Influencer agency guides

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Reporting and analysis of influencer marketing campaigns

By leveraging these tips, businesses can maximize the reach of their campaigns to generate measurable results.
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Top twitch streamers (Updated for 2023)

Similar to YouTube, Twitch is a video streaming platform that focuses on eSports and gaming-related content. Creators share anything from tutorials and episodic shows to vlogs but the most popular content is video game live streams. In just the beginning of the first quarter of 2023, data reported that Twitch sees 140 million unique monthly visitors.[1] 2023’s Top Twitch Streamers (So Far!) Ninja Ninja is the platform’s number one streamer…
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Growth marketing during a recession

Marketing during a recession can present opportunities for those who are able to adapt and respond effectively to shifts in consumer behavior Here are some key things that brands need to know when marketing during a recession.
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Amazon affiliates vs. Amazon influencer program

E-commerce brands are leveraging Amazon as another way to generate revenue. Here’s how.
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What is user generated content?

If you want to see the maximum ROI on your influencer marketing campaigns, incorporating this is the perfect strategy.
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Top 21 marketing podcasts

Are you or your team looking for the best marketing podcasts to listen to? Look no further! We’ve compiled a list of the top 21 marketing podcasts that will help you stay up to date on the latest trends and strategies for any industry.  Whether you’re a beginner in the field or an experienced marketer, these podcasts will provide valuable insights and tips that can help you succeed in your…
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Influencer marketing for small businesses

When you’re running a small business, you know you’re responsible for doing or overseeing nearly every element of your company. Throw into the mix the ever-changing spectrum of marketing demands, and it can seem like an impossible task. But not to worry! While marketing is a major component of any business growth strategy, it doesn’t have to be a source of stress — even if you’re a small business owner…

What Is influence-for-hire?

Influencers have risen to become a valuable aspect of digital marketing strategy. With the savviness of modern consumers, word-of-mouth recommendations can be more effective than advertising for swaying the target audience. People want to listen to subject-matter experts and get their product recommendations from those they trust, which now includes social media influencers and creators. It’s clear that brands should work with influencers to elevate their marketing strategy, but that’s…

How endorsements and product placement work in influencer marketing

How Endorsements and Product Placement Work In Influencer Marketing Product placement has been an ideal for the advertising industry, especially influencer marketing agencies. Subtly including products in mass media adds value to the customer experience without disrupting the entertainment itself. One prominent example is the James Bond franchise. LG monitors, Triumph bikes, Omega watches, Microsoft electronics, and Aston Martin vehicles are all featured prominently in these films, adding to the…

What is earned media (and how it related to influencer marketing)

Earned media is free publication about a business that’s generated through organic efforts. Usually, earned media is published by third parties and isn’t created or paid for by the company. Because there’s inherent trust in promotion that isn’t paid for by the company, it can be an effective form of publicity. Earned media leverages the power of word-of-mouth marketing from an independent source. There are several forms of earned media,…

How to spot fake influencers

Influencer marketing grew in popularity because it’s effective. People are naturally swayed by the opinions of industry leaders, experts, and those they know. Brands are seeking out influencer collaborations, leading more and more people to try to establish themselves as top influencers. It takes time to build a dedicated audience, however, and some are taking shortcuts to get ahead. Influencer fraud is a growing issue in influencer marketing. If brands…

What are virtual influencers?

With the Metaverse and virtual-reality games, humans are increasingly interacting with virtual personalities in the digital space. The newest wave is virtual influencers – online personalities that are serving the influencer marketing space. Virtual influencers are becoming a force to be reckoned with. They can do anything a human influencer can do, but they have more control and engagement. In fact, virtual influencers have the potential for three times the…

How to create social conversations for brands

Conversations happen all day on social media. Among them, millions of conversations are about brands, products, or services, creating an opportunity for brands to connect with customers. Brands shouldn’t be afraid to talk, share, and educate customers on social media. This makes them human, establishes trust, and builds lasting relationships. Social conversations like these are an effective way for brands to stand out and boost brand awareness. What Are Social…

How are influencers paid?

Influencer marketing is one of the most effective ways to reach your target audience – especially on social media. The cost for an influencer can vary, however, based on the industry, business goals, platforms, campaigns, social reach, and more. There are a number of ways that influencers can be paid, including through products, discounts, and monetary compensation. Influencers have multiple methods to get paid as well, including sponsored posts, ambassadorship,…

Shopify influencer marketing

What is Influencer Marketing for Shopify Brands? Influencer marketing for Shopify brands generates new leads and conversions by using the stature of trustworthy influencers. Shopify has recently launched Shopify Collabs — a marketplace that makes it easy for businesses and creators to build collaborative partnerships. This new tool streamlines the process of finding and screening influencers for Shopify brands who use the service. Influencer marketing leverages the authority certain influencers…

The 20 best influencer marketing tools for 2023

Influencer marketing has accelerated the growth of many brands and businesses of all sizes. But finding, vetting, and hiring influencers isn’t always an easy process. This is why leveraging influencer marketing-specific tools is essential for your campaigns to be successful. Ready to jumpstart your influencer marketing strategy this year? Check out our list of some of the best influencer marketing tools for 2023. How Did We Rank This List? We…
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What is dark posting in influencer marketing?

The paid ads that show up on news feeds on social media are dark posts. Despite their prominence, many brands aren’t sure of what dark posts are and how they fit into the marketing mix. Only a small percentage realize how much opportunity and revenue could come from dark posts and the content that they’ve already paid for. Dark posts are not a black hat tactic or “dark” in any…
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Influencer marketing niches

Influencers are content creators who have the power to influence or alter the decisions of others. That power is multiplied exponentially for influencers who operate within a specific niche. In the context of influencer marketing, a niche is a highly-specific segment of the market. Whatever that niche is, be it beauty, fashion, travel, or sports, the content creator will share photos, captions, and sponsors only related to this niche. Landing…
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What is an influencer?

Influencer Defined: An influencer is someone who has an online following or audience and has the authority to influence the purchase decisions of their audience. The word “influencer” has been around for a few centuries, but the definition has changed over the last few years as influencer culture has skyrocketed. It was officially added to the Miriam Webster dictionary in 2019 with the following definition: “One who exerts influence: a…
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How to find influencers

We all spend roughly 30 minutes to an hour every day scrolling through social media. And there are billions of us doing this each and every day.  But not all content is created equal and not every creator has the same level of influence. Your marketing campaign depends on working with the right influencer for your brand. So how do you find them?  Here, we’re going to take a deep…
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Types of influencers

Influencer types are important to understand if you’re a brand looking to start influencer marketing. Small boutique fashion labels, globally recognized shoe brands, and fast food joints – what do they all have in common? They all use influencer marketing to connect with their target audience.  But in most cases, they’re not likely to use the exact same types of influencers. From micro to mega, influencers come in all shapes…
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Micro-influencers: The complete guide

Everyone from boutique fashion designers to globally recognized brands are turning to influencer marketing to create genuine connections with their target audience and to further their marketing initiatives. As the popularity of influencer marketing continues to skyrocket and brands are clamoring for the same popular influencers, there is, rightly, some concern regarding “advertising fatigue,” which is a phenomenon in which consumers are becoming blind to advertising, especially when it’s all…
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How to become a brand influencer

Looking for how to become a brand influencer? It’s not as simple as it might seem. You won’t become an influencer overnight, and building a dedicated and engaged following takes time, effort, and strategy. But, if you have the determination, creativity, and a little bit of business savvy, it’s entirely possible to become a brand influencer. Let’s take a look at everything you need to know about becoming a brand…
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Leveraging influencer marketing for startups

Gaining traction as a startup is a tall order. Often faced with limited or nonexistent marketing budgets and little-to-no marketing professionals, startups have fewer options to boost brand exposure and awareness. But getting the brand name out there as a startup is vital to a business’s future success. Without a robust marketing strategy, it could take even longer to build the recognition and growth necessary to stand out in a…
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Education influencer marketing: What you need to know

Education influencer marketing has never been more popular! After the last several years, there has been a rise in online and social media traction for educational materials, products, and content. Educators are authority figures by default. Whether they are in person or online, they speak with authority and credibility in their respective fields. The influencer marketing industry is projected to be worth more than fifteen billion dollars by the end…
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Influencer marketing in the skincare space

Influencer Marketing for Skincare Industry Brands With the social media explosion over the last few years, the beauty industry has climbed in both reach and influence, driving buyer decisions in a previously unknown direction. Instagram, Facebook, TikTok, Pinterest, and YouTube scrollers get to experience immediate results, tutorials in real-time or watch long-term transformations right from their phone. All while feeling like they’re getting an “inside scoop” on what their favorite…
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Influencer marketing in the health and wellness space

Influencer Marketing for Health and Wellness The health and wellness space is unique from the medical space and generally considered more holistic. As an industry, it’s growing past the $4.5 trillion dollar mark[1] with no sign of stopping anytime soon. This space offers a considerable amount of crossover with both fitness and nutrition, so the opportunity for influencer impact is extremely high. Products that appeal to the wilderness yogi may…
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Influencer marketing for lifestyle brands

How Lifestyle Brands Can Leverage Influencer Marketing Influencer marketing is a proven way to promote your brand or products with established and profitable content creators on the internet. True influencers have a proven track record of making authentic connections with their audience and moving them to take buying actions. Their followers are already loyal. They already trust them. You are paying to borrow that loyalty and trust. Most influencers operate…
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Influencer marketing for live events

In-Person Events & Influencer Marketing Social influencer event marketing is already a big part of promoting events. Live events always have some elements of influencer marketing, and event coordinators and hosts seek to invite the people other people want to see. Consider a conference with a celebrity keynote speaker, a celebrity influencer or host for Hollywood award shows, or your guest list for your last dinner party – the goal…
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Influencer marketing for food brands

How Influencer Marketing Can Ramp Up Food Brands Food and beverage brands, whether for food products, supermarkets, or chefs and restaurants, are within a thriving industry. Most people enjoy food and search for innovative ways to bring more delicious or healthy options in their diets. Related: Top influencer marketing agencies The food industry is also a pillar of modern life and a source of social events for people, whether it’s…
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Influencer marketing for fortune 1000 companies

How Fortune 1000 Companies Are Seeing Massive Success Through Influencer Marketing According to a poll from Tomoson, influencer marketing generates $6.50 in revenue for each $1 of marketing spend.[1] The same poll also suggests that influencer marketing is the fastest growing social media marketing strategy, eclipsing other popular digital marketing techniques like display ads, paid social marketing campaigns, and affiliate marketing campaigns. Why? Influencer marketing is the new friend and…
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Influencer marketing for digital products

Influencer Marketing offers Marketing Flexibility for Digital Products The internet opened a world of possibilities for creators of digital products, especially with social media. Everyone has access to affordable tools for creating, selling, and distributing online courses, ebooks, and other digital content, and marketing is easy to set up. Of course, that means more competition. Even with the best products, you may be struggling with selling your products and creating…
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Reddit influencer marketing

How to Leverage Reddit for Successful Campaigns Though less obvious than Facebook or Twitter, Reddit is a successful social media platform that offers a wealth of information via thread formats. Users begin discussions on individual threads within communities and provide questions and answers, conversations, or resources. According to Alexa, Reddit was ranked as the 19th most-viewed website[1] in the US and the world in 2020. Naturally, this is a boom…
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How to market using short-form video

Short-Form Video Marketing: What You Need to Know The way brands use video is constantly evolving as they see what appeals to social media users. With the booming popularity of TikTok, other social media channels are scrambling to get in on the short form video marketing trend and are actively working to compete for viewer share. Hubspot’s recently released report on marketing trendsstates that while approximately 31% of global marketers…
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Podcasting and influencer marketing

While growth in social media usage is leveling off on individual platforms (with the notable exception of TikTok), podcasting is taking off! The percent of people who have ever listened to a podcast has grown steadily since 2014, and between 2019 to 2021, monthly podcast listening has jumped by 28%.[1] Podcasts are not just filler or background noise; they’re highly targeted to listeners’ interests and fans eagerly await the next…
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Everything you need to know about influencer marketing for b2b

With rising ad costs and an increase in viewer ad fatigue, marketers continue to innovate their efforts to keep sales flowing. Influencer marketing for B2B is a powerful tool brand can leverage for direct-to-business sales. There are obvious differences in how brands should approach this market as opposed to a consumer market, but there is no shortage of opportunities for a strong ROI. Clubhouse is a marketing and community channel…
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How does influencer marketing affect SEO?

Off-Page Influencer Marketing Can Lead to Better Site Ranking Off-page SEO is the other websites, content, and links that enhance the credibility of a brand’s website. Despite the approximately 500 to 600 Google algorithm updates every single year, ranking higher on Google continues to rely on an underlying and enduring principle: E-A-T. E-A-T is a tried and tested metric for growing a brand’s presence in its target market. It stands…
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The FTC and influencer marketing: What you need to know

FTC Influencer Marketing Guidelines The Federal Trade Commission (FTC) enforces endorsement guidelines that make it easy for brands and influencers to demonstrate transparency. What’s included in the FTC Endorsement Guides and how can abiding by these rules protect your business? Evolution of the FTC Endorsement Guides The FTC’s mission is to protect consumers from fraudulent or deceptive business practices. Any claims – particularly those that may impact consumers’ physical or…

Influencer marketing agency industry statistics

The 8 Metrics You Need to Know Before Launching Your Next Social Media Influencer Marketing Campaign Influencer marketing campaigns have become integral for brands, with the industry growing to a $10 billion dollar industry over the past five years alone.  But, does influencer marketing work? How much should you dedicate to your influencer marketing budget? Which social media platforms are best for your brand? And will your brand actually see…

The right influencer marketing manager

How To Find The Right Influencer Marketing Manager To understand how to find the right influencer marketing manager, it is important to know what an influencer marketing manager does, how influencer marketing agencies work, and how influencer marketing managers can make influencer marketing campaigns successful. Influencer Marketing Managers & Influencer Marketing Agencies: What to Know Image: Sam from our Craff campaign Influencer marketing can be confusing, even for many marketing…

eSports influencer marketing

The Top eSports Influencers Anything competitive can turn into a sport, and video games are no exception. The esports, or electronic sports, world is filled with both professional gamers and avid gaming fans. The gaming world is an effective place for influencer marketing promotion thanks to the countless hours followers spend listening to gamer commentary and viewing live broadcast competitions, and brands are vying for a collaboration with these top…

Cost of influencer marketing

Influencer marketing is a constantly evolving business, so naturally, influencer marketing costs fluctuate quite a bit. There are many factors that affect the cost of any marketing on social media, but even more when it comes to influencer marketing cost. Whether the agreement is to pay per post or for an entire campaign, there is not a set price you can expect to pay. Influencer Marketing Industry Pricing The marketing industry…
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In-house vs. agency influencer marketing

Influencer marketing In-House vs. Agency: which one is the most beneficial for brands? Influencer marketing is expanding beyond a supplemental promotional tactic to one of the main advertising vehicles for brands. As companies adapt to this shift in digital marketing, many marketing departments debate on whether to run influencer marketing campaigns in-house vs. hiring an agency. What’s best for a brand depends on several factors. Today, let’s discuss the key…
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Influencer marketing agency ROI: How to measure and translate it!

Return-On-Investment and Influencer Marketing: Influencer marketing is among the best ways for brands to reach their target consumers. Data forecasting suggests influencer marketing is set to grow to a 15 billion dollar industry by 2022, positioning it as not only the present but also the future of brand marketing. This is why understanding how to measure Return On Investment (ROI) effectively by adapting and translating it to serve the unique…
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What defines a brand influencer?

We talk about influencer marketing here at Hireinfluence all day, every day.  We work with influencers; we work with brands on influencer campaigns.  We understand that even people who have heard the term “influencer marketing” may not know exactly what that means.  Sometimes the lines around what defines an influencer can be gray, so in today’s article I will break down what influencer marketing is, and what defines an influencer…

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