Full-service influencer campaign management.
HireInfluence provides influencer marketing services for enterprise brands in five categories: Campaigns, Ancillary, Specialties, Processes and Analytics. At the core is the fully managed campaign: one in-house team handles strategy, creator vetting, contracts and usage rights, FTC compliance review, paid amplification and final reporting on Instagram, TikTok and YouTube.
FULL-SERVICE CAMPAIGNS INCLUDE
- Strategy Development
- Influencer Curation
- Influencer Vetting & Validation
- Influencer Negotiation
- Influencer Presentation
- Influencer Contracting
- Payments + 1099s
- Schedule Control
- Content Auditing
- FTC Compliance
- Paid Media Needs
- Tailored Analytics
Experiential influencer activations.
An experiential influencer activation puts creators inside a live brand experience and lets them carry it to their audiences. Sensory-driven strategies immerse people in the brand and build the positive associations that turn into long-term customer relationships.
At HireInfluence, we forge and foster these connections by creating immersive experiences that engage your target market and develop positive associations with your brand (next-level loyalty). From ideation to implementation, our team of experiential strategists develop campaigns that connect with your target audience and utilize influencers to drive engagement and enhance credibility.
Creator sourcing and vetting.
Creator sourcing is available on its own for brands that already have strategy and execution teams. Our veteran talent team curates premium-fit, hand-vetted influencer options and delivers them in presentation format.
Over the past decade, we have built relationships with some of the most engaging creators in the world, and every option is checked for brand safety before it reaches you. Our talent options are selected and validated based on an array of factors to ensure image and authenticity are well-aligned with the needs of our clients. We analyze all creative content, past partnerships, audience interests, engagement rates, demographics and more during the selection process.
Every shortlist is screened for fake followers and ranked with our Audience Quality Score (AQS), a benchmark HireInfluence uses to measure the quality of a creator’s audience, not just its size.
On-site activations and events.
Whether it’s posting to mass Instagram audiences from a festival, or streaming live from an exclusive destination, there’s no better way to engage your target market than with on-site influencers.
WE’VE SUPPORTED
- Photo Shoots
- Travel Experiences
- Product Demonstrations
- Speaking Engagements
- Guest Appearances
- Festival Promotions
- Tradeshow Popups
- Grand Opening Events
- TV Commercials
- Movie Premieres
Included: Strategy Conceptualization, Planning & Reservations, Itinerary Management, All-Inclusive Pricing and What-If Scenarios (Plan B).
Always-on content and ambassador programs.
An always-on program replaces one-off launches with a series of micro-campaigns, run on credits across 6 to 12 months. Because creators and approvals are already in place, lead time for each new wave drops from 5 or 6 weeks to 8 or 10 days.
Our team will help to originate and manage long-term IGC strategies, ambassadorships, influencer retargeting plans and more. Benefits include a revolving door of fresh content and continuous optimization based on results (A/B testing) – also great for seasonal promotions or limited time offers.
Paid amplification and allowlisting.
HireInfluence puts paid media behind creator content, so the posts that perform organically reach a larger audience the brand chooses. The service covers content licensing, usage rights and ad access, creator allowlisting, boosting, in-feed paid ads and retargeting outside social platforms, planned, priced and reported as part of the same campaign.
Whitelisting (allowlisting)
Provides advertisers access to an influencer’s accounts, allowing brand partners to optimize influencer generated content.
Boosting
Boosting amplifies an influencer’s content directly from their timeline to increase audience reach outside of their followers.
Dark Posts
Paid media ads that appear in feeds and stories of targeted users and typically include a CTA for driving conversions.
Display Ads
Used across channels outside of social media to remarket influencer content via retargeting and prospecting methods.
Native Ads
Promotions that blend influencer content into feeds seamlessly to increase awareness, and typically do not include a CTA.
YouTube
Video advertising specific to YouTube, which can include TrueView, PreRolls, Bumpers, Displays, and Overlays, often used to amplify YouTube influencer marketing content.
Influencer content production
HireInfluence is a fully integrated influencer marketing agency that produces and adapts creator content for every format a campaign needs, from briefs and scripts to editing, photography and landing pages. The same team that runs the campaign handles production, so quality stays consistent from the brief to the final cut.
Powered by an elite team of experiential strategists, talent specialists, creative designers, data analysts and paid media experts – we are well-equipped with the experience and resources necessary to bring promotional visions from concept to completion.
- Graphic Design & Illustration
- Editorial/Copy/Script Writing
- Landing Page Development
- Creative Strategy Concepting
- Product Photography/Styling
- Custom Boxing & Prototypes
- Audio/Video Editing & Production
- Promotional Presentations
- Social Branding Consultation
- Content Briefs & Style Guides
Influencer gifting and product fulfillment.
We’ll help you create custom gifts that are a thoughtful and strategic representation of your brand. From concierge-level packaging, to the presentation of the unique products wrapped inside, our goal is to make an impact. Whether you need 10 or 10,000, we’ve got you covered.
- Creative Gifting + Unboxing Strategies
- Unique Product Curation & Swag Box Design
- Premium Branding/Logo Personalization
- Conceptual Package Image Renderings
- Gift Box Staging and Photography
- Bulk Order Fulfillment & Delivery
SOCIAL CHANNELS + CONTENT FORMATS
- Mentions
- Photos
- Videos
- Stories
- Livestreams
- Blog Posts
- Audio Clips
INDUSTRY VERTICALS
- Automotive
- Business + Tech (B2B)
- Entertainment
- Fashion + Beauty
- Fitness + Nutrition
- Food + Beverage
- Health + Wellness
- Home + Family
- Travel + Lifestyle
influencer tiers: nano to celebrity
Kelly
@imkellyliang9.3K
Followers6.25%
Engagement Rate71
AQS
Yvette
@mrsmelanin47.2K
Followers7.95%
Engagement Rate88
AQS
Danielle
@xomissdanielle281K
Followers4.46%
Engagement Rate54
AQS
Rachel
@xo.rachelpitzel508K
Followers3.28%
Engagement Rate72
AQS
Sean
@theseanodonnell931K
Followers4.07%
Engagement Rate57
AQS
Cheyenne
@cheynotshy1.7M
Followers5.90%
Engagement Rate81
AQSNano
1K – 10K Followers
The smallest and most cost-effective of all tiers. Brands partner with Nano-influencers for their hyper-targeted follower base, high engagement rates, and trusted audience relationships.
Micro
10K – 50K Followers
Considered ‘diamonds in the rough’, due to their niche followings and high engagement rates. Micros typically have higher quality content than Nanos, and are great for raising brand awareness.
Mid-Tier
50K – 300K Followers
Audience trust factor is strong within this group. Mid-Tiers are more experienced, as they tend to be full-time influencers. Creative is polished and appealing, with a pro-level focus on authenticity.
Macro
300K – 800K Followers
Macros are key opinion leaders that provide brand validation. While engagement rates trend lower, they are known to have the highest ROI among all tiers, capable of driving quick sales.
Mega
800K+ Followers
The highest tier of influencer, without being a household name. Megas are ideal for reaching an immensely large audience, comprised of various demographics, in a short period of time.
Celebrity
1M+ Followers
Celebrities are considered ‘famous’, and have more of a global presence. Proven to create sell-out demands, drive trends, shape popular culture and increase brand awareness dramatically.
CAMPAIGN ADD-ONS
- Challenges
- Contests
- Giveaways
- Unboxings
- Surveys
- Reviews
- Events
DISCOVERY
We specialize in designing intent-driven campaigns that merge the needs of brands, audiences and influencers.
EXECUTION
We offer clients end-to-end services that are meticulously managed and optimized, with no 3rd-party outsourcing.
RESULTS
Expert-led reporting analysis that goes deeper than general vanity metrics and is customized to align with client KPIs.
DISCOVERY
- 1 Discovery Call
- 2 Creative Concepting
- 3 Talent Sampling
- 4 Client Feedback
- 5 Statement of Work
- 6 Content Briefing
“I wanted to extend my deepest thanks for your work on our video project for Gatorade. All ran smoothly and brought a level of quality we are extremely pleased with. Thank you again so much for everything.”
Fantail Entertainment
EXECUTION
- 1 Talent Curation
- 2 Talent Vetting & Validation
- 3 Talent Negotiation
- 4 Talent Contracting
- 5 Campaign Management
- 6 Content Verification
- 7 Paid Media Facilitation
- 8 Talent Payments & 1099
“The promotional event went SO well! The influencers were all a perfect fit, and even the strangers off the street were excited about the technology. It was a great success as far as I am concerned.”
AutoTrader
RESULTS
- Impressions
- Follower Reach
- Engagement
- CPM / CPE / CPC / CPV
- Sentiment Analysis
- Keyword Execution
- Content Performance
- Paid Media Value + EMV
HireInfluence measures every influencer campaign against the KPIs set at kickoff, from brand awareness to conversions, and reports the results from start to finish.
What every influencer campaign
report covers.
- Real-time, customizable performance dashboard
- Competitor and industry analysis with insights
- Comprehensive data tracking/conversion metrics
- In-depth “human” campaign optimization
- Follower fraud analysis + audience quality scoring
- Project performance vs benchmark comparisons
- White-labeled presentations available
REPORTING FORMATS
Leveraging a combination of tech + manual processes to evaluate all data points of influencer, channel and project success.
Real-Time, Customizable Results Portal
A white-glove solution to real-time, automated campaign analytics. Our dashboard makes it easy to know exactly what is happening with your influencer campaign by offering an array of success metrics, data visualizations, and even customized branding. A seamless and cohesive experience for internal evaluation.
Monthly, Quarterly, Annual Presentations
HireInfluence provides all clients with robust campaign presentations powered by authenticated, first-party data. A true top-to-bottom view of campaign performance across organic and paid efforts - with comparative results on the talent, channel, content type, and timeframe levels. An unparalleled human + tech analysis of brand investment return.
Wrap-Up Project Video Sizzle Reel
Custom, professionally designed videos that encompass all highlights and results of a campaign. Approximately 1 minute in length, these sizzle reels are loaded with branded creative content and powerful data elements. They are a standout for project award submissions or distribution among investors and C-level teams to showcase successes.
Next-Step Collaborative Consultations
A deep-dive review with members from our award-winning team to discuss top performing talent, optimization ideas, upcoming brand objectives, and roadmap strategies. We want to hear first-hand how we stacked up against expectations, and what adjustments can be made to continue moving that bar higher in the next phases of partnership.
Brand Value: Sentiment + EMV
Much more than vanity metrics. We are building next-phase road maps based on holistic content performance and audience response.
Sentiment Tracking
HireInfluence exports, tracks, monitors and analyzes all comments, reactions, mentions, replies and keywords pertaining to the campaign. We take into account the number and type of emotions expressed, the strength of those emotions, and the context in which they are used. With this information and through social listening, we provide the overall tone and audience reactions to the content, strategy, product and brand
Earned Media Value [EMV]
Earned media value (EMV) puts a dollar figure on the attention a campaign earned without paying for it. HireInfluence leverages a combination of expert analysis, industry-leading benchmarks, machine learning algorithms, and vast amounts of data to take earned media ROI measurement to the next level. Brands trust our EMV Index to evaluate and calculate a monetary return value on influencer, content marketing, PR, organic and paid social media campaigns.Conversion Tracking + Attribution
We take a consultative approach to ensure the right metrics are being tracked to support verifiable progress on business goals.
Our advanced conversion tracking resources are available for premium/select projects. These methods are used to provide a clear understanding of how influencer content drives users to take action, while offering insight around sales attribution and lower funnel performance throughout project duration.
Pixel Tracking
Pixel tracking provides the ability to follow users as they interact with sponsored content and digital assets. This offers marketers insight into actions taken throughout their consumer journey, including the sale transactions linked to them. Pixels can also be used to track other conversion behavior - such as completing a form, sharing a post, watching a video or clicking on a “call to action”.
Unique Links & Coupon Codes
By implementing unique links & coupon codes, we can create compelling calls to action and purchase incentives, while also tracking individual influencers and overall campaign success. Both methods are useful tactics to track sales attribution, convert new customers, and enhance the overall shopping experience.
Brand Tech Integrations
By leveraging information from your existing email and CRM systems, we can implement a first-party cookie solution to track the overall customer journey (including opt-in information, clicks, page views, and conversions).
For Multichannel brands, we can also integrate a path to purchase, allowing influencers to direct audiences to ecommerce sites, store locators and retailers near them by utilizing tools such as MikMak, PriceSpider, SmartCommerce, Shoppable and more. This provides our clients the ability to drive conversions and sales directly from the influencer content, and track the consumer journey from social media to their website, landing page, etc.
Payment processor integration is capable of providing insightful sales metrics related to your campaign such as the number of purchases, total revenue, top selling products, and customer LTV.
Our success is measured by your company’s success and we only use our clients’ goals as KPIs. During the discovery call, we can discuss what your current problem is and what your conversion goals are. We can also give you an estimate of how realistic your goal is prior to starting the project.
(Questions) · Influencer marketing services FAQ
What are influencer marketing services?
Influencer marketing services are the work an agency does to plan, run and measure creator campaigns for a brand: strategy, creator sourcing and vetting, contracts and usage rights, content, paid amplification and reporting. HireInfluence delivers them in five categories, all managed in-house.
How is an influencer marketing agency different from an influencer platform?
A platform gives a brand software to find and message creators, and the brand’s own team does the work. An agency like HireInfluence does the work: it selects and vets creators, negotiates and contracts them, manages content, runs paid support and reports results.
How does HireInfluence vet influencers?
Every creator is hand-selected, then reviewed on past content and partnerships, audience interests, engagement rate and demographics. Shortlists are screened for fake followers and brand safety and ranked with HireInfluence’s Audience Quality Score (AQS) before the brand sees them.
How much do influencer marketing services cost?
HireInfluence works with a minimum project budget of $75,000. The final cost depends on the number and tier of creators, content formats, usage rights, paid amplification and reporting needs, and is confirmed in a statement of work.
How long does it take to launch an influencer campaign?
A standalone campaign typically needs 5 to 6 weeks for discovery, casting, contracting and briefing. Always-on programs that run on credits over 6 to 12 months cut each new wave to 8 to 10 days.
How is influencer marketing ROI measured?
Against the KPIs agreed at kickoff. HireInfluence reports reach, engagement, cost metrics, sentiment and earned media value (EMV) through its EMV Index. Premium and select projects add pixel tracking, unique links, coupon codes and CRM data to tie content to sales.
Can HireInfluence handle only part of a program?
Yes. Brands with their own strategy and execution teams can use creator sourcing on its own: HireInfluence’s talent team delivers hand-vetted creator options in presentation format.
Does HireInfluence work with B2B brands?
Yes. Business and tech is one of HireInfluence’s nine industry verticals, and its client list includes Microsoft.