Channels + Content
- Mentions
- Photos
- Videos
- Stories
- Livestreams
- Blog Posts
- Audio Clips
Verticals
- Automotive
- Business + Tech
- Entertainment
- Fashion + Beauty
- Fitness + Nutrition
- Food + Beverage
- Health + Wellness
- Home + Family
- Travel + Lifestyle
Influencer Tiers
Kelly
@imkellyliang
Yvette
@mrsmelanin
Danielle
@xomissdanielle
Rachel
@xo.rachelpitzel
Sean
@theseanodonnell
Cheyenne
@cheynotshy
Kelly
@iamkellyliang
Yvette
@mrsmelanin
Danielle
@xomissdenialle
Rachel
@xo.rachelpitzel
Kelly
@theseandonnell
Cheyenne
@cheynotshyNano
The smallest and most cost-effective of all tiers. Brands partner with Nano-influencers for their hyper-targeted follower base, high engagement rates, and trusted audience relationships.
1K – 10K Followers
Micro
Considered ‘diamonds in the rough’, due to their niche followings and high engagement rates. Micros typically have higher quality content than Nanos, and are great for raising brand awareness.
10K – 50K Followers
Mid-Tier
Audience trust factor is strong within this group. Mid-Tiers are more experienced, as they tend to be full-time influencers. Creative is polished and appealing, with a pro-level focus on authenticity.
50K – 500K Followers
Macro
Macros are key opinion leaders that provide brand validation. While engagement rates trend lower, they are known to have the highest ROI among all tiers, capable of driving quick sales.
500K – 1M Followers
Mega
The highest tier of influencer, without being a household name. Megas are ideal for reaching an immensely large audience, comprised of various demographics, in a short period of time.
1M+ Followers
Celebrity
Celebrities are considered ‘famous’, and have more of a global presence. Proven to create sell-out demands, drive trends, shape popular culture and increase brand awareness dramatically.
1M+ Followers
Add-Ons
- Challenges
- Contests
- Giveaways
- Unboxings
- Surveys
- Reviews
- Events
