Top 10 Influencer Marketing Agencies in New York

New York is synonymous with marketing. Modern marketing has its roots in New York and that history dates back decades to the very beginning of influential marketing techniques that started in radio, moved to television, and are now used in video marketing.

New York is still at the forefront of marketing around the world so it’s no surprise that it’s also home to some of the best influencer marketing agencies you can find. Influencer marketing may still be relatively new, but its rapid growth and huge ROI potential are attracting the biggest brands in industries across virtually every product category.

Below, we’ll go over the best influencer marketing agencies in New York to help you if you’re looking to partner with the best minds in social media marketing.

Why Choose An Influencer Marketing Agency in New York

Today, the workplace is fully distributed and most brands are totally comfortable working with remote workers or agencies anywhere in the world. However, you may want an agency based in New York for a few different reasons.

You’re Arranging New York-Based Events

Many influencer marketing agencies help brands reach larger audiences by partnering with creators to cover certain live events. These events can be trade shows, fashion shows, or concerts.

If the event is happening in New York, it helps to have an agency that is local and understands the events and area. You’ll also possibly have influencers traveling to New York to perform the coverage. 

Having an agency in New York makes a huge difference and allows everything to operate more smoothly when your influencer marketing campaign involves live event coverage in the city.

Your Brand is New York-based

Whether you’re a local New York brand or just have offices there and sell worldwide, having a marketing partner that’s close by allows for one-on-one meetings and close collaboration.

There are plenty of online tools to use for collaboration with anyone around the world, but being in the same city can really make a difference when working on complex campaigns or extended partnerships that require everyone to be exactly on the same page at all times.

Connections To Other Influential Media Sources

New York is a media and marketing hub, not to mention the home of financial and market centers. An established influencer marketing agency in New York will likely have partnerships or acquaintances with others in the global media space. This includes television, print media, and other influential media companies.

Deciding On A New York Influencer Marketing Agency For Your Business

Selecting the right influencer marketing agency is crucial for ensuring a successful campaign that aligns with your brand’s goals. It’s not that some agencies are bad, it’s simply that different agencies specialize in different areas.

Here are some key factors to consider when making your choice:

1. Define Your Budget and Goals

Before approaching an agency, have a clear understanding of your marketing objectives and budget. Are you looking for brand awareness, lead generation, or direct sales? Different agencies specialize in different aspects of influencer marketing, so finding one that aligns with your needs is essential.

Budget is also very important and you want to have a set dollar number you are comfortable with before approaching an agency. Many top influencer marketing agencies in New York have minimum budgets, which work similarly to a retainer in other service businesses.

The minimum can range between $15,000 and over $100,000 depending on the agency. Knowing your budget in advance can eliminate any wasted time if the agency’s minimum doesn’t match up with how much you want to allocate.

2. Evaluate Their Past Experience

Look into the agency’s track record in your industry. Have they worked with brands similar to yours? A strong history in your niche indicates they understand your audience and can craft effective campaigns tailored to your market.

When it comes to this aspect, you don’t always need a perfect match. But the agency should be familiar with your industry.

Another component is the size of your brand. Whether you’re large or small, you want an agency that has experience with similar-sized brands. This shows they understand your specific goals and workflows when it comes to marketing.

Larger brands can have much more complex workflows and approvals, so the agency needs to understand that and have experience with it.

3. Review Case Studies and Client Testimonials

A reliable agency should be able to showcase successful campaigns through case studies, detailing the strategies used and the results achieved. Testimonials from past clients also provide insight into their professionalism, communication, and overall effectiveness.

Case studies are usually shown somewhere on the agency’s website. But if not, you can always ask for case studies. A top agency should be happy to provide those for you.

4. Assess Their Influencer Network

The agency’s influencer partnerships matter. Check if they work with macro-, micro-, or nano-influencers, depending on your campaign’s needs. A strong network with authentic and engaged influencers is key to delivering results.

Some agencies are also better at going out and finding the right influencers for each campaign instead of using their own network of influencers. This requires knowledge of contracts and negotiations between the agency and those representing the influencer.

If you want to work with specific influencers, you want to focus on an agency that has a track record of going out and landing specific influencers. 

This is important because not all agencies can land big influencers for specific campaigns. 

5. Analyze Their Creative Approach and Strategy

A good agency should have a well-defined strategy for influencer selection, content creation, and campaign execution. Ask how they measure success—do they prioritize engagement, conversions, or reach? Ensure their approach aligns with your goals.

Some agencies put more of a focus on creativity and brand building, while others are better at straight conversions and sales.

Decide what you want and find an agency that delivers on that strategy.

6. Transparency in Performance Metrics

Ensure the agency provides detailed reports on campaign performance. Metrics like engagement rates, impressions, and ROI should be part of their reporting process.

Metrics should be offered in the format you prefer, whether that’s as static reports or access to a software dashboard where you can run your own reports.

1. HireInfluence

HireInfluence is an award-winning influencer marketing agency that has been serving some of the world’s most respected brands since its founding in 2011. With headquarters in New York City along with Austin and Los Angeles, the agency specializes in creating fully-managed, innovative, human-to-human influencer marketing campaigns.

HireInfluence is also recognized as one of the first dedicated influencer marketing agencies and their experience in the space is unmatched.

Agency Overview

Since its inception, HireInfluence has distinguished itself by offering personalized, comprehensive influencer marketing solutions that go beyond typical one-off campaigns. The agency is known for its strategic, data-driven, and deeply personal approach, designing experiences that foster authentic connections between brands and audiences. Their services are tailored to meet the unique objectives and key performance indicators (KPIs) of each client.

Their Portfolio boasts top brands ranging from Coca-Cola, Southwest Airlines, and McDonald’s.

Recent Awards

HireInfluence’s commitment to excellence has been recognized through several prestigious awards:

• MUSE Agency of the Year (2024): Awarded for their innovative and comprehensive influencer marketing strategies.
  
• Netty Awards for Best Beauty Collaboration (2024): Honored for their groundbreaking collaboration with Joah Beauty.
   
• NYX Top Agency of the Year (2024): Recognized for exceptional influencer marketing campaigns.
  

Services Offered

HireInfluence provides a wide range of services designed to amplify brand presence and engagement:

• Full-Service Influencer Marketing: End-to-end campaign management, from conceptualization to execution, ensuring seamless collaboration between brands and influencers.
• Experiential Ideation & Fulfillment: Designing and implementing brand experiences that resonate with target audiences.
• Creative Talent Sourcing & Placement: Identifying and partnering with influencers who align with brand values and objectives. History of working with some of the most followed influencers in the world.
• Strategic Content Amplification: Enhancing the reach and impact of content through innovative strategies developed over the agency’s history.
• On-Site Brand Promotion & Events: Coordinating live events and promotions to engage audiences in real time.
• Recurring/On-Demand Influencer-Generated Content Activations: Facilitating continuous content creation to maintain audience interest and engagement.
• Paid Media Management Solutions: Optimizing paid media campaigns to maximize return on investment.
• Content, Design, Editing & Production: Offering comprehensive creative services to produce high-quality, compelling content.

2. Social Studies

Social Studies is an influencer marketing agency headquartered in New York City, with additional offices in Los Angeles and Chicago. Founded in 2015 as The Gramlist, the company rebranded to Social Studies to better reflect its expanded services and mission.

Agency Overview

Social Studies combines a white-glove agency approach with proprietary micro-influencer marketing technology to inspire authentic conversations through data. The agency aligns innovative brands with emerging social content creators at scale, fostering partnerships. By fusing data science with human-driven creative expertise, Social Studies has established a new standard of process and efficiency in influencer marketing campaigns.

Services Offered

• Influencer Identification and Alignment: Utilizing proprietary technology, Social Studies identifies and connects brands with emerging social content creators who align with the brand’s values and target audience.
• Campaign Strategy and Execution: Develop customized influencer marketing strategies that encompass content creation, distribution, and amplification to maximize engagement and reach.
• Content Creation and Creative Coaching: Collaborating with influencers to produce authentic and compelling content that resonates with audiences across various platforms.
• Paid Media Amplification: Enhancing the reach of influencer content through targeted paid media strategies to ensure optimal visibility and impact.
• Analytics and Reporting: Providing comprehensive analysis and reporting on campaign performance, leveraging data to inform future strategies and demonstrate return on investment.

3. CEG

Creators Entertainment Group (CEG) is a New York City-based influencer marketing agency that intersects talent representation with creative brand strategy. Founded in 2015, CEG specializes in health, wellness, lifestyle, and skincare brands, aiming to drive authentic engagement and achieve measurable results for their clients.

Agency Overview

CEG crafts data-driven influencer marketing campaigns designed to foster genuine connections between brands and their target audiences. By combining strategic planning with creative expertise, the agency develops tailored campaigns that align with clients’ business objectives. CEG’s collaborative approach ensures that clients are involved throughout the process, fostering open communication and transparency to achieve shared success.

Services Offered

• Full-Service Influencer Programs: Developing comprehensive influencer marketing strategies, including long-term partnerships, ambassador programs, and social commerce integration.
• Organic and Paid Media: Implementing user-generated content strategies, creating influencer press kits, and managing large-scale product seeding to generate buzz and authentic content around client products.
• Performance and Growth Initiatives: Managing affiliate programs, organizing influencer events, securing media coverage for campaigns, establishing celebrity ambassadorships, and aligning brands with social impact campaigns to drive positive change and elevate brand awareness.
• Professional Influencer Marketing Consulting: Providing consulting services to help brands develop in-house influencer marketing programs, offering templates, technology support, and training to build effective internal processes.

4. Influencer

Influencer is a global influencer marketing agency headquartered in London, with a significant presence in New York City. Founded in 2015 by Ben Jeffries and YouTuber Caspar Lee, the agency specializes in connecting brands with creators to produce impactful social media campaigns.

Agency Overview

Influencer leverages a data-driven approach to craft tailored influencer marketing strategies that resonate with target audiences. By combining proprietary technology with industry expertise, the agency ensures efficient and effective campaign execution. Influencer’s platform facilitates seamless collaboration between brands and creators, optimizing content delivery across various social media channels.

Services Offered

• Influencer Identification and Recruitment: Utilizing advanced analytics, Influencer identifies and recruits creators whose audiences align with the brand’s target demographics.
• Campaign Strategy and Management: Developing comprehensive strategies that outline campaign objectives, content guidelines, and key performance indicators, followed by meticulous management to ensure alignment with brand goals.
• Content Creation and Optimization: Collaborating with influencers to produce authentic and engaging content that reflects the brand’s message and appeals to the intended audience.
• Performance Tracking and Reporting: Monitoring campaign metrics in real-time, providing detailed reports on reach, engagement, and return on investment to inform future marketing efforts.
• Paid Media Amplification: Enhancing the visibility of influencer-generated content through targeted paid media strategies, extending the campaign’s reach beyond organic audiences.

5. Socialfly

Socialfly is a full-service social media agency based in New York City and founded in 2012. The agency specializes in providing strategic social-first solutions that combine creative content and analytics to enhance brand communication and engagement.

Agency Overview

As a female-founded and led team, Socialfly is dedicated to setting a new standard in digital marketing. The agency employs an analytical approach to conceptualize and execute dynamic campaigns, aiming to elevate social presence and ignite audience interaction. With a diverse team of experts, Socialfly offers services that encompass content creation, media buying, digital strategy, and influencer marketing. Over the years, they have transformed the digital footprints of numerous clients across various industries.

Services Offered

• Social Media Management: Specializing in platforms such as Instagram, TikTok, Facebook, Pinterest, Snapchat, LinkedIn, Twitter, Threads, and YouTube, Socialfly creates custom imagery and videos to tell brand stories, optimize budgets with cost-effective advertising campaigns, and engage target audiences through effective community management tactics.
• Influencer Marketing: Developing and executing influencer marketing campaigns that align with a brand’s mission and goals, leveraging the power of digital word-of-mouth to boost online presence and authenticity.
• Creative Services: Offering creative content production that includes design and video services, aiming to produce engaging and visually appealing materials that resonate with the target audience.
• Paid Media Management: Executing and managing campaigns across all paid media channels, providing brands with effective and holistic solutions to maximize results and return on investment.
• SEO: Enhancing online visibility and search rankings through strategic search engine optimization practices, driving organic traffic to clients’ digital platforms.
• Marketing Strategy & Consultation: Providing strategic development and consultation services to craft tailored marketing plans that align with business objectives and market trends.
• E-commerce: Supporting brands in establishing and optimizing their e-commerce presence, focusing on strategies that drive online sales and customer engagement.

6. AMP3 PR

AMP3 Public Relations is a boutique PR agency based in New York City, founded in 2004. The agency specializes in consumer lifestyle, beauty, and fashion PR campaigns, offering a comprehensive range of services to both emerging and established brands.

Agency Overview

AMP3 PR employs a three-pronged approach to amplify brands: traditional public relations and media outreach, social media and influencer marketing campaigns, and experiential event PR and production. This strategy aims to cultivate awareness and engagement across various platforms, connecting clients with their target audiences effectively. As a boutique firm, AMP3 PR provides personalized attention with customized campaigns.

Services Offered

• Media Relations: Engaging with traditional and digital media outlets to secure coverage that enhances brand visibility and credibility.
• Blogger & Digital Relations: Collaborating with bloggers and online platforms to create authentic content that resonates with the target audience.
• Celebrity & Influencer Marketing: Leveraging relationships with celebrities and influencers to endorse products, thereby expanding reach and influence.
• Affiliate Marketing: Developing programs that incentivize partners to promote products, driving sales and increasing market penetration.
• Social Media & Digital Marketing: Crafting and executing strategies across social media platforms to engage audiences and foster brand loyalty.
• SEO, PPC & Online Reputation Management: Implementing search engine optimization and pay-per-click campaigns to enhance online presence, while managing and maintaining a positive brand reputation.
• Event Management & Public Relations: Organizing and promoting events that align with brand objectives, creating memorable experiences that generate buzz and media attention.
• Runway Production: Coordinating fashion shows and runway events, ensuring seamless execution that showcases brands effectively to media and consumers.

7. Talent Resources

Talent Resources is a digital marketing agency headquartered in New York City, founded in 2007. The agency specializes in creating comprehensive strategies that leverage influencers, celebrities, social media, and communications to amplify brand messages.

Agency Overview

With a team of industry experts at the forefront of trends and innovation, Talent Resources develops holistic marketing solutions tailored to each client’s unique objectives. The agency’s approach combines traditional public relations with modern digital strategies, ensuring impactful storytelling and audience engagement. Over the years, Talent Resources has built extensive relationships with celebrities and influencers, enabling them to create brand-focused experiential events that resonate with target audiences.

Services Offered

• PR Communications & Brand Strategy: Crafting and executing public relations campaigns that elevate brand profiles through targeted media outreach and strategic communications.
• Social Media Management: Developing and managing social media strategies that foster community engagement and enhance brand presence across various platforms.
• Celebrity & Influencer Marketing: Leveraging relationships with celebrities and influencers to create authentic partnerships that amplify brand messages and reach wider audiences.
• Event Management & Public Relations: Organizing and promoting experiential events that align with brand objectives, generating buzz and media attention.
• Affiliate Marketing: Developing programs that incentivize partners to promote products, driving sales and increasing market penetration.
• SEO, PPC & Online Reputation Management: Implementing search engine optimization and pay-per-click campaigns to enhance online presence, while managing and maintaining a positive brand reputation.
  

8. Creative Media Marketing

Creative Media Marketing (CMM) is an integrated public relations communications agency based in New York City, specializing in the beauty and lifestyle sectors. Founded in 2003, CMM focuses on brand storytelling, influencer marketing, and media relations to elevate their clients’ presence in the market.

Agency Overview

CMM is dedicated to uncovering a brand’s ethos and consumer values to develop meaningful and compelling narratives that resonate with target audiences. By combining creative content creation with strategic media outreach, the agency aims to secure industry-leading results for its clients while enhancing brand awareness and engagement. Their team of industry experts collaborates closely with clients to craft tailored campaigns that align with specific business objectives.

Services Offered

• Brand Storytelling: Developing authentic narratives that reflect the brand’s core values and connect emotionally with consumers.
• Influencer Marketing: Identifying and partnering with influencers to amplify brand messages and reach a broader audience.
• Media Relations: Engaging with media outlets to secure coverage that enhances brand visibility and credibility.
• Social Media Management: Creating and managing content across social media platforms to foster community engagement and brand loyalty.
• Event Planning and Execution: Organizing events that align with brand objectives, generating buzz and media attention.

9. Amra & Elma

Amra & Elma is a full-service digital marketing agency headquartered in New York City, founded in 2012 by sisters Amra and Elma Beganovich. The agency specializes in influencer marketing, social media management, media buying, and content creation, aiming to enhance brand visibility and engagement across various digital platforms.

Agency Overview

Leveraging their expertise as prominent social media influencers, Amra & Elma have developed a data-driven approach to digital marketing. The agency focuses on creating tailored strategies that align with clients’ brand objectives, utilizing advanced analytics to optimize campaign performance along the way. Their team of professionals collaborates closely with brands to produce compelling content and execute authentic campaigns.

Services Offered

• Social Media Management: Developing and overseeing content strategies across platforms such as Instagram, Facebook, YouTube, TikTok, Snapchat, Twitter, and Pinterest to foster audience engagement and brand growth.
• Influencer Marketing: Identifying and partnering with influencers to create authentic collaborations that amplify brand messages and reach desired demographics.
• Media Buying: Strategizing and executing paid media campaigns, including PPC and advertising, to maximize reach and return on investment.
• Content Creation (Photo and Video Production): Produce high-quality visual content that aligns with brand aesthetics and appeals to the target audience.
• Branding: Developing cohesive brand identities through strategic planning and creative design to establish a strong market presence.
• Public Relations: Managing communications and media relations to enhance brand reputation and visibility.
• Search Engine Optimization (SEO): Implementing strategies to improve organic search rankings and drive website traffic.
• Event Management: Planning and executing events that align with brand objectives, creating immersive experiences for audiences.

10. Kaplow

Kaplow Communications is an independent public relations agency headquartered in New York City, founded in 1991 by Liz Kaplow. The agency specializes in creating authentic brand narratives that forge emotional connections between brands and their audiences.

Agency Overview

With over three decades of experience, Kaplow Communications has consistently evolved alongside the changing media landscape. The agency offers customized programs that integrate traditional public relations with modern digital strategies, aiming to change conversations and generate business-building results. Their team collaborates closely with clients across various industries, including beauty, lifestyle, health, and wellness, to craft compelling stories that resonate with target audiences.

Services Offered

• Public Relations: Engaging with media outlets to secure coverage that enhances brand visibility and credibility.
• Branding: Developing cohesive brand identities through strategic planning and creative design to establish a strong market presence.
• Media Planning & Buying: Strategizing and executing media campaigns to maximize reach and return on investment.
• Social Media Marketing: Creating and managing content across social media platforms to foster community engagement and brand loyalty.

11. Mayple

Mayple is a digital marketing platform headquartered in New York City, specializing in connecting businesses with vetted marketing experts to enhance their online presence and drive growth.

Agency Overview

Established to address the challenges businesses face in finding reliable marketing talent, Mayple offers a unique solution by matching companies with top-tier freelancers and boutique agencies. The platform utilizes a data-driven vetting process and AI-powered matching system to ensure that clients are paired with professionals who have a proven track record in their specific industry. This approach aims to provide businesses with tailored marketing strategies and measurable results.

Services Offered

• Paid Advertising: Strategizing and managing paid media campaigns across platforms such as Google Ads, Facebook, and Instagram to maximize reach and return on investment.
• Email Marketing: Developing and executing email campaigns designed to engage subscribers, nurture leads, and drive conversions.
• Conversion Rate Optimization (CRO): Analyzing user behavior and website performance to implement changes that increase the percentage of visitors who complete desired actions.
• Search Engine Optimization (SEO): Enhancing website visibility on search engines through on-page and off-page optimization techniques to attract organic traffic.
• Influencer Marketing: Identifying and collaborating with influencers to create authentic partnerships that amplify brand messages and reach targeted audiences.
• Social Media Management: Creating and managing content across social media platforms to foster community engagement and enhance brand presence.

Selecting A New York Influencer Marketing Agency

New York is the center of the marketing world and there’s no shortage of social media agencies to work with.

Using our list, you should be able to narrow down your search and find the perfect partner to make your brand shine across every social media platform.