18 Top TikTok Influencer Marketing Agencies for 2025

TikTok has really taken off for brands, with more than 1.5 billion people using it every month around the world, and daily users hitting between 875 million and 954 million this year. Folks spend about 58 minutes a day on it—that’s more than on Instagram or Facebook—and nearly half of U.S. users end up buying something they see there. TikTok is great for quick videos that spread fast and help sell stuff. About 68% of people find new brands on TikTok, and smaller influencers in food and drink can get engagement rates up to 18.36%. Teaming up with a good TikTok influencer agency can help your brand get noticed, feel real, and make more money. If you’re aiming at younger crowds, pushing online sales, or starting fun challenges, these agencies know how to make the most of TikTok’s system.

We’ve put together a list of 18 solid TikTok influencer marketing agencies for 2025, picked based on their know-how, what they’ve done for clients, their tools, and real results. We’ll also talk about what to watch for when picking one, why TikTok works so well for this, how much it might cost, and some common questions to help you figure things out.

What to Watch for in a TikTok Influencer Marketing Agency

Picking the right TikTok agency means checking a few important things to match what your brand needs:

• Know-How on the Platform and Trends: They should get TikTok’s setup inside out, know the latest fads, and understand who uses it (like 60% are Gen Z), plus have experience in areas like beauty, games, fashion, and food.
• Creator Pool and Pairing: Go for ones with a big list of checked-out creators, from tiny to huge, using smart tools to pair them up in a way that feels genuine and gets people involved.
• All-Around Help: Pick agencies that handle everything, like planning, making user videos, running the show, setting up TikTok Shop, and tweaking based on results.
• Past Work and Wins: Look at their examples that show real numbers, like views, likes, sales, and how much money they brought in (sometimes up to 11 times what you spend).
• Tools and Data: Choose those with stuff to spot fakes, track things as they happen, and guess what’s next, so everything’s clear and can grow.
• Budget Fit and Growth Options: They need to work with what you can spend, from $5,000 up to over $100,000, and handle anything from a quick thing to ongoing deals.
• Fresh Ideas and Brand Match: Make sure they come up with fun, on-trend stuff that fits your style and clicks with your crowd without feeling forced.
• Openness and Rules: They should keep you in the loop with reports, follow laws like FTC rules, and talk straight to build trust and dodge problems.

Keeping these in mind will help you find an agency that does better than the rest and gets you real wins.

The 18 Top TikTok Influencer Marketing Agencies for 2025

Here’s our list of standout agencies that are great at TikTok campaigns, mixing in search tricks, and getting tons of interaction. For each, we’ve got where they’re based, when they started, how big the team is, what they do, who they’ve worked with, what sets them apart, upsides, downsides, and an example of their work.

1. HireInfluence

• Location: The Woodlands, TX (with spots in Los Angeles)
• Founded: 2011
• Team Size: 50+
• Key Services: Full TikTok influencer setup, from planning and picking creators to making videos, challenges, Shop setup, and checking results with their own dashboard.
• Notable Clients: Oreo, McDonald’s, NFL, Coca-Cola, MTV.
• Unique Features: They’ve been doing this for over 13 years, starting with short videos; mix tech and personal touch for hitting younger folks; works for small businesses or big companies.
• Pros: Focus on making money back, live updates, real connections.
• Cons: Might need bigger commitments for mixing platforms.
• Case Study Example: Worked with a snack company on a dance challenge that got over 500 million views and bumped sales by 20%.

HireInfluence is our top pick for brands wanting smart, creative TikTok plans that actually grow your business.

2. House of Marketers

• Location: New York, NY (worldwide reach)
• Founded: 2020
• Team Size: 50+
• Key Services: TikTok campaigns, paid ads, user videos, growing naturally, spotting trends.
• Notable Clients: Apple Music, KFC, Hilton, HelloFresh, boohoo.
• Unique Features: Started by former TikTok folks; know inside stuff from 300+ brands; their tools predict what goes big.
• Pros: Real insider tips, high interaction (up to 18%), fits different budgets.
• Cons: Costs more for big company work.
• Case Study Example: Helped a beauty brand sell 150% more through TikTok Shop with small creators’ videos.

3. The Influencer Marketing Factory

• Location: Miami, FL (New York office)
• Founded: 2015
• Team Size: 50+
• Key Services: Finding the right crowd, signing creators, planning content, checking results, boosting with ads.
• Notable Clients: Google, Amazon, Dunkin’, Hasbro, Bumble.
• Unique Features: Use data for younger groups; over a billion views; options to do it yourself.
• Pros: Good in lots of areas, strong on getting sales (68% find new brands).
• Cons: Mostly short videos, but they adjust for longer ones.
• Case Study Example: Got over a million downloads for a music app with challenges.

4. Ubiquitous

• Location: Los Angeles, CA
• Founded: 2020
• Team Size: 10-50
• Key Services: Planning campaigns, making videos, picking creators, tracking live, spreading to other sites.
• Notable Clients: Disney, Netflix, Amazon, Lyft, McDonald’s.
• Unique Features: Over 13,000 creators; jump on trends first; mix TikTok with Instagram.
• Pros: Starts cheap ($10,000-$25,000), spreads fast, aims for steady growth.
• Cons: Fairly new, still gathering long-term info.
• Case Study Example: Got 1.4 billion views for a lifestyle brand using a bunch of small creators.

5. Socially Powerful

• Location: New York, NY (London, Singapore)
• Founded: 2017
• Team Size: 50+
• Key Services: Social plans, video making, paid ads, handling communities, influencer work.
• Notable Clients: Hyundai, L’Oréal, Crocs, Lenovo, Ralph Lauren.
• Unique Features: Their Aria tool guesses campaign success; claim 11 times return; small creators for big spreads.
• Pros: Reach worldwide (over 70 countries), mix creativity and tech.
• Cons: Starts higher ($50,000+).
• Case Study Example: Hit over 500 million views growing TikTok in 15 countries.

6. Obviously

• Location: New York, NY (Paris, San Francisco)
• Founded: 2014
• Team Size: 50-200
• Key Services: Checking creators, creative plans, making content, running worldwide, data checks.
• Notable Clients: Amazon, Google, Converse, Lyft, Campbell’s.
• Unique Features: Huge list of 400,000 creators; mix of managed and do-it-yourself; know multiple markets.
• Pros: Handle billions of views, on top of trends.
• Cons: Geared toward big budgets ($50,000+).
• Case Study Example: Ran a beauty thing with over 400 million interactions using duets.

7. Viral Nation

• Location: Toronto, Canada (U.S. help)
• Founded: 2014
• Team Size: 50+
• Key Services: Offbeat campaigns, data looks, licensing content, TikTok Shop ties.
• Notable Clients: Activision, Bud Light, Uber, Energizer, Victoria’s Secret.
• Unique Features: All sizes of creators; 90% keep coming back; bold ideas that shake things up.
• Pros: Fresh long-term partners, good returns from studies.
• Cons: Too edgy for some careful brands.
• Case Study Example: Boosted a drink brand’s name with hot trends.

8. The Shelf

• Location: Atlanta, GA
• Founded: 2013
• Team Size: 10-50
• Key Services: Data-based setup, picking influencers, checks, story videos.
• Notable Clients: Neutrogena, Walmart, Hershey, Nestlé, Famous Footwear.
• Unique Features: Focus on small creators; know buyer paths; won awards.
• Pros: Good for medium brands, lots of interaction.
• Cons: Starts at $100,000.
• Case Study Example: Pushed online sales for shoes with 4.1 million views.

9. Open Influence

• Location: Los Angeles, CA
• Founded: 2015
• Team Size: 10-50
• Key Services: Smart matching, content ideas, mixing paid ads, reports.
• Notable Clients: Disney, McDonald’s, AT&T, Subaru, Target.
• Unique Features: Worldwide; keep up with trends; spot-on aiming.
• Pros: Works in many fields (beauty, fun stuff), tweaks for better returns.
• Cons: Small team for huge jobs.
• Case Study Example: Made an entertainment launch go viral with shares.

10. NeoReach

• Location: Orlando, FL
• Founded: 2014
• Team Size: 50+
• Key Services: Spotting fakes with AI, handling, planning, linking systems.
• Notable Clients: Walmart, Airbnb, Honda, The New York Times.
• Unique Features: Over 5 million creators; $250 million in work; stories that pull people in.
• Pros: Grows with big companies, real plans.
• Cons: Better if you know marketing already.
• Case Study Example: Tweaked a store campaign for 79% more downloads.

11. The Goat Agency

• Location: New York, NY (London, Singapore)
• Founded: 2015
• Team Size: 50+
• Key Services: Making videos in-house, full sales path, community care.
• Notable Clients: Dell, Audi, Nivea, M&Ms, Wayfair.
• Unique Features: 100,000+ creators; new tech; social at the core.
• Pros: Over 2,000 campaigns, clear returns.
• Cons: At least $50,000 to start.
• Case Study Example: Kicked off game stuff with lots of buzz.

12. Carusele

• Location: Raleigh, NC
• Founded: 2015
• Team Size: 1-10
• Key Services: Picking based on data, tweaking live, special audience setups.
• Notable Clients: Clearasil, Ikea, other home brands.
• Unique Features: Hand-picked creators; full help or in your team.
• Pros: Won awards, aims at sales.
• Cons: More for bigger outfits.
• Case Study Example: Got better sales for home items with user videos.

13. August United

• Location: Tempe, AZ
• Founded: 2016
• Team Size: 10-50
• Key Services: Story-based work, pairing up, building groups.
• Notable Clients: Mid-size lifestyle and tech spots.
• Unique Features: Matches values; personal touch like a small shop.
• Pros: Gets people involved with stories.
• Cons: Not great for giant projects.
• Case Study Example: Made a tech series that built stronger ties on TikTok.

14. Fanbytes by Brainlabs

• Location: London (U.S. backup)
• Founded: 2015
• Team Size: 10-50
• Key Services: Aiming at young folks, data checks, real results.
• Notable Clients: McDonald’s, Warner Records, Ubisoft.
• Unique Features: Their own tech; focuses on Snapchat and TikTok.
• Pros: Knows young crowds, backed by numbers.
• Cons: Sticks to certain sites.
• Case Study Example: Boosted downloads for a music app with trends.

15. True North Social

• Location: Los Angeles, CA
• Founded: 2013
• Team Size: 10-50
• Key Services: Brand videos, ad tweaks, teaming with influencers, data.
• Notable Clients: Nike, Intuit, Johnson & Johnson.
• Unique Features: Data-heavy; close to LA media.
• Pros: Strong on TikTok, lots of buzz.
• Cons: Only does social media.
• Case Study Example: Helped a store grow with aimed work.

16. inBeat

• Location: Montreal, Canada (U.S. help)
• Founded: 2019
• Team Size: 10-50
• Key Services: Small creator work, user videos, clear costs.
• Notable Clients: App and fashion direct sellers.
• Unique Features: 16,000+ in network; you pick fully.
• Pros: Cheap, real from the ground up.
• Cons: Small focus might cap reach.
• Case Study Example: Got more buzz for a new company with niche folks.

17. Clicks Talent

• Location: Los Angeles, CA
• Founded: 2018
• Team Size: 10-50
• Key Services: Managing pages, shoutouts, tunes, reports.
• Notable Clients: Pokémon, Warner Brothers, Uber Eats.
• Unique Features: 5,000+ creators; reached 1.8 billion people.
• Pros: Low start (<$1,000), big worldwide.
• Cons: Cheaper might mean mixed quality.
• Case Study Example: Made game promos blow up.

18. SugarFree

• Location: New York, NY
• Founded: 2021
• Team Size: 10-50
• Key Services: Digging in, running, across sites.
• Notable Clients: Helped TikTok start in U.S. and Europe.
• Unique Features: From small to big; knows many countries.
• Pros: Great feedback, mentioned in Forbes and BBC.
• Cons: Pretty new, not huge on LinkedIn.
• Case Study Example: Backed launches with waves of creators.

Why TikTok Influencer Marketing Works

TikTok has some cool edges:

Spreading Fast with Short Videos

The system loves quick, fun clips, so things can blow up quick—big creators grew 75% after the pandemic.

Built-In Shopping

TikTok Shop lets 45.5% of users buy right there, making sales easier than elsewhere.

Building Real Trust

Creators make fans stick around, with 54% checking brands daily and small ones getting 60% more likes.

Spot-On Aiming and Numbers

Tools for groups and live data help fine-tune for hobbies, upping returns.

Lots of Interaction

People hang out 58 minutes a day, finding 68% new brands and chatting more.

How Much Do These Agencies Cost?

It depends on the job and agency, starting from $5,000 to over $100,000. Hours might run $25-$49, full runs $10,000-$50,000 for a million views. Creator levels: tiny ($500-$2,000), medium ($2,000-$8,000), big ($8,000-$30,000+). Chat about details for your price.

Why Get a TikTok Agency?

They deal with changes in the system, rules, and growing big, avoiding flops like quiet posts or fines. They bring skills for 5-11 times your money back, so you can stick to running your shop.

Wrapping Up

This year, TikTok is huge, so picking a good agency matters for getting noticed. Places like HireInfluence make fresh, effective campaigns just for you. Reach out to HireInfluence for a chat and tap into what TikTok can do.

FAQs

What’s a TikTok influencer agency?

It’s a group that links brands to TikTok creators, handling plans, doing the work, and checking to grow reach and sales.

How to pick the right one?

Look at your money, field, aims—check examples and ask for plans from our list.

What’s hot in TikTok influencers for 2025?

Real feels, small creators, user videos, smart data, and fun personalities (40% better fit).

Can small businesses use them?

Sure, lots start at $5,000 and grow with you.

How long does a campaign last?

About 4-12 weeks, based on how tricky it is.