Top Influencer Marketing Agencies For Large Companies

All influencer marketing usually gets lumped into the same category. But the truth is, there are not only different types of influencer marketing, there are top influencer marketing agencies that cater to specific areas of expertise.

One of those areas is the size of the clients they tend to work with. While influencer marketing can work for every brand, from small single-owner businesses all the way up to global brands, not every influencer marketing agency can.

Large corporate brands need a specific type of agency that understands the nuances of corporate workflows and brand management.

This means only a select handful of top influencer marketing agencies can successfully take on these clients and deliver strong results.

Below, we compiled a list of the 10 best influencer marketing agencies for large corporations. These agencies have a proven track record of working with Fortune 1000 companies to deliver consistent results that boost brand awareness and sales.

Why Brands Need An Agency That Has Experience With Large Clients

Large corporations have unique ways of doing things that need to be adhered to. Part of these are just specific to the culture of the company. While others may be for legal reasons. Finally, each company has its own way it wants to manage the brand and go about brand safety.

All of these combined require specific workflow knowledge and the ability for an influencer marketing agency to understand and adapt to that workflow.

Below are a few areas that agencies need to have experience with when dealing with large corporate clients.

Longer Approval Process

Large corporate clients often have more complex approval processes when working with outside agencies. This is especially true around things such as marketing. It’s very common for approval to have to move between several teams within the company. During this time, there can be long delays.

Smaller influencer marketing agencies may not understand this and become too “pushy” during this long approval process. They may also not understand the ins and outs of such processes.

Influencer marketing agencies that have experience with large clients now know how these processes work and can also help out when the client needs more information or more time to keep the process moving.

This patience and experience are why large corporate brands need to partner with an influencer marketing agency that understands their unique approval process and can adapt as needed.

Considering Brand Safety Guidelines

Brand safety is very important to larger corporate clients, and they usually have a very specific set of brand guidelines that must be followed. Smaller boutique agencies may not fully understand how important these guidelines are, and that may cause problems once the campaign is close to launching.

A top influencer marketing agency with experience working with brand guidelines knows exactly how critical this area is and ensures all content briefs and influencers are compliant. This streamlines the campaign process and ensures the right message gets out when the campaign goes live.

1: Best Influencer Marketing Agency For Large Brands: HireInfluence

Founded: 2011
Founder: Jason Pampell
Office Locations: Austin, TX; Los Angeles, CA; New York City, NY ​

HireInfluence has been a pioneer in influencer marketing since its inception in 2011. Specializing in fully managed, customized campaigns, the agency has consistently delivered exceptional results for Fortune 500 companies. Their approach combines strategic planning, innovative content creation, and meticulous influencer selection to craft campaigns that resonate with target audiences.

By focusing on authentic connections and data-driven strategies, HireInfluence ensures that each campaign aligns with the brand’s objectives to deliver the highest ROI possible. ​

Overall Review

HireInfluence stands out as a premier influencer marketing agency, particularly for large corporations seeking impactful campaigns that set trends. Their commitment to excellence is evident in their hands-on approach, from influencer curation to campaign execution and performance analysis. The agency’s dedication to understanding each client’s unique needs results in tailored strategies that drive engagement and brand growth. With a proven track record and a roster of high-profile clients, HireInfluence exemplifies what large brands should expect from a top-tier influencer marketing partner.

HireInfluence Awards

HireInfluence’s excellence has been acknowledged through numerous industry awards:​

• 2024 MUSE Awards: Marketing Agency of the Year
  
• 2024 Netty Awards: Best Digital Marketing Campaign
  
• 2024 Vega Digital Awards: Best Influencer Marketing Campaign
  
• 2024 NY Digital Awards: Best Influencer Marketing Campaign
  
• 2024 Marcom Awards: Top Influencer Marketing Campaign
  
• 2024 NYX Awards: Best Influencer Marketing Campaign
  
• 2024 AVA Digital Awards: Best Social Marketing Campaign
  
• 2024 Global Digital Excellence: Integrated Digital Agency of the Year 

Large Corporations HireInfluence Has Partnered With

HireInfluence has partnered with a diverse array of prominent brands, including:​

• Microsoft
  
• Oreo
  
• Southwest Airlines
  
• McDonald’s
  
• Warner Bros.
  
• NFL
  
• Target
  
• Walmart
  
• Macy’s
  
• Adidas
  
• MTV
  
• Nickelodeon
  
• Coca-Cola
  
  

Services

HireInfluence provides a comprehensive suite of services tailored to meet the unique needs of enterprise clients:​

Full-Service Influencer Campaigns: End-to-end campaign management, including strategy development, influencer selection, content creation, and performance analysis.

Experiential Ideation & Fulfillment: Design and execution of immersive brand experiences that foster emotional connections with audiences.

Creative Talent Sourcing & Placement: Hand-vetted influencer selection based on brand alignment and audience engagement metrics.

On-Site Brand Promotion & Events: Coordination of live events, product demonstrations, and appearances to enhance brand visibility.

Recurring/On-Demand Influencer-Generated Content (IGC) Activations: Development of long-term content strategies for sustained audience engagement.

Paid Media Management Solutions: Strategic amplification of content through paid channels to maximize reach and impact.

Content, Design, Editing & Production: Creation of high-quality visual and written content tailored to brand messaging.

Performance Measurement & Analytics: Comprehensive reporting on campaign metrics, including engagement, reach, and conversion rates.

2. Influencer Marketing Factory

Founded: 2018
Founders: Alessandro Bogliari (CEO), Jonathan Ruggiero (COO)
Headquarters: Miami, Florida, USA

Influencer Marketing Factory is a full-service influencer marketing agency that specializes in creating data-driven campaigns across platforms like TikTok, Instagram, and YouTube. Since its founding in 2018, the agency has grown into a popular choice for both mid-sized and large corporations seeking impactful influencer collaborations.

Overall Review

Influencer Marketing Factory has extensive experience with large, global campaigns, making it well-suited for corporations running complex campaigns that span borders and platforms.

The agency collaborates with a diverse network of influencers, allowing brands to effectively target specific regions while maintaining reach and engagement. Their data-driven approach is another key advantage for larger organizations that need to monitor campaigns closely across various teams.

By prioritizing analytics and performance tracking, Influencer Marketing Factory can provide detailed reporting on metrics such as reach, engagement, and conversions, which helps corporations assess campaign ROI and make informed decisions.

The agency also tailors its strategies to meet the unique needs of larger brands. With experience working with Fortune 500 companies, they understand how to structure campaigns that align with corporate objectives, whether the goal is boosting brand awareness, driving sales, or enhancing customer retention.

This includes influencer sourcing, content creation, legal management, and performance analysis. This holistic approach reduces the internal burden on corporate marketing teams and helps to integrate their efforts into complex workflows common in enterprise settings.

Services

Influencer Campaign Strategy: Tailored strategies that align with corporate goals, including audience analysis and platform selection.

Influencer Sourcing & Management: Identifying and managing relevant influencers, including contract negotiations and content approval.

Content Creation: Producing authentic influencer-driven content optimized for social platforms.

Paid Media Amplification: Running targeted paid ads to enhance the reach and visibility of influencer content.

Performance Tracking & Reporting: Real-time analytics and detailed post-campaign reports to measure success and guide future strategies.

TikTok Marketing: Specialized services for TikTok campaigns, including trending challenges and native ad strategies.

3. Ubiquitous

Founded: 2020
Founders: Brendan Gahan, Jonathan Saxon, and Alex Elsea
Headquarters: Nashville, Tennessee, USA

Ubiquitous is an influencer marketing agency that really focuses on data and automation to streamline campaign management. Despite being a relatively new player in the industry, the agency has quickly gained traction.  Working with both mid-sized and large corporations, they understand the complex workflows of large-scale campaigns.

Overall Review

Ubiquitous stands out for its use of proprietary technology and automation, which makes it particularly effective for large corporations managing high-volume influencer campaigns. 

The agency’s custom-built platform streamlines influencer identification, campaign tracking, and performance reporting. This data-centric model also allows for more precise audience targeting and real-time optimization, which is valuable for brands with complex marketing needs that can quickly change over time.

The agency also has experience running campaigns across various social media platforms at the same time. This is common for corporate marketing campaigns and requires specialized coordination.

Ubiquitous also offers paid media amplification, helping corporations extend the reach of influencer content. Their experience working with enterprise-level clients means they are equipped to handle the legal, logistical, and operational complexities that come with large-scale influencer partnerships spanning different markets and channels.

Services

Influencer Discovery & Vetting: Using proprietary technology to identify and verify relevant influencers for large-scale campaigns.

Campaign Management: Overseeing the entire campaign lifecycle, including influencer coordination, content approval, and performance monitoring.

Content Creation: Collaborating with influencers to develop platform-specific content that aligns with corporate branding.

Paid Media Amplification: Running targeted paid ad campaigns to boost influencer content reach and impact.

Data & Analytics: Real-time tracking and post-campaign reporting to measure performance and ROI.

Platform Diversification: Multi-platform campaigns across TikTok, Instagram, and YouTube to maximize visibility.

4. Ogilvy

Founded: 1948
Founder: David Ogilvy
Headquarters: New York City, New York, USA

Ogilvy is a global advertising, marketing, and public relations agency with a long-standing reputation for working with some of the world’s largest brands. While it is traditionally known for its expertise in brand strategy and creative advertising, Ogilvy has expanded its services to include influencer marketing, making it a key player for large corporations seeking integrated, multi-channel campaigns.

Overall Review

Ogilvy’s strength lies in its deep-rooted expertise in brand building and its ability to integrate influencer marketing into larger, multi-faceted advertising strategies. This makes it particularly appealing to large corporations that require more than just influencer partnerships. Many brands that partner with Ogilvy already have a relationship with the agency for traditional marketing or PR work.

The agency’s extensive global network also allows it to manage large-scale, international influencer campaigns. This is critical for international brands that need campaigns to perform in diverse markets.

Another advantage for large corporations is Ogilvy’s emphasis on data and insights. The agency leverages audience analytics and social listening tools to guide influencer selection and content strategies.

This data-driven approach helps corporations and the various teams within them make informed decisions and measure the impact of influencer collaborations. 

Services

Influencer Strategy & Campaign Development: Designing tailored influencer strategies that align with broader corporate marketing goals.

Influencer Identification & Management: Sourcing, vetting, and managing influencers, with a focus on long-term partnerships.

Content Creation & Creative Direction: Collaborating with influencers to produce branded content that fits the corporation’s overall creative strategy.

Paid Media & Amplification: Boosting influencer content through paid ad placements to maximize reach and engagement.

Social Listening & Analytics: Using data insights to track influencer performance and measure campaign ROI.

Global Campaign Execution: Coordinating influencer campaigns across multiple regions, ensuring consistent messaging and brand alignment.

5. The Shelf

Founded: 2014
Founders: Atul Singh and Lauren Jung
Headquarters: Brooklyn, New York, USA

The Shelf is a full-service influencer marketing agency known for its combination of creative campaigns and data-driven strategy. The agency works with both mid-sized and large corporations, offering end-to-end campaign management. As with most entries on your top list of influencer agencies, they prioritize data through their own internal platform. This proprietary platform enables detailed tracking and data sharing across teams within a corporation.

Overall Review

The Shelf stands out for its combination of data analytics and predictive modeling. This makes it particularly effective for large corporations aiming for precision and scalability. 

The agency uses its in-house platform to analyze extensive influencer and audience data, helping corporations identify creators who align with their brand values and target demographics. This allows them to find more precise granularity when segmenting audiences.

For large corporations, The Shelf’s ability to manage multi-channel, multi-phase campaigns is a key advantage. Project management is difficult for these types of campaigns, and The Shelf has tools to help manage this process.

Its structured workflow is designed to handle the complexity and scale of corporate-level influencer marketing initiatives. While very technical, The Shelf makes sure to incorporate storytelling and creativity into each large campaign they create.

Services

Influencer Sourcing & Vetting: Identifying and verifying influencers using data insights to ensure brand alignment and audience relevance.

Campaign Strategy & Management: Developing and executing large-scale influencer campaigns, including content planning and timeline coordination.

Creative Direction & Content Production: Collaborating with influencers to create branded content tailored for different platforms.

Paid Media Amplification: Running targeted ad campaigns to boost influencer content reach and visibility.

Performance Analytics & Reporting: Providing detailed campaign reports with metrics on engagement, conversions, and ROI.

Multi-Platform Campaigns: Executing campaigns across platforms like Instagram, TikTok, YouTube, and Pinterest.

6. Socially Powerful

Founded: 2017
Founders: James Hacking and Matt Donegan
Headquarters: London, United Kingdom (with offices in New York, Dubai, and Beijing)

Socially Powerful is a global influencer marketing agency that specializes in creating performance-driven campaigns specifically for large corporations. The agency offers end-to-end campaign management that blends creative influencer strategies with paid media amplification. With a presence in multiple geographic regions, Socially Powerful has the experience to execute large-scale, cross-border campaigns for corporate clients.

Overall Review

Socially Powerful’s global reach and multi-market capabilities make it particularly effective for large corporations seeking international influencer campaigns. One advantage is the fact that they have offices in key locations around the world. This cross-border expertise is valuable for corporations with diverse, global audiences.

The agency also emphasizes performance marketing, making it appealing to large brands focused on measurable results. Socially Powerful integrates influencer marketing with data-driven paid media strategies for a synergistic marketing approach. Their detailed reporting includes insights on audience engagement, content performance, and ROI, which is crucial for large corporations managing extensive marketing budgets with various stakeholders.

Another advantage is the agency’s in-house content production capabilities. Socially Powerful creates high-quality visual and video content designed for social platforms using in-house assets and expertise. This is particularly beneficial for large-scale campaigns that require consistent, polished content across multiple channels.

Services

Influencer Campaign Strategy & Execution: Developing and managing large-scale influencer campaigns with a focus on performance and scalability.

Global Influencer Sourcing: Identifying and vetting influencers across multiple regions to support international campaigns.

Content Creation & Production: In-house production of social-first content, including branded videos, images, and ad creatives.

Paid Media Amplification: Running targeted ad campaigns to boost influencer content reach and drive conversions.

Data & Analytics: Providing detailed reports on audience engagement, campaign performance, and ROI.

Multi-Platform Campaigns: Executing influencer campaigns across Instagram, YouTube, TikTok, Facebook, and LinkedIn.

7. Open Influence

Founded: 2013
Founder: Eric Dahan
Headquarters: Los Angeles, California, USA (with offices in New York, Chicago, and Milan)

Open Influence is a full-service influencer marketing agency with over a decade of experience working with large corporate brands. The agency works with corporations across various industries and can adapt quickly to campaign requirements. With a proprietary technology platform and a global influencer network, Open Influence offers corporations the ability to run data-backed, performance-oriented marketing initiatives that drive engagement.

Overall Review

Open Influence’s proprietary platform is probably one of its key strengths. Large corporations enjoy the ability to plug into this platform and quickly get the data they need without using intermediaries that can slow processes down.

The platform uses artificial intelligence (AI) to analyze influencer profiles, audience demographics, and content performance. Some clients enjoy this approach while others may have some reservations. However, the agency does oversee all aspects of campaign management to ensure it meets their standards.

 The AI-powered features are claimed to help predict audience engagement and other crucial elements. 

The agency’s ability to create and execute multi-platform campaigns is another advantage for large corporations. Open Influence manages influencer partnerships across platforms like Instagram, TikTok, and YouTube, enabling brands to maintain a consistent presence across multiple channels. Their expertise in tailoring content to fit the unique trends and algorithms of different platforms makes their campaigns more adaptable and effective.

Open Influence offers end-to-end campaign management, which is generally what large corporations are looking for. This includes influencer sourcing, contract negotiation, content production, compliance management, and detailed analytics for both during and after the campaign.

The agency’s experience and history working with Fortune 500 companies mean they are equipped to handle the legal, logistical, and creative complexities that come with large-scale corporate campaigns.

Services

Influencer Discovery & Vetting: AI-powered analysis to identify influencers based on audience demographics, interests, and engagement patterns.

Campaign Strategy & Management: Developing and executing large-scale influencer campaigns, including content planning and coordination.

Content Creation & Optimization: Collaborating with influencers to produce platform-specific, brand-aligned content.

Paid Media Amplification: Running targeted ad campaigns to extend the reach and impact of influencer content.

Data & Performance Analytics: Providing in-depth reporting on key metrics such as reach, engagement, conversions, and ROI.

Multi-Platform Execution: Managing campaigns across Instagram, YouTube, TikTok, Pinterest, and other major social platforms.