Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

HireInfluence Announces Partnership with Aspex Eyewear to Launch Influencer Campaign Showcasing TurboFlex Technology

Jul 29, 2024

HOUSTON, July 30, 2024 — HireInfluence, an award-winning influencer marketing agency, today announced a new partnership with Aspex Eyewear, an industry leader in quality eyewear manufacturing and distribution, to introduce TurboFlex technology through a dynamic influencer marketing campaign on TikTok and Instagram.

The collaboration will feature a handpicked group of creators selected by HireInfluence to spotlight Aspex Eyewear’s TurboFlex product line. These influencers will craft compelling narratives showcasing the benefits of TurboFlex technology, highlighting its durability and comfort in everyday use scenarios. From demonstrating the ease of upgrading to TurboFlex glasses to showcasing style versatility and suitability for active lifestyles, the campaign aims to resonate with a diverse audience seeking cutting-edge eyewear solutions.

“We are excited to partner with HireInfluence for this exciting influencer campaign,” said Yael Ifergan, Vice President of Marketing at Aspex Eyewear. “By working with talented influencers, we aim to showcase the versatility and innovation behind TurboFlex technology. This campaign reflects our commitment to providing cutting-edge eyewear solutions that enhance both style and functionality.”

HireInfluence will execute a series of campaigns leveraging organic creator content and targeted influencer-specific strategies to maximize engagement and reach. The campaign’s amplification efforts will include strategic use of paid media to enhance brand recognition and encourage consumers to inquire about TurboFlex technology at their preferred optician.

“At HireInfluence, we bring a wealth of expertise in influencer marketing to deliver impactful campaigns that resonate with global audiences,” added Chris Jacks, Director of Growth Strategy at HireInfluence. “This partnership with Aspex Eyewear underscores our commitment to driving innovation and consumer engagement through authentic influencer storytelling.”

For more information about Aspex Eyewear and TurboFlex technology, visit https://aspexeyewear.com/US/information/technology#turboflex

About HireInfluence

HireInfluence is an award-winning influencer marketing agency serving the world’s most respected brands since 2011. Their team of experts provides the experience and knowledge necessary to align brands with respected voices across the globe. LinkedIn, Twitter, Facebook, Instagram.

To contact us, click here.

About Aspex Eyewear

Aspex Eyewear is one of the world’s largest global distributors of quality eyewear and sunwear, serving markets in North America, Central America, the Caribbean and Europe. Since its inception in 1965, Aspex Eyewear has established itself as one of the industry’s leaders in both eyewear design and technological development. Aspex serves over 50,000 accounts in over 80 countries and is responsible for some of the top fashion and technology breakthroughs including the magnetic clip technology Easyclip, and memory metal eyewear as well as its patented TurboFlex and Easytwist technologies. Visit www.aspexeyewear.com or follow us on Instagram, Facebook, or TikTok

Contact:
Amanda Grover
Director of Brand Marketing
HIREINFLUENCE
800-535-4732
amanda@hireinfluence.com