Influencer Agency Guides

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Influencer Analytics: Essential KPIs to Track

Tracking influencer marketing campaigns is essential to success. Creating an effective process to gather, organize, and report numbers may be cumbersome, but it’s an important aspect of running successful influencer marketing campaigns. One of the challenges of influencer analytics is tracking a fluid environment. Brands need to have clear goals and key performance indicators (KPIs) ahead of the campaign to ensure that they’re getting the results they want.  Creating a…
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Influencer Relations Management: What It Is and How to Build an IRM Strategy

Along with digital marketing, influencer marketing is beginning to replace traditional advertising. According to Data Bridge Market Research, the influencer marketing industry is expected to reach $69.92 billion by 2029 at a CAGR of 32.50% from 2022 to 2029.[1] Still, influencer marketing is not a “set it and forget it” strategy. A lot of the success relies on the brand’s ability to manage the influencer relationship.  What Is Influencer Relations…
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How to Vet Influencers

One of the biggest challenges brands face with influencer marketing is determining how to properly vet potential influencers for campaigns. There’s a lot to consider, from the type of influencer to the audience to the authenticity of their stats.  Fake influencers are on the rise, leading brands to believe that they have much more clout than they actually do. It’s easy for influencers to use low-cost follow services and bots…
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How to Create an Influencer Marketing Campaign

Influencer marketing is an effective way to reach new audiences. There are 4.9 billion social media users globally, which is about 60.49% of the world population.[1] By 2027, global social media users are forecasted to reach 5.85 billion.  Everyone from major brands to small businesses is leveraging influencer marketing for success. Still, it takes planning and effort to create an effective campaign.  What Is an Influencer Marketing Campaign? An influencer…
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How to Navigate a Company Crisis

Whether it’s a global pandemic, economic downturn, company scandal, or natural disaster, crisis situations can have a significant impact on businesses and their marketing strategies. All businesses are susceptible to crises, so it’s critical to be prepared to address them with a crisis management plan. A crisis management plan encompasses the possible sources of a crisis, understanding the stages of a crisis, and ensuring that the right team is in…
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Top Influencer Marketing Examples for a Creative Campaign

What was once a trend is now part of many brands’ marketing strategies. Long past its experimental phase, influencer marketing continues to grow and offers new opportunities to leverage influencers’ creativity and reach.  Brands of every size can get inspiration from the successful campaigns of major brands. Here are some examples of effective influencer marketing campaigns.  #SpiritsofEurope The ABSOLUT Company created a series of people- and planet-centered influencer activations over…
Image of an influencer preparing for a video post.

How to Use Influencer Marketing to Grow Your Brand

Influencer marketing was once a radical marketing method, but it’s since grown to become a vital part of any modern marketing strategy. Influencers help brands gain reach with target audiences and can drive campaign performance in ways that other efforts can’t, simply because of their authenticity. Working with influencers gives brands an opportunity to benefit from not only their own marketing efforts but the creativity and credibility of the influencer….
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9 Examples of Ethical Marketing Done Right

Ethical marketing might seem like an oxymoron, but like other fields, marketing is beholden to a set of ethical standards to guide campaigns and messaging. There can be a balance between making sales and doing the right thing. In fact, consumers want to support brands that are dedicated to environmental and social responsibility.[1] Companies that apply ethics to their marketing are winning consumer trust. Here are the 9 best examples…
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Crafting an Influencer Outreach Strategy for Success

Influencer marketing is a key aspect of modern marketing strategy, but it’s crucial for brands to connect with the influencers that align with their values and deliver standout content to target audiences. The most important aspect of this is working with the right influencers and building mutually beneficial relationships. This begins with influencer outreach, which can be a barrier for brands. What Is Influencer Outreach? Source: Unsplash Influencer outreach is…
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Influencer Ethics: Collaborate Responsibly

Influencer marketing is not a flash-in-the-pan marketing trend. Over the past few years, the growth of the influencer marketing industry has proven that it’s a crucial part of a brand’s strategy. But like all aspects of marketing, the rise of influencer marketing highlights a growing problem with influencer ethics. As key tools in the marketing world with the social capital to shape opinions and encourage purchasing decisions and behaviors, influencers’…
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Best Influencer Analytics Tools

Influencer marketing is a crucial aspect of many brand’s digital marketing strategies, particularly with the rise of social media. These content creators have incredible reach and can persuade their audiences in a way that traditional advertising methods just can’t match – but they’re not all equal in their clout. When brands partner with influencers, they can tap into new audiences and gain exposure to potential customers. But like any other…
Closeup of a handshake in a professional setting.

Ethical Issues in Marketing: Examples and How to Avoid Them

Ethics in marketing has become a bit of a gray area, especially with the low barrier for entry afforded by the rise of digital and the shifts in political and cultural norms over the past decade. Brands are skating a fine line between what’s acceptable and what can threaten consumer satisfaction and brand reputation. As more scandals make the news, ethical issues in marketing have become a prime focus. Brands…
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Company Crisis Examples and What to Learn from Them

It’s rarely smooth sailing for businesses. Mistakes happen, often at the worst time, and can leave companies with financial or reputational damage. Crisis management, the practice of preparing for negative incidents, minimizing their damage and disruption, and getting an organization back on track, is crucial to business. Agile companies anticipate threats and develop strategies to cope with their impact. Here are the best examples of company crises, how each company…
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How to Choose an Influencer Marketing Manager

Influencer marketing is a highly effective marketing strategy for brands, but it’s not a “set it and forget it” tactic. Working with influencers requires daily interactions, contract negotiations, administrative work, and creative campaign concepts – more than one marketing department can handle. An influencer marketing manager handles all the work for brands, finding influencers, building relationships, guiding campaigns, checking content, and diving into campaign metrics. Whether it’s a brand’s first…
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Is Being an Influencer a Good Career Choice?

Being a social media influencer is a real job – and it takes hard work and skills. While some aspiring influencers underestimate the work involved and think they can post pretty pictures, the successful ones understand that they’re promoting their personal brand and reap the rewards.
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Influencer Marketing Industry Predictions

Influencer marketing is still a key tool for brands, but it continues to evolve at a rapid pace. Each year brings new opportunities and challenges, including growing roles of creators, different touchpoints in the sales funnel, and major platform updates. These are the influencer marketing predictions and trends heading into the end of 2023.
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Top Music Influencers

The music industry is constantly changing. New platforms and technologies are emerging, creating new opportunities for influencers to make their mark. Music influencers use their voice and talent to spread the word about new music. They may be singer/songwriters, DJs, music producers, or simply enthusiasts who amass a following for their keen musical ear. Here are the top music influencers making waves in social media. Selena Gomez @selenagomez Selena Gomez…
best Influencer Marketing Tools

The 20 Best Influencer Marketing Tools For 2023

Last updated August 8, 2023 Influencer marketing has accelerated the growth of many brands and businesses of all sizes. But finding, vetting, and hiring influencers isn’t always an easy process. This is why leveraging influencer marketing-specific tools is essential for your campaigns to be successful. Ready to jumpstart your influencer marketing strategy this year? Check out our list of some of the best influencer marketing tools for 2023. How Did…
Top Naturalist Influencers

Top Naturalist Influencers

Naturalists study the natural world through the observation of animals and plants. With the rise of influencer marketing, it’s a logical progression for naturalists and wildlife enthusiasts to draw attention to the beauty of our flora and fauna – earning themselves the title of “influencer.” Naturalist influencers offer more than just beautiful wildlife and landscape photography and videos, however. They play a vital role in environmental issues and raise awareness…
Top Crafting Influencers

Top Crafting Influencers

Following the mass shutdowns of the pandemic, more people discovered – or rediscovered – their inner crafter. Filled with free time, people everywhere found fun new ways to spend their days, including DIY home décor projects, jewelry making, silhouette art, knitting, crocheting, and making miniatures. Craft influencers are on the rise, and that’s partly because of the medium itself. Crafts of all kinds lend themselves to short- and long-form content,…
Top Home Improvement Influencers

Top Home Improvement Influencers

Home improvement influencers have been around for a while, from the fictional Tim “The Toolman” Taylor on Home Improvement to tradesmen personalities like Bob Silva and Bob Vila on PBS and HGTV. America’s passion for home improvement didn’t go anywhere – it just shifted to the digital space with social media influencers focusing on home renovations, flipping houses, and DIY home projects. Here are the top home improvement influencers to…
What Is Shadow Banning and Is It Real

What Is Shadow Banning and Is It Real?

Social media has become a must for any brand or influencer looking to boost online presence, audience, and growth. Building that engagement and following doesn’t happen overnight – but losing it could happen in a flash. In recent months, Instagram and TikTok users have found themselves in just that situation. Seemingly overnight, all of their content seemed to vanish off the face of the internet – the shadow ban. Shadow…
9 Biggest Influencer Scandals

9 Biggest Influencer Scandals

Influencers are often thought of as living a carefree life filled with luxury products, comped vacations to exotic locales, star-studded events, and plenty of #sponsored posts. Sometimes, influencers take it a step too far, getting them in hot water with public opinion – or worse, on the wrong side of the law. These are 9 biggest influencer scandals of all time. 1. The Fyre Festival No scandal list would be…
Top Food Influencers in NYC

Top Food Influencers in NYC

From Michelin-starred restaurants to gourmet street vendors, just about every cuisine is represented in New York City. It’s a city known for its culinary culture – and its food influencers. These influencers cover a range of food-related topics, including restaurant reviews, recipes, food tips, and more. Here are the top food influencers in NYC covering everything from exciting new restaurants to emerging food trends to innovative recipes. Christine Yi @cy_eats…
Top NFT Influencers

Top NFT Influencers

Nonfungible tokens (NFTs) are growing fast. Revenue is expected to reach $1,601.00m in 2023. By 2027, it’s projected to grow 18.55% for a total of $3,162.00m.[1] Along with that, influencer marketing for NFTs and blockchain is booming. There are numerous influencers offering advice, trends, and emerging projects, including new NFT launches from brands. What Is NFT Marketing? Like any other product, NFTs are sold based on promotion. But with NFTs,…
Top Digital Nomad Influencers

Top Digital Nomad Influencers

Many people dream of quitting their day jobs and traveling the world, which may be why travel influencers are among the most popular types of influencers. Digital nomads go where they want, live where they want, and enjoy a flexible schedule that allows them to “unplug” whenever they choose. Here are the top digital nomad influencers across different industries and what they offer for their fanbase and brands. Chris Brogan…
How to build influencer communities

How to build influencer communities

By now, virtually every brand knows that influencer marketing is the key to success as consumer demands and market competition grow. But as more brands leverage the power of influencers, that also means leveling the playing field. The core component of influencer marketing success is the authenticity in this marketing tactic, and this comes from long-term partnerships between brands and influencers. In the process, brands can build communities of dedicated…
create successful influencer content

How to create successful influencer content

Social media has been a boon for businesses and influencers alike. Content creators can use social media to build a following and promote their personal brand, and partnerships or collaborations between influencers and brands create authentic, meaningful conversations with audiences. There’s a vast pool of influencers that brands can tap into, but the competition for attention is fierce. Influencers must rise above and stand out with quality content that resonates…
Influencer marketing agency industry statistics

Influencer Marketing Agency Industry Statistics

The 8 Metrics You Need to Know Before Launching Your Next Social Media Influencer Marketing Campaign Influencer marketing campaigns have become integral for brands, with the industry growing to a $10 billion dollar industry over the past five years alone.  But, does influencer marketing work? How much should you dedicate to your influencer marketing budget? Which social media platforms are best for your brand? And will your brand actually see…
influencer marketing manager

The Right Influencer Marketing Manager

How To Find The Right Influencer Marketing Manager To understand how to find the right influencer marketing manager, it is important to know what an influencer marketing manager does, how influencer marketing agencies work, and how influencer marketing managers can make influencer marketing campaigns successful. Influencer Marketing Managers & Influencer Marketing Agencies: What to Know Image: Sam from our Craff campaign Influencer marketing can be confusing, even for many marketing…
ESports Influencer Marketing

ESports Influencer Marketing

The Top eSports Influencers Anything competitive can turn into a sport, and video games are no exception. The esports, or electronic sports, world is filled with both professional gamers and avid gaming fans. The gaming world is an effective place for influencer marketing promotion thanks to the countless hours followers spend listening to gamer commentary and viewing live broadcast competitions, and brands are vying for a collaboration with these top…
Cost of influencer marketing

Cost of Influencer Marketing

Influencer marketing is a constantly evolving business, so naturally, influencer marketing costs fluctuate quite a bit. There are many factors that affect the cost of any marketing on social media, but even more when it comes to influencer marketing cost. Whether the agreement is to pay per post or for an entire campaign, there is not a set price you can expect to pay. Influencer Marketing Industry Pricing The marketing industry…
how to run influencer-driven contests

How to run influencer-driven contests and giveaways

Branded content from influencers often goes viral, leading to successful marketing campaigns. Of all the influencer content, contests and giveaways are among the most popular among followers, leading to increased reach and a highly engaged audience. Everyone enjoys an opportunity to win, even if the reward is something simple like having a photo highlighted. When free gifts are involved, people are even more likely to participate in a contest, especially…
Voices that matter

Top Mental Health Influencers

By providing a safe, judgement-free platform for change, mental health influencers are playing a vital role in tackling the global mental health crisis
Leveraging influencer marketing for startups

Leveraging Influencer Marketing For Startups

Gaining traction as a startup is a tall order. Often faced with limited or nonexistent marketing budgets and little-to-no marketing professionals, startups have fewer options to boost brand exposure and awareness. But getting the brand name out there as a startup is vital to a business’s future success. Without a robust marketing strategy, it could take even longer to build the recognition and growth necessary to stand out in a…
Top AI Influencers

The Top AI Influencers to Follow in 2023

A whole new generation of influencers has disrupted social sharing sites and changed the face of influencer marketing as the world knows it.
San Diego Truck Influencer

Influencing for the Cause

Influencers makes their endorsements (subtle or not) something that people stop and pay attention to
Influencer marketing for live events

Influencer Marketing For Live Events

In-Person Events & Influencer Marketing Social influencer event marketing is already a big part of promoting events. Live events always have some elements of influencer marketing, and event coordinators and hosts seek to invite the people other people want to see. Consider a conference with a celebrity keynote speaker, a celebrity influencer or host for Hollywood award shows, or your guest list for your last dinner party – the goal…

Influencer Marketing For Food Brands

How Influencer Marketing Can Ramp Up Food Brands Food and beverage brands, whether for food products, supermarkets, or chefs and restaurants, are within a thriving industry. Most people enjoy food and search for innovative ways to bring more delicious or healthy options in their diets. Related: Top influencer marketing agencies The food industry is also a pillar of modern life and a source of social events for people, whether it’s…
Types of influencers

Types of Influencers

Influencer types are important to understand if you’re a brand looking to start influencer marketing. Small boutique fashion labels, globally recognized shoe brands, and fast food joints – what do they all have in common? They all use influencer marketing to connect with their target audience.  But in most cases, they’re not likely to use the exact same types of influencers. From micro to mega, influencers come in all shapes…
Shopify influencer marketing

Shopify Influencer Marketing

What is Influencer Marketing for Shopify Brands? Influencer marketing for Shopify brands generates new leads and conversions by using the stature of trustworthy influencers. Shopify has recently launched Shopify Collabs — a marketplace that makes it easy for businesses and creators to build collaborative partnerships. This new tool streamlines the process of finding and screening influencers for Shopify brands who use the service. Influencer marketing leverages the authority certain influencers…
Influencer marketing for fortune 1000 companies

Influencer Marketing For Fortune 1000 Companies

How Fortune 1000 Companies Are Seeing Massive Success Through Influencer Marketing According to a poll from Tomoson, influencer marketing generates $6.50 in revenue for each $1 of marketing spend.[1] The same poll also suggests that influencer marketing is the fastest growing social media marketing strategy, eclipsing other popular digital marketing techniques like display ads, paid social marketing campaigns, and affiliate marketing campaigns. Why? Influencer marketing is the new friend and…

Taking a look at the top cosplay influencers around the world

As more people continue to get involved in cosplay, companies have unique opportunities to collaborate with influencers and create engaging content with viral potential.
Reporting and analysis of influencer marketing campaigns

Reporting and analysis of influencer marketing campaigns

By leveraging these tips, businesses can maximize the reach of their campaigns to generate measurable results.
influencer taking photo

The FTC and Influencer Marketing: What You Need to Know

FTC Influencer Marketing Guidelines The Federal Trade Commission (FTC) enforces endorsement guidelines that make it easy for brands and influencers to demonstrate transparency. What’s included in the FTC Endorsement Guides and how can abiding by these rules protect your business? Evolution of the FTC Endorsement Guides The FTC’s mission is to protect consumers from fraudulent or deceptive business practices. Any claims – particularly those that may impact consumers’ physical or…
How to create social conversations for brands

How To Create Social Conversations For Brands

Conversations happen all day on social media. Among them, millions of conversations are about brands, products, or services, creating an opportunity for brands to connect with customers. Brands shouldn’t be afraid to talk, share, and educate customers on social media. This makes them human, establishes trust, and builds lasting relationships. Social conversations like these are an effective way for brands to stand out and boost brand awareness. What Are Social…
How are influencers paid

How Are Influencers Paid?

Influencer marketing is one of the most effective ways to reach your target audience – especially on social media. The cost for an influencer can vary, however, based on the industry, business goals, platforms, campaigns, social reach, and more. There are a number of ways that influencers can be paid, including through products, discounts, and monetary compensation. Influencers have multiple methods to get paid as well, including sponsored posts, ambassadorship,…
Dark Posting

What Is Dark Posting in Influencer Marketing?

The paid ads that show up on news feeds on social media are dark posts. Despite their prominence, many brands aren’t sure of what dark posts are and how they fit into the marketing mix. Only a small percentage realize how much opportunity and revenue could come from dark posts and the content that they’ve already paid for. Dark posts are not a black hat tactic or “dark” in any…
list of influencer marketing niches

Influencer Marketing Niches

Influencers are content creators who have the power to influence or alter the decisions of others. That power is multiplied exponentially for influencers who operate within a specific niche. In the context of influencer marketing, a niche is a highly-specific segment of the market. Whatever that niche is, be it beauty, fashion, travel, or sports, the content creator will share photos, captions, and sponsors only related to this niche. Landing…
Top Twitch Streamers

Top Twitch Streamers (Updated For 2023)

Similar to YouTube, Twitch is a video streaming platform that focuses on eSports and gaming-related content. Creators share anything from tutorials and episodic shows to vlogs but the most popular content is video game live streams. In just the beginning of the first quarter of 2023, data reported that Twitch sees 140 million unique monthly visitors.[1] 2023’s Top Twitch Streamers (So Far!) Ninja Ninja is the platform’s number one streamer…
What is an influencer

What Is An Influencer?

Influencer Defined: An influencer is someone who has an online following or audience and has the authority to influence the purchase decisions of their audience. The word “influencer” has been around for a few centuries, but the definition has changed over the last few years as influencer culture has skyrocketed. It was officially added to the Miriam Webster dictionary in 2019 with the following definition: “One who exerts influence: a…
growth marketing during recession

Growth marketing during a recession

Marketing during a recession can present opportunities for those who are able to adapt and respond effectively to shifts in consumer behavior Here are some key things that brands need to know when marketing during a recession.
amazon influencers

Amazon affiliates vs. Amazon influencer program

E-commerce brands are leveraging Amazon as another way to generate revenue. Here’s how.
How to find influencers

How To Find Influencers

We all spend roughly 30 minutes to an hour every day scrolling through social media. And there are billions of us doing this each and every day.  But not all content is created equal and not every creator has the same level of influence. Your marketing campaign depends on working with the right influencer for your brand. So how do you find them?  Here, we’re going to take a deep…
Influencer Marketing

How To Become A Brand Influencer

Looking for how to become a brand influencer? It’s not as simple as it might seem. You won’t become an influencer overnight, and building a dedicated and engaged following takes time, effort, and strategy. But, if you have the determination, creativity, and a little bit of business savvy, it’s entirely possible to become a brand influencer. Let’s take a look at everything you need to know about becoming a brand…
What Is influence-for-hire

What Is Influence-For-Hire?

Influencers have risen to become a valuable aspect of digital marketing strategy. With the savviness of modern consumers, word-of-mouth recommendations can be more effective than advertising for swaying the target audience. People want to listen to subject-matter experts and get their product recommendations from those they trust, which now includes social media influencers and creators. It’s clear that brands should work with influencers to elevate their marketing strategy, but that’s…
what is user generated content

What is user generated content?

If you want to see the maximum ROI on your influencer marketing campaigns, incorporating this is the perfect strategy.

How To Market Using Short-Form Video

Short-Form Video Marketing: What You Need to Know The way brands use video is constantly evolving as they see what appeals to social media users. With the booming popularity of TikTok, other social media channels are scrambling to get in on the short form video marketing trend and are actively working to compete for viewer share. Hubspot’s recently released report on marketing trendsstates that while approximately 31% of global marketers…

In-House Vs. Agency Influencer Marketing

Influencer marketing In-House vs. Agency: which one is the most beneficial for brands? Influencer marketing is expanding beyond a supplemental promotional tactic to one of the main advertising vehicles for brands. As companies adapt to this shift in digital marketing, many marketing departments debate on whether to run influencer marketing campaigns in-house vs. hiring an agency. What’s best for a brand depends on several factors. Today, let’s discuss the key…
Education Influencer

Education Influencer Marketing: What You Need to Know

Education influencer marketing has never been more popular! After the last several years, there has been a rise in online and social media traction for educational materials, products, and content. Educators are authority figures by default. Whether they are in person or online, they speak with authority and credibility in their respective fields. The influencer marketing industry is projected to be worth more than fifteen billion dollars by the end…
Influencer marketing for digital products

Influencer Marketing For Digital Products

Influencer Marketing offers Marketing Flexibility for Digital Products The internet opened a world of possibilities for creators of digital products, especially with social media. Everyone has access to affordable tools for creating, selling, and distributing online courses, ebooks, and other digital content, and marketing is easy to set up. Of course, that means more competition. Even with the best products, you may be struggling with selling your products and creating…

Podcasting and influencer marketing

While growth in social media usage is leveling off on individual platforms (with the notable exception of TikTok), podcasting is taking off! The percent of people who have ever listened to a podcast has grown steadily since 2014, and between 2019 to 2021, monthly podcast listening has jumped by 28%.[1] Podcasts are not just filler or background noise; they’re highly targeted to listeners’ interests and fans eagerly await the next…
Influencer marketing in the skincare space

Influencer Marketing in the Skincare Space

Influencer Marketing for Skincare Industry Brands With the social media explosion over the last few years, the beauty industry has climbed in both reach and influence, driving buyer decisions in a previously unknown direction. Instagram, Facebook, TikTok, Pinterest, and YouTube scrollers get to experience immediate results, tutorials in real-time or watch long-term transformations right from their phone. All while feeling like they’re getting an “inside scoop” on what their favorite…
Influencer marketing in the health and wellness space

Influencer Marketing in the Health and Wellness Space

Influencer Marketing for Health and Wellness The health and wellness space is unique from the medical space and generally considered more holistic. As an industry, it’s growing past the $4.5 trillion dollar mark[1] with no sign of stopping anytime soon. This space offers a considerable amount of crossover with both fitness and nutrition, so the opportunity for influencer impact is extremely high. Products that appeal to the wilderness yogi may…
black american influencer

Everything You Need To Know About Influencer Marketing For B2B

With rising ad costs and an increase in viewer ad fatigue, marketers continue to innovate their efforts to keep sales flowing. Influencer marketing for B2B is a powerful tool brand can leverage for direct-to-business sales. There are obvious differences in how brands should approach this market as opposed to a consumer market, but there is no shortage of opportunities for a strong ROI. Clubhouse is a marketing and community channel…

How Does Influencer Marketing Affect SEO?

Off-Page Influencer Marketing Can Lead to Better Site Ranking Off-page SEO is the other websites, content, and links that enhance the credibility of a brand’s website. Despite the approximately 500 to 600 Google algorithm updates every single year, ranking higher on Google continues to rely on an underlying and enduring principle: E-A-T. E-A-T is a tried and tested metric for growing a brand’s presence in its target market. It stands…
Influencer marketing for lifestyle brands

Influencer Marketing For Lifestyle Brands

How Lifestyle Brands Can Leverage Influencer Marketing Influencer marketing is a proven way to promote your brand or products with established and profitable content creators on the internet. True influencers have a proven track record of making authentic connections with their audience and moving them to take buying actions. Their followers are already loyal. They already trust them. You are paying to borrow that loyalty and trust. Most influencers operate…
reddit logo

Reddit Influencer Marketing

How to Leverage Reddit for Successful Campaigns Though less obvious than Facebook or Twitter, Reddit is a successful social media platform that offers a wealth of information via thread formats. Users begin discussions on individual threads within communities and provide questions and answers, conversations, or resources. According to Alexa, Reddit was ranked as the 19th most-viewed website[1] in the US and the world in 2020. Naturally, this is a boom…
How endorsements and product placement work in influencer marketing

How Endorsements and Product Placement Work in Influencer Marketing

How Endorsements and Product Placement Work In Influencer Marketing Product placement has been an ideal for the advertising industry, especially influencer marketing agencies. Subtly including products in mass media adds value to the customer experience without disrupting the entertainment itself. One prominent example is the James Bond franchise. LG monitors, Triumph bikes, Omega watches, Microsoft electronics, and Aston Martin vehicles are all featured prominently in these films, adding to the…
Top Marketing Podcasts

Top 21 Marketing Podcasts

Are you or your team looking for the best marketing podcasts to listen to? Look no further! We’ve compiled a list of the 21 best marketing podcasts that will help you stay up to date on the latest trends and strategies for any industry.  Whether you’re a beginner in the field or an experienced marketer, these podcasts will provide valuable insights and tips that can help you succeed in your…
What is earned media

What Is Earned Media (and How It Related To Influencer Marketing)

What is earned media? Earned media is free publication about a business that’s generated through organic efforts. Usually, earned media is published by third parties and isn’t created or paid for by the influencer marketing agency. Because there’s inherent trust in promotion that isn’t paid for by the company, it can be an effective form of publicity. Earned media leverages the power of word-of-mouth marketing from an independent source. There…
What are virtual influencers

What Are Virtual Influencers?

With the Metaverse and virtual-reality games, humans are increasingly interacting with virtual personalities in the digital space. The newest wave is virtual influencers – online personalities that are serving the influencer marketing space. Virtual influencers are becoming a force to be reckoned with. They can do anything a human influencer can do, but they have more control and engagement. In fact, virtual influencers have the potential for three times the…
Influencer Marketing for Small Businesses

Influencer Marketing For Small Businesses

When you’re running a small business, you know you’re responsible for doing or overseeing nearly every element of your company. Throw into the mix the ever-changing spectrum of marketing demands, and it can seem like an impossible task. But not to worry! While marketing is a major component of any business growth strategy, it doesn’t have to be a source of stress — even if you’re a small business owner…
What Defines a Brand Influencer

What Defines A Brand Influencer?

We talk about influencer marketing here at Hireinfluence all day, every day.  We work with influencers; we work with brands on influencer campaigns.  We understand that even people who have heard the term “influencer marketing” may not know exactly what that means.  Sometimes the lines around what defines an influencer can be gray, so in today’s article I will break down what influencer marketing is, and what defines an influencer…
How to spot fake influencers

How To Spot Fake Influencers

Influencer marketing grew in popularity because it’s effective. People are naturally swayed by the opinions of industry leaders, experts, and those they know. Brands are seeking out influencer collaborations, leading more and more people to try to establish themselves as top influencers. It takes time to build a dedicated audience, however, and some are taking shortcuts to get ahead. Influencer fraud is a growing issue in influencer marketing. If brands…
ROI measured and Translated

Influencer Marketing Agency ROI: How To Measure and Translate It!

Return-On-Investment and Influencer Marketing: Influencer marketing is among the best ways for brands to reach their target consumers. Data forecasting suggests influencer marketing is set to grow to a 15 billion dollar industry by 2022, positioning it as not only the present but also the future of brand marketing. This is why understanding how to measure Return On Investment (ROI) effectively by adapting and translating it to serve the unique…

Micro-influencers: The complete guide

Everyone from boutique fashion designers to globally recognized brands are turning to influencer marketing to create genuine connections with their target audience and to further their marketing initiatives. As the popularity of influencer marketing continues to skyrocket and brands are clamoring for the same popular influencers, there is, rightly, some concern regarding “advertising fatigue,” which is a phenomenon in which consumers are becoming blind to advertising, especially when it’s all…

How media agencies are shifting toward generative AI content in influencer marketing

Why agencies are using ‘AI interns’ to humanize generative technology

Razorfish launches in-house creator offering as agencies grow content practice

Which brands really won Super Bowl 2024?

How agencies are investing in influencers this Super Bowl

How to Effectively Use Twitter Influencer Marketing

STUDY: 76% Of marketers, 52% Of Influencers Use AI In Their Work

Why Authentic Influencer Campaigns Are Critical in 2024

HireInfluence Wins The One To Watch Award

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What’s the Hottest Influencer Marketing Tactic for 2024? Harnessing Your Superfans

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