer collaborations to expand brand reach.
  
• Creative Direction and Branding:
  The agency offers full-scale brand development, including logo design, visual identity, and creative concepts, helping beauty brands establish a distinct aesthetic.
  
• Digital Marketing and Campaigns:
  DTE Studio creates multi-channel digital campaigns, including social media ads, email marketing, and website content, tailored to beauty consumers.
  
• Content Production:
  The agency produces high-quality visuals, including photography, video, and social media content, designed to enhance a brand’s visual storytelling.
  
• E-commerce and Website Development:
  DTE Studio offers website design and development services, optimizing online platforms for beauty brands to drive conversions and user engagement.

8. ApexDrop

Founded: 2015
Headquarters: Erie, Pennsylvania

ApexDrop is an influencer marketing agency that specializes in connecting beauty and consumer brands with everyday micro-influencers. Founded in 2015 by Zak Stahlsmith, the agency focuses on driving authentic, organic brand engagement through large-scale influencer collaborations. ApexDrop’s model emphasizes working with real consumers—rather than celebrity-level influencers—to create relatable, trustworthy product endorsements. This approach is particularly effective for beauty brands aiming to build credibility and generate user-generated content (UGC) at scale.

Agency Focus and Notable Clients

ApexDrop focuses on helping beauty and lifestyle brands increase brand awareness and consumer trust by leveraging micro-influencer campaigns. Their approach prioritizes authenticity by working with real customers and niche content creators who genuinely align with the brand’s values. The agency’s focus on large-scale campaigns enables brands to generate significant UGC and social proof efficiently.

Notable Clients:

• Eva NYC: Apex Drop collaborated with the haircare brand to generate authentic influencer content, boosting brand visibility and product awareness.
• Derma E: The agency helped the clean skincare brand expand its social presence through influencer partnerships and UGC campaigns.
• Yes To: Apex Drop worked with the natural beauty brand to promote new product lines through micro-influencer collaborations, enhancing brand credibility.

Services Offered by ApexDrop

• Micro-Influencer Campaigns:
  Apex Drop specializes in large-scale campaigns with everyday consumers and micro-influencers. This strategy generates authentic, relatable content while building trust and brand loyalty.
  
• User-Generated Content (UGC) Creation:
  The agency facilitates UGC production by activating hundreds of influencers in a single campaign, providing beauty brands with a steady stream of authentic social content.
  
• Product Seeding and Sampling:
  Apex Drop organizes large-scale product seeding campaigns, sending products to carefully selected micro-influencers who share their genuine experiences with their followers.
  
• Campaign Management and Reporting:
  The agency manages the entire campaign process, from influencer selection and coordination to performance tracking and reporting. They provide detailed insights into reach, engagement, and UGC volume.
  
• Brand Advocacy and Loyalty Building:
  By working with real customers and passionate brand fans, Apex Drop fosters long-term advocacy, helping beauty brands establish credibility and loyalty.
  

9. Bold PR

Founded: 2007
Headquarters: New York, New York

Bold PR is a boutique public relations and influencer marketing agency specializing in beauty and wellness brands. Founded in 2007 by Jenn Galvin, the agency is known for its creative, tailored approach to brand storytelling and media relations. Bold PR helps beauty brands increase visibility through a combination of strategic influencer partnerships, press placements, and event activations. With a focus on authentic, results-driven campaigns, the agency works with both emerging and established beauty companies to build brand recognition and consumer trust.

Agency Focus and Notable Clients

Bold PR specializes in crafting customized public relations and influencer marketing strategies for beauty brands. The agency excels at securing high-profile media coverage and organizing influencer-driven activations that generate buzz around product launches. Their client portfolio includes a mix of prestige, indie, and mass-market beauty brands.

Notable Clients:

• Shiseido: Bold PR collaborates with the luxury skincare and cosmetics brand on influencer partnerships and media outreach to promote new product launches.
• Laura Mercier: The agency works with Laura Mercier on public relations campaigns, securing press coverage and managing influencer collaborations.
• Tatcha: Bold PR helps the luxury skincare brand increase its media presence and engage with beauty influencers to build brand credibility.

Services Offered by Bold PR

• Public Relations and Media Outreach:
  Bold PR secures coverage in top-tier beauty and lifestyle publications, helping brands gain visibility through earned media placements, product features, and editorial mentions.
  
• Influencer Marketing and Partnerships:
  The agency collaborates with beauty influencers to create authentic, on-brand content that drives product awareness and consumer trust. They manage influencer sourcing, relationship building, and campaign execution.
  
• Event Planning and Activations:
  Bold PR organizes beauty events, including press previews, influencer activations, and product launch parties, creating memorable brand experiences.
  
• Brand Strategy and Messaging:
  The agency develops and refines brand messaging, helping beauty brands craft compelling narratives that resonate with their target audience.
  
• Product Seeding and Sampling:
  Bold PR executes large-scale product seeding campaigns, sending beauty products to key influencers and media outlets to generate organic buzz and reviews.

10. Gates Creative

Founded: 2014
Headquarters: New York

GATES is a creative agency specializing in beauty, fashion, and retail sectors. Founded in 2014 by Cecilia Gates, who has held leadership roles at companies like GAP Inc., Sephora, and LOFT, the agency emphasizes a strategy-informed, instinct-led approach to brand evolution. GATES focuses on pushing boundaries to adapt brands to the modern content landscape. 

Agency Focus and Notable Clients

GATES centers its efforts on crafting compelling brand stories through innovative content and strategic design, aiming to create meaningful connections between brands and their audiences. The agency has collaborated with a diverse range of clients in the beauty, fashion, and retail industries.​

Notable Clients:

• Amazon Fashion: Partnered to enhance brand storytelling and digital content strategies.​
• Beautycounter: Provided creative services to elevate brand aesthetics and consumer engagement.​
• Bite Beauty: Assisted in crafting visual content to align with brand values and attract target audiences.​
• Boscia Skincare: Worked on projects to enhance brand visibility and product storytelling.​
• Cover FX: Offered creative direction to support product launches and brand campaigns.​

Services Offered by GATES

• Brand Strategy and Development:
  GATES assists clients in defining and refining their brand identities, ensuring alignment with market positioning and target audience expectations.
  
• Creative Direction and Content Production:
  The agency provides comprehensive creative services, including photography, videography, and graphic design, to produce engaging content that resonates with consumers.
  
• Digital Marketing and Social Media Management:
  GATES develops and executes digital marketing strategies, managing social media platforms to enhance brand presence and consumer interaction.
  
• Packaging Design:
  The agency designs product packaging that reflects brand aesthetics while appealing to consumers, ensuring functionality and visual appeal.
  
• E-commerce Optimization:
  GATES offers services to improve online shopping experiences, focusing on user interface design and conversion rate optimization to boost sales.
  

11. Kendrick PR

Founded: 2015
Headquarters: London, United Kingdom​

Kendrick PR is a strategic communications consultancy specializing in medical aesthetics, cosmetic surgery, and consumer health sectors. Established in 2015 by Julia Kendrick, an award-winning communications expert, industry speaker, and author, the agency offers both strategic and tactical support to businesses in these industries. Kendrick PR is recognized for its passion, professionalism, and authenticity in delivering tailored public relations services. 

Agency Focus and Notable Clients

Kendrick PR focuses on providing comprehensive public relations and communications services to premium wellness, aesthetics, and beauty brands. The agency’s expertise lies in market launches, product commercialization, media visibility, and differentiation strategies within competitive markets. Since its inception, Kendrick PR has collaborated with an enviable portfolio of clients, including leading entrepreneurs and brands in the beauty PR industry. ​

Notable Clients

• ​Beauté Pacifique
• ​Dr. David Jack
• ​HydraFacial
• ​Lumenis​
• ​Obagi Medical
• ​SkinCeuticals
• ​ZO Skin Health

Services Offered by Kendrick PR

• Public Relations and Media Relations:
  Kendrick PR secures visibility in both industry and consumer media, helping clients stand out from competitors through strategic media placements and relationships.
  
• Strategic Communications Consultancy:
  The agency provides expert advice on brand positioning, messaging, and communication strategies to enhance brand reputation and reach.
  
• Product Launches and Market Entry:
  Kendrick PR supports clients from concept to full commercialization, ensuring successful product launches and market introductions.
  
• KOL Management:
  The agency manages Key Opinion Leaders (KOLs) to amplify brand messages and credibility within the industry.
  
• Issues and Reputation Management:
  Kendrick PR offers services to protect and enhance clients’ reputations, addressing potential issues proactively.
  
• Campaign Planning and Material Development:
  The agency develops comprehensive campaigns and supporting materials to effectively communicate clients’ messages to target audiences.