Consistently raising the bar for full-service influencer marketing, and what established brands should expect from agencies moving forward.

The smallest and most cost-effective of all tiers. Brands partner with Nano-influencers for their hyper-targeted follower base, high engagement rates, and trusted audience relationships.

Considered ‘diamonds in the rough’, due to their niche followings and high engagement rates. Micros typically have higher quality content than Nanos, and are great for raising brand awareness.

Audience trust factor is strong within this group. Mid-Tiers are more experienced, as they tend to be full-time influencers. Creative is polished and appealing, with a pro-level focus on authenticity.

Macros are key opinion leaders that provide brand validation. While engagement rates trend lower, they are known to have the highest ROI among all tiers, capable of driving quick sales.

The highest tier of influencer, without being a household name. Megas are ideal for reaching an immensely large audience, comprised of various demographics, in a short period of time.

Celebrities are considered ‘famous’, and have more of a global presence. Proven to create sell-out demands, drive trends, shape popular culture and increase brand awareness dramatically.