Pop culture can be a funny thing. Just like AI influencer marketing. Trends can seemingly materialize out of thin air. One day you’ve never heard of something, and within days it seems like you can’t avoid it even if you tried. But although it seems these trends come out of nowhere, they often follow a path to relevance that can be traced back to the trends that came before. The…
The busy shopping holiday season is just around the corner. With e-commerce businesses taking a bigger slice of the holiday shopping pie every year, brands need to take full advantage of this end-of-the-year boon. One way to do that is to create influencer marketing campaigns for the holidays. Influencer marketing allows for an immediate connection with customers in your target demographic who are actively looking for shopping ideas. To get…
You’re likely already familiar with the basics of influencer marketing. If you’ve spent any time on social media, you’ve probably consumed a good amount of influencer marketing delivered by your favorite creators. If you run a brand, you probably know you need to start leveraging this growing marketing channel to achieve more growth and success. But getting started can sometimes be difficult. A brand partnership with an influencer may look…
One of the things that caused social media to become such a cultural revolution was the inclusion of public metrics like follower counts, likes, shares, and other indications of how popular a user or piece of content was. The addition of these features is often referred to as “gamification”, or the act of adding a game-like quality to an activity that isn’t actually designed to be a game. The goal…
From small boutique brands trying to enter the market to the largest brands in the world, influencer marketing is becoming a pillar of every brand strategy. When influencer marketing hits the mark, the result is a highly engaging campaign that resonates with audiences in ways that other marketing channels can’t match. However, not all campaigns achieve this success and some can fall flat, failing to achieve the intended results and…
When OpenAI shadow dropped ChatGPT to the general public in November of 2022, it quickly became the fastest-growing software service in history. Hitting over 100 million users in just a few short months, it surpassed the growth rate of TikTok and other popular platforms. Since then, traffic to ChatGPT has declined slightly, but the idea of AI being a transformative and disruptive force is still on the minds of business…
If you’ve spent any time on social media, you already know the amazing variety of content you can find on various platforms. From influencers who create deep dives on current topics to those who make short comedy videos, there’s something for just about any taste. Because of that variety, influencer marketing campaigns can be just as varied. Brand influencer campaigns don’t fit one specific type of content and instead, they…
Influencer marketing has grown so fast and has become so ubiquitous that we sometimes forget how relatively new it still is. In traditional media, decades of history helped streamline the process of negotiations, payment terms, and other key aspects of contracts. Influencer marketing managers already have a lot on their plate from creating campaigns, finding influencers, and tracking results. But contracts are a key part of a successful influencer strategy…
In marketing, you always want to meet your customers where they are. Today, that means reaching customers on the social media platforms that they engage with every day. Paid advertising on these platforms can be part of a well-rounded marketing strategy. But nothing compares to the trust, credibility, and immediate engagement that an influencer campaign can bring to your brand. While influencer campaigns have huge upsides when leveraged correctly, they…
