TikTok is back online and brands still want to reach those consumers. Here are the top TikTok influencer marketing agencies to help you grow your business and brand.
We all know videos sell, but can you optimize your social media content to perform even better? Follow these tips to optimize your influencer marketing strategies.
Influencer marketing has experienced explosive growth in recent years. But are paid ads still relevant? Learn the differences and which marketing method is best in this guide.
With two billion monthly users, Instagram is a goldmine for brands. But choosing the right Instagram marketing agency is key. See the 10 best with our 2025 list.
2024 was another huge year for influencers and creators. We saw the rise and influence of longer-form content such as podcasts, which took over much of the national debate on critical topics over the past year. According to many industry watchers, the influence of creators has now surpassed that of many mainstream media outlets. That growth looks to continue into 2025. Along with that growth will also come new top…
If you manage a brand, you’ve likely spotted certain influencers that you feel would love to try your product and hopefully introduce it to their audience. But let’s explore how to contact influencers if you have no previous relationship with that influencer. In some ways, contacting an influencer about a potential partnership can be easy. However, to do it correctly and get the best results, there are several things to…
Below, we’ll take a look at the best influencer marketing agencies for 2025 because influencer marketing is now one of the fastest-growing marketing channels for brands all around the world. In 2023, the influencer marketing industry had grown to $21.1 billion in market size. Even more impressive is that 2023 showed a 300% increase from 2019. Those trends are continuing and influencer marketing agencies are becoming the go-to experts for…
Influencer marketing spending reached its highest level in 2024, having tripled in just three years. That spending is for good reason and shows that brands are getting a strong ROI, which is fueling demand for brand partnerships with influencers of all sizes. From fashion to technology, and even politics, influencers have built audiences that virtually every brand needs access to. But with that rapid increase in ad spending, it also…
Social media has always been a place where creative people can share their talents. Whether it’s stand-up comedy, physical feats, art, or music, social media has given millions of people an outlet to share their work with the world. For music, social media and music producer influencers have really changed the entire landscape. What was once controlled by music labels, the entire way that musicians and artists can find an…
It’s hard to believe that during the rise of social media, influencer marketing was seen as something of a novelty. But times have changed and virtually every brand is increasing their influencer marketing budget to reach customers in ways that other channels can’t deliver. A recent 2024 survey of businesses found that nearly 25% said that influencer marketing makes up more than 40% of their total marketing budget. That number truly…
Pop culture can be a funny thing. Just like AI influencer marketing. Trends can seemingly materialize out of thin air. One day you’ve never heard of something, and within days it seems like you can’t avoid it even if you tried. But although it seems these trends come out of nowhere, they often follow a path to relevance that can be traced back to the trends that came before. The…
The busy shopping holiday season is just around the corner. With e-commerce businesses taking a bigger slice of the holiday shopping pie every year, brands need to take full advantage of this end-of-the-year boon. One way to do that is to create influencer marketing campaigns for the holidays. Influencer marketing allows for an immediate connection with customers in your target demographic who are actively looking for shopping ideas. To get…
You’re likely already familiar with the basics of influencer marketing. If you’ve spent any time on social media, you’ve probably consumed a good amount of influencer marketing delivered by your favorite creators. If you run a brand, you probably know you need to start leveraging this growing marketing channel to achieve more growth and success. But getting started can sometimes be difficult. A brand partnership with an influencer may look…
One of the things that caused social media to become such a cultural revolution was the inclusion of public metrics like follower counts, likes, shares, and other indications of how popular a user or piece of content was. The addition of these features is often referred to as “gamification”, or the act of adding a game-like quality to an activity that isn’t actually designed to be a game. The goal…
From small boutique brands trying to enter the market to the largest brands in the world, influencer marketing is becoming a pillar of every brand strategy. When influencer marketing hits the mark, the result is a highly engaging campaign that resonates with audiences in ways that other marketing channels can’t match. However, not all campaigns achieve this success and some can fall flat, failing to achieve the intended results and…
When OpenAI shadow dropped ChatGPT to the general public in November of 2022, it quickly became the fastest-growing software service in history. Hitting over 100 million users in just a few short months, it surpassed the growth rate of TikTok and other popular platforms. Since then, traffic to ChatGPT has declined slightly, but the idea of AI being a transformative and disruptive force is still on the minds of business…
If you’ve spent any time on social media, you already know the amazing variety of content you can find on various platforms. From influencers who create deep dives on current topics to those who make short comedy videos, there’s something for just about any taste. Because of that variety, influencer marketing campaigns can be just as varied. Brand influencer campaigns don’t fit one specific type of content and instead, they…
Influencer marketing has grown so fast and has become so ubiquitous that we sometimes forget how relatively new it still is. In traditional media, decades of history helped streamline the process of negotiations, payment terms, and other key aspects of contracts. Influencer marketing managers already have a lot on their plate from creating campaigns, finding influencers, and tracking results. But contracts are a key part of a successful influencer strategy…
In marketing, you always want to meet your customers where they are. Today, that means reaching customers on the social media platforms that they engage with every day. Paid advertising on these platforms can be part of a well-rounded marketing strategy. But nothing compares to the trust, credibility, and immediate engagement that an influencer campaign can bring to your brand. While influencer campaigns have huge upsides when leveraged correctly, they…