TikTok Influencer Marketing Agency TikTok campaigns, built for discovery.
An Official TikTok Agency Partner and award-winning agency serving the world’s most respected brands since 2011. We plan and run fully managed TikTok creator campaigns, from casting and creative to Spark Ads and reporting.
The work
From press-on manicures to first-time car buyers: TikTok programs built to turn discovery into action.
Chapter 0126.8MImpressions, 21.8% above goalimPRESS
Press-on manicure launch · TikTok and InstagramimPRESS wanted style-conscious consumers to see press-on nails as a trendy, affordable alternative to the salon. Ten creators shared real try-ons and nail looks across TikTok and Instagram, backed by paid amplification. Organic TikTok views per creator ran 1,107% higher than on Instagram.
Burger King × OREO
Po’s Panda Sundae Topped with OREO · TikTok and InstagramAhead of Kung Fu Panda 4, Burger King launched the Po’s Panda Sundae Topped with OREO. Family and lifestyle creators took their kids on a “Sundae Funday” that ended at Burger King, and paid TikTok content delivered close to 9.8M impressions and more than 44.3K link clicks.
Chapter 03412.9KOrganic impressions with zero paid mediaHonda
Certified Pre-Owned · TikTok and InstagramHonda wanted first-time and value-conscious buyers to understand its Certified Pre-Owned program. Four creators explained first-car confidence, long-term value, and the warranty and inspection behind Honda CPO in fully organic content. TikTok led the campaign on engagement, resonating with younger first-time buyers.
- First bites
- Product reviews
- Reactions
- Store visits
- Comparisons
- Spark Ads
Creator-native videos, made to stop the scroll.
Real videos from HireInfluence creator programs: get-ready-withs, product tests and first-person reviews, shot natively for vertical feeds.
Three creator roles in every TikTok program
Reach drivers
Creators who put a launch in front of the largest relevant audience while the window is open.
Engagement drivers
Creators whose audiences comment, save and share, building proof that a product is worth trying.
Traffic drivers
Creators who move viewers to a link, a store or a menu: the action the campaign is measured on.
Paid amplificationPerformance data shows which creators, formats and messages earn more investment, then paid media puts budget behind them. In the OREO partnerships, TikTok drove discovery and reach while Instagram drove engagement and traffic.
Creator videos, Spark Ads and cross-posting
Creator postCreator-native videos
Creators cast for audience fit and briefed on your proof points, so content feels native to the feed and still lands the message.
Spark AdSpark Ads
Our in-house media team turns top-performing creator posts into Spark Ads, with targeting, retargeting and optimization handled.
Cross-postedCross-platform reuse
Usage rights negotiated up front, so winning TikTok content keeps working on Instagram, in paid media and on your own channels.
New to Spark Ads? Read our brand guide to creator amplification.
What we handle on TikTok
There are no canned packages. Every campaign is 100% custom built around your KPIs, objectives, audience and budget. As a TikTok influencer marketing agency, HireInfluence runs creator casting, TikTok-native creative, Spark Ads and reporting in-house, with usage rights negotiated up front so winning content can keep working in paid media.
Plan your campaign
- 01
Strategy and creative concepting
Objectives and KPI alignment first, then narrative architecture and TikTok-native creative concepts that go deeper than whatever is trending this week.
- 02
Creator casting
No fixed roster and no database pulls. Every TikTok creator is hand-selected across every tier for brand fit, audience quality and campaign potential.
- 03
White-glove activation
Negotiation and rights management, creative oversight and compliance, brand safety QA and real-time calibration, managed in-house from kickoff to wrap.
- 04
Spark Ads and paid amplification
Ads run from the creator’s own account, with precision targeting, retargeting and optimization. Most agencies can’t run paid amplification in-house. We can.
- 05
Always-on ambassadorships
Year-round programs with 6 to 12 month ambassador tenures and continuous optimization, so your brand stays present instead of peaking once.
- 06
Enterprise intelligence
Full-funnel attribution, qualitative sentiment analysis, pixel-based tracking and lift, plus next-step consultation that shapes the next phase of your program.
Every TikTok creator is vetted before reaching your shortlist
Every creator is hand-selected by a senior team and engaged directly before presentation. By the time a shortlist reaches you, each creator is pre-qualified with confirmed interest and availability, aligned with budget, deliverables and timelines, cleared of exclusivity conflicts and negotiated at market-optimized rates.
- Content sensitivity analysis: profanity, religion, politics and brand safety
- Engagement quality and consistency
- Audience demographics and geographic alignment
- Competitive conflicts and recent partnerships
- Audience interests and behavioral patterns
- Fraud detection for inflated metrics, fake followers and inorganic engagement
1-100 authenticity metric
AQS measures the true quality and authenticity of an audience relative to peers in the same tier.
- Engagement rateDepth and consistency of audience interaction
- Audience qualityPercentage of real, relevant followers
- Growth patternsDetection of irregular or artificial growth
- Engagement authenticityInteractions from real users, not pods or incentivized activity
Supported by HypeAuditor and CreatorIQ
In their words
“I can’t help but brag about you all to my friends in similar industries. The level of detail that went into researching the creators was seriously impressive.”
fresh
“We loved the results you generated for our Ritz Crackers campaign last year, and we’re excited to work with you on a new campaign.”
Mondelēz International · Ritz
“I knew you’d be on top of it. Thank you for making this so easy!”
Payless · #OwnYourStyle
From casting to clear results on TikTok
Strategic curation and casting
- Objectives and KPI alignment
- Narrative architecture
- Unbiased talent identification
- Vetting and audience health checks
White-glove activation
- Negotiation and rights management
- Creative oversight and compliance
- Brand safety quality assurance
- Real-time calibration
Enterprise intelligence
- Full-funnel attribution
- Qualitative sentiment analysis
- Pixel-based tracking and lift
- Next-step consultation
No outsourcing. No guesswork. Just clear results.
Reporting that proves what worked, and why
Core metrics
- Engagement and views
- Clicks and conversions
- Creator and channel performance
- Reach and impressions
Strategic analysis
- Audience quality
- Creative learnings
- Competitive benchmarks
- Full-funnel attribution
Deliverables
- KPI dashboards
- White-labeled wrap reports
- Executive-ready recaps
- Sizzle reels (budget dependent)
Reporting is supported by industry platforms including CreatorIQ, HypeAuditor, Segmetrics and Hanover Research.
What sets us apart.
- Solely dedicated to influencer marketing since 2011.
- Official TikTok Agency Partner.
- Fully customized approach to each client’s initiative.
- A true hands-on, white-glove campaign experience.
- Not confined to restricted influencer databases.
- No owned talent forced onto clients or campaigns.
- Best-in-class campaign analytics and data presentations.
- White-label process available for approved agencies.
- All-inclusive pricing structure with flexible payments.
Recent recognition
Best Influencer Marketing AgencyMUSE Awards, 2025
Best Influencer Marketing PartnershipDigiday Media Awards, 2025
Digital Marketing Agency of the YearU.S. Agency Awards, 2025
Best Influencer Marketing CampaignVega Digital Awards, 2025
Best Influencer Marketing CampaignNY Digital Awards, 2025
Top 10 Global Marketing Agency50 Pros Awards, 2025
Questions to ask a TikTok influencer marketing agency
What does a TikTok influencer marketing agency do?
It finds and vets TikTok creators, briefs them on videos that feel native to the platform, manages contracts, usage rights and FTC disclosure, runs the strongest videos as Spark Ads, and reports reach, engagement and traffic against your KPIs. At HireInfluence, every step is managed in-house.
Why choose TikTok for an influencer campaign?
TikTok shows videos to people based on their interests, not only on who they follow, so a creator video can travel well beyond the creator’s own audience. Creator-led videos are also what perform best as TikTok ads, which is why our programs pair organic posts with Spark Ads, as in our Burger King × OREO and imPRESS work.
What is the minimum budget for a TikTok influencer campaign?
Due to current campaign demand, HireInfluence has a minimum project budget of $75,000 USD.
What’s included in a HireInfluence TikTok campaign?
Every full-service campaign includes creative strategy, influencer curation, validation, negotiation, presentation and contracting, talent costs, payment processing and tax requirements, FTC compliance, content auditing, deliverable management, allowlisting and paid media, a performance tracking dashboard, customized analytics and agency fees.
How do you find and vet TikTok creators?
We do not operate from a fixed roster. Every creator is hand-selected by a senior team for your campaign, reviewed for brand safety, engagement quality, audience fit and competitive conflicts, checked for fraud, and scored on Audience Quality Score before being presented.
Can you run Spark Ads with creator content?
Yes. Our in-house media team runs paid amplification directly from creators’ accounts, which on TikTok means Spark Ads, with precision audience targeting, retargeting and performance optimization. Usage rights are negotiated into each creator agreement, and we can collaborate with your internal or agency media teams.
Is TikTok only about going viral?
No. We plan TikTok for qualified reach and measurable action. Across the OREO partnerships, TikTok frequently expanded discovery and scalable reach while Instagram delivered strong engagement and traffic, and paid amplification extended the strongest assets.
How do you measure TikTok campaign results?
Reporting is tied to your KPIs, not vanity metrics: video views and engagement, clicks and conversions, creator and channel performance, audience quality, creative learnings and full-funnel attribution, delivered through KPI dashboards and executive-ready recaps.
What happens after we submit a brief?
We start with a short project exploration call and brand briefing. Our proposal then typically represents 50+ hours of strategic work, including creative concepts, paid media recommendations, deliverables, timelines, talent examples and an overall campaign approach built around your budget. Programs are run by our teams in Los Angeles, New York and Austin.
Do you run campaigns on other platforms?
Yes. We run campaigns across TikTok, Instagram, YouTube and X. Most of the work on this page paired TikTok with Instagram. See Instagram influencer marketing, YouTube influencer marketing or browse all of our work.
Will you work under our MSA and purchase orders?
Yes. HireInfluence works under its own agreement or your client-provided MSA, and often a mix of both, and can work to purchase orders.
What are your payment terms?
Standard terms are net 30. For enterprise programs of $500,000 and above, alternative terms can be requested and approved.
What insurance do you carry?
General Liability, Workers’ Compensation, Professional / E&O, Media Liability, Cyber / Privacy and Commercial Umbrella. A certificate of insurance is available on request.
What usage rights come with creator content?
Standard terms include a 30-day organic rights release plus 30 days of allowlisting usage. HireInfluence contracts and pays every creator, so rights are handled in one place. Tell us how you plan to use the content in your brief.
Plan your next TikTok campaign.
Share your objectives, audience, budget and timing through our campaign brief.
Start your campaign brief