By leveraging information from your existing email and CRM systems, we can implement a first-party cookie solution to track the overall customer journey (including opt-in information, clicks, page views, and conversions).
For Multichannel brands, we can also integrate a path to purchase, allowing influencers to direct audiences to ecommerce sites, store locators and retailers near them by utilizing tools such as MikMak, PriceSpider, SmartCommerce, Shoppable and more. This provides our clients the ability to drive conversions and sales directly from the influencer content, and track the consumer journey from social media to their website, landing page, etc.
Payment processor integration is capable of providing insightful sales metrics related to your campaign such as the number of purchases, total revenue, top selling products, and customer LTV.