Top 10 Influencer Marketing Agencies For 2025

Below, we’ll take a look at the best influencer marketing agencies for 2025 because influencer marketing is now one of the fastest-growing marketing channels for brands all around the world. In 2023, the influencer marketing industry had grown to $21.1 billion in market size. Even more impressive is that 2023 showed a 300% increase from 2019.

Those trends are continuing and influencer marketing agencies are becoming the go-to experts for brands and companies who want to get their message out to eager consumers.

But as with any industry that experiences so much growth, it can be difficult to determine who are the true experts and who are just trying to enter the market to make a quick dollar from the hottest trends.

To help you decide who the real players are in the influencer marketing industry, we’ve compiled a list of the top 10  influencer marketing agencies for 2025.

Each one of these agencies has their own strengths and areas where they excel. Knowing this can help you decide which of these top influencer marketing agencies best fit your brand and your marketing goals.

[Image idea: A screenshot of each agency’s home page is fine for this section. You can add a number to it to match the list if there’s time]

1. HireInfluence

• Founded: 2011
• Locations: Austin, Los Angeles, NYC

HireInfluence takes our top spot as the number one influencer marketing agency. They were one of the first influencer-dedicated agencies and were founded in 2011. Jason Pampell, the CEO and founder had the vision to see the power of social media influencers and the value they would bring to brands in the near future.

That experience going back for over a decade has allowed HireInfluence to provide a level of service that few agencies can match. Beyond just service, HireInfluence also has a proven track record of success working with top brands such as Coca-Cola, MTV, Southwest Airlines, Walmart, and many more.

There’s a reason that so many Fortune 500 companies trust HireInfluence with their influencer marketing campaigns. They also offer the same level of service and strong results to small and medium-sized businesses.

Specializations

Due to their extensive experience, HireInfluence specializes in all the major social media platforms. They’ve cultivated relationships with the top influencers across various industries and have the expertise to quickly find the best creators for the clients. 

HireInfluence is a full-service agency that provides complete campaign services from start to finish. They also provide a customized and proprietary platform so clients can quickly initiate content activations or extend campaigns as needed based on detailed metrics.

HireInfluence offers the following services for their clients.

• Strategy development
• Innovative campaign ideation
• Influencer contracting and negotiations
• Influencer and audience vetting
• Payments and all required 1099s
• Complete FTC and regulatory compliance
• Paid ads or media
• Schedule control
• Customized and tailored analytics

HireInfluence also has experience leveraging influencers for live events such as trade shows, product launches, TV appearances, and other venues. This helps brands extend their reach and brand awareness from a local event to a worldwide audience.

Review & Analysis

None of the other influencer marketing agencies on our list has such a proven track history of success dating back to 2011. This gives HireInfluence the unique ability to understand trends and leverage those so their clients can be first movers when it comes to their marketing strategy.

HireInfluence has also honed its proprietary platform over the years for maximum efficiency and ease of use. Clients can quickly initiate campaigns or extend campaigns directly from their personalized control panel.

Overall, HireInfluence’s proven track record and long history of success make them a top choice for brands who want the best agency possible.

HireInfluence Recent Industry Awards:

• Muse Creative Awards: Marketing Agency of The Year 2024
• Netty Awards: Best Digital Marketing Campaign 2024
• Vega Awards: Best Influencer Marketing Campaign 2024
• New York Digital Awards: Best Influencer Marketing Campaign 2024
• Marcom Awards: Top Influencer Marketing Campaign 2024

2. Influencer Marketing Factory

• Founded: 2018
• Locations: Miami, Florida, NYC

The Influencer Marketing Factory is a relative newcomer to the industry, but they’ve made a name for themselves as a competent agency that can work with brands of different sizes. They also have experience with global brands and can create localized campaigns if needed based on the client’s goals.

Specializations

The agency specializes in helping brands connect with Gen Z and Millennial audiences through platforms like TikTok, Instagram, and YouTube. Their services include finding influencers, vetting influencers, content creation, campaign management, and ROI analysis. They tend to specialize mostly in TikTok campaigns but they do offer services for other platforms as part of a multi-platform campaign.

Review & Analysis

The Influencer Marketing Factory is often found in the top 10 lists of influencer marketing agencies. They tend to focus on TikTok campaigns which helps set them apart from similar competitors. The agency has helped a few Fortune 500 companies along with small-to-medium-sized businesses with end-to-end campaign management, covering every step from influencer selection to performance tracking.

Their strength lies in combining creativity with data-driven strategies. For example, they emphasize setting clear KPIs, thoroughly analyzing target audiences, and providing detailed performance reports to ensure campaigns achieve measurable results. They also have a strong roster of influencers they work with and this helps them find the right talent to align with their client’s goals.

Working from both Miami and New York further enhances their reach, enabling them to tap into diverse creative networks. While they are somewhat new to the industry compared to other names on this list, The Influencer Marketing Factory is a reliable choice for brands aiming to enhance their social media presence.

3. Obviously

• Founded: 2014
• Locations: NYC, San Francisco, Paris

Obviously started in 2014 and quickly started to make a name for itself by leveraging technology to help scale its operations for efficiency. They have a database of over 400K influencers which are managed via their proprietary systems.

Specializations

Obviously specializes in influencer marketing across different industries. This includes beauty, technology, food and drink, lifestyle, and entertainment. The agency offers services such as always-on ambassador programs, user-generated content (UGC) for e-commerce, seeding, and detailed analytics using their proprietary dashboard that clients can access.

Review & Analysis

Obviously is recognized as a leader in the influencer marketing space when it comes to managing very large campaigns. Brands can enjoy a seamless approach to connecting with a network of influencers that is one of the largest in the industry.

Their focus on micro-influencers has enabled them to drive engagement and measurable results for campaigns. With a useful proprietary platform, Obviously provides real-time analytics and actionable insights, allowing brands to monitor campaign performance and optimize strategies effectively.

One aspect that sets Obviously apart is its ability to handle campaigns of varying complexities and scale. Despite the large campaign size, they also try to maintain a strong focus on the client experience. Their “always-on” ambassador programs foster long-term relationships between brands and influencers, resulting in higher engagement rates over time when done correctly.

The agency also does a good job creating custom influencer networks tailored to specific brand goals, ensuring a high degree of alignment between influencer content and marketing objectives.

4. The Shelf

• Founded: 2011
• Locations: Atlanta

The Shelf is an Atlanta-based influencer marketing agency that offers a full range of services to clients looking to engage audiences on social media. This includes influencer marketing, social media paid marketing, branding, and marketing strategy. Founded in 2011, they’re one of the original influencer marketing agencies that has grown along with the industry as a whole. 

Specializations

The agency specializes in designing ROI-driven campaigns tailored to specific client needs, leveraging its proprietary data platform to find the best alignment between influencer audiences and the brand’s goals.

They generally cater to industries like beauty, fashion, food, parenting, and apps. They also feature a multiplatform approach using popular sites such as Instagram, TikTok, YouTube, Pinterest, and Facebook.​

Review & Analysis

Despite existing in a crowded field, The Shelf uses a tech-driven approach and creative storytelling to set itself apart. Their proprietary platform is at the heart of their operations, using machine learning and data analysis to vet influencers, detect fraudulent activity, and provide audience insights.

The Shelf also focuses on audience shopping behaviors and uses strategies like full-funnel marketing and retargeting. In some cases, this can help clients achieve a higher ROI depending on the campaign type and success. Clients benefit from transparent campaign management via real-time dashboards, which can simplify monitoring and approval processes as the campaign is executed.

While The Shelf has always had a client-centric approach, its services are best suited for brands seeking a technology-driven and strategic partnership in influencer marketing. 

5. IMA Agency

• Founded: 2013
• Locations: Amsterdam, Los Angeles, NYC, and more

IMA Agency, founded in 2013, is headquartered in Amsterdam, Netherlands. The agency is known for its global reach and also has offices in Los Angeles, New York, London, Singapore, São Paulo, and Shanghai.

Specializations

IMA specializes in influencer marketing campaigns across various platforms, including Instagram, YouTube, TikTok, and LinkedIn. The agency is known for its expertise in creating impactful campaigns using hand-curated influencers.

IMA Agency tends to specialize in industries like fashion, beauty, lifestyle, travel, technology, food, and parenting. Their approach combines careful strategy, creative content development, and influencer collaboration to craft campaigns that resonate with the target audience.

Review & Analysis

IMA really focuses on end-to-end campaign management. Its in-house team includes strategists, designers, developers, and social media experts. This helps to provide a seamless execution process from conceptualization to completion.

The agency’s network of over 12,000 influencers ensures access to a diverse range of content creators. However, the smaller size allows them to vet each influencer more carefully.

One of IMA’s strengths is its ability to align brands with influencers whose values and aesthetics match the brand’s identity. Their campaigns often leverage data-driven insights and creative storytelling to maximize engagement and brand impact.

One thing to be aware of is that the agency primarily focuses on fashion and lifestyle brands. So while they are very adept and skilled in their chosen niche categories, they may not work with clients in every industry that falls outside of their wheelhouse.

6. The Social Shepherd

• Founded: 2018
• Locations: United Kingdom, U.S.

The Social Shepherd was founded in 2018 by Zoë Stephenson and Jack Shepherd. Although a relative newcomer to influencer marketing, they’ve been able to scale their business and currently manage a team of over 60 professionals.

Specializations

The Social Shepherd specializes in a few different areas to help with their client’s overall needs. These services include social media management, paid media campaigns, creative content production, influencer marketing, and data-driven customized strategies. 

They design their services to help brands with performance-driven campaigns based on robust data collection. According to their website, The Social Shepherd prides itself on their ability to blend creativity with measurable, data-rich results.

Review & Analysis

The Social Shepherd positions itself as a results-driven, full-service agency focused on what they call a “social-first” approach. Since their inception, they have strived to integrate creative production with analytical insights. A combination they feel offers the most benefits to ROI-focused clients.

On top of social media campaigns, they also can create sales funnels and other related digital marketing assets for their clients. Their multi-disciplinary focus is particularly attractive to businesses looking for an all-in-one solution. The downside of this approach is that certain areas can lack specialization.

The Social Shepherd has experienced fast growth and that has helped with their ability to attract several high-profile clients. Their office setup, equipped with a production studio and collaborative spaces, reflects their commitment to fostering creativity and efficiency in delivering campaigns for a variety of clients​.

The Social Shepherd excels in creative and performance-oriented marketing, brands with highly niche or specialized requirements may want to consider other more specialized agencies.

However, for those brands who want all of their digital marketing services handled under one roof, The Social Shepherd can be the perfect fit.

7. Influencer

• Founded: 2017
• Locations: London, NY, Riyadh

Influencer was founded in 2017 by two entrepreneurs, so they have a slightly different pedigree than some other agencies on this list. Instead of coming from a strictly marketing background, the founders of Influencer used their entrepreneurial experience to understand what brands are looking for when seeking marketing services for social media.

Specializations

Influencer focuses on the two pillars of influencer marketing, creativity and data. With a team of over 120 social media experts across their 3 offices, they leverage different creative angles along with careful data analysis to determine which strategies are performing best for their clients.

Review & Analysis

Influencer has built a reputation as a tech-forward influencer marketing agency. Much of this comes from leveraging their proprietary platform which connects brands and suitable influencers.

Their emphasis on measurable results makes them particularly appealing to brands that value data transparency and ROI-focused campaigns. This focus aligns with industry trends toward accountability and performance-based marketing.

Influencer also prides itself on working with a range of industries, offering tailored approaches to meet specific brand needs. Although, many of their high-profile clients are digital names, such as Spotify or Twitch.

Their custom influencer platform simplifies processes like influencer discovery, collaboration, and reporting. 

Influencer is equipped to handle both mid-sized and large campaigns, smaller brands with limited budgets might find the agency’s services less accessible. Some smaller or niche brands may prefer agencies offering more personalized creative strategies over Influencer’s platform-driven approach.

8. Ubiquitous

• Founded: 2020
• Locations: Fully Remote

Ubiquitous is a relatively new influencer marketing agency and their business model is to leverage technology and analytics to help maximize campaigns and marketing strategies for their clients.

Specializations

Ubiquitous focuses on TikTok over most other social media platforms. For brands looking at TikTok campaigns, this can be a great fit. However, those brands who want to explore different options or take a multi-platform approach to influencer marketing may want to consider other paths.

Ubiquitous also creates campaigns for YouTube and Instagram, but a majority of their past work and success is from TikTok. 

Review & Analysis

Ubiquitous is a smaller and newer agency, which can be a benefit. Although they have experience with Fortune 500 brands, they’re also accessible and affordable for small to medium-sized businesses looking to create a professional influencer marketing strategy.

Ubiquitous does position itself as a tech-first agency and this comes through in its use of analytics and metrics. Whether it’s measuring campaign success or vetting influencers, it’s always highly data-driven.

Just because they use data extensively doesn’t mean the campaigns are robotic. All campaigns are created and executed manually by their in-house staff of digital marketers and experts.

9. Socially Powerful

• Founded: 2017
• Locations: NYC, London

Socially Powerful is a well-rounded influencer marketing agency that covers all aspects of marketing along with paid ads, strategy, and analytics. With smaller satellite offices in global locations, they can also cater campaigns to various markets.

Specializations

Socially Powerful is another agency that is looking to use technology to help it scale. Currently, it promotes the use of AI tools to help with various aspects of campaign strategy and implementation. For some brands, this can be exciting, while others may feel the technology is still too new to rely upon.

Socially Powerful also offers full marketing services to complement any influencer marketing campaign. This full-service approach has allowed them to take on large clients such as ASUS and L’Oreal and create worldwide campaigns with a strong and focused message.

Review & Analysis

Socially Powerful has grown quickly since its launch in 2017 and much of that is due to their innovative approach to technology within the influencer marketing space. They also expanded with offices around the world to help the brand search for new audiences while maintaining authenticity in different regions of the world.

Socially Powerful is best for larger brands who plan on launching multi-platform campaigns involving multiple influencers and diverse marketing channels.

10. Open Influence

• Founded: 2013
• Locations: Los Angeles, Chicago, New York, London, Milan, Hong Kong

Open Influence is another full-service agency that has expertise in a variety of diverse industries and all of the major social media platforms. They strike a balance between technology and creative touches to deliver results for their clients around the world.

Specializations

Open Influencer caters to its clients by providing a proprietary data dashboard that gives them access to various influencer marketing tools. Whether it’s to benchmark campaigns or to find the latest trends on a specific platform, Open Influencer gives clients the tools to work closely with the agency.

Open Influence also prides itself on being able to work across many different industries and niches. From beauty and lifestyle to more formal clients like financial companies, Open Influence can adapt as needed and provide strong results.

Review & Analysis

Open Influence is a strong influencer marketing agency with the ability to work with virtually any client regardless of their industry. Combined with an evolving proprietary data-driven platform, clients are always in the loop and the agency becomes more of an extension of the brand’s internal team.

Open Influence does cater to larger clients, so this may put them out of reach of smaller brands. However, they do work with boutique brands so the option is there if the fit is right.

How To Choose The Best Influencer Marketing Agency

While we’ve compiled the list of the top 10 influencer marketing agencies, there are a host of others to choose from. The selection can be a bit overwhelming, especially if you’re new to influencer marketing.

To help you decide, we’ll cover the questions you should ask to choose the best influencer marketing agency for your brand and your marketing goals. This will help you narrow down your search relatively quickly and find the best fit as fast as possible.

Ask About Their Industry Experience

Whichever industry your business is in, ask the agency what experience they have with that specific industry. Some agencies tend to specialize in very specific industries and simply don’t have the knowledge to operate outside of their comfort zone.

This doesn’t mean you have to find an agency that only works with your industry but ensure that they can adapt to what your customers expect and what your brand voice is.

Ask About Their Workflow

Influencer marketing can seem deceptively simple on the surface, but to get the best results, it can be complex behind the scenes. A complete strategy has to be developed along with careful vetting of each influencer and their audience demographics.

Ask the agency how this process is handled and how much input you’ll have. Some agencies take over this entire process and deliver a campaign brief for you to approve. While other agencies provide certain self-service tools, like a platform to search for your own influencers or monitor campaign metrics.

Decide how much input and control you want to have and make sure the agency follows a similar workflow.

Ask For Case Studies

Don’t be hesitant to ask for specific and recent case studies from an agency. A good agency should be proud of their past work and will be happy to supply you with case studies relevant to your own goals.

An agency that lacks case studies or doesn’t have case studies that fit your goals may be an indicator that the agency isn’t good for you.

Budgeting Options

Every brand will have its own budget for marketing and there’s often not much wiggle room available, especially for newer brands. Ask the agency about typical budgets as soon as possible to avoid any wasted time.

Also, ask if they typically provide different budgeting options for various campaigns. For example, a campaign with three tiers of reach which include different platforms and influencers.

Having these options can help you choose a plan that’s best for your budget while also giving you the option to scale up or scale down your efforts based on results.

FTC & Platform Compliance

Influencer marketing has extensive FTC guidelines that regulate how certain disclosures must be made during the campaign. Each social media platform can also have its own terms of service requirements that have to be followed.

Ask any potential agency about compliance in these areas and confirm they take these matters seriously. An agency that is lax when it comes to compliance can end up harming your brand and land you in legal trouble.

Reporting & Success

The goal of influencer marketing is to have success. That means being able to measure success is one of the most vital aspects of any partnership you make with an agency.

Ask the agency how they conduct reporting and what metrics are delivered to you. This includes the frequency of reporting and whether or not you can ask for specific details or breakdowns to better understand what’s going on.

A good agency should provide you with all the metrics and analysis you require. Any hesitation or opacity in this process is a warning sign.

Research Past Clients & Reviews

Finally, look up the agency’s past clients and find reviews online about that specific agency. Past clients that ran multiple campaigns with the same agency usually means they found success and the agency performed well.

Reviews may be harder to come by, but online forums and other places are a good place to start to find out what real clients are saying about a specific agency. Just remember to always take online reviews with a grain of salt.

You want to look for trends or recurring themes within the reviews instead of focusing on just one negative or glowing review.

The Best Influencer Marketing Agency Is Different For Every Brand

Using the information in this guide along with our list of the best influencer marketing agencies, you should be able to start to narrow down your list of agencies to partner with.

Just keep in mind that the best agency for one brand may not be the best fit for another brand. It’s all about finding that perfect partnership where you and the agency are exactly on the same page.

When your goals are aligned with the agency’s goals, the chance of success is so much higher than if you just choose an agency based on reputation or other factors.

Don’t be afraid to ask questions and take your time during your search. You’ll be glad you did when you start to measure the results of your campaigns.